(Autonomous Institute Approved by AICTE,

Ministry of HRD, Govt. of India}

ed with a natural

eome a leading

ment in

ajor

as

iring

lue waters

giving the city a

f Business is situated

ub of Visakhapatam.

Visakhapatnam, which the scholars have prophetically called

“The City of Destiny” is the second largest city of Andhra

Pradesh and one of the fastest growing cities of Asia. Coromandel

Industries in Vizag

The city has a busy port endow

harbour, and today, it has b

exmaple of industrial develop

the country. The city has m

industries like RINL, HZL,

HSL, CFL, BHPV, HPCL, DCI,

NTPC and head quarters of

ENC. In addition to these,

Visakhpatanam has a number of

export oriented units within its

SEZ. All the industrial progress h

taken place in the midst of the insp

eastern ghats on one side and the b

of Bay of Bengal on the other,

magical touch. The Alwar School

o in Gajuwaka, the industrial

h

...renowned as the city of Destiny, is a

magical blend of glorious past, amazing

present and a promising future. The city

is a place of unique charm with long

beaches, hills, mountains and popular

tourist sites of Araku Valley and Borra

Caves. It is a jewel on the East Coast of

India with Eastern Ghats in the West

and Bay of Bengal in the East. This

gorgeous city is said to have derived its

name from the deity “Visakha” (The

Goddess of Valor). The history of the

town can be traced back to the times of

Ashoka the Great, (272-232 B.C.) when

it was a small fishing village in the

Kalinga Empire. In the process of

evolution, now this village became a

Port City- turned- Steel City. It has

developed into an industrial hub in

South India with the presence of major

industries has become another recent

attraction to this most happening city.

Apart from this, Visakhapatnam is

catching the mainstream of IT

revolution as IT firms like

Satyam-Mahindra, Wipro, Infotech,

Symbiosis and others are starting their

operations. Besides this, many projects

like Apparal City, Pharma City,

International Airport, Bus Rapid Mass

Transport System etc. are to see the light

of the day in near future.

Late Sri S. Alwar Das, with a

deep sense of commitment to provide

highest level of education established

26 educational institutions from

primary to post graduation and

research level to train students to

attain high proficiency in their fields

of study and to equip them with skills

so as to help themselves and to

contribute to the national economy.

Board of Governors

Chairman : D r . S . P . R a v i n d r a

Secretary : Dr. S.V.H.Rajendra

Director : Dr. B.V.R Naidu

Governing Body : Mr. S.H. Krishna Rao

Governing Body : Mr. M.M.Kishore Sanjay

Governing Body : Mrs. Bincy Sam

Governing Body : Representatives of Southern Regional Office,

AICTE, H y d e r a b a d

Educationist : Mr. R.Kishore

Educationist : Mr. P.Haragopal

Educationist : Dr. D.V.S.S.Somayajulu

Educationist & Industrialist : Sri A.S.N.Prasad

Dr. S.V.H. Rajendra Welcome to the Alwar School of Business and the Alwar Das Group of Educational Institutions! I am delighted that

you are interested in the college and hope you will find your journey through our website informational,

inspirational and well worth your time. The Group today boasts of 2 engineering colleges, 3 autonomous B-

schools, a pharmacy college, a law college, two polytechnic colleges, several junior, degree and PG colleges, an

International school, the very popular Alwar Das Public School in MVP and several other schools and research

institutions.

The Vision of the management is to ensure high quality education by building and running institutions par

excellence in the fields of engineering, management, pharmacy and applied sciences, by equipping the students

with latest techniques and makes them role models in their chosen fields. The aim is to enable them to reach

greater heights and also to inculcate ethical values and discipline in them, thereby, help them become good and

useful citizens of India.

Unswerving in its mission, the Society set up the autonomous Alwar School of Business and Computers in 2008,

to continue to provide innovative education with a practical orientation to our rapidly developing society in an ever

changing world. We have been always striving for innovation and creativity in every step forward. We believe that

students are the brand ambassadors of the institution and we are committed in putting the student’s interest in the

forefront of every activity. The College is recognized by AICTE and being autonomous, has a dynamic curriculum

that is based on the ever changing business environment. It has set out to provide wholesome education in and

outside the lecture room, with almost 50% of activity based learning. The quality of education offered by the

college enables students to grow in a holistic manner with a practical bent of mind. The college encourages

students to participate in several co-curricular and extracurricular activities to reinforce their talent.

All the institutions in the group are provided with good infrastructure and state-of-the-art pedagogical facilities to

provide quality education. The colleges also have good faculty and excellent laboratory facilities. Good

playgrounds, high speed internet connections with Wi-Fi, a good canteen and transport facilities add to the

campus experience.

In the coming years, the Alwar Das Group of Educational Institutions is sure to become a force to reckon with. The

ultimate aim is to become a full fledged University in the not so distant future.

COME! INDULGE IN THE WARMTH OF OUR EDUCATION! SAVOUR THE FACILITIES WE HAVE ON OFFER!

AND WALK OUT WITH AN UNFORGETTABLE EDUCATIONAL EXPERIENCE!

ASBC is a business school that fosters and nurtures leaders capable of making a difference in the management of corporate

entities. It inculcates human values and professional ethics in the students, which help them, make decisions and create paths

that are good not only for them, but also are good for the society, for the nation, and for the world as a whole. To fulfill its

mission in new and powerful ways, each member of the ASBC community strives to achieve excellence in every endeavor – be

it education, consulting or training.

Management is just not academics. Management actually grooms the students to higher levels of thinking and decision making

process which is a very crucial aspect for any individual to prosper in the corporate world. Management education is something

which is essential for any manager aspiring for climbing the ladders of success.

The management education at ASB emphasizes to practice the concepts learnt than just be a pure academic exercise. The

personality grooming module introduced at ASB has enabled its students with necessary skills to take on the dynamics of a

challenging corporate world.

ASBC equips its students with the right set of skills on the ability to communicate, team building, business etiquette and many

more. In addition, presentation, debate, seminars, industrial tours, brain twisters, brainstorming sessions, management games,

case study analysis, guest lecture by industry stalwarts and extracurricular activities help the students to develop capabilities

and competencies to meet the expectations and demands of Indian and foreign MNCs. Many corporates of repute have

pledged their support with ASBC to select students as project trainee and provide placement year after year.

The demand from the corporate sector is changing with a rapid pace since the macroeconomic scene has become quite

dynamic. Recognizing this fact, ASB has taken upon itself a mandate to provide requisite academic inputs to its young students

and develop them into professional managers with dedication, commitment, integrity and positive bent of mind, by making

continuous improvements in curriculum and pedagogical tools. Our programmes are competitive, challenging and have cutting-

edge applications. Our methodology serves as an effective link between theory and practice.

We are committed towards creating a community which is vibrant and provides a lifelong learning experience for professional

development. I extend my warm invitation to you to visit ASBC Vizag to interact with our students and experience its activities

both academic, and developmental. We welcome students to a journey of learning, exposure and innovation with the ALWAR

SCHOOL OF BUSINESS AND COMPUTERS.

B.V.R N a i d u

MESSAGE FROM THE

DIRECTOR

Dr.B.V.R.Naidu

, ; .

I

To contribute to the growth, development and spread of management education of excellence and relevance,

keeping pace with the changing business environment both at the National and International level.

To impart latest knowledge using the perspectives, concepts, tools and techniques in the field of management

to pursue careers in business and goverance.

To develop an In-house Management Service Centre with a focus on Management Development Programmes

(MDP) for the industries and the business community of the region.

PROGRAMME OFFERED – A PROMISING COURSE

Two years Post Graduate Diploma in Management (Full Time) – PGDM / (MBA)

Management Development Programmes for the benefit of Industrial Organizations.

PROGRAMME’S OBJECTIVES

The objectives of Post-Graduate Programme in Business Management are to focus on developing expertise in

problem solving / deision making and enhancing Managerial Skills. The Institute aims at:

Providing a broad based, flexible and integrated education in the roles, functions, tasks and responsibilities of

managers.

Developing awareness of long term dimensions in managing business.

Preparing the students to meet the requirements of rapidly growing needs of the economy especially in the

areas of Marketing, Finance, Operations, HR and Systems aspects of Management.

Creating awareness about the need for ethics in management, and honing leadership skills.

DURATION OF STUDY

The duration of the programme is two years of six trimesters

First , Second & Third Trimesters July to A p r i l

Fourth, Fifth & Sixth Trimesters July to April

The total work load, in lectures, class room sessions, seminars, assignments, Personality Development, Soft Skills building

exercises & Field Visits will be a minimum of 48 hours a week.

INTELLECTUAL ENHANCEMENTS

Industrial visits – Twice a month

Summer Internship – 6 to 8 weeks

Internship programme – 6 months

Guest lectures – Weekly

Workshop – Weekly

egular Activity based classes

ORIENTATION PROGRAMME

Three weeks orientation in English Language, Mathematics and Statistics and Elements of Accounting are

provided based on one’s academic record to make good the deficiency if any.

About the Institute ... Sri Venkateswara VidyaPeeth a society was established in the year 1979 by some eminent

educationists,industrialists and top business Minister for Education, who established 24 Educational

Institutions including Schools, Junior & Degree Colleges, Engineering, Pharmacy, Law, Management

and Research Institutions.

In the year 2008 Alwar School of Business (ASB)was established. It is located in a beautiful serene

atmosphere (in a 12 acre site) in the heart of Gajuwaka, the industrial hub of Visakhapatnam. The

campus is spread over 12 acre of land. The academic block comprises a huge bulding of 20000 sq.ft.to

house, state of the art class rooms, library, computer lab, seminar hall, with audio visual aids.

The strength of the Institute is in its curriculum, which was developed, over so many years by Management

Gurus, to suit the latest needs of the Business and Industry. Here, the students would participate in

various activities, that deal with different Administrative matters, short term projects, summer projects,

extension lectures and Seminars. The Institute would encourage and arrange, studetns organized

programmes and Annual Business School events and cultural aspects which are all a fillip to students’ talent deliberations.

Vizag being an Industrial Hub, the regular interface with local industrial and business executives is to

keep the students up dated with the latest trends and practices in corporate world.

To create an exemplary Institution

in both Education and Research

through commitment to excellence

and ensuring high quality education

and intellectual contributions.

To build an Institution par excellence in the field of

Management Education by equipping the students with

latest techniques to make them role models in their chose

fields also to inculcate ethical values and discipline to become

proud citizens of this country.

To contribute to the growth, development and spread of management education of excellence and relevance, keeping pace with the changing business environment both at the National and International level. To impart latest knowledge using the perspectives, concepts, tools and techniques in the field of management to pursue careers in business and governance. To develop ‘in-house’ Management Service Centre with a focus on Management Development Programmes (MDP) for the industries and the business community of the region.

Quality Objectives

• To ensure the programmes to fulfill the market requirements, reputed professional bodies and relevant agencies. • To ensure that the faculty posses necessary teaching skills to impart quality education. • To ensure high standard of ethics, and discipline to make them successful in their endeavors. • for their all-round development. • To provide adequate infrastructure, equipment To produce graduates with competence, skills broad out look and courage to participate in sports and extra curricular activities and strive for an excellent campus environment. • To build on its research, innovation and inter disciplinary collaborated activities to meet the changing needs of the society. • To get an opportunity to learn the subjects and at the same time implementing them in the industry. • Focus on communications, presentations, personality and other relevant skills. • Continuous evaluation system on SWOT analysis and internal assessment.

Life at ASB

life at ASB is nothing short of a rollercoaster ride.

WE make the students involved in the their work

round the clock, right from morning students

have jam packed schedule for the day. With the

student-driven culture, a high level of

responsibility will be inculcated from the

beginning. At ASB, you will learn every

moment, from books, from faculty, from peers.

We make to explore the unexplored human

potential embracing it fully to give rise to

immensely creative and transformative

approaches to life’s challenges. Any society is

respected by the ideas and values of those who

hold position of leadership. These ideas and

values are shaped through the education received

in the classroom.

ASB has a vibrant campus life with a wide range

of opportunities to full fill your goals. The

institute has an impressive and pollution-free

campus with panoramic green surroundings,

elegant landscaping and beautiful flower-beds.

Spending quality time is never a problem in the

institute. Sports facilities are provided for lawn

tennis, table tennis, cricket, football,

Badminton, basketball, volleyball. Evening find

students enjoying the excitement of these sports

as players and audience.

Computer Lab

New computer systems, comprising of

Pentium IV with facilities for Scanning and

Printing are available. The air conditioned Lab

is provided with Internet facility.

Class Room

The Class rooms are spacious (750

sq.ft.) with green glass boards and

can comfortably accommodate 70

students each.

Seminar hall

Spacious and well ventilated Seminar

halls equipped with audiovisual aids

provide an excellent infrastructural

backup for conducting academic

sessions.

Library

ASB Library is a source of academic

excellence providing of information with

around 150 titles and 1500 Professional

books and 25 Journals (Indian & Foreign)

and 60 Periodicals World and National

News Papers are the additional attraction.

Faculty...

Mr. M. Mohan

Kishore Sanjay EDAGOGY

A variety of teaching and learning techniques are

employed to impart knowledge and skills to students at

ASB. Lectures, case analysis, simulation games and

exercise, syndicates, group discussions and practical

project work are commonly used to develop

conceptual, analytical and decision making skills and

to prepare the students to face the challenges of the

complex business and organizational environment.

An attempt is made to assess the students

performance through a continuous system of tests,

quizzes, mid-term and semester-end examination

to ensure highest academic standards as well as

practical orientation.

LIVE PROJECTS

Though class room learning is given emphasis at

ASB, students are required to undertake a number

of practical projects in the different courses of the

programme for which the information gathered from

business/industry is analyzed and presented in the

form of reports.

SUMMER INTERNSHIP

While exposing the students to the theories and

concepts of modern management, no efforts are spared

to develop a practical orientation in them. After

completing the first two semesters of instruction during

the first year, all students are required to undertake

practical training in an organization for a period of eight

weeks during the summer months. Each student is

selected by a reputed company and given a practical

assignment. The student works under the guidance of a

senior manager in the organization and submits a report on

the project for which information is collected.

PERSONALITY DEVELOPMENT LAB (PDL)

Personality Development given a special emphasis at ASB

and students are groomed according to the industrial needs.

The students are put through several grinding and intellectually

stimulating sessions of group discussions, live sessions on

communication, role plays, conflict resolution, grievance,

handling, personal interviews etc. These sessions along with

workshops conducted subsequently, not only polish their skills

but also familiarize them with what companies look for in a

trainee.

GROUP ACTIVITIES

Group activities also form the integral part of the part of the

pedagogy. Students themselves voluntarily take up the task

and conduct various activities

by Group discussions. Seminars plus Management games,

Quizzes, Industrial Visits and Group works. Students

are encouraged to solve real life cases to apply

theoretical knowledge to real life business problems

which helps them improve their problem solving skills

and decision making capabilities.

PRESENTATION

Students are being trained for technical

presentations from time to time on different

functional areas. These presentations are being

evaluated by their respective mentors for their

growth assessment.

ARTICLES

Students are encouraged to develop & write

articles through desk and field research. The

students are encouraged to participate and publish

the same articles in professional and academic

journals.

LEARNING TEAMS

Students are assigned to learning teams comprising of

five to six peers. The learning team meets daily to

analyse cases, solve problems and work on

homework assignments. This helps students to

manage their workload as well as gain first-hand

experience in building effective teams.

MANAGEMENT GAMES

To enhance functional orientation of future managers a

variety of Management Games are planned

• Simulations

• Role Plays

• Attitude Development

• Etiquette

• Leadership skills

• Team work

• Communication and conversation

GUEST LECTURE

The institute accords top priority for guest lectures by inviting

academicians and top corporate to interact with the students

and faculty through a continuous learning process.

INDUSTRIAL VISITS

Students are Taken to industries to visit and understand

management practices in live situations

EXTRA CIRCULAR ACTIVITIES

Plans are on the anvil to open a gym and yoga center for

students to improve the quality of their life. After all a physically

fit body and a serene mind are required to lead a happy and

contended life.

GROWTH ASSESSMENT

Students are being assessed on several major traits

by their mentors to sharpen their Managerial skills by

Psychological counseling sessions and Spiritual

sessions on

• Oral Communication Skills

• Listening Skills

• Ability to group new ideas

• Punctuality

• Work Completion

• Reasoning Ability

• Sense of Responsibility

• Resource utilization

Student

Clubs These clubs

are formed to

make the

students

excel in

respective

specialization.

Marketing

Club ASB Marketing Club is

an initiative which

aims to help students

of ASB to go beyond

clichéd theory &

jargons & explore real

world of marketing.

It pro vides the

platform for students

to express their

creativit y, relate

marketing theory

with practice & apply

all these learning in

real life situations.

Finance

Club It is a club which aims to

help the students to

understand and analyse

the financial statements

of various companies at

the same time creates a

platform for students to

understand the complete

stock market concepts to

construct securities

portfolio by studying

various case studies,

these real time

experience mak e our

students to work in the

corporate world.

HR Club

The activities in

the club make

the students get

exposed to

human

behavriour

and its

manifestations.

Sports &

Health Club

Students through

this Club can

enhance their

physical fitness by

playing their

favourite both

indoor & outdoor

games in the

campus, under the

guidance of the

physical instructor.

Placement Cell :

Key Campus activities Cells :

The Campus cells are created to home the skills of budding

managers through many activities like case studies, role

playing, group discussions. These clubs host a variety of

activities in and out of campus to keep students abreast

with the current practices and happenings of management

and business.

The Institute’s placements activities are co-ordinated by a committee comprising elected student

representatives and a faculty member as the Placement coordinator. It acts as a liaising agency

between the Institute and the organization to successfully complete the recruitment

procedure. All communications regarding Summer and Executive recruitment has to be

routed through the Placement Committee. The cell has following objective :

• To keep track of the current status of our ex-students and to record and

maintain their needs and comments.

• To build and maintain good relations with the industry, inviting reputed

organizations for campus interviews.

• To keep track of all advertisements related to the industry and communicating

them to the concerned students.

• To assist students in getting summer projects.

Idea Cell Ideas, Innovations, Solutions….three words which

will impact the way corporate decision making is

seen in industry today. It is all about providing a

whole new approach to the age old problem

faced by the industry and bring about a paradigm

shift in the way various business situations are

perceived in a fast changing business arena.

We give participants a chance to apply knowledge

and insights they have acquired from their business

courses to a relevant industry problem.

Corporate

Relations Cell

The Corporate Relations Cell is the institute’s interface to

the corporate world and media. Through its activities, it

bridges the industry academia gap by organizing corporate

guest lectures, workshops and panel discussions.

Student Academic Committee

The team of Students Academic Committee forms the

backbone of all activities in ASB. Our Institute with a

difference, spares no effort to make its curriculum world class

and deliver it in the most effective manner. It constantly

scans the developments in business and in society and tries

proactively to meet the challenges. Our students are trained

to be effective leaders of tomorrow with a global mindset

rooted in sound ethical principles. The learners here challenge

assumptions, think beyond visible limits, and add the value

of excellence in whatever they do.

Entrepreneurship Cell Entrepreneurs are the economic DNA needed to build competitiveness

and innovation. The “Entrepreneurial Spirit” is not just a prerequisite for

people thinking of starting their own business but is also becoming

imperative for every individual who desires to make a mark in the corporate

world. Realizing the need to foster and incorporate the entrepreneurial

attitude within the management mould, various activities are taken place

in this regard. The motto is to cultivate an entrepreneurial spirit, a business

thought-perspective and an enterprising attitude amongst ASB students

and the community at large.

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Admission IN Process

A business (also called a company, enterprise or firm) is a legally recognized

organization designed to provide goods and/or services to consumers. Businesses are

predominant in capitalist economies, most being privately owned and formed to earn

profit that will increase the wealth of its owners and grow the business itself. The owners

and operators of a business have as one of their main objectives the receipt or generation

of a financial return in exchange for work and acceptance of risk. Notable exceptions

include cooperative enterprises and state-owned enterprises. Businesses can also be

formed not-for-profit or be state-owned.

The etymology of “business” relates to the state of being busy either as an individual or

society as a whole, doing commercially viable and profitable work. The term “business”

has at least three usages, depending on the scope — the singular usage (above) to mean

a particular company or corporation, the generalized usage to refer to a particular market

sector, such as “the music business” and compound forms such as agribusiness, or the

broadest meaning to include all activity by the community of suppliers of goods and

services. However, the exact definition of business, like much else in the philosophy of

business, is a matter of debate and complexity of meanings.

School of

Business

(Autonomous Institute Approved by AICTE,

Ministry of HRD, Govt. of India)

Himachalnagar, Gajuwaka, Visakhapatnam - 530 026.

Ph :0891-2970002

e-mail : asbc_gwk@rediffmail.com

logon to : www.alwarschoolofbusiness.com