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Automotive Dealership Marketing Solutions
Automotive DealershipMarketing Solutions
Our GuaranteeHere at Radius Marketing Group we do all the “front end” work
so you can focus on closing. You will have direct access to our
proprietary CRM for every response. Our Business Development
Center is committed to contacting all available responses for
365 days from your order date. We will only print what you
approve, and will provide all necessary documents and print
pieces for franchise co-op submissions. The best part of our
program is that it is 100% trackable, so you always know your
TRUE ROI.
Tiffani LongTiffani Long - President
Table of Contents
Perfect Buyer Targeting!
Social Media Branding
eMail Marketing
Direct Mail Offer
Google Search Marketing
Remarketing & Personalized Postcards
In-House BDC
Radius CRM
Let’s Get Started!
How We Execute With Your Team
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The
Big
Pic
ture
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Online-2-Offline (O2O) is the premier marketing solution for your automotive dealership. We make your life easier by delivering qualified buyers straight into your showroom. You simply need to greet your customers to close more deals.
Exceed sales goals...by selling 10-20 more autos every month!
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Social Media Branding
eMail Marketing
Direct Mail Offer & Google Search Marketing
Remarketing & Personalized Postcards
Perfect Buyer Targeting!
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begin buyer targeting for next month
o2oautosales.com
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Perfect Buyer Targeting!
Return on Investment: 600%
Total Leads: 100 - 150
UPs: 45 - 60
Appointments: 60 - 90
Avg. Gross Per Sale: $2,500
day one
We target the perfect buyers - the people that can actually qualify for financing, but don’t know it yet. These are buyers you can “get bought” with your banks and finance team right now.
With O2O marketing you have exclusive access to your buyers without competing on price, unlike TrueCar or AutoTrader. Why lose your gross when you can sell “Get Me Dones?” We leverage BIG DATA from our proprietary CRM tool with more than 125,000 credit challenged
buyers. Finally, by using our 25,000 confirmed deliveries over the last 48 months and comparing to buyers in your area, we will find the perfect buyers for your dealership.
CAMPAIGN RESULTS
Credit Score: 520 - 650
No Open BK / Repos
Consistent Income
Homeowners: 70%
Avg. Household Income: $67k
BUYER PROFILE
driving in the
buyers!813.358.3380
Easy UPs makes selling fun again... 2
Social Media BrandingImmediately we turn on our social efforts across all platforms in your market. We’re in their Facebook feeds and getting re-tweeted on Twitter, all targeted based on our proprietary buyer profiles. By getting in front of your customers BEFORE they get the offer, it builds brand awareness and credibility.
week one
Facebook Ads
Google Display Ads
Social / Mobile / Display
Apply NowWe can help, here’s how...Need a New Car in Clearwater
Get approved with Low Credit in Florida.We have helped thousands get new cars.Apply Now!
Credit Recovery Program
Apply NowYes you can, here’s how...Need a New Car in Clearwater
Get approved with Low Credit in Florida.We have helped thousands get new cars.Apply Now!
Credit Recovery Program
o2oautosales.com
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week two
While your team is gearing up for the rush, your customers receive targeted emails, which sparks interest and creates huge demand. Our email blasts consist of sending long-form personalized emails to your target audience. This further reinforces the idea they CAN get qualified, but only with YOUR help.
eMail Marketing
Personalized Offer with Recipient’s Name
Targeted to the Perfect Buyer Profile
Subject Line Marketing
Reinforces the Social Branding
PERSONALIZED LONG-FORMEMAIL MARKETING
Bad Credit? No Problem!
The Credit Recovery Program was created to help people who may have had a difficult time getting financed, or thought their credit score was too low to qualify for the opportu-nity to purchase a new or pre-owned vehicle.
We help people in Tampa, just like youGET APPROVED everyday!
Tommy, you have been selected to GET PRE-QUALIFIED for a new or used vehicle TODAY!
Bad Credit? No Problem!
The Credit Recovery Program was created to help people who may have had a difficult time getting financed, or thought their credit score was toolow to qualify for the opportunity to purchase a new or pre-owned vehicle.
We help people in Tampa, just like youGET APPROVED everyday!
Tommy, you have been selected to GET PRE-QUALIFIED
for a new or used vehicle TODAY!
driving in the
buyers!813.358.3380
Easy UPs makes selling fun again... 4
week three
The CRP Credit Mailer looks like a legitimate offer from a bank. This mail offer has the same consistent look and feel as our social ads and email messages from weeks one and two. Having this credibility and trust will make customers BELIEVE in this offer, respond, then ultimately purchase from your dealership.
Google Search MarketingNext, we turn on Google SEM ads to further drive conversions and backup the credit message. When customers search terms like “bad credit car loan” in your market, your credit message will be right there. This covers all screens and continues to build brand awareness while your mail is hitting homes.
Direct Mail Offer
Live Credit List
No Gifts / Gimmicks
8.5” x 14” Full Color Flyer
Legitimate Offer of Credit
RADIUS CREDIT MAIL
Google Adwords
Optimized Analytics
Simple & Effective Message
BUILDING CREDIBILITYWITH GOOGLE ADS
I look forward to helping you.Sincerely,
<Manager Name>< Manager Name >< Manager Title >
Your identity will be verifi ed.Write your pre-qualifi ed* (up to) amount here: 2
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CONFIRM YOURPRE-QUALIFIED* LOAN NOW!
ALL MAKES AND MODELS AVAILABLE DURING THIS EVENT!
THIS PROCESS IS FAST, SECURE, AND YOU DO NOT HAVE TO SPEAK WITH A SALES REPRESENTATIVE DURING THIS CALL!
PERSONAL IDENTIFICATION CODE:
<Dealer Name><Dealer Address>
*TERMS AND CONDITIONS OF OFFER: In order to qualify for a loan from Granite Bay Acceptance. (GBA). Your credit will have to be the same or better than at the
time of the prescreen. You will also be subject to the following minimum credit requirements for fi nal approval. You must be 21 years of age or older with a monthly
income of $2,150. Your monthly payment may not exceed 20% of your gross monthly income and 45% of your monthly debt. You will certify that all the information
you provide on your application will be true and correct. GBA assumes no responsibility for incorrect information provided by the various credit reporting agencies. A
signifi cant equity investment may be required. Any bankruptcy must be discharged before the funding transaction can take place. If you meet all the criteria provided
above GBA will provide fi nancing to all qualifi ed consumers and a guaranteed approval for a minimum amount of $5,500 to $29,748 depending on vehicle chosen,
at a simple interest rate of 18.99 APR. and/or max state usury rate (whichever is higher); For example, for every $1,000 fi nanced @ 18.99% for a period of 60
months your payment will be $25.94 therefore if you fi nance $12,500 @ 60 months, your payment will be $324.19 on a new or pre-owned 2009 or newer vehicle with
maximum 60,000 miles and a minimum book/invoice value of $5,500. Minimum contract term of 24 months. See dealer for additional details. All dealer promotions
and incentives are strictly the responsibility of the dealer and are not in any way connected to the fi nancing offer from GBA. For more information about GBA visit
www.GBAFinance.com.+Not in conjunction with GBA offer of credit. 1) Offer valid from 10/01/2016 to 12/31/2016. See dealer for details. 2) All prices include all factory rebates and incentives,
on select models. 3) With approved credit on select models. Not available with all offers. Some restrictions may apply. ©2016 RMG
PRESCREEN & OPT-OUT NOTICE: This “prescreened” offer of credit is based on information in your credit report indicating that you meet
certain criteria. This offer is not guaranteed if you do not meet our criteria (including providing acceptable property as collateral). If you do not
want to receive prescreened offers of credit from this or any other companies, call toll free 1-888-567-8688, Equifax Options, P.O. Box 740123
Atlanta, GA 30374, Experian Information Systems, Inc., P.O. Box 919, Allen, TX 75013, Trans Union Opt Out Request, P.O. Box 505, Woodlyn,
PA 19094-0505 or by calling 1-888-5OPTOUT.
You can choose to stop receiving “prescreened” offers of credit from this and other companies by calling Toll Free:
1-888-567-8688. See PRESCREEN & OPT-OUT NOTICE below for more information about prescreened offers.
Additionally, <Dealer Name> is currently offering huge discounts up to $7,0002+ on select models and interest rates as low as 0% for up to 60 months!3+ Don’t miss this great opportunity!
Bring this letter to <Dealer Name>. Select the vehicle you want to drive home. This is a limited time pre-qualifi ed* offer so DO NOT WAIT!1
3$
Could this really be possible?Yes, it is. The 2016 Credit Recovery Program has a very different kind of approach. It allows us to handle the initial transaction entirely by phone or website, in only a few minutes. In fact, <Dealer Name> has already helped many people in the greater <City> area.
THIS EXCLUSIVE PRE-QUALIFIED* OFFER IS TIME SENSITIVE
Congratulations on being pre-qualifi ed!* This unique 2016 Credit Recovery Program gives you the power to show up at the
dealership as a buyer, not a browser. The purpose of this program is to give people that may have had a diffi cult time getting
fi nanced for an auto loan, the possibility of purchasing a NEW or PRE-OWNED VEHICLE today.
CALL 1-855-244-7616 or visit CreditRecoveryProgram.net. Enter your Personal Identifi cationCode: 1234-56-7891012
John, you must be wondering why you were pre-qualifi ed* by Granite Bay Acceptance.You were pre-qualifi ed* to receive this offer because current consumer report information indicated that you meet certain selection criteria that could qualify you for auto fi nancing.
John, you have been pre-qualifi ed* for an auto loan from $5,500 to $29,748* by Granite Bay Acceptance.
1234-56-7891012
<<Opt. Endorsement Line>><<First Name>> <<M>> <<Last Name>><<DELADDR>><<City>>, <<ST>> <<ZIPCODE>><<Intelligent Mail barcode>>
o2oautosales.com
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Second Chance
During and far after your campaign, our Business Development Center representatives will continue to call all of your leads for a full 365 days! When buyers receive our oversized hand addressed postcard they will take the time to read over the material. This second chance rienforces the message that your customers really can get a new vehicle.
week four
Digital Ads
Attempts From Our BDC: 20+
REMARKETING
Oversized 5.5” x 8.5”
Hand Addressed
Gift Card: $5
Personalized for Hardto Reach Buyers
HANDWRITTENPOSTCARDSit’s simple
Call The Number Below
Schedule Your Appointment
Choose A Vehicle To Take Home
The Credit Recovery Program is here to
help you! We work with dealerships in
your area that can put you in a new vehicle
despite some credit issues.
This is your fi nal opportunity.
So call today to schedule an appointment
to test drive the car you need!
(844) 310-9298
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Don’t wait...
DRIVE TODAY!
oh yes!you can
get a new car.
Go for a FUN test driveGet a FREE gift card
Call
Now
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Remarketing & Personalized Postcards
driving in the
buyers!813.358.3380
Easy UPs makes selling fun again... 6
Radius CRM(Customer Relationship Management)
In-House BDC (Business Development Center)
We confirm all interest with always-on lead capture through phone, web and social media. You have a direct line of communication with the fully staffed Radius BDC so every buyer is worked 110%. This saves you time and frustration so you can focus on closing more sales.
throughout the campaign
Credit Program Branded Website
Credit Program Branded IVR Phone Lines
Web Applications through Facebook / Email
Confirm Interest with Buying Questions for Every Customer
Appointment Setting Ratio: 64%
New Leads Called Within 5 Minutes
Fully Staffed with 70% Bi-lingual Reps
Open 7 Days Each Week and 362 Days a Year
Our BDC reps are the best in the auto business, they are highly trained and right here in the Radius office. A lead in your CRM is just a lead until they show up at the dealership, so we capture all interest and qualify every buyer with a LIVE call.
IN-HOUSE BDC
RADIUS CRM
o2oautosales.com
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Let’s Get Started!We have a simple one-page order form with NO lock-ins or long-term agreements. Let Radius save you time and money while driving in 45-60 buyers each month. Just sit back and we’ll start driving in qualified buyers within 72 hours.
it’s simple...Confirm Program Budget
Your Digital Efforts Go Live
Greet Buyers within 72 hours!
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driving in the
buyers!813.358.3380
Easy UPs makes selling fun again... 8
How We Execute With Your TeamEach morning you’ll have 3 – 5 qualified appointments waiting in your inbox. All you have to do is greet each buyer at the door or let one of your sales reps close the deal.
Yes – it really is that simple.
RADIUS CRM LOGIN:
Username: _______________________________________________
Password: _______________________________________________
© 2017 Online-2-Offline • 813.358.3380 • A service of Radius Marketing Group
