[T]oo many social entrepreneurs and impact fund managers view metrics and performance tracking as something we do for funders rather than something we need do for ourselves to ensure our work is actually creating the impact we seek rather than the outcomes we claim.

- Markets For Good

Jed EmersonSenior Advisor, Gary Community Investment Company, Blue Haven InitiativeSenior Strategic Advisor, RS GroupChief Impact Strategist, ImpactAssets

Caroline FiennesDirector for Giving Evidence, published author, and columnist for Third Sector UK

Presenting assessments of a charity's performance doesn't necessarily increase donations

Study 1: The mention or omission of scientific rigour had no effect at all on whether someone donated. It also had only a tiny effect on the total amount raised.

Study 2: Half the donors were shown the (charity) rating; the other half weren't. The presence of the ratings made no meaningful difference to their responses.

Study 3: Donors appeared to use evidence of effectiveness as they would a hygiene factor: they seemed to expect all charities to have (high) ratings (of effectiveness), and reduced donations when they were disappointed but never increased them because they were never positively surprised.

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IMPACT

=

CHANGE

Supply

of philanthropic capital

Demand

for philanthropic capital

Big market failure: why?

We have asked 1,000+ organizations and donors from 83 Countries

NGOs: What do you need to achieve impact?

82%: Smarter, more engaged donors.

Donors: What do you need to donate more/better?

90+%: More data, opportunities to engage.

A clear disconnect, need for new tools to bridge it

Donors NGOs

Engagement

Impact

Access

Experience

Monitor

Select

2. MONITORING

Individual Philanthropists

Family Offices

Family Foundations

Corporate Foundations

CSR Departments

National Agencies

International Agencies

Online Giving Platforms

Wealth Managers

Evaluation Consultants

Travel Agencies

Volunteer Programs

Consultants

Strategic Philanthropy

Consultants

Strategic Philanthropy

Fragmented market = obstacle for donors looking for impact

1. SELECTION

3. EXPERIENCE

RESEARCH

DONORS

Epic Toolkit

SELECTOutstanding NGOs &

Social Enterprises

MONITORProgress on Social

objectives

EXPERIENCEthe journey towards

Impact

Highly integrated tools, deliberate focus on technology

All this leads to rigorous, yet actionable research

C H A N G E T O M O R R O W T O D AY

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N I C O L A @ E P I C . F O U N D A T I O N