AVIAREPS GCC ROADSHOWS 2016
TABLE OF CONTENT
1. Company Profile 03 - 08
2. Middle East Office 09 - 12
3. GCC Market Overview 13 - 17
4. GCC Roadshow Proposals 18 - 20
5. Participation Fees 21 - 22
6. Contact Us 23
AVIAREPS PROFILE
ABOUT AVIAREPS
Our clients are in safe hands with us: AVIAREPS has more than 20 years practice developing and
implementing outbound tourism marketing programs on behalf of world-class clients.
AVIAREPS teams in each market possess the broadest possible networks among media, travel trade,
airlines, government and brand partners to ensure that our clients are able to capitalize on the best
possible networks in any given market.
Without exception, opening a tourism marketing representative office via AVIAREPS is the lowest-
cost vehicle for an outstanding entity to target a new market or boost its presence in a given
market.
AVIAREPS offers tailor-made services: from a one-off project to multi-million marketing programs, we
cater to our clients needs, tailoring programs precisely to their requirements, mission and
budgets.
AVIAREPS GLOBAL NETWORK
43 Countries
58 OFFICES
IN
AVIAREPS INTERNATIONALLY CONNECTED
MoU signing UNWTO Secretary General & AVIAREPS Chairman and CEO
AVIAREPS actively seeks visionary partners within the aviation, tourism, hospitality, retail and
trade promotion industries as we believe that when our clients in these industries thrive, they
deliver grass-roots anti-poverty and wealth-generation results, as well as international
understanding opportunities, faster and more effectively than any other.
Realising that vision, AVIAREPS is internationally connected and committed.
Our international memberships include: UNWTO Affiliate Member, IATA and PATA among
others.
UNWTO Secretary-General, Taleb Rifai: “We look forward to working with AVIAREPS, a
valued UNWTO Affiliate Member supporting destinations around the world improving
their international presence and tourism competitiveness in the area of marketing.”
WHY AVIAREPS?
OUR SERVICES, YOUR BENEFITS
INCREASED AWARENESS
REPRESENTATION
• Market Analysis
• Sales missions and road shows
• Fam trips
• Consumer and trade fairs
• Training programs
• Product placement and development
PR & COMMUNICATION
• Strategy planning
• PR consulting
• Media relations & Local press liaisons
• Press Releases
• Press trips
• Press conferences
• Events coordination
TRADE & MARKETING
• Marketing research
• Market segmentation
• Brand affinity programs
• Trade Newsletters
• Event management
ADVERTISING
• Strategic campaign planning
• Ad design and production
• Media selection and planning
• Media buying
• Monitoring
SOCIAL MEDIA & WEB
• Web design & development
• Web content management
• Social Media management
• SEO
• E-Training
• E-marketing
• Develop Mobile Apps
RESEARCH & REPORTING
• Market analysis and research
• Monitoring of our performance through key KPIs, documented in monthly reports.
• Monthly Industry report INCREASED REVENUE
AVIAREPS PROFILE
MIDDLE EAST OFFICE
1908A Business Central Towers,
P.O. Box 502657, Dubai Media City,
Dubai, United Arab Emirates
Geographical Coverage: G.C.C. & The Middle East
Dubai Office Established Since: August 2007
AVIAREPS Middle East is the leading sales & marketing firm specializing in PR, sales, digital
marketing and marketing representation for destinations, hospitality brands and properties,
airlines and tourism based entities, with a proven track record of successful B2B and B2C
marketing and promotional activities.
AVIAREPS Middle East’s bilingual sales, marketing, PR and on-line promotions managers and
team members are intimately familiar with how to boost visibility and sales of overseas hotel
properties and products throughout the Arabian Gulf and Middle East region.
In addition to the Dubai office, AVIAREPS also maintains a 100% subsidiary office in Jeddah,
Saudi Arabia under the name of AVIANET.
AVIAREPS Dubai office is geographically responsible for conducting sales, destination marketing
and public relations activities in the G.C.C. (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United
Arab Emirates).
GENERAL MANAGER – MIDDLE EAST
Glenn has firmly cemented the AVIAREPS reputation and standing among the Middle East’s travel industry and media as a
professional, well respected and results driven sales representation and destination marketing company.
2013 to date Vice-President Corporate Communications & Public Relations, AVIAREPS
2007 to date Established and heads the AVIAREPS Middle East Office
2002 - 2007 Account Director, AVIAREPS Marketing Garden Ltd. Tokyo JAPAN
Director Japan of Japan Representative Office for the Government of Dubai, Department of Tourism and
Commerce Marketing (DTCM).
2001 - 2002 International Media Manager, Japan Organising Committee for the
2002 FIFA World Cup Korea/Japan (JAWOC), Tokyo JAPAN
2001 Temporary Assistant, United Nations Office for Project Services (UNOPS), Tokyo JAPAN (www.unops.org)
1999 - 2001 Programme Coordinator, Council of Local Authorities for International Relations, Tokyo JAPAN
Glenn is a graduate of the University of Melbourne, with a double Bachelors degree in Commerce and Arts (with honours).
Glenn Johnston
General Manager
Middle East
MARKETING MANAGER – MIDDLE EAST
Industry Experience: over 25 years of management and work experience in the airline, travel agency, airport and air-freight
fields both in the UAE and Saudi Arabia
Airline Knowledge: comprehensive knowledge of the entire scope of airline business. This comprises hands-on experience in
sales, marketing, reservations, airport operations, civil aviation affairs and IATA/BSP & BARSA activities. Experience in
negotiation Bilateral Agreements and Airline Contracts.
Marketing Knowledge: Destination marketing, PR, advertising, promotions and event management expertise. A well-defined
knowledge in presenting, selling and education travel agents and wholesalers to become better acquainted with destinations
leading to more effecting selling of the destination to clients and package development.
March 2012 - To Date Marketing Manager, Aviation & Travel Trade
July 2010 - Feb 2012 Country Manager, Bahrain Air
Jan 2010 - June 2010 Marketing Manager, Al Rais Travel & Shipping Agencies, Dubai, UAE
Oct. 2008 - Jan 2010 Marketing Manager, Aviation & Travel Trade, AVIAREPS, Dubai, UAE
Sep. 1999 - Sep. 2008 Area Manager, Jeddah, SriLankan Airlines, Saudi Arabia
March 1999 - Aug 1999 Kanoo Travel, Jeddah, Saudi Arabia. Manager, Off-Line GSAs.
May 1995 - Feb 1999 Kanoo Travel, Jeddah, Saudi Arabia. Senior Sales Supervisor, Air Lanka (GSA Appointment)
Mar. 1991 - May 1995 Kanoo Travel, Riyadh, Saudi Arabia. Sales / Reservations / Ticketing Officer, Air Lanka
Chinthaka Bandara
Marketing Manager
Middle East
AVIAREPS IN ACTION AT ATM 2015
CLICK HERE TO VIEW VIDEO
GCC MARKET OVERVIEW WHY INVEST IN THE GCC
MARKET?
37 Million Outbound Trips by GCC nationals in 2013
$65 Billion spent on Outbound Trips by GCC nationals this is set to increase to over $100 billion by 2018
Compared to the rest of the world, GCC National spends
430% more on accommodation
260% more on airfares
VS
GCC MARKET CHARACTERISTICS
Source: Market Insight, Amadeus
GCC MARKET CHARACTERISTICS
Source : Expedia.com local survey with 1000 UAE residents
GCC Tourist Spend
$1.72 Billion in the UK, in first nine months of 2014
KSA clocked a record 114,000 visits to the UK
spend of $ 474.2 million
in the first nine months of 2014 Source: visitbritain
GCC Nationals Accommodation Preference
Source : MarketVision
UAE Nationals Traveling Characteristics
86% travel for leisure at least once a year
3 leisure trips approximately per year
Average length of holiday is 15 days
5-star or 4-star hotel 45%
Furnished apartment/villa 38%
3-star, 2-star or budget hotel 8%
Private accommodation 7%
Other 2%
GCC MARKET CHARACTERISTICS
GCC Average Travel Group Size Family Size including Maids
6 – 12 PAX
6 – 12 PAX
4 – 8 PAX
6 – 8 PAX
4 – 8 PAX
4 – 6 PAX
GCC Average Travel Spend Per Person [Per Day]
USD 3,360
USD 3,280
USD 4,100
USD 2,670
USD 1,606
USD 1,860
GCC BOOKING PATTERN Most travelers book their travel through Corporate travel agents 33% Online Travel Agents 25% Travel Agents 20% Other 22%
Source: Market Insight, Amadeus
GCC MARKET CHARACTERISTICS
1-3 Nights 14%
4-7 Nights 31%
8-14 Nights 34%
15-28 Nights 10%
29-91 Nights 11%
1-3 Nights 4-7 Nights 8-14 Nights 15-28 Nights 29-91 Nights
Business, 18%
Leisure, 82%
Business Leisure
GCC LENGTH OF STAY FOR ALL OUTBOUND TRIPS
THE PURPOSE FOR OUTBOUND TRIPS
AVIAREPS GCC ROADSHOW
AVIAREPS ROADSHOWS
THE VALUE
Minimum of 100 leading G.C.C. Travel trade professionals to attend each roadshow
Provides platform for direct agent contracting with DMC’s and Hotels
Provides destination awareness among and business opportunities with leading agents
and travel wholesalers for destinations
Includes pre-event match-making by AVIAREPS, whereby AVIAREPS seeks agents
specifically interested in meeting you and your organisation. A list of such people is
provided prior to the roadshow for pre-event communication.
4 individual e-flyers sent to each market of participation (includes prior and post event
postings)
Invitation of leading media to each city visited
Coordination of media interviews
Creation and distribution of localized press release in English and Arabic
WHY PARTICIPATE IN THE AVIAREPS GCC ROADSHOWS?
AVIAREPS ROADSHOWS
DETAILS
Roadshow 1 Kingdom of Saudi Arabia & Kuwait
Visited Cities Jeddah, Riyadh & Kuwait
KPI 100 travel trade professionals to attend each event
Date February 7 – 10, 2016
Cost USD$ 10,000
Roadshow 2 Oman UAE & Qatar
Visited Cities Muscat, Abu Dhabi, Dubai and Doha
KPI 100 travel trade professionals to attend each event
Dates December 13 – 17, 2016
Cost USD$ 10,000
Programme Overview:
Each venue to be a quality hotel, easily accessible by most agents in each city
1 x 3 hour late afternoon workshop session with dedicated sales desks for each co-participant
1 x evening reception with audio visual facilities for playing of co-participant promotional videos
Conclude each evening with co-participant door prizes and raffle draw
Media interviews and opportunities will be held throughout the programme
PARTICIATION FEES
ROADSHOW PARTICIPATION FEE COST
Roadshow 1 (Saudi Arabia & Kuwait) USD 10,000
Roadshow 2 (UAE, Oman & Qatar) USD 10,000
TOTAL USD 20,000
Fee Inclusions:
Venue and event catering costs
1 x 3 hour workshop session with dedicated sales desk for each co-participant
1 x evening reception with audio visual facilities for playing of co-participant promotional videos
Pre-event agent match-making services
4 individualized e-flyers with GCC-wide agent distribution
Individualized press release with Arabic and English distribution
Fee Exclusions:
- Individual travel costs
- Accommodation costs (can be coordinated if required)
- Individual visa costs (support is provided for obtaining entry visas where required)
- Airport/Hotel transfers (can be arranged if required)
- Private incidentals
PARTICIPATION FEE
Contact:
Glenn Johnston
General Manager – Middle East
Mobile: +971 (0) 50 501 5423
Phone: +971 (0) 4 433 5952
THANK
YOU!