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Copyright (C) 2014 Panasonic Corporation All Rights Reserved. AVC Networks Company Business Policy May 21, 2014 Panasonic Corporation AVC Networks Company President Yoshiyuki Miyabe Panasonic IR Day 2014 Notes: 1. This is an English translation from the original presentation in Japanese. 2. In this presentation, “fiscal year 2015” or “FY15” refers to the year ended March 31, 2015. Contents 1. FY14 Results 2. FY15 Business Plan 3. Toward FY19 4. Summary
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Page 1: AVC Networks Company Business Policy - Panasonic · PDF fileAVC Networks Company Business Policy May 21, 2014 Panasonic Corporation AVC Networks Company President Yoshiyuki Miyabe

Copyright (C) 2014 Panasonic Corporation All Rights Reserved.

AVC Networks CompanyBusiness Policy

May 21, 2014

Panasonic CorporationAVC Networks Company

President Yoshiyuki Miyabe

Panasonic IR Day 2014

Notes: 1. This is an English translation from the original presentation in Japanese.2. In this presentation, “fiscal year 2015” or “FY15” refers to the year ended March 31, 2015.

Contents

1. FY14 Results

2. FY15 Business Plan

3. Toward FY19

4. Summary

Page 2: AVC Networks Company Business Policy - Panasonic · PDF fileAVC Networks Company Business Policy May 21, 2014 Panasonic Corporation AVC Networks Company President Yoshiyuki Miyabe

Copyright (C) 2014 Panasonic Corporation All Rights Reserved.

Contents

1. FY14 Results

2. FY15 Business Plan

3. Toward FY19

4. Summary

<FY14 Result>

Sal

es due to termination of unprofitable businesses despite stable growth in BtoBbusiness and positive impact of exchange rates. O

pera

ting

Pro

fit

Slightly decreased Increased

1,621.4(yen: billions)

Sales

OP(%)

8.3(0.5%)

21.5(1.4%)

1,573.4

FY13 FY14

1,690.0

FY14plan

30.0(1.8%)

FCF -20.2 -21.0 -13.0

3 / 27FY14 Annual Results (AVC Networks Company basis)

restructuring of unprofitable businesses and positive impact of exchange rates contributed to profit improvement.

Page 3: AVC Networks Company Business Policy - Panasonic · PDF fileAVC Networks Company Business Policy May 21, 2014 Panasonic Corporation AVC Networks Company President Yoshiyuki Miyabe

Copyright (C) 2014 Panasonic Corporation All Rights Reserved.

1,835.7

-31.6(-1.7%)

8.8(0.5%)

1,780.5 1,830.0

24.0(1.3%)

4 / 27S

ales

Ope

ratin

gP

rofit

Slightly decreased Increased

<FY14 Result>

(yen: billions)

Sales

OP(%)

FY13 FY14 FY14plan

due to termination of unprofitable businesses.

improved by 40.4 billion yen throughconsolidated sales and manufacturing management style.

FY14 Annual Results (Sales & production consolidated basis)

【Businesses transferred】・TV Set business・Audio/Video/AV accessory business

Former organization New organization

AVC NetworksSegment

Sales : 1,573.4

OP : 21.5

Sales : 1,219.3

OP : 20.4FY14Sales/Operating profit

Changes in Organization (from 1st April, 2014)

■ Transfer consumer businesses into Appliances Company

5 / 27

(yen: billions)

Page 4: AVC Networks Company Business Policy - Panasonic · PDF fileAVC Networks Company Business Policy May 21, 2014 Panasonic Corporation AVC Networks Company President Yoshiyuki Miyabe

Copyright (C) 2014 Panasonic Corporation All Rights Reserved.

Contents

1. FY14 Results

2. FY15 Business Plan

3. Toward FY19

4. Summary

●Management

Organization of AVC Networks Company (As of April 1, 2014)

PresidentYoshiyuki Miyabe

7 / 27

AV

C N

etw

orks

Com

pany

Employees: approx.36,000 people([Domestic]:approx.19,000 [Overseas]:approx.17,000)

System Solutions Company (Japan)

Panasonic Liquid Crystal Display Co., Ltd.

R&D Division

Business Development Center

IT Products BD

Storage BD

Infrastructure Systems BD

Avionics BD

※Division affiliated with Panasonic System Networks Co., Ltd.BD= Business Divisions

Security Systems BD

Visual Systems BD

Imaging Network BD

Office Products BD

Communication Products BD

Panasonic Mobile Communications Co., Ltd.

SVPYasuji Enokido

System Solutions Business

SVPToshiyuki Takagi

System Products BusinessPresident, Panasonic System Networks Co., Ltd.

Vice PresidentTakuya Sugita

Imaging Network Business

SVPPaul Margis

Avionics Business

Vice PresidentTatsuo Katakura

System Solutions Company (Japan)

Page 5: AVC Networks Company Business Policy - Panasonic · PDF fileAVC Networks Company Business Policy May 21, 2014 Panasonic Corporation AVC Networks Company President Yoshiyuki Miyabe

Copyright (C) 2014 Panasonic Corporation All Rights Reserved.

4 Core Businesses 8 / 27

※1

BtoB Customers

Japan & Overseas system engineering or sales companies

Sales(Proportion %)

145.0bn yen

12%

Sal

es/S

I

※2

Visual & ImagingBusiness

304.0bn yen

25%

MobilityBusiness

216.0bn yen

18%

Cor

e B

usin

esse

s

Vertical SolutionBusiness

305.0bn yen

25%

CommunicationBusiness

※1 SI= System Integration※2 FY15 Business Plan(New Organization base)

【Business Divisions】・Office Products・Communication

Products

【Business Divisions】・Imaging Network・Security Systems・Visual Systems

【Business Divisions】・IT Products・Storage

【Business Divisions】・Infrastructure Systems・Avionics

9 / 27FY15 Management Targets

Double OP in FY15 vs. FY14

FY14(Results)

FY15(Business Plan)

vs. FY14

Sales 1,219.3 1,231.0 +1%

Operating profit(%)

20.4(1.7%)

43.0(3.5%)

+22.6

FCF -23.5 -22.5 + 1.0

(yen: billions)

Page 6: AVC Networks Company Business Policy - Panasonic · PDF fileAVC Networks Company Business Policy May 21, 2014 Panasonic Corporation AVC Networks Company President Yoshiyuki Miyabe

Copyright (C) 2014 Panasonic Corporation All Rights Reserved.

FY15 Sales Compositions

【Sales 】

■ Offset negative impact of termination of unprofitable businesses by growth in core businesses, and turnaround toward growth direction

Core Businesses Growth %

2012 2013 201414FY

1,219.3 1,231.0

●Communication business

●Visual & Imaging business

●Mobility business +12%

+8%

-1%

●Vertical Solution business +13%

Cor

e B

usin

esse

s

13FY

-21%

10 / 27

15FYBusiness Plan

(Ceased PDP, & stopped BtoC

Smartphone R&D etc)

(yen: billions)

FY

14

-21.1

+41.0

+11.0

20.4

43.0

FY

15

(Bus

ines

s P

lan)

-8.3

12.1

FY

14(a

ctua

l)

Sal

es d

ecre

ase

due

tore

form

ing

unpr

ofita

ble

busi

ness

es e

tc

Term

inat

ion

ofgr

oup

spec

ial c

ount

erm

easu

re

Sal

es g

row

th o

fco

re b

usin

esse

s

Pos

itive

impa

ct th

roug

hre

stru

ctur

ing

unde

rper

form

ing

busi

ness

11 / 27FY15 Operating Profit Analysis

(yen: billions)

Page 7: AVC Networks Company Business Policy - Panasonic · PDF fileAVC Networks Company Business Policy May 21, 2014 Panasonic Corporation AVC Networks Company President Yoshiyuki Miyabe

Copyright (C) 2014 Panasonic Corporation All Rights Reserved.

Rebuild LCD Panel Business 12 / 27

■ Accelerating transformation to businesses where we can differentiate from our competitors.

● Higher profitability can be expected in BtoB

Feature of Biz area and our strengths

For TVs For ITs(Tablets, note

PCs)

For Biz(Medical,

Broadcast,Carsets)

MarketCondition

Profitability

Require-ment or

Spec

CommodityToward

commodityNiche & Custom

A wide use Normal Special, High

Low Middle High

● Fullfil BtoB customers’ needs such as large screen and low power consumption etc through our advantage with consolidated engineering and productions operation in Himeji, Japan.

●Shifting portion from IT to business category

Proportion of LCD Panel Sales

2011 2012 2013 2014FY12 FY13 FY14 FY15(Forecast)

ForTVs

ForITs

For Biz

[LCD Panel sales proportion%]100%

0%

20%

60%

70%

Non-TVsProportion

■ Improve profitability in FY15 with positive impact of restructuring and increase panel sales for non-TV applications

■ Cut deficit more than 90% vs. FY12

Improve Operating Profit in LCD Panel Business

Op

erat

ing

Pro

fit

13 / 27

FY12 FY13 FY14 FY15(Business Plan)

Incr

easi

ng p

anel

sa

les

for

Non

-TV

s

Pos

itive

impa

ct o

fre

stru

ctur

ing

and

redu

ctio

n of

fix

ed c

osts

Cut deficit more than 90% vs. FY12

Page 8: AVC Networks Company Business Policy - Panasonic · PDF fileAVC Networks Company Business Policy May 21, 2014 Panasonic Corporation AVC Networks Company President Yoshiyuki Miyabe

Copyright (C) 2014 Panasonic Corporation All Rights Reserved.

■ Strengthening business structure and focusing on the business field,utilizing our advancement

Rebuild DSC Business

Initiative in FY15

●Strengthening business structure・Create synergy by combining BtoB & BtoC video camera

business-optimize the structure by unifying R&D and sharing main device

・Reduce total fixed cost by approx.20% by cutting

development models in half

●Shifting to new business areas by utilizingtechnical advance

・4K videos-pick up high quality still picture from 4K video

・External device sales-expand external sales for cars, security cameras and

mobile terminals with black-box technology such as

optical design ability and molding method of nonspherical lens

14 / 27

FY13 FY14 FY15(E)

Market Demand for Digital Still Cameras

90.36

66.23

53.09

DSLR

Compact(Leader)

Compact(High-end)

-69%

-12%

FY13->FY15(E)

【DSC demand in units】

Mirror-less

: Panasonic share

10.8% 10.3% 10.5%

12.6% 9.1% 9.6%

5.8%

3.0%1.3%

6.8%

4.9%

4.9%

※black-box technology is a unique technology Panasonic owned that is hard for others to copy

●Shifting to higher profitable models

・Focus on compact (high-end) / mirror-less

FY15return to the

black

■ Aiming to return to the black in FY15 through fixed-cost reduction, shifting to high-end of models and external device sales increases etc

Improve Operating Profit of DSC Business 15 / 27

Op

erat

ing

Pro

fit

FY14 FY15(Business Plan)

Red

uce

fixed

cos

t

Pos

itive

impa

ct o

fex

chan

ge r

ates

and

rest

ruct

urin

g

Impr

ovin

gm

argi

nal p

rofit

・Shifting to high-end of models・External device sales(New business)

・Fixed cost in R&Dand production sites

Page 9: AVC Networks Company Business Policy - Panasonic · PDF fileAVC Networks Company Business Policy May 21, 2014 Panasonic Corporation AVC Networks Company President Yoshiyuki Miyabe

Copyright (C) 2014 Panasonic Corporation All Rights Reserved.

Contents

1. FY14 Results

2. FY15 Business Plan

3. Toward FY19

4. Summary

Future of AVC Networks Company■ Offering solutions to B2B customers directly by combining AV and ICT

- contributing to smart society in cloud era -

『AVとICTの融合で顧客直結の企業・法人向けSolutionを提供』~ クラウド時代におけるスマート社会の実現に貢献 ~

FY14 FY19 FY15

1,219.3

1,600.0

Pan

ason

ic t

otal

targ

et in

Bto

Bso

lutio

n2.

5 tr

illio

n ye

n

System Solution

Product Solution

Box (Hardware)

Bto

Bcu

stom

ers

sles

1.5

trill

ion

yen

17 / 27

■ FY2019 consolidated company sales target in BtoB Solutions:2.5 trillion yen. Of which AVC target: 1.5 trillion yen.

Others (Display panels etc) Mak

e le

vel o

f Sol

utio

n up

with

com

petit

ive

prod

ucts

1,231.0

(yen: billions)

Page 10: AVC Networks Company Business Policy - Panasonic · PDF fileAVC Networks Company Business Policy May 21, 2014 Panasonic Corporation AVC Networks Company President Yoshiyuki Miyabe

Copyright (C) 2014 Panasonic Corporation All Rights Reserved.

Core Business Direction

Evolving big data & intelligence in videos “ICT-oriented field” will expand due to wireless evolution

Communication

Strengthen solutions with “High speed”, ”Wide range” and ”Wire-less”Cognitive wire-less

18 / 27

Vertical Solution

Strengthen direct solutions to customers based on competitive hardware

Visual & Imaging Mobility

SmartIntelligence

“Prediction & forecast”“Offer optimum business”

Photographing& viewing Analysis

Action

Crime

Mark-eting

“Security & disaster prevention”“Identification & sharing”

Back-office Front officeField

Adapting “environment”to “hardware”

Adapting “hardware”to “environment”

DECT

WiGig LTE-Advanced

■ Accelerate evolution of “Visual & Imaging” by combining “technology”, ”know-how” and ”sales asset”,

■ Offer solutions to various customers based on wade-rage of product line-up

Enhance Solutions with Competitive Products (Integrated security)

Realize wade-rage of products through combining technologies and assetsthrough organization reform

Value model

Entry model

IP(previous SNC)

IP technologyProcurementR&D

Image Analysis(previous SNC)

Image analysisFace recognitionQuality image

System know-how(previous AVC)

for PoliceSearch imageFile evidence

×

Module(previous Sanyo)

Technology/sales asset

Customer-touch-pointDesign

× ×

360 degreewide rage

Dome type

Outdoor

Indoor゚

Outdoor

Wire-less camera

Outdoor

Full HD

Entry

In Car Video

entry & exit management

camera module

※previous System & Communications Company/previous AVC Networks Company united in 1st April, 2013

※ ※ ※

Network camera : global share 10% (No.2)Server for

face recognition

19 / 27

Visual & Imaging

※IMS Research 2013※

Page 11: AVC Networks Company Business Policy - Panasonic · PDF fileAVC Networks Company Business Policy May 21, 2014 Panasonic Corporation AVC Networks Company President Yoshiyuki Miyabe

Copyright (C) 2014 Panasonic Corporation All Rights Reserved.

Increase product line-ups in TOUGHBOOK+TOUGHPAD(5”-20”) to strengthen ICT-use in outside

■ Strengthen ICT –use for outside tough environment with “communication”, “rugged”, “business know-how”■ Resolve customers’ problems based on competitive hardware that others cannot imitate

Business know-how(former SNC)

5 inch 7 inch 10 inch 20 inch13 inch

Close-to-customer

Mobile wireless communication

(former PMC)

Super small antenna3G/LTE

Rugged & long time battery(former AVC)

Slim sizingLight sizing

× ×

4K tabletRugged tablet

※ ※※

※previous Panasonic Mobile Communications Co., Ltd.(applying wireless-communication related to BtoC smartphone to TOUGHBOOK+TOUGHPAD)

Sales capability

Global share 60%(No.1)

20 / 27

Global share 39%(No.1)

Mobility

※VDC Research 2013 Q4

Enhance Solution with Competitive Products (TOUGHBOOK+TOUGHPAD)

※previous System & Communications Company/previous AVC Networks Company united in 1st April, 2013

Expanding Solution Business■ Create direct solution business to customers in the industries that our advance could be

utilized■ Build the success model with partners, developing global expansion by N times

21 / 27

Vertical

En

han

ce s

olu

tio

n

wit

h c

om

pet

itiv

e p

rod

uct

s Improve customers’ value collaborating with industry partners

【e.g.: test/demonstration with convenience store】

In-shop SignageIntegrated Security

Image analysis

Security camera

Solar cellsCO2 refrigerantLighting controlAir conditioning/

Ventilationcontrol

Products from other Companies

Products fromother Companies

Massage chairBeauty appliance

Ion water conditionerLED lighting

SuperdirectionalSpeakers, etc

Today’s your coffeeDisplay panelCloud service

N t

imes

exp

ansi

on

of

succ

ess

mo

del

s

※N:Number of shops etc

Page 12: AVC Networks Company Business Policy - Panasonic · PDF fileAVC Networks Company Business Policy May 21, 2014 Panasonic Corporation AVC Networks Company President Yoshiyuki Miyabe

Copyright (C) 2014 Panasonic Corporation All Rights Reserved.

USAENG. section

AsiaENG. section

IndiaENG. section

RussiaENG. section

EuropeENG. section

BrazilENG. section

JapanSSJC

ChinaENG. section

TaiwanENG. section

Strengthen or newly establish engineering sections in global 8 regions

Function enhancement

Newlyestablishment

Structural improvements overseas solution sections

■ Deploy engineering functions in each regions to establish solution cycle

22 / 27

Solution Cycle

MarketingProductplanning

DesignR&D

Procurementproduction

System integrationSystem engineering

Maintenance, operation& service

SI companies / Dealers

Establish engineering function

Business Division

2014.4.1~

Business Division

Current

Reinforce

System Sales Company

System Sales Company

Toward 2020 Tokyo Olympics■ Since 1988, we have contributed to Olympic operation in technology as a Olympic Partner■ Established record of introduction of new technologies and business creation.

Strengthen further toward Tokyo Olympics in 2020.

Relationship between Olympic & Us e.g.) Solution for a better Olympic operation

Sta

dium

Infr

astr

uctu

re

e.g.) Smart Stadium

Security Monitoring

Lost Child Detection System

【Main products】・Large Screen・Large Speaker・Broadcastingsystem

・Security systemetc

【Main products】・Security system・Broadcastingsystem

・Payment solutionetc

Ex) Smart Olympic Lane

Traffic Control System forOlympic special laneDetect

23 / 27

In main stadiumDisplay large equipment

Launch P2 cardRecord video in semiconductor

DVCPRO HDRealize Full HD broadcasting

HD video communicationHD-link at different locations

Realize 3D broadcasting &Ultra-high luminance projector

From analog to digitalLaunch D3 cameras

1996 Atlanta

2004 Athens

2008 Beijing

2010 Vancouver

2012 London

2016 Rio de Janeiro2018 Pyeongchang

1992 Barcelona

2020 Tokyo Further technology evolution &create new businesses

Contribute to Panasonic Group total target sales:150 JPYbn

Start The Olympic Partner (TOP)1988 Seoul

Page 13: AVC Networks Company Business Policy - Panasonic · PDF fileAVC Networks Company Business Policy May 21, 2014 Panasonic Corporation AVC Networks Company President Yoshiyuki Miyabe

Copyright (C) 2014 Panasonic Corporation All Rights Reserved.

Main Areas to Strengthening Solution Business

■ Plan to invest accumulated 100 billion yen including M&A by FY19

Main areas to focus Specific action to take

EnhanceBusiness Platform

Expansion ofSolution Area

Cloud andWide-range wireless

■ Establishment of overseas engineeringorganization

■ Acquire know-how in main core business for the specific industries

■ Construct MVNO andcollaboration with IT BtoB partners etc

24 / 27

Sales Growth by business & region (FY14 → FY19)

■By business : Based on the core businesses, expand solution sales across each business divisions■By region : Expand sales especially outside Japan to reinforce or newly build the engineering sections

25 / 27

By region

1,219.3

1,600.0

FY14 FY19FY14 FY19

Ver

tical

1,600.0

By business

+80.0

Com

mun

icat

ion

Mob

ility

Vis

ual &

Imag

ing

1,219.3

+90.0

+90.0

+10.0

+110.0

Oth

ers

+80.0

+130.0

Ove

rsea

s

S

trat

egic

Reg

ions

+80.0

Dev

elop

ed

C

ount

ries

Japa

n

Oth

ers

+90.0

(yen: billions)

Page 14: AVC Networks Company Business Policy - Panasonic · PDF fileAVC Networks Company Business Policy May 21, 2014 Panasonic Corporation AVC Networks Company President Yoshiyuki Miyabe

Copyright (C) 2014 Panasonic Corporation All Rights Reserved.

Contents

1. FY14 Results

2. FY15 Business Plan

3. Toward FY19

4. Summary

Summary 27 / 27

Toward FY19: 1,600 billion yen by shifting to growth strategy

(yen: billions)

FY14(Results)

FY15(Business Plan)

Sales 1,219.3 1,231.0

Operating profit(%)

20.4(1.7%)

43.0(3.5%)

FCF -23.5 -22.5

Page 15: AVC Networks Company Business Policy - Panasonic · PDF fileAVC Networks Company Business Policy May 21, 2014 Panasonic Corporation AVC Networks Company President Yoshiyuki Miyabe

Copyright (C) 2014 Panasonic Corporation All Rights Reserved.

Disclaimer Regarding Forward-Looking StatementsThis presentation includes forward-looking statements (that include those within the meaning of Section 21E of the U.S. Securities

Exchange Act of 1934) about Panasonic and its Group companies (the Panasonic Group). To the extent that statements in this presentation do not relate to historical or current facts, they constitute forward-looking statements. These forward-looking statements are based on the current assumptions and beliefs of the Panasonic Group in light of the information currently available to it, and involve known and unknown risks, uncertainties and other factors. Such risks, uncertainties and other factors may cause the Panasonic Group's actual results, performance, achievements or financial position to be materially different from any future results, performance,achievements or financial position expressed or implied by these forward-looking statements. Panasonic undertakes no obligation to publicly update any forward-looking statements after the date of this presentation. Investors are advised to consult any further disclosures by Panasonic in its subsequent filings under the Financial Instrument and Exchange Act of Japan (the FIEA) and other publicly disclosed documents. .

The risks, uncertainties and other factors referred to above include, but are not limited to, economic conditions, particularly consumer spending and corporate capital expenditures in the United States, Europe, Japan, China, and other Asian countries; volatility in demand for electronic equipment and components from business and industrial customers, as well as consumers in many product and geographical markets; currency rate fluctuations, notably between the yen, the U.S. dollar, the euro, the Chinese yuan, Asian currencies and other currencies in which the Panasonic Group operates businesses, or in which assets and liabilities of the Panasonic Group are denominated; the possibility of the Panasonic Group incurring additional costs of raising funds, because of changes in the fund raising environment; the ability of the Panasonic Group to respond to rapid technological changes and changing consumer preferences withtimely and cost-effective introductions of new products in markets that are highly competitive in terms of both price and technology; the possibility of not achieving expected results on the alliances or mergers and acquisitions including the business reorganization after the acquisition of all shares of Panasonic Electric Works Co., Ltd. and SANYO Electric Co., Ltd.; the ability of the Panasonic Group to achieve its business objectives through joint ventures and other collaborative agreements with other companies; the ability of the Panasonic Group to maintain competitive strength in many product and geographical areas; the possibility of incurring expenses resulting from any defects in products or services of the Panasonic Group; the possibility that the Panasonic Group may face intellectual property infringement claims by third parties; current and potential, direct and indirect restrictions imposed by other countries over trade, manufacturing, labor and operations; fluctuations in market prices of securities and other assets in which the Panasonic Group has holdings or changes in valuation of long-lived assets, including property, plant and equipment and goodwill, deferred tax assets and uncertain tax positions; future changes or revisions to accounting policies or accounting rules; as well as natural disasters including earthquakes, prevalence of infectious diseases throughout the world, disruption of supply chain and other events that may negatively impact business activities of the Panasonic Group. The factors listed above are not all-inclusive and further information is contained in the most recent English translated version of Panasonic’s securities reports under the FIEA and any other documents which are disclosed on its website.

In order to be consistent with generally accepted financial reporting practices in Japan, operating profit (loss) is presented in accordance with generally accepted accounting principles in Japan. The company believes that this is useful to investors in comparing the company's financial results with those of other Japanese companies. Under United States generally accepted accounting principles, expensesassociated with the implementation of early retirement programs at certain domestic and overseas companies, and impairment losses on long-lived assets are usually included as part of operating profit (loss) in the statement of income.


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