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David DeLisi
Technical Campaign Lead
Service Providers and Telco Team (SPT2)
Jeremy Wonson
Lead Principle Technologist
Service Providers and Telco Team (SPT2)
The Business of Blockchain
Capturing the Blockchain Workload
David deLisi / Jeremy Wonson
Service Provider and Telco Transformation Team (SPT2)
FOR PARTNER VIEWING
© Copyright 2020 Dell Inc.5 of 34Internal Use - Confidential
“Blockchain is not the thing.
It’s the thing that enables the thing.”
MICHAEL DELL
© Copyright 2020 Dell Inc.6 of 34Internal Use - Confidential
Presentation Summary
• Blockchain is emerging as a technology and is impacting enterprise and B2B ecosystems as much as the internet and cloud.
• Digital transformation is creating a hyperconnected economy and Blockchain is the key to enabling this.
• The Enterprise Blockchain market will reach over $42B in the next 4 years.
• Services are the largest area of current spend on Blockchain.
• Partners and customers are adopting Blockchain; Dell Technologies as the leader in essential infrastructure is a key part of their journey.
You have options today with Dell Technologies to win the Blockchain workload!
© Copyright 2020 Dell Inc.7 of 34Internal Use - Confidential
Agenda
SPT2overview
01
Why Blockchain matters
02
What is Blockchain?
03
Why are Customers interested?
04
Solutions for Blockchain
05Summary
06
Q&A
07
© Copyright 2020 Dell Inc.8 of 34Internal Use - Confidential
SPT2 overview
© Copyright 2020 Dell Inc.9 of 34Internal Use - Confidential
SPT2 Get to market faster with greater success
Whowe are
Global team
Direct line to Engineering, Dotted line to GA
Solution Architects, Campaign Managers, and Project Managers
Whatwe do
Create Validated Designs
Drive collaboration through Ideation Workshops
Co-Develop GTM solutions
Drive Adoption of solutions through campaigns
Interlock with PBUs/SABs
Field Enablement
Howwe do it
Framework for partnership, sell-in through sell-out
Refined process for repeatable success
For Equinix and Packet, working with the SPT2 team @ Dell Technologies
has been effective and easy. In a very short period of time, collectively we
accomplished the ingestion of our bare metal solution into the large Dell EMC
machine including the positioning, messaging, pricing, SKUing and roll-out to
key seller organizations. The engagement with Dell on bare metal as a service
has visibility to the highest ranks at Equinix and seen as a motion with very
high revenue potential.
Ricardo Antuna, Packet, A Division of Equinix
© Copyright 2020 Dell Inc.10 of 34Internal Use - Confidential
Why Blockchain matters
© Copyright 2020 Dell Inc.11 of 34Internal Use - Confidential
Blockchain Overview
• Blockchain has emerged as a major technology for application modernization
• Interest in Blockchain is driven by an increased level of security, transparency, and traceability in transactions
• TAM for Blockchain on-prem in 2021 is estimated at $6.2 Billion with a CAGR of 80%*.
* Based on partner and analyst inputs
© Copyright 2020 Dell Inc.12 of 34Internal Use - Confidential
Blockchain by the numbers
60%
of enterprises unclear about Blockchain
30%
of organizations donot how to begin
60%
Hyperledger and Ethereum dominate the market
90%
of Blockchain projects include other emerging
technologies especially IoT and AI/ML
70%
of organizations are partnering with service
providers for Blockchain initiatives
80%
Blockchain CAGRthrough 2024
74%
of companies see a compelling business case
for Blockchain
78%
of companies believe Blockchain can create a competitive advantage
Sources: HFS Top 10 Enterprise Blockchain Services 2020; Deloitte
© Copyright 2020 Dell Inc.13 of 34Internal Use - Confidential
What is Blockchain?
© Copyright 2020 Dell Inc.14 of 34Internal Use - Confidential
What is Blockchain?
Distributed, shared data network.
Immutable data source using consensus (nothing can be deleted, only added).
Smart contracts provide intelligent workflow across chains.
Consensus-driven trust cuts out unnecessary middlemen.
Enhanced security using hashing-based data.
Permission and permission-less capabilities for flexibility.
© Copyright 2020 Dell Inc.15 of 34Internal Use - Confidential
How does a Blockchain function?
01
Transaction begins…
04
Each of the nodes sent
the block validate the
transaction.
06
The block is
added to the
Blockchain…
03
The block is sent to every
node on the Blockchain
network and…
05
Nodes receive a
“reward” for
proof of work.
Consensus algorithms, cryptography and smart contracts create a real-time single version of truth that can be accessed by ALL parties in the business process.
02
A block of data that
represents this transaction
is created and then…
07
And the transaction
is completed.
© Copyright 2020 Dell Inc.16 of 34Internal Use - Confidential
Why areCustomers interested?
© Copyright 2020 Dell Inc.17 of 34Internal Use - Confidential
Power of Smart Contracts
• Autonomy
• Trust
• Backup
• Safety – Cryptography
• Speed
• Savings
• Accuracy
• Choice of development language
© Copyright 2020 Dell Inc.18 of 34Internal Use - Confidential
Benefits of Blockchain
Createnew value
Reduce delaysfrom paperwork.
Reduce costs, inefficiencies.
Improve business trust.
Business insights fromreal time analytics.
Optimizedprocesses
Real time data exchange improves inventory management.
Issues identified and corrected faster.
Riskreduction
Helps to find andeliminate fraud thanks to higher transparency ofthe Blockchain.
Smart contracts automate complex tasks to reduce manual errors.
More secure,immutable, encryption.
© Copyright 2020 Dell Inc.19 of 34Internal Use - Confidential
Is Blockchain appropriate?
Is it important to establish more trust between parties an issue
Do you have multiple partiesin this ecosystem
Concerned about asset double counting and transfers
Do you need a tamper-proof permanent record of transactions
Does this ecosystem benefit from improved transparency
© Copyright 2020 Dell Inc.20 of 34Internal Use - Confidential
Use cases
© Copyright 2020 Dell Inc.21 of 34Internal Use - Confidential
Use cases by industry
© Copyright 2020 Dell Inc.22 of 34Internal Use - Confidential
Real World Blockchain Examples
Walmart
Challenge:
• Detect and remove products that are harmful to customers while leaving items that are safe to eat and can be sold.
Solution:
• IBM Blockchain Platform (Hyperledger) using Food Trust
• 25 SKUs and 10 partners that can track food from farm to store in seconds; expanding to tens of thousands of SKUs over time
Benefits:
• Lower costs, improve customer trust, better supply chain management
Microsoft
Challenge:
• System for securing and managing gaming royalty payouts was cumbersome, sometimes taking over 45 days to issue payments
Solution:
• EY Opschain (Ethereum)
Benefits:
• Lower costs, improved partner trust, cut settlement from 45 days to minutes, better forecasting and customer insights
Marsh LLC (Insurance)
Challenge:
• Proof of insurance for construction contractors can take weeks
Solution:
• IBM Blockchain Platform (Hyperledger)
• Integration with SFDC.com to process
Benefits:
• Increased efficiency, improved trust, reduce processing costs and time to provide proof
© Copyright 2020 Dell Inc.23 of 34Internal Use - Confidential
Creating value
© Copyright 2020 Dell Inc.24 of 34Internal Use - Confidential
Solutions for Blockchain
© Copyright 2020 Dell Inc.25 of 34Internal Use - Confidential
Blockchain services
© Copyright 2020 Dell Inc.26 of 34Internal Use - Confidential
Services journey: unlock new revenue
01.Advisory (1-3 Days)
• Education
• Use Case Discussion
• Business Value
• Determine appropriateness
02.Prototype (4-8 weeks)
• Design Workshop
• Business Assessment
• Set Budget and timelines
• Identify Business Partners
03.Pilot (3-6 months)
• Pilot – real transactions
• Setup Governance
• Integration with key systems
• Measure ROI / TCO
04.Production (6-12 Months+)
• Running transactions for real returns
• Adding more business partners
• Adding new capabilities
• Business Assessment
• Emerging technologies integration
• Analytics!
© Copyright 2020 Dell Inc.27 of 34Internal Use - Confidential
The Advantages of Blockchain on premises
• Customer concerns about using public cloud services.
• More flexibility.
• Operational resilience.
• Use technology that customers know and understand.
• Storage must perform to meet SLAs.
© Copyright 2020 Dell Inc.28 of 34Internal Use - Confidential
IBM Blockchain Platform (Based on Hyperledger)
ServicesCollaborate with services teams from ideation all the way to production.
EcosystemTap into our diverse ecosystem to develop strategic partnerships and create your competitive advantage.
SolutionsSolve critical industry challenges by building and joining new business networks and applications.
IBM Blockchain PlatformBuild and operate Blockchain networksin many diverse environments.
A founding, premier member of Hyperledger, IBM is committed to open source, standards & governance.
© Copyright 2020 Dell Inc.29 of 34Internal Use - Confidential
IBM Blockchain Platform on Dell Technologies
IBM Kubernetes
Service
Container virtualization & orchestration
Multi-cloud deployment
…
On PREM
Open technologyHyperledger Fabric, Containers, Kubernetes
DeveloperTools
Operator Tools
Advanced
ToolingCreate & manage
smart contracts,
applications &
networks
Deploy
AnywhereComprehensive
cloud & on-
premises options
Build and operate Hyperledger Fabric networks
© Copyright 2020 Dell Inc.30 of 34Internal Use - Confidential
IBCP on Dell Technologies VxRail
LARGE*
22 nodes
1232 cores
12,672GB RAM
84.48TB Storage
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MEDIUM*
11 nodes
440 cores
4,224GB RAM
42.24TB Storage
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9
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
+
i
2
3
0
1
4
5
6
7
8
9
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
+
i
2
3
0
1
4
5
6
7
8
9
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
+
i
2
3
0
1
4
5
6
7
8
9
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
+
i
2
3
0
1
4
5
6
7
8
9
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
+
i
2
3
0
1
4
5
6
7
8
9
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
+
i
2
3
0
1
4
5
6
7
8
9
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
+
i
2
3
0
1
4
5
6
7
8
9
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
+
SMALL*
4 nodes
128 cores
1,536GB RAM
15.36TB Storage
i
2
3
0
1
4
5
6
7
8
9
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
+
i
2
3
0
1
4
5
6
7
8
9
1 0 T BS A T A7 . 2 k6 G b
1 0 T BS A T A7 . 2 k6 G b
1 0 T BS A T A7 . 2 k6 G b
1 0 T BS A T A7 . 2 k6 G b
1 0 T BS A T A7 . 2 k6 G b
1 0 T BS A T A7 . 2 k6 G b
1 0 T BS A T A7 . 2 k6 G b
1 0 T BS A T A7 . 2 k6 G b
1 0 T BS A T A7 . 2 k6 G b
1 0 T BS A T A7 . 2 k6 G b
+
i
2
3
0
1
4
5
6
7
8
9
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
+
i
2
3
0
1
4
5
6
7
8
9
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
1 0 T B
S A T A7 . 2 k6 G b
+
Storage Options
*preliminary estimates subject to change
© Copyright 2020 Dell Inc.31 of 34Internal Use - Confidential
VMware Blockchain (Tech Preview)
• Announced as Project Concord in 2019 VMware Blockchain is a secure, scalable and energy efficient Blockchain service with support for leading execution environments such as Ethereum, DAML, and Hyperledger.
• VMware Blockchain allows deployments in leading public clouds, your own VMware-based private cloud, and in hybrid setups.
• Scalable Byzantine Fault-Tolerance is at the core.
• Eliminate the expense of complex proof of work required in other Blockchain technologies and does not require GPUs
• VMware Blockchain has several tools to allow HA, DR, logging, alerting, rolling upgrades, auditing, data management, and many other enterprise features that you need to truly run in a production environment.
• In Preview; contact your VMware representative for more information or https://www.vmwarelearningplatform.com/HOL/catalogs/lab/6289 to try the self learning lab.
© Copyright 2020 Dell Inc.32 of 34Internal Use - Confidential
Summary
© Copyright 2020 Dell Inc.33 of 34Internal Use - Confidential
Summary
• Customers need your help to create a compelling business case and stakeholder alignment.
• Partnering with Dell Technologies is critical for success – platform matters.
• Blockchain needs to be integrated with emerging technologies,more value for customers, more services for you.
• Investment goes beyond just the technology – talent, training, IP.
• Blockchain requires collaboration across organizations.
• Blockchain in public clouds carries the same risks as any cloud solution.
• On-prem provides more flexibility, possibly lower costs, better security and management as well as more margins for partners.
© Copyright 2020 Dell Inc.34 of 34Internal Use - Confidential
Q&A
© Copyright 2020 Dell Inc.35 of 34Internal Use - Confidential
Ready to partner. Ready for YOUR success.
