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Automatically Turn Top Performing Products into Facebook ... · • Gather product info, images,...

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Automatically Turn Top Performing Products into Facebook Ads with Kenshoo Social Demand-Driven Campaigns TM COLOR: blue BRAND: Tennis Pro PRODUCT: tennis racket PRICE: $18.99 AVAILABLE: 14 tennis merchant.com $14.99 tennis merchant.com $21.99 tennis merchant.c $18.99 Products from my feed My top-performing products in Kenshoo Search The Old Way (Manual) The Kenshoo Social Way (Automated) Analyze sales performance data from backend systems Select top products to advertise Gather product info, images, prices, landing pages, etc. Create ad copies, polish assets, create tracking URLs Leverage trend signals from inventory systems Likes, loves, shares, wishlists, sales volume, etc. Identify performance triggers from SEM and PLA campaigns CVR, ROI, click volume, etc. Dynamic ad copy and audience targeting templates Go! 1 5 2 6 3 7 4 8 Kenshoo Universal Platform Purchases and Revenue Product Page Views Facebook Ads Merchant Inventory Feed Product Listing Ads Google Search Kenshoo Social Ad Wizard [email protected] | KenshooSocial.com © 2013 Kenshoo, Ltd. All Rights Reserved
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Page 1: Automatically Turn Top Performing Products into Facebook ... · • Gather product info, images, prices, landing pages, etc. • Create ad copies, polish assets, create tracking URLs

Automatically Turn Top Performing Products into Facebook Ads with Kenshoo Social Demand-Driven CampaignsTM

COLOR: blue

BRAND: Tennis Pro

PRODUCT: tennis racket

PRICE: $18.99

AVAILABLE: 14

tennismerchant.com$14.99

tennis merchant.com$21.99

tennis merchant.com$18.99

Products from my feed

My top-performing products in Kenshoo Search

The Old Way (Manual) The Kenshoo Social Way (Automated)• Analyze sales performance data from backend systems

• Select top products to advertise

• Gather product info, images, prices, landing pages, etc.

• Create ad copies, polish assets, create tracking URLs

• Leverage trend signals from inventory systems Likes, loves, shares, wishlists, sales volume, etc.

• Identify performance triggers from SEM and PLA campaigns CVR, ROI, click volume, etc.

• Dynamic ad copy and audience targeting templates

• Go!

1

5

2

6

3

7

4

8Kenshoo Universal Platform

Purchases and Revenue

Product Page Views

Facebook Ads

Merchant Inventory Feed

Product Listing Ads

Google Search

Kenshoo Social Ad Wizard

[email protected] | KenshooSocial.com© 2013 Kenshoo, Ltd. All Rights Reserved

Page 2: Automatically Turn Top Performing Products into Facebook ... · • Gather product info, images, prices, landing pages, etc. • Create ad copies, polish assets, create tracking URLs

1 2 3

Kenshoo Social Demand-Driven CampaignsEnabling Evergreen Product Ads on Facebook and Cross-Channel Budget Optimization

Create Demand-Driven Campaign Customize Ads with Dynamic Attributes Reach New and Existing Customers with Lookalike and Custom Audiences

Results from Demand-Driven Campaigns (DDC) for Leading Retailer

62% 23%

62%

41% 4x45%

HIGHER CTR

LOWER CPA

LOWER CPC

HIGHER ROI

HIGHER CVR TIME SAVINGS

© 2013 Kenshoo, Ltd. All Rights Reserved [email protected] | KenshooSocial.com

vs. non-DDC benchmarksFa

cebo

ok Innovation Competition

Winner 2013Performance Marketing


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