Date post: | 20-May-2015 |
Category: |
Automotive |
Upload: | berian-reed |
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SEO & PPCAutomotive search marketing in 2013
12th February 2013Berian Reed – Head of Search Marketing@berianreed
The reach of search
1,200,000,000,000global searches in 2012
Image credit: http://search.creativecommons.org/
The reach of search
1,200,000,000,000global searches in 2012
Source: Google Zeitgeist
The reach of search
1,200,000,000,000global searches in 2012
Source: Google
Click distribution
Sponsored Links - PPC
Sponsored LinksPPC
Natural Results
SEO
Search Query
Only 18% of clicks go here
82% of clicks go here!
What are your KPIs?
SEO rankings
SEO traffic
Branded vs. non branded
Bounce rate
Time on site
Good
Hard leads
Soft leads
Conversion %
Top converting keywords
Sales
Great
PPC vs. SEO?
Instant results
Control messaging
Cross brand visibility
Testing
Boost your brand
Trust & loyalty
Brand awareness
Long term benefits
ROI
More traffic
Build links from your suppliers
Image credit: http://search.creativecommons.org/
The reach of search
1,200,000,000,000global searches in 2012
Image credit: http://search.creativecommons.org/