Automotive Industry Research: An Analysis of the Key Insights from the VFACTS New Car Sales Data...

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An Analysis of the Key Insights from the VFACTS New Car Sales

Data 2012

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Topline Findings There were 1.112m new vehicles sold in 2012, up from 1.008m in 2011.

The number of new vehicles that hit the road increased by 104k year on year, representing a 10.3% increase.

The passenger segment is still the largest segment, representing 52% of volume. The number of new passenger vehicles rose by a modest 3% in 2012.

The fastest growing segment is in SUVs/4WDs, with volumes up 25% increase in 2012. Growth in Ute sales was also strong, at 14%

The only segment to show a decline in numbers was Commercial Vans, with volumes down by 1%.

The growth in the new car sales has been fueled by private and business buyers, up 13% and 11% respectively.

Government purchases of new vehicles was down 12% year on year. Government sales now represent just 5.4% of new cars being sold.

Petrol powered vehicles represent 68% of new car sales, and diesels 30%. While purchases of Hybrid, LPG and Electric vehicles represents only a

small portion of sales, growth among these sectors is particularly strong.

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Passenger

SUV

Utes

Heavy Commercial

Vans

Buses

-10,000 10,000 30,000 50,000 70,000

17,541

61,689

21,740

2,789

-240

76

Change in Volume by Segment

(2012 v 2011)

New Car Sales by Segment

Source: VFACTS New Vehicle Sales, December 2012

Passenger51.9%

SUV27.5%

Utes15.6%

Heavy Commercial

2.8%

Vans1.9%

Buses0.3%

2012 Vehicle Sales Share

↑3.1%

↑25.3%

↑14.3%

↑9.9%

↓1.1%

↑2.0%

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Private

Business

Government

Rental

-30,000 20,000 70,000

61,834

42,111

-7,135

3,996

Change in Volume(2012 v 2011)

New Car Sales by Buyer Type


↑12.9%

↑10.8%

↑7.4%

↓12.3%

Private50.0%

Business39.9%

Government5.4%

Rental4.7%


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Petrol

Diesel

Hybrid

LPG

Electric

0 20,000 40,000 60,000 80,000

31,855

60,964

5,099

2,684

204

Change in Volume(2012 v 2011)

New Car Sales by Fuel Type


Petrol67.9%

Diesel30.3%

Hybrid1.3%LPG

0.5%Electric0.02%


↑4.5%

↑22.9%

↑57.8%

↑87.1%

↑416.3%

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Fuel Preferences by Segment


Petrol

Diesel

Hybrid

LPG

Electric

-100% -80% -60% -40% -20% 0% 20% 40% 60% 80% 100%

57%

36%

44%

13%

19%

43%

64%

56%

87%

81%

Share of Volume Private v Non-Private

↑15%

↑2%

↑2%

↑3%

↑4%

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Passenger Market Findings In total, almost 577k new passenger vehicles were sold in 2012, up from

559k in 2011, representing a 3.7% increase. The two largest segments - the light and small passenger segments –

posted modest growth. The continued decline in demand for large passenger cars is offset by

strong growth in the medium passenger segment.

The top 10 manufacturers account for 84% of passenger vehicles sold in 2012.

The top 20 manufacturers account for 98% of volume, leaving 25 brands representing just 1.8% of volume

Of the mainstream brands, Toyota has the largest volume, sold more than 100k passenger vehicles in 2012. They are followed by Holden and Hyundai.

Of the luxury brands, Mercedes Benz sold almost 15k passenger vehicles in 2012, making it the 12th largest manufacturer by volume. They are followed by BMW in 14th and Audi in 15th.

The brands with the largest increases in volume (by percentage) were Chrysler, Honda, Kia, Toyota and Citroen.

The brands with the largest drops in volume (by percentage) were Proton, Volvo, Mitsubishi, Dodge and Alfa Romeo.

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Passenger Market By Subsegment


% Change in Volume

↑4.1%↓7.0%↑3.3%↑2.8%

↑18.6%↑5.0%

↓20.4%↓1.0%

↑18.3%↓27.8%

2012 Volume

Light < $25KLight > $25KSmall < $40KSmall > $40K

Medium < $60KMedium > $60K

Large < $70KLarge > $70K

Upper Large < $100KUpper Large > $100KPeople Movers < $55KPeople Movers > $55k

Sports < $80KSports > $80K

Sports > $200K0 50,000 100,000 150,000 200,000 250,000

135,2972,309

241,15411,013

68,84718,827

58,4004,6962,666569

10,6251,015

15,8304,564

1,043

↑6.9%↓13.5%↑91.6%↑16.0%↑19.2%Overall ↑3.1%

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Passenger Market Share


% Change in Volume

Toyota – ↑21.9%Holden – ↓16.1%Hyundai – ↑7.7%Mazda – ↑5.1%Ford – ↓4.5%

Volkswagen – ↑12.4%Honda – ↑27.6%

Kia – ↑25.3%Suzuki – ↓4.2%

Mitsubishi – ↓20.0%

Toyota17.6%

Holden13.0%

Hyundai12.0%

Mazda11.9%

Ford8.4%

VW6.1%Honda

5.4%Kia

4.0%

Suzuki3.3%

Mitsubishi2.7%

Others15.7%

Market Share

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Passenger Market – Winners and Losers

Chrysler

Honda

Kia

Toyota

Citroen

Jaguar

Volkswagen

BMW

Renault

Hyundai

0% 25% 50% 75% 100% 125% 150%

134%

28%

25%

22%

16%

13%

12%

12%

11%

8%

Largest Increases in Volume

(Year on Year % Change)


Proton

Volvo Car

Mitsubishi

DodgeAlfa

RomeoHolden

Peugeot

Skoda

Audi

Subaru

0% 25% 50%

25%

23%

20%

19%

17%

16%

15%

14%

13%

13%

Largest Decreases in Volume


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SUV Market Findings In total, 305k new SUVs were sold in 2012, up from 224k in 2011,

representing a strong increase of 25.3%. Of the 8 subsegments of the SUV market, 7 posted growth in excess of

10%, with the Upper Large SUVs (worth >$100k) posting a 8% decrease.

Growth was driven by a surge in demand for Small SUVs worth less than $40k, with a 55% increase in volume year on year.

The top 10 manufacturers account for 81% of SUVs sold in 2012, similar to the passenger market. The top 12 manufacturers in this segment all increased the volume of SUVs sold in 2012.

Toyota leads the category, selling almost 59k SUVs in 2012. They are followed by Nissan, Subaru and Mitsubishi – all brands that posted decreased volumes in the passenger market.

Of the luxury brands, Land Rover was the 11th largest manufacturer, selling almost 8,000 SUVs. BMW and Audi follow with approximately 7,000 and 5,500 SUVs sold.

The fastest growing manufacturers (by percentage) in the SUV segment are Peugeot, Jeep, Renault, Mazda, Skoda and Subaru.

The brands with the largest drops in volume (by percentage) were Dodge, Chery, Honda, BMW and Ssangyong.

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SUV Small < $40K

SUV Small > $40k

SUV Medium < $60K

SUV Medium > $60K

SUV Large < $70K

SUV Large > $70K

SUV Upper Large < $100K

SUV Upper Large > $100k

0 50,000 100,000 150,000

57,231

3,452

99,183

10,861

102,883

17,480

14,036

699

SUV Market By Subsegment


% Change in Volume

↑55.3%

↑28.1%

↑20.4%

↑ 38.2%

↑20.2%

2012 Volume

↑11.5%

↑13.8%

↓ 7.8%

Overall ↑25.3%

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SUV Market Share


% Change in Volume

Toyota – ↑25.9%Nissan – ↑ 28.1%Subaru – ↑42.7%

Mitsubishi – ↑2.6%Mazda – ↑ 74.0%

Holden – ↑23.3%Jeep – ↑108.3%

Ford – ↑1.9%Hyundai – ↑2.0%

Volkswagen – ↑26.4%

Toyota19.2%

Nissan12.2% Subaru

8.9%

Mitsubishi7.8%

Mazda7.7%

Holden6.1%

Jeep5.9%Ford

5.5%

Hyundai5.3%

Volkswagen2.9%

Others18.5%

Market Share

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SUV Market – Winners and Losers

Peugeot

Jeep

Renault

Mazda

Skoda

Subaru

Land Rover

Audi

Nissan

Suzuki

0% 25% 50% 75% 100% 125% 150%

121%

108%

88%

74%

48%

43%

37%

34%

28%

26%




Dodge

Chery

Honda

BMW

Ssangyong

0% 25% 50% 75% 100%

56%

48%

18%

4%

0.3%



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Light Commercial Market Findings

Just over 198k new light commercial vehicles were sold in 2012. Growth in the segment was 12.2% year on year, topping the 177k light commercial vehicles sold in 2011.

The market consisted of 174k Utes, 21k Vans, and almost 4k Buses

Growth in the light commercial segment was driven by a surge in demand for Utes, particularly 4x4s, which increased 24.7% in 2012.

The number of Vans sold fell by 1%, while sales for Buses increased 2% in 2012.

Toyota leads the category, selling 58k light commercial vehicles in 2012. Nissan and Ford follow, with both manufacturers posting increases in

volumes Of the top 10 manufacturers in the segment, only Holden and Hyundai

sold fewer light commercial vehicles in 2012.

The fastest growing manufacturers (by percentage) in the light commercial segment are Volkswagen, Suzuki, Renault, Great Wall, Mazda and Isuzu.

The brands with the largest drops in volume (by percentage) were Kia, Proton, Peugeot, Land Rover and Hyundai.

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Workhorse / Utes 4x2

Workhorse / Utes 4x4

Vans <= 2.5t

Vans 2.5-3.5t

Light Buses < 20 Seats

Light Buses 20+ Seats

0 50,000 100,000 150,000

49,233

124,536

3,316

17,360

2,886

971

Light Commercial Market By Subsegment


% Change in Volume

↓ 5.6%

↑24.7%

↑ 4.6%

↓ 2.2%

2012 Volume

↓ 7.6%

↑ 14.6%

Overall ↑12.2%

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Light Commercial Market Share


% Change in Volume

Toyota – ↑12.1%Nissan – ↑ 18.2%

Ford – ↑8.5%Holden – ↓2.7%

Mitsubishi – ↑ 6.2%Mazda – ↑22.8%

Volkswagen – ↑64.9%Isuzu – ↑21.7%

Great Wall – ↑34.8%Hyundai – ↓11.4%

Toyota29.2%

Nissan13.8%

Ford12.7%

Holden10.7%

Mitsubishi9.6%

Mazda6.0%

Volkswagen5.1%

Isuzu 3.9%

Great Wall3.8%

Hyundai3.0%

Others2.2%

Market Share

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Light Commercial Market – Winners and Losers

Volkswagen

Suzuki

Renault

Great Wall

Mazda

Isuzu

0% 25% 50% 75% 100%

65%

62%

44%

35%

23%

22%




Kia

Proton

Peugeot

Land Rover

Hyundai

Fiat

0% 25% 50% 75% 100%

71%

62%

18%

12%

11%

3%



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Heavy Commercial Market Findings

More than 31k new Heavy Commercial vehicles were purchased in 2012. Volumes rose by almost 2,800 trucks, representing a 9.9% increase in sales year on year.

The total number of large trucks (with GVM of 15 tonnes or more) grew by 20.4%, with almost 12k sold in 2012.

Midsize trucks (GVM of 7.5-15 tonnes) posted growth of 11.9% year on year.

While smaller trucks, with GVM of 3.5-7.5 tonnes represent the majority of volume, the number of these trucks sold was essentially unchanged from 2011.

Isuzu sold the largest number of heavy commercial vehicles, capturing 23% of the market.

Hino and Kenworth both place in the top 5 manufacturers, with both increasing volumes considerably, with growth of 26.5% and 33.6% respectively.

Mercedes Benz and Mitsubishi also appear in the top 5, but both manufacturers sold fewer trucks in 2012 than in 2011.

The fastest growing manufacturers (by percentage) in the Heavy Commercial segment are Renault, Caterpillar, Daf, Volkswagen, Man and Kenworth.

The brands with the largest drops in volume (by percentage) were Ford, Hyundai Trucks, Nissan UD, Fiat and Mitsubishi.

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Trucks 3,501-7,500 kgs

Trucks 7,501-15,000 kgs

Trucks 15,001 kgs + Over

0 10,000 20,000 30,000

12,696

6,599

11,755

Heavy Commercial Market By Subsegment


% Change in Volume

↑ 0.8%

2012 Volume

↑ 11.9%

↑ 20.4%

Overall ↑9.9%

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Heavy Commercial Market Share


% Change in Volume

Isuzu – ↑8.7%Hino – ↑ 26.5%

Mercedes-Benz – ↓1.8%Mitsubishi – ↓9.8%

Kenworth – ↑ 33.6%Iveco – ↑23.5%Volvo – ↑11.2%Western Star –

↑14.8%Mack– ↑16.1%Volkswagen –

↑78.7%

Isuzu22.5%

Hino13.2%

Mercedes9.9%

Mitsubishi9.1%

Kenworth7.4%Iveco

6.5%Volvo 4.2%

WesternStar3.1%

Mack3.0%

Volkswagen2.6%

Others18.3%

Market Share

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Heavy Commercial Market – Winners and Losers

Renault

Caterpillar

Daf

Volkswagen

Man

Kenworth

0% 100% 200% 300%

532%

98%

89%

79%

60%

34%




Ford

Hyundai Trucks

Nissan UD

Fiat

Mitsubishi

0% 50% 100%

77%

52%

16%

10%

10%


(Year on Year % Change)≈

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Date post:	09-Sep-2014
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