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Automotive Industry Research: An Analysis of the Key Insights from the VFACTS New Car Sales Data...

Date post:09-Sep-2014
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A easily digestible version of the VFACTS data, highlighting key insights and trends in the automotive industry.
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  • An Analysis of the Key Insights from the VFACTS New Car Sales Data 20121

Topline Findings There were 1.112m new vehicles sold in 2012, up from 1.008m in 2011. The number of new vehicles that hit the road increased by 104k year on year, representing a 10.3% increase. The passenger segment is still the largest segment, representing 52% of volume. Thenumber of new passenger vehicles rose by a modest 3% in 2012. The fastest growing segment is in SUVs/4WDs, with volumes up 25% increase in 2012.Growth in Ute sales was also strong, at 14% The only segment to show a decline in numbers was Commercial Vans, with volumes down by 1%. The growth in the new car sales has been fueled by private and business buyers, up13% and 11% respectively. Government purchases of new vehicles was down 12% year on year. Government sales now represent just 5.4% of new cars being sold. Petrol powered vehicles represent 68% of new car sales, and diesels 30%. While purchases of Hybrid, LPG and Electric vehicles represents only a small portion of sales, growth among these sectors is particularly strong.2 New Car Sales by Segment2012 Vehicle Sales Share Change in Volume by Segment (2012 v 2011)Passenger Passenger 17,5413.1%51.9%SUV61,689 25.3% SUVUtes21,74014.3%27.5%Heavy2,789 9.9%CommercialBuses Utes Vans -240 1.1%0.3% Vans 15.6% 1.9% HeavyBuses76 2.0%Commercial2.8%-10,000 10,00030,00050,000 70,0003 Source: VFACTS New Vehicle Sales, December 2012 New Car Sales by Buyer Type2012 Vehicle Sales ShareChange in Volume (2012 v 2011)Private50.0% Private 61,834 12.9% Business42,111 10.8% Business39.9% Government 12.3%-7,135 Rental4.7% Rental3,996 7.4%Government 5.4% -30,000 20,00070,0004 Source: VFACTS New Vehicle Sales, December 2012 New Car Sales by Fuel Type2012 Vehicle Sales Share Change in Volume (2012 v 2011) Petrol 31,855 4.5% Petrol 67.9% Diesel60,964 22.9% Diesel 30.3%Hybrid5,099 57.8% LPG 2,684 87.1%HybridElectric 204 416.3%Electric LPG 1.3%0.02% 0.5% 0 20,000 40,000 60,000 80,0005 Source: VFACTS New Vehicle Sales, December 2012 Fuel Preferences by Segment Share of VolumePrivate v Non-Private Petrol2% 57% 43% Diesel 2%36% 64%Hybrid 15% 44% 56% LPG 3% 13%87% Electric 19% 81% 4% -100%-50%0%50%100%6 Source: VFACTS New Vehicle Sales, December 2012 Passenger Market Findings In total, almost 577k new passenger vehicles were sold in 2012, up from 559k in2011, representing a 3.7% increase. The two largest segments - the light and small passenger segments postedmodest growth. The continued decline in demand for large passenger cars is offset by stronggrowth in the medium passenger segment. The top 10 manufacturers account for 84% of passenger vehicles sold in 2012. The top 20 manufacturers account for 98% of volume, leaving 25 brands representing just 1.8% of volume Of the mainstream brands, Toyota has the largest volume, sold more than 100kpassenger vehicles in 2012. They are followed by Holden and Hyundai. Of the luxury brands, Mercedes Benz sold almost 15k passenger vehicles in 2012, making it the 12th largest manufacturer by volume. They are followed by BMW in 14th and Audi in 15th. The brands with the largest increases in volume (by percentage) wereChrysler, Honda, Kia, Toyota and Citroen. The brands with the largest drops in volume (by percentage) wereProton, Volvo, Mitsubishi, Dodge and Alfa Romeo.7 Passenger Market By Subsegment 2012 Volume% Change in Volume Light < $25K 135,297 4.1% Light > $25K2,3097.0% Small < $40K 241,154 3.3% Small > $40K11,013 2.8%Medium < $60K 68,84718.6%Medium > $60K 18,8275.0% Large < $70K 58,40020.4% Large > $70K 4,696 1.0% Upper Large < $100K 2,66618.3% Upper Large > $100K 56927.8%People Movers < $55K 10,625 6.9%People Movers > $55k 1,01513.5%Sports < $80K15,830 91.6%Sports > $80K 4,564 16.0% Sports > $200K1,04319.2% 0 50,000100,000 150,000200,000 250,000Overall 3.1%8 Source: VFACTS New Vehicle Sales, December 2012 Passenger Market ShareMarket Share % Change in VolumeToyota 21.9% Holden 13.0% Holden 16.1% HyundaiHyundai 7.7%Toyota12.0%17.6% Mazda 5.1% Ford 4.5% Mazda 11.9%Volkswagen 12.4%Honda 27.6% Others Ford Kia 25.3% 15.7%8.4%Suzuki 4.2%VWMitsubishi 20.0% Kia Honda 6.1%4.0% 5.4%Mitsubishi2.7% Suzuki 3.3%9 Source: VFACTS New Vehicle Sales, December 2012 Passenger Market Winners and Losers Largest Increases in Volume Largest Decreases in Volume(Year on Year % Change)(Year on Year % Change)Chrysler 134% Proton 25% Honda28%Volvo Car 23%Kia25% Mitsubishi 20% Toyota 22% Dodge 19% Citroen 16%Alfa Romeo 17% Jaguar 13%Holden16% Volkswagen 12% Peugeot15% BMW12%Skoda 14%Renault11%Audi 13% Hyundai 8% Subaru 13%0% 25% 50%75%100% 125% 150% 0% 25% 50%10 Source: VFACTS New Vehicle Sales, December 2012 SUV Market Findings In total, 305k new SUVs were sold in 2012, up from 224k in 2011, representing a strong increase of 25.3%. Of the 8 subsegments of the SUV market, 7 posted growth in excess of 10%, with the Upper Large SUVs (worth >$100k) posting a 8% decrease. Growth was driven by a surge in demand for Small SUVs worth less than $40k, with a 55% increase in volume year on year. The top 10 manufacturers account for 81% of SUVs sold in 2012, similar to the passenger market. The top 12 manufacturers in this segment all increased the volume of SUVs sold in 2012. Toyota leads the category, selling almost 59k SUVs in 2012. They are followed by Nissan, Subaru and Mitsubishi all brands that posted decreased volumes in the passenger market. Of the luxury brands, Land Rover was the 11th largest manufacturer, selling almost8,000 SUVs. BMW and Audi follow with approximately 7,000 and 5,500 SUVs sold. The fastest growing manufacturers (by percentage) in the SUV segment are Peugeot, Jeep, Renault, Mazda, Skoda and Subaru. The brands with the largest drops in volume (by percentage) were Dodge, Chery, Honda, BMW and Ssangyong.11 SUV Market By Subsegment2012 Volume% Change in Volume SUV Small < $40K57,23155.3% SUV Small > $40k 3,45228.1%SUV Medium < $60K 99,183 20.4%SUV Medium > $60K 10,861 38.2% SUV Large < $70K102,883 20.2% SUV Large > $70K 17,480 11.5%SUV Upper Large < $100K14,036 13.8%SUV Upper Large > $100k 699 7.8%0 50,000100,000150,000 Overall 25.3%12 Source: VFACTS New Vehicle Sales, December 2012 SUV Market Share Market Share% Change in VolumeNissanToyota 25.9%12.2% SubaruNissan 28.1% 8.9% Toyota Subaru 42.7% 19.2%Mitsubishi Mitsubishi 2.6%7.8% Mazda 74.0% Mazda 7.7%Holden 23.3%Jeep 108.3%Others Holden18.5% 6.1% Ford 1.9%JeepHyundai 2.0% Ford 5.9% 5.5% Volkswagen 26.4% Volkswagen Hyundai2.9% 5.3%13 Source: VFACTS New Vehicle Sales, December 2012 SUV Market Winners and LosersLargest Increases in Volume Largest Decreases in Volume (Year on Year % Change)(Year on Year % Change)Peugeot121%Dodge56% Jeep 108% Renault 88% Chery48%Mazda 74% Skoda48%Honda18%Subaru 43%Land Rover 37% BMW4% Audi 34%Nissan 28% Ssangyong0.3% Suzuki26%0%25%50% 75% 100%125% 150% 0%25% 50%75% 100%14 Source: VFACTS New Vehicle Sales, December 2012 Light Commercial Market Findings Just over 198k new light commercial vehicles were sold in 2012. Growth in the segment was 12.2% year on year, topping the 177k light commercial vehicles sold in 2011. The market consisted of 174k Utes, 21k Vans, and almost 4k Buses Growth in the light commercial segment was driven by a surge in demand for Utes, particularly 4x4s, which increased 24.7% in 2012. The number of Vans sold fell by 1%, while sales for Buses increased 2% in 2012. Toyota leads the category, selling 58k light commercial vehicles in 2012. Nissan and Ford follow, with both manufacturers posting increases in volumes Of the top 10 manufacturers in the segment, only Holden and Hyundai sold fewerlight commercial vehicles in 2012. The fastest growing manufacturers (by percentage) in the light commercial segment are Volkswagen, Suzuki, Renault, Great Wall, Mazda and Isuzu. The brands with the largest drops in volume (by percentage) were Kia, Proton, Peugeot, Land Rover and Hyundai.15 Light Commercial Market By Subsegment 2012 Volume% Change in VolumeWorkhorse / Utes 4x2 49,233 5.6%Workhorse / Utes 4x4124,536 24.7%Vans

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