Autonomy Works Overview 2013 08 21

Company OverviewAugust 2013

Exceptionally Talented to Empower Your Business

Meet our founder: Dave Friedman

• 25 year business career focused on marketing integration and applied technologies

• Chief Marketing Officer for Sears Holdings• President, Americas for Razorfish• Associate Partner, Accenture

• Experienced organizational leader • Led Razorfish to tenfold growth• Created Razorfish’s global marketing

process outsourcing business

•Marketing innovator and executor• Created a comprehensive customer

targeting capability at Sears• Frequent speaker on marketing trends and

organization dynamics

• Runner, reader, dad

[email protected]

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Marketing work falls into two decidedly different categories creating on-going management issues.

Management Challenges

• Different interpersonal and learning styles

• Different recruiting and assessment criteria

• Different motivational needs and requirements

• Different career paths and promotion criteria

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Social

Independent

Consistent Dynamic

Work Variability

InterpersonalIntensity

Creation• Insight• Ideas• Strategy• Design

• Campaigns• Analytics

Execution• Production• Customization• Trafficking• Reporting

Telemarketing

Editing

Fortunately, a million-strong work force stands ready to perform high-quality marketing execution work.

•Many people with autism excel at delivering Marketing Execution work.

• Exceptional attention to detail • Affinity for repetitive work• Obsession for quality and accuracy• Keen math, technical, and analytical skills

• Hundreds of thousands of qualified candidates are ready to work.

• Nearly two million people in the US• 50,000 enter the workforce every year• Unemployment rate exceeds 80%

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AutonomyWorks enables this workforce to deliver high-quality, cost-effective Marketing Execution work.

• AutonomyWorks screens, hires, trains, and supports a team of high performing Associates.

• Our proprietary Marketing Process Execution (MPE) model defines critical tasks and integration points ensuring consistency and quality.

• Our business system has been custom-built for Marketing Execution and the unique skills of our Associates.

• AutonomyWorks is a Social Enterprise – delivering business value and social change.


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Associates are screened and trained for specific skills and talents.

• Schedule – Nine Associates working part-time in 4-8 hour shifts

• Sourcing and Screening - Partnering with local service providers to screen, train and on-board

• Training and Environment – On-the-job with classroom training in development

• Performance - Continued improvements in productivity and quality.

• Satisfaction - Associates enjoy the work and seek additional hours

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Turn Time(Calendar Days)

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AutonomyWorks accommodates multiple paths to long-term employment.

Job Shadow Assessment On-the-jobTraining

ClassroomTraining

Long-TermEmploymentSources

• Schools• DRS• Training

programs• Referral

Media & Campaigns Results & Learnings

Ideas and CreativeInsight and Strategy

Marketing Process Execution enables insight and breakthrough marketing innovation.

Marketing Process Execution

Build Operate Assess

Maintain

• Resizing• Versioning• Comps• Revisions• Landing pages• Metadata

• Tracking tags• Price/offer• Video search• Trafficking• Promotions• Validation

• Reporting/ dashboards• Competitive

analysis• Testing• Social listening

• Content updates• Customer data

• Digital Asset Management

• Bug fixes• Vanity URLs

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Case study: Building templated web-sites.

• 1.1 Prepare files

• 1.2 Obtain current schedule

• 1.3 Gather school information

1.0 Prepare 2.0 Build Content

3.0 CreateAD Assist

5.0 Validate

• 2.1 Format Schedules

• 2.2 Clean-up schedule data

• 2.3 Create schedule text files

• 2.4 Enter sports/activities/ facilities

• 2.5 Prepare logo and banner

• 3.1 Create seasons

• 3.2 Finalize and validate AD Assist

• 5.1 Confirm data

• 5.2 Confirm activity functionality

• 5.3 Complete4.0 CreateSites

• 4.1 Establish unique school ID

• 4.2 Create school-specific site template

• 4.3 Update site colors

• 4.4 Populate site

Process Step: 2.3 Create Schedule Text Files

KPIs

Task Library TypeContent: Source: Name Description Content: Destination: Type:Empty school database

1.1.2 2.3.1 Open database .1 Go to "O:\importdata\[schoolname]" 3.2.1 Systems: Navigation: Find files/apps.2 Open "db1.mdb" 3.3.1 Systems: Workflow: Strictly linear.3 Click "enable content" in security warning (in yellow bar at top of screen)

1.2.1 Data: Data cleansing: Validate completeness

.4 Select "Export" database and confirm that the database is empty .5 Select "Import" database and confirm that the database is empty

3 excel schedule files

2.2.4 2.3.2 Convert yearly schedule files

.1 Click on "External Data" tab to open the import box

Schedules by season (.txt files)

3.1.33.3.2 Systems: Workflow: Simple branching

.2 Select "Excel File" 3.2.1 Systems: Navigation: Find files/apps

.4 Select "12-13.xls" from "O:\importdata\[schoolname]"

Complete schedule (.txt)

3.2.2 1.2.1 Data: Data cleansing: Validate completeness

.5 Click "import" - a dialog box will open

.6 Select "Append a Copy"

.7 Click "Next"

.8 Click "Next"

.9 Click "Finish"

.10 Close box

.11 Click on "Load Exported Events" (listed under "Queries") .12 Click "yes".13 Click "yes".14 Open "ExportedEvents" table

Input OutputAction

• 8to18 provides athletic scheduling tools for High Schools, Middle Schools, and independent sports leagues.

• Athlete and parent communication occurs through a templated, public web site.

• 8to18 currently serves over 500 schools and is poised for significant growth in 2013.

• AutonomyWorks converts existing data and builds the public websites.

• AutonomyWorks has documented and reengineered the process.

• We have built over 60 school websites and added testing, reporting, and conversion roles.

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Case Study: Data clean-up and management.

• Illinois Life Span is a statewide resource and referral program for people with developmental disabilities.

• ILS operates a database of nearly 2,000 service providers throughout the state.

• Maintaining current and accurate data is an on-going burden.

• AutonomyWorks identifies updates based on web databases and organization sites.

• AutonomyWorks creates and sends reports to organizations for update and additions.

• AutonomyWorks created an application to maintain data accuracy and manage process flows.

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Case Study: Research and data management

• Viewpoints offers ratings and reviews of hundreds of thousands of products and services.

• They were missing key pieces of data on 15,000 of their most frequently researched products.

• The organization lacks the bandwidth to conduct the data collection.

• AutonomyWorks accesses third party databases and websites to find and capture missing data items.

• AutonomyWorks created an application and customized process to maintain data accuracy and manage process flows.

• AutonomyWorks is exceeding client goals – finding targeted information for more than 90% of products.

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AutonomyWorks is developing relationships with community organizations to amplify our impact.

• We are working with Easter Seals of Metropolitan Chicago to develop a collaborative program.

• Our efforts will include facilities, assessment development, training, and placement.

• LADSE is a Consortium of 16 school districts serving 48 schools and 350 students

• LADSE is providing our initial team of Associates and collaborating to develop in-school training programs.

AutonomyWorks was custom-built for marketing execution and our Associates’ capabilities.

Deliver

Environment

Work Design

Associates

• Hyperspecialize• Standard models• Client customized

• Productivity supports• Workspaces• Paraprofessionals

• Sourcing• Assessments• On-boarding• Training

Work Groups• 10-20 Associates• Team metrics• Dedicated para-

professionals

Achievement• Quality, skills, and

productivity• Gamification

Work Flow• Work matching• Proprietary tool

Improve

• Measurement• Client reporting• Continuous

improvement

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Client work tasks are matched to Associates based on individual skills yielding high quality results.

Work is broken into skill-based tasks …

Tasks are matched based with capabilities …

Completed tasks create high-quality deliverables





3.0 CreateAD Assist

5.0 Validate



















3.0 CreateAD Assist

5.0 Validate



















3.0 CreateAD Assist

5.0 Validate















Prop

rieta

ry M

atch

ing

Algo

rithm

and

Too

lsQA

AutonomyWorks is a social business – designed to deliver business AND social value.

• AutonomyWorks only pursues work and clients where our we can deliver clearly differentiated value.

• AutonomyWorks is organized as an Illinois Benefit Corporation – a new business model designed for socially motivated businesses.

• AutonomyWorks is an open-source business. We are engaging the community in building the business and will share our knowledge with the community.

• AutonomyWorks has contributed 20% of ownership to the Work For Everyone Foundation – a 501(c)3 that funds innovative approaches to match people with disabilities with appropriate work.

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The AutonomyWorks model is organized around discreet teams and scales to a national network.

• Comprised of 10-20 Associates reporting to a supervisor

• Organized around single clients or common types of work

• Includes a range of skill and experience levels

Associates are organized into work teams ….

Work teams share infrastructure in a service center….

Service centers are replicated nationally.

Sales Ops Finance Services Talent

2013 2014-2015 2015 and beyond

• Target size of 300 FTEs to leverage management and shared services. Could scale to 1,000 FTEs or beyond.

• In addition to business services, will share OT, PT, social education

• At 300 FTEs, generates $16mm in revenue and 15% EBITDA

• All major markets and most second tier markets could support Service Centers

• Service Centers will coordinate efforts to balance resources and share knowledge

• Top 25 market s could generate annual revenues of more than $400mm

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In the first half of 2013, AutonomyWorks will complete our pilots and move into a larger proof of concept.

Pilot(Complete)

Prove(3/13-7/13)

Expand(7/13 - ?)

• Partner with 1-3 clients to establish processes, tools, and work models

• Approach• Develop baseline process• Use sample client work to

test, validate, and expand the baseline process and Business System• Codify expanded process in

training, management software, and metrics• Establish metrics and

baseline productivity of client teams

• Expand client relationships to operate in their standard workflow• Demonstrate productivity

advantage

• Approach• Switch to perform client

work real-time• Modify Business System to

accommodate work• Track productivity and

quality – develop business case• Accelerate client

development efforts

• Full-scale sales• Add capabilities in response to

client demand

• Approach• Build client development

team and hone selling approach• Build account management

and client on-boarding teams• Add Community Partners to

hire additional staff• Open first Service Center

Date post:	13-Jan-2015
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Autonomy Works Overview 2013 08 21

Technology