WELCOME TO THE

SOCIAL MEDIA ACADEMY

Today’s Agenda

• Introductions & Orientation• Social Tagging• Foundations• Lunch• Tools• Planning• Wrap up

What is Tagging?

SOCIAL TAGGING

#11NTCJEWS

SOCIAL TAGGING

• What you need:

– Large nametag sticker.

– Write your personal “TAG LINE”.

– Grab the small stickers, your card,

and a pen

• What to do:

– Chat with someone. Introduce

yourself, learning something about

them.

– Tag them! Write a word on a small

sticker and stick it on their card

– Talk to at least 5 people in 10 min

– Come back in here when I holler!

Joining The Technology Revolution:

The 5 Commandments of Social Media

Presented by Lisa Colton,

Founder & President Darim Online

Lisa@darimonline.org

434.977.1170

Characteristics of Social Media

• Participatory: It blurs the line between producer and consumer, media and

audience.

• Open and Democratic: It encourages voting, comments and the sharing of

information. For this reason it is seen as authentic and trustworthy.

• Conversational: Two (or more) way conversation rather than one-directional

broadcast. Is personal, specific, and engaging.

• Communal: Supports formation, growth & strength of communities around a

particular shared interest.

• Connected: Thrives on being connected, rather than being territorial and

proprietary.

Attention EconomyListen & Be Conversational Add ValueBe RealPrepare for Constant Change

5 New Rules of the Game

#1 THIS IS AN ATTENTION ECONOMY

#2 ListenAnd…

Temple Israel, Memphis Facebook Page

… Be Conversational

Temple Israel, Memphis Facebook Page

#3:

ADD

VALUE

Social Content is Social Capital

• Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.

• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.

• 1:12 or 1:20 ratio

Your Unique Value

#4: BE REAL

Voice: Sixth & I Synagogue in DC

Make it

Personal

#5: Prepare for Constant Change: Anticipate The Shifting Market & Be Nimble

How is parenting and family life changing?

How does this impact your business and

“product” delivery?

How are you positioned to keep up?

Real Life Example

John Fitch’s Steam Engine

John Fitch’s Steam Engine

Source: Flickr user JYRO

Source: Flickr user Rick Neves

Source: Flickr user divemasterking2000

FINAL THOUGHTS

• Stay nimble - Change will continue• Know what you want to measure

and how you’ll know if you’re successful

• Think about staffing and guidelines• Address your whole culture, not

just marketing & communications.

IT’S NOT ABOUT TECHNOLOGY