Avenza PDF Maps Mobile App & Digital Map Distribution Solution

© 2012 Avenza Systems Inc. Avenza PDF Maps Mobile App & Digital Map Distribution Solution

Avenza PDF Maps Mobile App & Digital

Map Distribution Solution Moving Towards Digital Map Delivery for the 21st Century

Ted Florence

Avenza Systems Inc.

Geospatial World Forum

April 25, 2012

Amsterdam, Netherlands

Winner: 2012 Geospatial World Award for Innovation in Mobile Mapping

Who am I? What is Avenza?

• Ted Florence, President of Avenza Systems Inc.


• Serving governments, academics and private companies with

cartographic and imaging solutions since 1994

• Major government customers include:

CIA, USGS, UK OS, US Army

GIS tools for Adobe Illustrator

Spatial Imaging tools for

Adobe Photoshop

• Avenza Systems Inc.

– Software company based in Toronto

– 17 years experience in geospatial science and software

– Producer of widely-used geospatial solutions for Adobe Creative

Suite


Geospatial PDF

• Geo-intelligent PDF rich with location, attributes and

layers

• Easily produced in many GIS applications including

ArcGIS, MapInfo, Global Mapper and Adobe Creative

Suite


• While we all have come to understand

and appreciate the value of geospatial

PDF documents ….

…in order to be truly useful they must

be mobile.

Using Geospatial PDF in a Mobile Environment

How do we enable easy mobile

use of these maps?

The Big Question


Avenza PDF Maps App

• An all-encompassing solution for the use, distribution

and sale of digital versions of paper maps to mobile

devices.

• Includes both an app for users to use, discover and

acquire maps as well as a backend “store” to facilitate

the transaction and delivery of the maps.

• Think of it like iTunes, iBooks or Kindle but for maps.


Avenza PDF Maps App

• Functionality for locating (via GPS), measuring,

plotting points, importing, exporting and sharing

points and much more...

• Now available for iOS, enables intelligent and

interactive use of geospatial PDFs on iPhones

and iPads

– Works with geospatial PDF, GeoPDF and Geotiff files

– Allows use of GPS with spatially-rich maps and

images


• Carry around dozens of maps for offline use


• Many useful tools and functions


Add placemarks/waypoints - with attributes and photos

Plot Photos

Import placemarks/waypoints

Measure distance, area, travel

time

What do these companies have in common?

• Blockbuster

• Kodak

• Borders


• Now, more and more, people are

– expecting to be able to use maps on their mobile devices

AND

– when doing so will demand extended functionality beyond that of

paper maps

• So what will the map guys do?

– How do publishers modernize and repurpose their catalogues as

the music, video and books publishers have?


Avenza PDF Maps connected map store “depository”

makes obtaining and adding maps extremely simple and

efficient and does for the commercial environment of maps

what iTunes and Kindle have done for music and books


• Fully functional and widely used map store

– Over 100,000 maps from all over the world

– Over 125 map vendors and publishers

– Over 75,000 maps downloaded since October 2011

– Downloads and purchases doubling monthly

– Worldwide userbase

• Featured on Discovery Channel, WSJ, about.com and

many other notable media outlets

• Winner of 5 industry awards

• Think if it like iTunes, iBooks or Kindle but for maps


Why Avenza PDF Maps? – What are the Advantages?

The PDF Maps app and the connected map store

responds to the demand of both map users and

map producers for a 21st century digital map

consumption and delivery solution.

In an era where a vast amount of content is

shifting from analog to digital delivery and use, the

map industry demands a similar solution for its

users and producers.


For the user it solves 4 major problems

• How can I use a map I really like or need on my mobile device

instead of the often less-desirable ones Google and other

streaming services offer?

• Streaming services fail to perform when there is no internet

connection – hiking, boating or traveling in remote areas.

• Data roaming charges.

• Google and other streaming free services, as well as many

existing mobile app products, do not always offer a useful

map for a particular purpose such as hiking, boating and

visiting national parks etc and as such a proper “better” map

is often required or desired.


For publishers it responds to the following

specific needs

• With paper map sales declining how can they get their

content into the digital age for the mobile device market?

• Devices like Garmins, TomToms and in-car navigation

systems are usually closed to outside map content.

• In an effort to get into the digital marketplace it has to be

easy, efficient and inexpensive to repurpose existing

content and map libraries.

– In most cases existing map libraries can be easily ported to the

PDF Maps system and existing production processes do not

need to be drastically modified, if at all, in order to produce new

content for the PDF Maps system.


• With digital maps there is no printing, production quantity

guesswork, inventory to manage, distribution and returns

to account for.

• Updates to the maps are controlled by the vendor and

can be instantly made available to the marketplace,

while at the same time, older redundant content can be

instantly removed and discontinued.

• Immediate, easy and effortless entry into the digital map

marketplace


Avenza PDF Maps

The perfect 21st century solution for:

• Enterprises doing data collection and/or having field

workers

• Map publishers seeking a modern digital distribution

solution

• End users and consumers seeking to acquire and use

digital maps on mobile devices the way they do with

music and books



The End

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