16
Ford Escort
American Made
Average Selling Price 12K - 13K
Base Model
Free Spirits
DX Model
Traditional
New Families
wagon
ECONOMIC OUTLOOK
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
Y1/Q1 Y1/Q4 Y2/Q1 Y2/Q2 Y2/Q3 Y2/Q4 Y3/Q1 Y3/Q2 Y3/Q3 Y3/Q4 Y4/Q1
GDP Grow thRate
Prime Rate
Finance Rate
Inflation Rate
Unit Production / Unit Sales per Quarter
0
20
40
60
80
100
120
Y1 / Q1 Y1 / Q4 Y2/ Q1 Y2 / Q2 Y2 / Q3 Y2/ Q4 Y3/ Q1 Y3/ Q2 Y3/ Q3 Y3/ Q4 Y4 / Q1
Uni
ts In
(000
's)
Unit Production (ooos) Unit Sales (ooos)
Unit Production Per Model
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
45.0
50.0
Base Model DX Model Wagon
Y1 / Q1
Y1 / Q4
Y2/ Q1
Y2 / Q2
Y2 / Q3
Y2/ Q4
Y3/ Q1
Y3/ Q2
Y3/ Q3
Y3/ Q4
Y4 / Q1
UN
ITS
IN (O
OO
’S)
Days Inventory Per Model
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
Base Model DX Model Wagon
Num
ber o
f Day
s
Y1 / Q1
Y1 / Q4
Y2/ Q1
Y2 / Q2
Y2 / Q3
Y2/Q4
Y3/Q1
Y3/ Q2
Y3/Q3
Y3/Q4
Y4 / Q1
SALES PER MODEL
05
1015202530354045
Y2/ Q1 Y2/ Q2 Y2/ Q3 Y2/ Q4 Y3/ Q1 Y3/ Q2 Y3/ Q3 Y3/ Q4 Y4/ Q1
BaseModel
DXModel
Wagon
ADVERTISING & PROMOTIONAL COST
$0
$5
$10
$15
$20
$25
$30
$35
Y1/Q4 Y2/Q1 Y2/Q2 Y2/Q3 Y2/Q4 Y3/Q1 Y3/Q2 Y3/Q3 Y3/Q4 Y4/Q1
IN M
ILLI
ONS
Adv & Publicity (mill) Promotion costs(mill)
Advertising Allocation distribution
0.0%5.0%
10.0%15.0%20.0%25.0%30.0%35.0%40.0%45.0%50.0%
Net work Spot TV Radio Mag NewsPaper
Out door Mail
Y2/ Q1 Y2 / Q2 Y2 / Q3 Y2/Q4 Y3/Q1 Y3/ Q2 Y3/Q3 Y3/Q4 Y4 / Q1
Market Share By Location
0.0%2.0%4.0%6.0%8.0%
10.0%12.0%14.0%16.0%18.0%20.0%
Y2/ Q1 Y2 / Q2 Y2 / Q3 Y2/Q4 Y3/Q1 Y3/ Q2 Y3/Q3 Y3/Q4 Y4 / Q1
% o
f Mar
ket
Urban
Rural
Suburban
Trade Market Share By Car line
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
Y2/ Q1 Y2 / Q2 Y2 / Q3 Y2/Q4 Y3/Q1 Y3/ Q2 Y3/Q3 Y3/Q4 Y4 / Q1
Escort
Cavalier
Civic
Saturn
Neon
Net Contributions and Gross Margins
$0.00
$100.00
$200.00
$300.00
$400.00
$500.00
$600.00
$700.00
Y1 / Q1 Y1 / Q4 Y2/ Q1 Y2 / Q2 Y2 / Q3 Y2/Q4 Y3/Q1 Y3/ Q2 Y3/Q3 Y3/Q4 Y4 / Q1
In M
illio
ns o
f Dol
lars
Net Contributions (mill) Gross margin (mill)
+
Net Contribution / % of sales
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
Y1/Q1 Y1/Q4 Y2/Q1 Y2/Q2 Y2/Q3 Y2/Q4 Y3/Q1 Y3/Q2 Y3/Q3 Y3/Q4 Y4/Q1
perc
enta
ge o
f sal
es
