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Building an Office Culture for Client Reviews an Avvo & Consultwebs.com webinar
Building an Office Culture for Client Reviews
an Avvo & Consultwebs.com webinar
Tanner JonesMarketing Director
• 5 Years of Legal Marketing
Industry Experience
• Contributor to
LawWebMarketing.com
• Legal Marketing Speaker
Our Marketing Strategists
Without checking, do you know how many reviews your law firm has right
now?
If you answered no, you’re not alone. Most lawyers don’t have
a firm grasp of where they stand with reviews.
Picture a day in the life of your
firm.
Obtaining client reviews
should be as routine as
brewing a cup of coffee
in your office.
Reviews are
critical to your
success.
re·view (riˈvyo-o), noun - a) a formal assessment or examination of something with the possibility or intention of instituting change if necessary."a comprehensive review of defense policy"
re·view (riˈvyo-o), noun -
b) how prospective clients find
your firm and convert!
75%Percentage of
reviews posted
on review sites
that are
positive.
90%Percentage of
customers who
say buying or
hiring decisions
are influenced
by online
reviews.
88%Percentage of
customers who
trust online
reviews as much
as personal
recommendation
s.
1-5Number of new
local reviews
85% of SEOs are
attempting to
get every month.
In other
words…
Online reviews
= today’s
word of mouth
marketing
Online reviews can bring
your firm higher
visibility in the search
engines.
Pg. 24
Pg. 25
Just Ask!
How can you get
5 star reviews?
They send a short survey to ask clients about their experience.
1
The names of those who respond with at least a 4 out of 5 on the overall experience are forwarded to their Marketing Director.
2
She personally follows up with those people to thank them for their feedback. While she is on the phone, she mentions that the firm is trying to build up their online presence and asks the client to help out by leaving a review on Google.
3
She then sends them a guide to leaving reviews; she’s even walked some clients through the process on the phone.
4
“I certainly believe it’s the personal touch of a client’s original feedback being appreciated and then the call from the firm that really makes this system tick.”--Joye Law Firm’s Marketing Consultant
Pg. 29
Reach out to happy
customers 1st.
Source: LawWebMarketing.com
