http://www.globalreviews.com/blog/the-influence-of-comparison-sites-in-the-pathway-to-purchase-car-insurance/

Organic & paid key word search by domain. Research completed by Global Reviews in Q3 2014UK Motor Insurance Brands DSE

http://www.standard.co.uk/business/markets/market-report-aviva-tops-the-market-as-traders-approve-of-its-choice-of-friends-10173040.html

viva shares, which have rallied 50% since Mark Wilson took over as chief executive at the start of last year ( 2013), jumped 11.5p to 566.75p.

http://www.standard.co.uk/business/markets/market-report-aviva-tops-the-market-as-traders-approve-of-its-choice-of-friends-10173040.html

The insurance giant was due to complete its £5.2 billion acquisition of rival Friends Life, a deal that will create the UK’s leading insurance, savings and asset-management business by number of customers.

http://www.standard.co.uk/business/markets/market-report-aviva-tops-the-market-as-traders-approve-of-its-choice-of-friends-10173040.html

Aviva to sponsor video-on-demand rugby

http://www.marketingmagazine.co.uk/article/1036130/aviva-sponsor-video-on-demand-rugby

Aviva has signed a deal to sponsor the Premiership Rugby channel on video-on-demand online broadcaster ePlayer.

Heather Smith, head of sponsorship at Aviva, said: "Due to our strong presence at the forefront of domestic rugby union, the decision to sponsor the ePlayer Premiership Rugby Channel was a very apt fit for us."

http://www.marketingmagazine.co.uk/article/1036130/aviva-sponsor-video-on-demand-rugby

Aviva is currently sponsor of the rugby union Premier League, a four-year £20m deal signed in July.

http://www.marketingmagazine.co.uk/article/1036130/aviva-sponsor-video-on-demand-rugby

The insurance brand became the lead sponsor, replacing Diageo’s Guinness, which had been associated with the rugby union premiership since 2005.

Home Page Brand &

Marketing Claims

ManagementProduct & Pricing Post Sales ServiceSales & Distribution

Very modular in design

But thanks to not a huge amount of text, using images and icons to break up

I like the news items at the bottom. *Traveling to Greece Arctcal is cool.

Really impressed by this page as it’s a news feed not a sales pitch.

Nice simple info. The site is smart

Fantastic. Information that we need to know.

This shows they care. ( any data on an increase in users during emergency's?)

Nice use of icons if you get lost.

Simple design and easy links

Cant find what your looking for?

Nice use of articles.

Marketing would love this!

This is one of the best home pages as it deals with what exactly customs do when they jump onto the website, when there is a problem! To solve SEO we could use our landing page to create new articles that deal with problems and how we can solve them. These article can them be cut up into tweets, facebook links etc.

If AXA can create emergency packs sooner that our competitor's we could be featured in news links as Aviva.ie does not do this as of yet.

Again amazing up to date details. Dealing with Greece. Sales items in with news details.

Nice connection to rugby.

Home Insurance

Statement

Reinforcement

Simple breakdown with positive points.

Quick into getting a quote. Better than on top of the header picture.

Straight into customer reviews, nothing attracts a crowd like a crowd.

Keeping the flood of info into downloadable PDFs. People like a simple tidy pack, they can save it on their computer ( then print off to compare with other company's.)

I am guessing that this is really clever customer analysis.

This can satisfy a customer that will pick over every detail and print off an amazons worth of paper to get a deal.

Feels like a fake account. But this could be a great way to pin Customer questions and answers.

Home Insurance

I love how this is easing the customer in. How can you get the first two buttons wrong. It makes you feel like the form will be easy.

Look how good I am doing. Two positive feedbacks and I have only started.

Simple Info

detailed Info

Heavy Info

Post Quote Heavy Info

Feedback FeedbackFeedback Feedback

Feedback Feedback

Nice layout of the form

As well as a chat alert for lack of activity.

Your details

Feedback

Your Property

Your cover

AssumptionsYour Quote

buy

Nice early questions thatGets the ball rolling.

The buttons don’t need to be that big??

Is it there too feel like you are making progress as buttons like these do not feature anywhere else.

Continuing the simple info first.

Can we create a my Axa account with this info?

Could we convert them with the idea of saving there quote so they can compare In the future?

Again very large buttons break up the form. Like little pit stops. Very smart.

They are also preselected for the most likely answer.

These need to be radio buttons as the predefined it is confusing and feels broken. People need to fire through it.

Was surprised how little I needed to enter here.

It was weird that when I updated the date the form stayed in the error position.

Grouping questions that require a yes or no answer is smart. ( I presume all these questions are deal breakers?)

Again nice layout though a tad scrappy as the eye does not know where to look.

Another place where we could convert people to my Axa. They have something to lose here. It could solve a pain point.

I am in love with this. Keep it simple and let the customer explore.

Nice double check that lets you edit. I feel like I am in safe hands.

This was a tad weird as the page reloaded to activate the payment. Maybe keep it without the reload or take me somewhere new.