Created by: Acceleration Partners
Q4 is here once again! To get you in the spirit of things, we’ve compiled some seasonal stats that we found to be as interesting as a pumpkin spiced latte and eggnog ice cream. We hope it makes your holiday marketing season merry and bright – and hopefully even more successful than 2015!
Look ahead to next year and get your Q1 2017 started o� right by reaching out to our team for expertise in A�liate, SEO and Paid Marketing.
Contact us at [email protected]
Digital Marketing
of annual online sales were transacted
AVERAGE ORDER VALUES
Thanksgiving Day Black Friday Cyber Monday
AVERAGE TRANSACTIONBY CHANNEL
before visiting a store.
MOBILE
IN 2015
$12.65 million spent on mobile during the 2015holiday season– up from $7.98 million in 2014
of consumers say
IN SEPTEMBER.
an Online Retailer in 2015
Free Shipping 2015
of shoppers took advantage of
U.S. retailers spent
76%
37.2%
$70
Smartphone
$89
Tablet
$114
Desktop Store
$80
$12.65 million $7.98 million
3131
47%
The 2015 holiday season saw an increase in discounting and promotions
Jewelry
* discount (on average)
Clothing Footwear
On-time delivery
Ability to view shipping carttotal prior to checkout
Free returns
$123.45 $127.84 $123.43
85%
84%
82%
$3.7 billionon digital display ads in 2015.
59%59%
IN 2015,
of retailersbegan promotions
TO SHOP.
SLOW LOAD TIMEis a problemwhen they use theirMOBILE DEVICES
SHOPPING DAYSbetween Thanksgiving andChristmas Eve in 2016
56% 42% 36%
(smartphones and tablets)
accounted for30.4%of online sales.
BOPIS (buy online pick up in store)& BOSTS (buy online ship to store)
3 THINGS CONSUMERS Looked for When Choosing
1/3
OF RETAILERS OFFERED a way for customers
of retailers o�ered
TO GET FREE SHIPPINGFREE SHIPPING
grew 59%U.S. mobile sales
year over year
of customers interactWITH A BRAND ONLINE
64% 90%
on everything
for key publicly traded e-retailersIN THE FOURTH QUARTER
Unwrapping HolidayUnwrapping Holiday
Black Fridayhad the highest
68%regardless of channel.
SALES REVENUE FOR
OF RETAILERS,
www.accelerationpartners.com
Sources: Adobe Systems Inc., Listrak, internetRetailer, PSFK, U.S. Commerce Department, NRF.com, Custora.com, comScore, Astound Commerce , TargetMarketing.com, Prosper Insights & Analytics™ , Kurt Salmon, KPCB, International Council of Shopping Centers