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1 ©2014 TeleTech Holdings, Inc. Confidential and Proprietary Sources: McKinsey and Polk and Co. Research Customers are spending more time online and less time in person with dealers Showroom visits prior to purchase are down by 75% 70% of a car buyer’s decision is made based on online information 76% of a car buyer’s research process is spent online 25% of purchasers would prefer an online car buying channel in the future
