AW 2011 Official Guide Mobile

OCTOBER 3-7, 2011

EIGHTH ANNIVERSARY

B:10.25

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LETTER FROM THE

CO-CHAIRSOctober 3, 2011 Dear Delegates, Friends and Colleagues: Welcome to Advertising Week 2011. This is the 8th Advertising Week, will certainly be our biggest, and we hope, the best yet. Our mission is to inform and inspire the world of advertising about what is, and what could be. We have an outstanding program of events and seminars that will do just that. It is all focused around central Midtown venues, and The Week has been moved back into October to avoid clashing with the opening of the United Nations and The Clinton Global Initiative, so it should be possible for you to participate in more of the program than ever before. Wed like to thank our Corporate and Media Partners, without whose vision, commitment, and generosity Advertising Week simply couldnt happen, Matt Scheckner, Lance Pillersdorf and their team for producing it so magnicently, and you for participating. Sincerely,

Matt Freeman, Co-chair Vice-Chairman Global Chief Innovation Ofcer McCann Erickson

Andrew Robertson, Co-chair President and CEO BBDO Worldwide

@ADVERTISINGWEEK + #AW8 DOWNLOAD OUR APP AT ADVERTISINGWEEK.COM/ALERT

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THE CITY OF NEW YORKOFFICE OF THE MAYOR NEW YORK, NY 10007

October 3, 2011

Dear Friends: It is a great pleasure to welcome everyone to New York City for the Eighth Annual Advertising Week. New York is proud to be the ad capital of the world. Our Citys advertising and related industries employ nearly 150,000 people and generate more than $16 billion in annual wages, in fields from marketing to graphics to photography. The industry has certainly changed since Madison Avenues Mad Men era, but now, as then, there is no better place than New York to network and discuss the latest issues in content and product development. Our Citys workforce and customer base are vital players in the growing digital marketplace, and as we continue to serve as an engine for innovation and growth worldwide, we look forward to seeing advertising remain a critically important part of our economy and future. On behalf of all New Yorkers, I would like to thank Stillwell Partners for helping organize such a terrific event. Please accept my best wishes for a productive week and an enjoyable stay here in the worlds advertising and media capital. Sincerely,

Michael R. Bloomberg Mayor

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GOVERNANCEADVERTISING WEEK BOARD

Matt Freeman, Co-Chair

Andrew Robertson, Co-Chair

Nancy Hill, President and CEO

Laura Bartlett Director

Maryam Banikarim Director

Ron Berger Director

Jon Bond Director

Rick Boyko Director

Nick Brien Director

Tom Carroll Director

Mike Donahue Director

Gill Duff Director

John Greco Director

Robert Greenberg Director

Gina Grillo Director

Coleen Kuehn Director

Susan Lee Director

Byron Lewis Director

Robert Liodice Director

Wenda Harris Millard Director

Matthew Miller Director

Mari Kim Novak Director

Chuck Porter Director

Randall Rothenberg Director

Rosemarie Ryan Director

Linda Sawyer Director

Jerry Shereshewsky Director

Julie Thompson Director

Manny Vidal Director

Larry Woodard Director

EXECUTIVE TEAM

Matt Scheckner Executive Director

Lance Pillersdorf VP, Marketing & Development

Heather Lylis Public Relations & Communications

Doug Zanger Community & Social Media

Danny Wright Sales & Development

Tony Salerno Producer

Doug Rowell Creative Director

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ADVERTISING WEEK 8 OCTOBER 3-7, 2011

ADVERTISINGWEEK.COM

FACEBOOK.COM/ADVERTISINGWEEK

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ADVERTISINGWEEK.COM

October 3, 2011

Dear Delegates: Welcome to Advertising Week 8. The Ocho. Once again, we have woven a tapestry that unites best and brightest thought leaders by day and New Yorks most iconic venues and world-class entertainers by night. The 2011 calendar of events offers a veritable intellectual feast featuring leading luminaries who will enlighten us all on where we are . . . And where we are going. Our annual objective is to identify the challenges that keep us up at night, and then construct a program around these tent pole issues. Accordingly, the 2011 thought leadership agenda tackles the convergence of Content, Distribution and Technology, the Economy, Social Media, Talent, Trust, and a special Holy Grail programming block on emerging technology areas of the business -- just a few of our touch points. Listening to you, our Delegates and constituents, we have finely honed our venue mix with an even heavier concentration in Times Square. Delegates need only take a few steps from one venue to the next in our Times Square Hub to attend Advertising Week Seminars. Were thrilled to expand our Leadership Breakfast Series to four days . . . Make our debut @ Radio City Music Hall . . . Skewer retiring VCU Brandcenter Director, Rick Boyko, as we bring back the Friars Roast . . . And close The Week in Manhattans backyard, Central Park. So welcome and special thanks to our Board & the phalanx of corporate and media partners we are blessed with, all of whom contribute mightily to Advertising Week. Lance and our team @ Stillwell Partners work year-round to deliver for you all, and we could not be more excited as the curtain comes up on October 3. Enjoy the show and see you on October 1, 2012 back here in New York City.B:10.25 in T:10 in S:9.5 in

Sincerely,

Matt Scheckner Executive Director

875 avenue of the americas

suite 2400

new york, ny 10001

(o) 212-967-0091

(f) 212-967-0098

www.stillwellpartners.com


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GOOD ADVICE FOR BAD TIMES NICOLE LAPIN INTERVIEWS MILES NADAL.

ThuRSDAy, OCTOBER 6, AT nOOn. ThOMSON REuTERS, ThREE TIMES SquARE.Miles Nadal is the founder and chairman of MDC Partners. MDC is the home of some of the hottest agencies in the world including CP+B, Anomaly, 72andSunny and kbs+p, to name a few. But whats even more interesting, especially these days, is that MDC has consistently produced good growth in bad times, from the dot com collapse of 2000 to the banking meltdown of 2007 Get his views in an . exclusive interview with Nicole Lapin of CNBC.

TABLE OF

CONTENTSINTRO LETTER FROM CO-CHAIRS LETTER FROM MAYOR BLOOMBERG GOVERNANCE NOTE FROM EXECUTIVE DIRECTOR ADVERTISING WEEK CORPORATE PARTNERS NAVIGATE ADVERTISING WEEK ADVERTISING WEEK ORGANIZING COMMITTEE MONDAY CALENDAR OF EVENTS TUESDAY CALENDAR OF EVENTS WEDNESDAY CALENDAR OF EVENTS THURSDAY CALENDAR OF EVENTS FRIDAY CALENDAR OF EVENTS VENUE MAP AW SOCIAL CLUB VCU OPEN LETTER ABOUT ORGANIZING COMMITTEE MADISON AVENUE WALK OF FAME AW TALENT & FUTURES AW MVP

3 5 6 9 15, 17 19 25 28 - 34 40 - 45 48 - 53 56 - 65 68 76 - 77 88 92 102 - 122 136 142 150 Lance Pillersdorf Doug Zanger Newbear Lesniewski Everett Ching Kevin Su New Yorker 2011 Print Technical Group

BLOOMBERG. REDEFINING BUSINESS MEDIA.Tap into the worlds largest, most powerful network of global business executives who trust Bloomberg for unparalleled news, data, and analysis. In print, online, and on air, we cover the business world like no one else.

PUBLISHER EDITOR ASSOCIATE EDITOR DESIGNERS

Learn more > > > Bloombergmedia.com

COVER ARTWORK BY COPYRIGHT PRINTED BY

BUSINESSWEEK > TELEVISION > .COM > RADIO > MOBILE > MARKETS > CONFERENCES

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ADVERTISINGWEEK.COM


2011 Bloomberg L.P. All rights reserved.

110329.01_BBG_AdWeek_Guide_Ad_02.indd 1

9/1/11 1:45 PM

TABLE OF

CONTENTSINTRO LETTER FROM CO-CHAIRS LETTER FROM MAYOR BLOOMBERG GOVERNANCE NOTE FROM EXECUTIVE DIRECTOR ADVERTISING WEEK CORPORATE PARTNERS NAVIGATE ADVERTISING WEEK ADVERTISING WEEK ORGANIZING COMMITTEE MONDAY CALENDAR OF EVENTS TUESDAY CALENDAR OF EVENTS WEDNESDAY CALENDAR OF EVENTS THURSDAY CALENDAR OF EVENTS FRIDAY CALENDAR OF EVENTS VENUE MAP AW SOCIAL CLUB VCU OPEN LETTER ABOUT ORGANIZING COMMITTEE MADISON AVENUE WALK OF FAME AW TALENT & FUTURES AW MVP

3 5 6 9 15, 17 19 25 28 - 34 40 - 45 48 - 53 56 - 65 68 76 - 77 88 92 102 - 122 136 142 150 Lance Pillersdorf Doug Zanger Newbear Lesniewski Everett Ching Kevin Su New Yorker 2011 Print Technical Group

PUBLISHER EDITOR ASSOCIATE EDITOR DESIGNERS

COVER ARTWORK BY COPYRIGHT PRINTED BY

12 12


ADVERTISINGWEEK.COM


BLOOMBERG. REDEFINING BUSINESS MEDIA.Tap into the worlds largest, most powerful network of global business executives who trust Bloomberg for unparalleled news, data, and analysis. In print, online, and on air, we cover the business world like no one else.

Learn more > > > Bloombergmedia.com

BUSINESSWEEK > TELEVISION > .COM > RADIO > MOBILE > MARKETS > CONFERENCES2011 Bloomberg L.P. All rights reserved.

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CORPORATE PARTNERS

GOLD TIERAdvertising Weeks Gold Tier Partners represent some of the very best in the business. These premier corporations work with us year-round to deliver high impact programs during Advertising Week. We extend our sincerest thanks to both new and returning partners.

@ADVERTISINGWEEK + #AW8 facebook.com/advertisingweek

DOWNLOAD OUR APP AT ADVERTISINGWEEK.COM/ALERT @advertisingweek + #aw8

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The Biggest Brands in the World are Succeeding in Mobile with Millennial Media

Millennial Media is helping advertisers succeed in mobile. Through innovative creative units, elegant targeting and the unparalleled ability to engage consumers at scale, Millennial Media delivers results for some of the worlds top advertisers. To nd out how brands like Benjamin Moore, Buick, Paramount Pictures and Patagonia are succeeding in mobile, visit www.millennialmedia.com/campaign-summaries.PROUD PARTNER OF

2011 Millennial Media, Inc. All rights reserved. All other trademarks are property of their respective owners.

AW PARTNERSAdvertising Week is pleased to align with some of the worlds greatest media and mediarelated companies. Many of our partners stage major events or seminars during The Week. From traditional to new and everywhere in between, this incredible roster helps us spread the word and deliver robust and engaging content during The Week.

TRACKm a r k e t i n g g r o u p



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NAVIGATE ADVERTISING WEEK 8

REGISTERIt all starts at advertisingweek.com. Choose your package, Delegate or Super Delegate, log-in and start selecting thought leadership seminars that feed your knowledge quest. Once youve logged in, youll have around 100 seminars featuring the very best and brightest at your fingertips.

SEMINAR VENUESOur main hub is the Times Center (242 W 41st St). This is also where you go to pick up your badge. We also have seminars in three adjacent venues: BB King Blues Club, Thomson Reuters and PwC Auditorium.

NEW STUFFAs always, youll get the industrys best-in-class and thoughtleadership, A-list talent like TV on the Radio and the new AW Daily to help you keep track of everything thats going on. Learn more about it all at advertisingweek.com.

SUPER DELEGATESWhen you become a Super Delegate, youll get the chance to rub elbows with all kinds of new people in the biz. From exclusive thought-leadership and networking to legendary evening events, this is one opportunity you wont want to miss.

SOCIALOh, were very social folks. The conversations are happening all the time on Twitter, Facebook, our blog and plenty of other social spots. Visit advertisingweek.com and click on the social icons to get in on the action. Also, our blog is optimized for your iPhone-viewing pleasure at advertisingweek.com/ blog.

ONE APP IS ALL YOU NEEDStay in the know with Alert the official mobile app of Advertising Week. Get access to the complete Advertising Week schedule, sync events to your calendar and get real-time updates sent to your smartphone. And even if you cant make every event, Alert gives you access to exclusive content not available anywhere else. Download it today at alert.com/aw.



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Over 20 million professionals rely on Reuters, the leading source of news and insight for business decision makers around the globe

See why, in the new media landscape, youre either partnering. Or wishing you were.

New content strategies. New ways of distributing media. New marketing channels. Changes are coming fast and furious. But forward-thinking companies are harnessing the digital transformation of the media industry. Theyre creating new partnerships. New ways to collaborate. And together, theyre doing extraordinary things. Now you can see the leaders whove done it best.PwC presents Collaboration in the Digital Age A 3-day series of 1-hour panels October 3rd 5th, 2011. For more information, see the events calendar in this guide.pwc.com

2011 PricewaterhouseCoopers LLP. All rights reserved. In this document, PwC refers to PricewaterhouseCoopers LLP (a Delaware limited liability partnership), which is a member rm of PricewaterhouseCoopers International Limited, each member rm of which is a separate legal entity. This document is for general purposes only, and should not be used as a substitute for consultation with professional advisors.

Welcome to the Big Apple. N-Y-Fn-C. You smell that? No, its not another garbage strike, thats the smell of Advertising Week, baby. With so many of our fellow ad biz buddies flying in, it occurred to us that navigating this concrete jungle can be a little bit overwhelming. And because we dont want you to end up in some sketchy hotel bathtub sans kidney, we launched this handy app. To download, simply snap a picture of this icon:

Now whenever you need a lift, just stand on the corner, preferably upwind from the wino using the sewer grate as a public restroom, and hold your smartphone in the air. Faster than you can mispronounce Houston Street, a TAXI-branded, yellow vehicle will pick you up. And if the guy you just totally cab-blocked hollers, Fokkyooz yoofakkin aass haat! dont worry, thats local dialect for Have a fantastic Advertising Week.

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McC A N N WORL D G ROU P. P ROUD SPONSOR OF ADV ERT ISING W EEK . ( I T S A M A Z I N G H OW L ARG E YOU WANT T HE LOGO W HEN YOUR E T HE CLIENT.)

ORGANIZING

COMMITTEEThe bedrock of Advertising Week is the Organizing Committee. Almost all of the members stage an awards show, conference, expo, seminar or special event during Advertising Week. As The Week has evolved, our Organizing Committee members have grown with us and we are grateful to all for their tremendous support and enthusiastic participation and leadership. Learn more about the Organizing Committee members, starting on page 102.

Online Publishers Association



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MONDAY

9:30 - 10:15 AMMOMS & THE NEW ZEITGEIST: THE COMPLEX WORLD OF THE WORLDS MOST IMPORTANT AUDIENCEMoms control more than $2.3 trillion in spending power, yet 3 out of 4 moms say marketers dont understand them. Learn new insights about what to do and what not to do when talking to your most influential consumer. Moderator: Suzanne Vranica, Columnist, WSJ Tony Rogers, SVP, Marketing, Walmart Katherine Wintsch, VP/Group Planing, The Martin Agency Michael Clements, Author Presented by The Martin Agency Venue: Times Center Hall (242 W 41st St) Register: www.advertisingweek.com

OCTOBER 38:30 - 10:00 AMADVERTISING WEEK LEADERSHIP BREAKFAST SERIES: CLEAR CHANNELBob Pittman, Clear Channels Chairman of Media and Entertainment Platforms, former COO of AOL Time Warner, President and COO of America Online, CEO of Six Flags theme parks and co-founder of the MTV Network, kicks off Advertising Week 2011 with a one-on-one Q&A session conducted by Owen Van Natta, Chief Business Officer at Zynga. These media innovators will discuss the range of challenges and opportunities facing advertisers and marketers in the digital era. Presented by Clear Channel Venue: Thomson Reuters (3 Times Square) By Invitation Only

10:00 AM - NOONFORBES ECONOMIC FORUM: INNOVATION DRIVES THE ECONOMYForbes presents insights into the state of the economy and predictions for the near and long-term outlook for growth through the lens of innovation. Hosted by: Mike Perlis, President & CEO, Forbes Rich Karlgaard, Publisher/Innovation Expert, Forbes Part I: Forbes Economic Roundtable Lewis DVorkin, Chief Product Officer, Forbes Tim Ferguson, Editor, Forbes Asia Moira Forbes, President, ForbesWoman David Malpass, Columnist, Forbes & Former Assistant U.S. Treasury Secretary and Chief Economist for Bear Stearns Part II: The Advertiser Perspective CMO Network Editor Jennifer Rooney goes one-on-one with Bob Liodice, President of the ANA. Part III: The Investment Perspective Rich Karlgaard interviews legendary Silicon Valley Investor Roger McNamee, Managing Partner, Elevation Partners. Venue: PwC Auditorium (300 Madison Ave) Register: www.advertisingweek.com

8:00 AM - 7:15 PMIAB MIXX CONFERENCE & EXPOThe Official Interactive Conference of Advertising Week, MIXX brings together the industrys most prominent and influential figures. For 2011, MIXX navigates the new science and art of narrative and storybuilding in the digital age. Featured speakers include: Jonathan Mildenhall, VP, Global Advertising Strategy and Content Excellence, The Coca-Cola Company Mike Hughes, President, The Martin Agency Carolyn Everson, VP, Global Marketing Solutions, Facebook Jaron Lanier, Partner Architect, Microsoft Research Chris Anderson, Curator, TED Presented by Microsoft Advertising Venue: Crowne Plaza Hotel (1605 Broadway) Register: www.iab.net/mixx/

10:00 11:45 AMFAST COMPANY TALENT SUMMITTalent is high atop the agenda of the Madison Avenue ecosystem. This provocative seminar examines the complex challenges of attracting, nurturing & retaining talent; highlights Hollywood & the music industry which have long succeeded in managing talent and explores whether the time is right for the best talent to be represented by agents. Beth Axelrod, SVP, eBay, Co-author, The War for Talent Bob Greenberg, Chairman, CEO & Global CCO, R/GA Kenny Ochoa, SVP, Warner Bros Records Inc. Jonathan Adelman, Talent Agent, Paradigm Robert Safian, Editor, Fast Company Kathleen Saxton, CEO, The Lighthouse Company Dr. Simon, Lutterbie, Partner, IOpener Institute Brian Stern, Talent Agent, Brillstein Entertainment Partners Presented in partnership with The Lighthouse Company Venue: Times Center Stage (242 W 41st St) Register: www.advertisingweek.com

9:00 - 11:00 AMARF ADVANCES IN NEUROMARKETING FORUM: NEUROSTANDARDS COLLABORATION PROJECTContinuing our groundbreaking NeuroStandards Collaboration Project launched at last years Advertising Week, the ARF will present new insights focused on how to best use neuromarketing research to generate valuable, valid insights. Featuring: Horst Stipp, EVP, Global Business Strategy, The ARF Robert Woodard, EVP, Advertising Effectiveness, The ARF Venue: Hearst Headquarters (300 W 57th St) Register: www.thearf.org/assets/ad-week-2011

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ADVERTISINGADVERTISING WEEK 8 WEEK 8 OCTOBERWEEK 8 ADVERTISING 3-7, 2011

ADVERTISINGWEEK.COM OCTOBER 3-7, 2011

FACEBOOK.COM/ADVERTISINGWEEK ADVERTISINGWEEK.COM

10:00 10:45 AMREUTERS LEADERSHIP ROUNDTABLEIndustry leaders set the stage for Advertising Weeks thought leadership program with a candid discussion on challenges and opportunities in todays disruptive landscape. Moderator: Jim Impoco, Executive Editor, Thomson Reuters Bob Bowman, President, MLB Advanced Media Andrew Capone, SVP, Marketing & Biz Dev., NCC Media Frank Holland, CVP, Advertising and Online, Microsoft Lisa McCarthy, EVP, Client Dev. Group, Univision Nigel Morris, CEO, Aegis Media Americas Tim Vanderhook, CEO, Specific Media / MySpace Venue: Thomson Reuters (3 Times Square) Register: www.advertisingweek.com

11:30 AM - 12:15 PMTHE SPACE IN BETWEEN: THE FUTURE OF ANALYTICSSenior management from the industrys most innovative data-informed marketing platform reveal how to pick the right data, make better decisions based on analytics results and increase brand performance. Scott Hagedorn, CEO, Annalect Josh Jacobs, President, Accuen Presented by OMG Venue: Times Center Hall (242 W 41st St) Register: www.advertisingweek.com

11:30 AM - 2:00 PMA CELEBRATION OF HUMANITY: THE STARS OF MADISON AVENUE HONOR FEEDING AMERICAHonoring the important contributions of Feeding America and how it has been an effective force in helping feed the hungry and impoverished in the United States. Its partner brands being honored at the event include United Airlines, Clear Channel Communications, Kraft Foods, The Nielsen Company, Walmart, and Morgan Stanley. Presented by The ADVERTISING Club & Ad Council In partnership with: Collective Media, Demand Media & Efficient Frontier Venue: Plaza Hotel (5th Ave @ Central Park South) Register: www.advertisingweek.com

10:00 - 11:15 AMTHE METRICS THAT MATTERThe data revealed in the 2010 U.S. Census is priceless for marketers and media companies looking to harness The New America. Draftfcb, the U.S. Census agency of record, knows what the data means for marketers. Draftfcb thought leaders join executives from the U.S. Census to discuss the business implications of the surveys findings. Presented by Draftfcb Venue: Times Center Hall (242 W 41st St) Register: www.advertisingweek.com

10:30 NOONOPERATION INSPIRE, PART 1This years Operation Inspire sessions continue the quest to connect with, inform and excite a broad range of high school students from all cultural backgrounds about the opportunities and rewards available from a career in advertising and marketing. Venue: ADC Gallery (106 W 29th St) Participating Students Only

NOON - 12:45 PMWINNING THE MARKETING WARMaryLee Sachs, author of The Changing MO of the CMO, moderates this heavyweight CMO panel. Special focus on game-changing technology and how social media is shifting the dynamics of building brand loyalty. Participants include: Beth Comstock, CMO, GE Stephanie George, CMO, Time Inc. Tim Mapes, CMO, Delta Air Lines Rob Price, CMO, CVS Raj Subramaniam, CMO, FedEx Venue: Thomson Reuters (3 Times Square) Register: www.advertisingweek.com

11:00 - 11:45 AMREDEFINING THE PATH TO PURCHASEPersonalization, relevance and authenticity is an expectation that consumers have, yet is a rare find in their daily digital explorations. How do premium brand advertisers approach the subject of personalization, authenticity and intent? Hear first-hand how leading marketers are connecting with customers amidst the constant stream of information, and why organic, relevant and personalized content is the key to unlocking attention and trust. Erika Nardini, SVP Sales & Marketing, Demand Media Marc Speichert, Chief Marketing Officer, LOreal USA Christine Bensen, EVP, Media & Intelligence, Moxie Presented by Demand Media Venue: Thomson Reuters (3 Times Square) Register: www.advertisingweek.com

SEMINARS PARTNER EVENTS SPECIAL EVENTS Please Note: Events subject to change. Please visit: www.advertisingweek.com/calendar for the most up-to-date listings.



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Brr, the shiver of the fall. Ah, the sound of New York. Oh, the energy of foward thinkers, change agents & thought leaders. Yeah, it must be Advertising Week. See you there.Join us for The collaborative Alliance at Advertising Week 2011October 5 4-6 p.m. BB Kings House of Blues Times Square, NYC

For more information

MONDAY

1:00 - 1:45 PMLOCAL MATTERS . . . MORE THAN EVERTechnology has created more options than ever to reach consumers via local media: TV, print, radio and online. What are major local-market-focused companies, advertisers and agencies doing to reach the fragmented, but more critical than ever local marketplace? Moderator: Andrew Capone, Senior Vice President, Marketing & Business Development, NCC Media Alexandra Cameron, SVP, Market Manager, Emmis NY Maribeth Papuga, EVP, Director Local Activation, MediaVest Jonah Peretti, Founder & CEO, BuzzFeed Charlie Thurston, President, Comcast Spotlight Presented by NCC Media Venue: Thomson Reuters (3 Times Square) Register: www.advertisingweek.com

OCTOBER 3NOON - 12:45 PMADVERTISING WEEK FINANCIAL FORECASTTop brass from the ANA, Google, PwC and ZenithOptimedia reveal new economic projections and assess various aspects of the economic impact of innovation. Moderator: David Gelles, US Media & Marketing Correspondent, Financial Times Tim Jones, CEO, ZenithOptimedia N.A. Bob Liodice, President & CEO, ANA Jonathan Meyer Perelman, Global Industry Relations, Google Russ Sapienza, Senior Partner, PwC Venue: PwC Auditorium (300 Madison Ave) Register: www.advertisingweek.com

1:00 - 3:00 PMOPERATION INSPIRE, PART 2Following lunch, the Art Directors Club will lead a session aimed at preparing students for applying to college. Presentations from college counselors and industry professionals will be included. Venue: ADC Gallery (106 W 29th St) Participating Students Only

NOON - 12:45 PMWILL LATINOS ELECT OUR NEXT PRESIDENT?With 40 percent of new voter registrations for the 2008 Presidential election coming from people with Latino surnames, the political clout of U.S. Hispanics has never been greater. Both parties will aggressively target the 2012 Hispanic vote. Do Americas candidates, and political advertisers, really understand how to win with Hispanics? Moderator: Pamela Silva Conde, co-anchor, Primer Impacto Featuring: Mark Mellman, President and CEO, The Mellman Group Presented by Univision Venue: Times Center Stage (242 W 41st St) Register: www.advertisingweek.com

1:30 2:15 PMTHE TRANSFORMED GENERAL MARKET, PART IThe first of a three-part series sharing realities, implications, & solutions from major brands, media and content producers in the general market. Moderator: Matt Carmichael, Ad Age Featuring: Steve Pacheco, Managing Dir. Advertising, FedEx Presented by The Vidal Partnership & Ad Age Venue: Times Center Hall (242 W 41st St) Register: www.advertisingweek.com

NOON - 12:45 PMARF SHOPPER INSIGHTS FORUM: CATALINA MARKETING CASE STUDYThe ARF and Catalina Marketing unveil their new Shopper Insights Initiative. Venue: Hearst Headquarters (300 W 57th St) Register: www.thearf.org/assets/ad-week-2011

2:00 - 2:45 PMTHE FUTURE OF FILMLearn how the film business is shaking up as audiences go digital and how a renowned content creator, brand, and platform maximize the opportunity. Featured speakers include: Edward Burns, Director Rich Lehrfeld, VP Global Sponsorship Marketing, American Express Jon Patricof, COO, Tribeca Enterprises Venue: Times Center Stage (242 W 41st St) Register: www.advertisingweek.com

1:00 - 1:45 PMBRAVOS GOT MIND READING DOWN TO A SCIENCEJoin us for a panel on neuromarketing research. This breakthrough neuroscience goes inside your consumers hearts and minds, examining their non-conscious reactions to ads and program content through metrics such as attention, memory encoding, and emotional response. Its sure to strike a nerve. Venue: PWC Auditorium (300 Madison Ave) Register: www.advertisingweek.com

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2:00 - 2:45 PMFIRING ON ALL CYCLINDERSResonating with todays consumer demands engagement via multiple channels with digital, direct, experiential, promotion and traditional all playing a critical role much like an orchestra. Moderator: Paul Bellantone, President & CEO, PPAI Jeff Coburn, SVP, Creative Strategy, Momentum Jason Gross, Dir. of Strategy & Marketing, VeriFone Media Presented by PPAI Venue: PwC Auditorium (300 Madison Ave) Register: www.advertisingweek.com

3:00 - 3:45 PMTHE NEXT 9 YEARSThe agency business is undergoing tumultuous change. Just when we think we have a handle on a new disruption in the marketing universe, something new comes along to throw it all back into chaos. Throughout its history, R/GA has reinvented itself every nine years -- from computer-assisted filmmaking (1977-1985) to an integrated digital studio (20052012). Now R/GA is contemplating its next nine-year cycle and the fifth reinvention in the companys history. Featured speakers include: Barry Wacksman, EVP, Chief Growth Officer, R/GA Nick Law, Chief Creative Officer N.A., R/GA Presented by R/GA Venue: Times Center Stage (242 W 41 St St) Register: www.advertisingweek.com

2:00 - 4:00 PM

THE HOLY GRAIL OF MARKETINGIs the end of advertising as we know it near? Learn how to leverage the Facebook Social Graph to drive new revenues. Join MicroStrategy as industry leaders and visionaries discuss the future of social media and what it means for marketing as we know it. Featured speakers include: Karl-Heinz Land, Chief Evangelist & SVP Social iCommerce, MicroStrategy Martha Rogers, Founding Partner, Peppers & Rogers Group Brian Solis, Principal, Altimeter Group Jason Rockwood, Director of Social Strategy, Tribal DDB Michael Relich, Executive VP, Strategy & Technology, Guess?, Inc. Scott Galloway, Professor of Marketing, NYU Stern & Founder, L2 ThinkTank Presented by MicroStrategy Venue: Thomson Reuters (3 Times Square) Register: www.advertisingweek.com

3:30 - 4:15 PMSMART. MONEY. MDC PARTNERS AGENCY LEADERS: WHERE MARKETERS SHOULD PUT THEIR MONEY TODAY.Perspectives from leading agencies of various sizes and specialities that will highlight the most intriguing examples of creative brilliance and effectivess and also conduct a frank discussion on best practices. Andrew Keller, Chief Executive Officer, CP+B Karina Wilsher, President - New York, Anomaly Matt Jarvis, Chief Strategy Officer, 72andSunny Ed Brojierdi, Co-Chief Creative Officer, kbs+p Matthew Bull, Bull-White House Venue: Times Center Hall (242 W 41st St) Register: www.advertisingweek.com

2:30 - 3:15 PMVOICES IN THEIR HEADS: THE SONGS THAT INSPIRE ADVERTISINGS TOP MINDSFind out whats streaming through the headphones of the top minds in advertising. A Pandora musicologist will delve into the DNA that make up the playlists and interview their owners about all things music. Michelle Alexander, Senior Music Analyst, Pandora James Cooper, Chief Creative Innovation Officer, JWT Heidi Browning, SVP, Strategic Solutions, Pandora Ben Malbon, Director of Strategy, Google Creative Labs Marc Schiller, CEO, Electric Artists Presented by JWT Venue: Times Center Hall (242 W 41st St) Register: www.advertisingweek.com

SEMINARS PARTNER EVENTS SPECIAL EVENTS Please Note: Events subject to change. Please visit: www.advertisingweek.com/calendar for the most up-to-date listings.



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MONDAY

5:00 - 5:45 PMMOVING BEYOND LEFT VS. RIGHT: A DISCUSSION MODERATED BY ARIANNA HUFFINGTON, PRESIDENT AND EDITOR-IN-CHIEF OF AOL HUFFINGTON POST MEDIA GROUPTodays most urgent crises unemployment, foreclosures, a struggling middle class, a crumbling infrastructure require us to move beyond the tired framing in which all issues are boiled down to simply left vs. right. Presented by Aol Venue: Times Center Stage (242 W 41st St) Register: www.advertisingweek.com

OCTOBER 34:00 - 4:45 PMTHROUGH THE LOOKING GLASS OF SEARCHThink theres nothing new to learn about search? Think again. The role search plays in consumers lives is rapidly changing and growing ever more prominent. Tara Walpert Levy, Managing Director, Global Search Ads Marketing, Google Nick Fox, Product Management, Search Ads, Google Presented by Google Venue: Times Center Stage (242 W 41st St) Register: www.advertisingweek.com

5:00 - 6:00 PMUSA TODAY PRESENTS: WHERE AMERICA IS GOING, RECONSTITUTING THE CONCEPT OF NEWSBrad Grossman, Founder, Grossman & Partners, Creator, The Zeitguide, hosts a conversation on the evolution of digital media transforming how consumers get their news, examining new platforms and tools. Brad delves into the evolution of digital media with a panel of stakeholders who are at the forefront of creating and fostering global movements through ideation and delivery of new technologies and information. Venue: PwC Auditorium (300 Madison Ave) Register: www.advertisingweek.com

4:00 - 4:45 PMUSA TODAY PRESENTS: CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITYUSA TODAY presents a unique showcase of the 2011 Integrated Grand Prix winner, featuring Decode Jay-Z with Bing. Moderator: Andrew Robertson, CEO, BBDO Worldwide David Droga, Founder & Creative Chairman, Droga5 Eric Hadley, GM Worldwide Marketing, Microsoft/Bing Julie Grau, SVP and Publisher, Random House Venue: PwC Auditorium (300 Madison Ave) Register: www.advertisingweek.com

6:00 - 7:45 PMADVERTISING WEEK OPENING GALAThe VIP event of The Week, live from iconic Radio City. Presented by Aol Venue: Radio City Music Hall (1260 Ave of the Americas) Register: By invitation only

4:00 - 6:00 PMOPERATION INSPIRE, PART 3Introducing school principals, educators and guidance counselors to the breadth of career opportunities available to their students in the field of visual communications. Presented in partnership with the Art Directors Club, The Torch Program, VCU Brandcenter and SVA Venue: ADC Gallery (106 W 29th St) Participating Educators Only

8:00 - 11:30 PMMYSPACE AMPD UP!A benefit for GeneratioNext. Featuring live musical performances and special guests. In partnership with Billboard.com Venue: Best Buy Theater (1515 Broadway) GeneratioNext Supporters & Super Delegates Only

4:30 - 5:15 PMTHE CMO DESK OF THE FUTURE, TODAYThe Holy Grail for todays marketers is visualizing information across multiple platforms and making decisions that improve business outcomes in real time. The IPG Media Lab will share ideas and methods for solving this problem using forward thinking & practical technologies. Quentin George, Chief Digital Officer, IPG Mediabrands Presented by the IPG Media Lab Venue: Times Center Hall (242 W 41st St) Register: www.advertisingweek.com

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nick law chief creative officer barry wacksman chief growth officer monday, october 3rd at 3:00 pm the times center 242 west 41st street

8:00 AM 7:00 PM

TUESDAY

WHERE ARE ALL THE BLACK PEOPLE?Speakers & testimonials from creatives of African American backgrounds; portfolio reviews with agency recruiters. Rick Boyko, Director, VCU Brandcenter Jeff Goodby, Co-Chairman and Creative Director, GS&P Jimmy Smith, Group Creative Director, TBWA/CHIAT/DAY Jim Riswold, Instructor, W+K 12 Venue: New World Stages (340 W 50th St) Register: www.wherearealltheblackpeople.com/

OCTOBER 47:45 9:30 AMAWNY MEDIA INSIGHTS BREAKFAST: SOCIAL, LOCAL AND MOBILE - IGNITING INNOVATIONModerator: Stuart Elliott, Advertising Columnist, The NY Times Pepper A. Roukas, VP/Digital Brand & Social Media Development, American Express Shiv Singh, Head of Digital, Pepsi Barbara Williams, Mobile Marketing Global Practice Lead, Microsoft Venue: The New York Times (620 8th Ave, 15th Fl) Register: www.awny.org/EventsCalendar.html

8:30 10:00 AMADVERTISING WEEK LEADERSHIP BREAKFAST SERIES: POWER OF THE PURSEMarketing the mother of all consumer groups - moms - is the subject of this special Women @ NBCU breakfast. Hosted by NBCUs Lauren Zalaznick and featuring Bravo star Andy Cohen and New York icon, Sarah Jessica Parker Venue: Gotham Hall (1356 Broadway) By invitation only

8:00 AM 5:00 PMAMC THE MAGAZINE MEDIA CONFERENCEThe Official Magazine Media Conference of Advertising Week, AMC is the premier industry gathering place for publishers, editors, marketers and advertisers. AMC content includes creative solutions, sweeping developments in technology, advertising, the economy and politics, and how these changes impact magazine media. Featured speakers include: Tony Hsieh, CEO, Zappos Chris Perry, Vice President, U.S. Marketing, General Motors Jim Stengel, President/CEO, The Jim Stengel Company, LLC (formerly Global Marketing Officer, Procter & Gamble) George Stephanopoulos, News Anchor, ABC Aaron With, Co-Founder and Editor-in-Chief, Groupon Presented by MPA The Association of Magazine Media and ASME American Society of Magazine Editors Venue: Grand Hyatt New York (109 E 42nd St) Register: www.magazine.org/amc

8:30 AM 11:00AMTRUST FORUM III - THE GREAT PRIVACY DEBATE: SOCIAL MEDIA FUELS THE FIREAre consumers giving up their privacy or are we taking it? Were bringing together leaders who occupy the frontier of thinking about the business, cultural and ethical questions that emerge when consumers get naked in front of us. Join us around the fire. Loreen Babcock, Chairman & CEO, Unit 7 Chris Babel, CEO, TRUSTe Mike Dover, Author of WikiBrands; Managing Director, Socialstruct Advisory Group Clay Shirky, Author, Social Media Theorist Kevin Slavin, Chairman, Co-Founder, Area/Code Presented by Unit 7 Venue: Thomson Reuters (3 Times Square) Register: www.advertisingweek.com

8:00 AM 7:15 PMIAB MIXX CONFERENCE & EXPOThe Official Interactive Conference of Advertising Week, MIXX brings together the industrys most prominent and influential figures. For 2011, MIXX navigates the new science and art of narrative and storybuilding in the digital age. Featured speakers include: Adam Bain, President, Global Revenue, Twitter Nick Brien, CEO, McCann Worldgroup Charlie Rose, Journalist Jeff Weiner, CEO , LinkedIn Dennis Woodside, President, Americas, Google Presented by Microsoft Advertising Venue: Crowne Plaza Hotel (1605 Broadway) Register: www.iab.net/mixx/registration

9:00 9:45 AMADVERTISING WEEK BLOOMBERG ROUNDTABLETop CEOs with a global view on technology, disruption and the new world order. Nick Brien, Chairman & CEO, McCann WorldGroup Don Coleman, President & CEO, Global Hue Maria Luisa Francoli, Global CEO, MPG John Partilla, COO, Dentsu Network West Daryl Simm, CEO and President, OMG Worldwide Christine Fruechte, President & CEO, Colle + McVoy Venue: Times Center Stage (242 W 41st St) Register: www.advertisingweek.com

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9:00 9:45 AMTHE AGENCY SEARCH PROCESSA group of seasoned search consultants from Canada and the U.S. give insights to agencies about the search process. Presented by Montreal.ad Venue: PwC Auditorium (300 Madison Ave) Register: www.advertisingweek.com

10:00 10:45 AMWHY CO- CAN GENERATE MORE BUSINESS OPPORTUNITIESCirque du Soleil shares Reebok/JUKARI and Desigual case studies with Spains co-society expert. Moderator: Lucy Stojak, HEC Montreal Marie-Josee Lamy, Cirque du Soleil Alfons Cornella, Infonomia, Barcelona, Spain Presented by Montreal.ad Venue: PwC Auditorium (300 Madison Avenue) Register: www.advertisingweek.com

9:00 9:45 AMOGILVYS THE TRANSFORMATION OF MARKETING INTO CONTENT CREATIONA behind-the-scenes to look how marketing is transforming into content creation and how brands are participating. Brandon Berger, Chief Digital Officer, Ogilvy Steve Simpson, Chief Creative Officer, Ogilvy Venue: BB King Blues Club (237 W 42nd St) Register: www.advertisingweek.com

10:00 10:45 AMDO AGENCIES NEED TO THINK LIKE TECH COMPANIES?Advertisers are entering a brave new world - one where code is on par with content. How is technology affecting the agency model and the creative process? Paul Gunning, CEO, Tribal DDB Worldwide Rei Inamoto, Chief Creative Officer, AKQA Allison Mooney, Head of Trends & Insights, Google Jon Steinberg, President, Buzzfeed Henrik Werdelin, Managing Partner, Prehype Presented by Tribal DDB Worldwide Venue: BB King Blues Club (237 W 42nd St) Register: www.advertisingweek.com

9:30 AM 10:15 AMWHERES THE LGBT?Join GLAAD and our advertising partners as we forge a new path to include the impressive clout of the LGBT community in the mainstream advertising arena. Presented by GLAAD Venue: Times Center Stage (242 W 41st St) Register: www.advertisingweek.com

10:30 AM 11:15 AMMMA CONNECTED LEADERS FORUMAgency leaders in a free-wheeling discussion on the challenges and opportunities of mobile. Moderator: Michael J. Becker, Managing Director, North America Mobile Marketing Association Winston Binch, Partner/Chief Digital Officer, Deutsch LA Marla Kaplowitz, President, US Client Service, MEC Marita Scarfi, CEO, Organic Chris Weil, Chairman & CEO, Momentum Worldwide Venue: Times Center Hall (242 W 41st St) Register: www.advertisingweek.com

10:00 10:45 AMTODAYS MARKETING REALITY: WHATS OLD IS NEW, WHATS SMALL IS BIGThe daily interactions that people have with both friends and brands add up to meaningful impact. Facebook examines how marketers can better measure brand effectiveness in a world that is more social and connected. Featured speakers include: Mark DArcy, Director of Global Creative Solutions David Fisher, VP of Advertising and Global Operations Presented by Facebook Venue: Times Center Stage (242 W 41st St) Register: www.advertisingweek.com

11:00 11:45 AMMAKING ONLINE ADS THE TOPIC OF COCKTAIL PARTY CONVERSATIONSThe early days of online advertising have focused on triggering immediate response and providing utility. UM, AOL, and the IPG Media Lab recently set to understand how new digital ad formats can effectively capture attention and seek emotional response. Come learn findings and best practices to get people to notice and care about your digital advertising. Presented by Universal McCann Venue: BB King Blues Club (237 W 42nd St) Register: www.advertisingweek.com

10:00 AM NOON4AS COMPETITIVE EDGE SERIESI. Saatchi & Saatchi share their innovative, Nothing Is Impossible approach to attracting multicultural talent. II. OgilvyCULTURE is Ogilvys approach to The New General Market and is providing break-through client solutions. Mary Baglivo, CEO, NY, Chairman/CEO, Saatchi Americas Sheldon Levy, EVP, Deputy Dir. Broadcast, Saatchi John Seifert, Chairman and CEO, Ogilvy & Mather NA Jeffrey Bowman, Practice Lead, OgilvyCULTURE Venue: Paley Center (25 W 52nd St) Register: www.advertisingweek.com



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FREE DRINK

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May you experience all of the fun that makes Advertising Week, Advertising Week.

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11:30 AM 3:00 PMBEST PLACES TO WORK LUNCHEON

OCTOBER 411:00 AM 11:45 AMFAST COMPANY CONVERSATIONFast Companys Danielle Sacks goes one-on-one with Publicis Groupe Chairman & CEO, Maurice Levy, in this special Advertising Week exclusive. Venue: Thomson Reuters (3 Times Square) Register: www.advertisingweek.com

TUESDAY

Best Places to Work honorees share stories about the culture they have created for their staffs as well as experts on the topics of workplace culture and talent from salaries, retention, recruitment and diversity. Presented by Ad Age Venue: Best Buy Theater (1515 Broadway) Register: www.adage.com

NOON 12:45 PMEURO RSCG AND FAST COMPANY PRESENT: UPDATE FROM THE FRONT LINESLeaders in government, business, technology & consumer goods discuss social media strategy and how to get the best return on your investment. Moderator: Tyler Gray, Deputy Editor, Fast Company Colin Westcott Pitt, VP Marketing, Dos Equis, Amstel Light Ethan McCarty, Global Leader, Digital & Social Strategy, IBM Rachel Stern, Chief Digital Officer, The City of New York George Gallate, Global Chairman, Euro RSCG 4D Kristin Frank, General Manager, MTV, VH1 Digital Jeff Brooks, CEO, Euro RSCG New York Venue: BB King Blues Club (237 W 42nd St) Register: www.advertisingweek.com

11:00 11:45 AMCNBC MASTERS OF MONETIZATIONLeading practitioners in the burgeoning arena of social media on the business of the business. Moderator: Julia Boorstein, Media & Entertainment Reporter, CNBC Tom Arrix, VP Sales, Facebook Lee Brown, SVP, Sales, Groupon Mike Gamson, SVP, Global Sales, LinkedIn Taylor Gray, VP Marketing & Social Media Strategy, Huffington Post Media Group Maria Mandel, VP, Marketing & Media Innovation, AT&T AdWorks Andy Wiedlin, Chief Revenue Officer, BuzzFeed Venue: Times Center Stage (242 W 41st St) Register: www.advertisingweek.com

NOON 12:45 PMCULTURE THE NEW CREATIVE BRIEFAs the paradigm shifts from Multicultural Marketing to Marketing to a Multicultural Nation smart marketers (and their agencies) are realizing that many brands can present a more cohesive brand message and be more efficient with marketing budgets by using a single creative strategy across different audience segments. And in some categories, Multicultural insights are taking the lead in everything from New Product Development to 360 marketing communications for the so-called General Market. Marketers and agencies that are leaders in this field will share their secrets. Moderator: Rick Boyko, Director, VCU Brandcenter Gustavo de Mello, SVP/Group Planning Dir., DDB Chicago Luis Miguel Messianu, President/CCO, Alma Joan Dufresne, Sr. Partner/Group Planning Dir., Ogilvy Kim Bealle, Sr. Director/Consumer Comm. Group, Kraft Presented by Univision Venue: Times Center Stage (242 W 41st St) Register: www.advertisingweek.com

11:00 AM 12:30 PMPROCUREMENT: THE DEBATE CONTINUESJoin the ANA as we discuss and debate the role of procurement and identify how this controversial arena can be turned into a win / win / win for all parties. Presented by the ANA Venue: PwC Auditorium (300 Madison Ave) Register: www.advertisingweek.com

11:30 AM 12:15 PMSORRY ONLINE MARKETERSTHE FUTURE IS MOBILE Consumers are spending more time with their mobile device than ever (over 80% of consumers sleep with their phone!), technology is improving daily, yet ad spend. For the savvy brands who are embracing mobile, however, they are seeing results that are simply not possible in the online world. Industry luminaries from both the mobile and online world will look at the digital landscape, assess the growth of mobile, and discuss where this may leave online advertising. Presented by Millennial Media Venue: Times Center Hall (242 W 41st St) Register: www.advertisingweek.com

NOON 12:45 PMSOLVING THE CROSS-PLATFORM MEASUREMENT MYSTERYAchieving the right mix of advertising that targets the right audience at the ideal time is not easy it is truly an art and a science. CIMM examines the cross-platform challenged. Featured speakers include: Jane Clarke, Managing Director, CIMM Jim Spaeth, CEO, Media Behavior Institute David Kohl, Advertising Sector Leader, Ernst & Young

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Panel Discussion: Moderator: Artie Bulgrin, SVP, Research + Analytics, ESPN Beth Uyenco, Global Research Director, Microsoft Kate Sirkin, EVP, Global Research, SMG Alan Wurtzel, President of Research, NBC Presented by CIMM Venue: Thomson Reuters (3 Times Square) Register: www.advertisingweek.com

Pioneering agency Mekanism and key power players that will include film studio heads, Fortune 500 CMOs and Tech start-ups will lead a lively discussion on new ways of spreading your message. Featuring: Function (x), Pepsi, Relativity Media, Virgin Mobile Presented by Mekanism Venue: BB King Blues Club (237 W 42nd St) Register: www.advertisingweek.com

1:00 1:45 PMANA/4AS GUIDANCE FOR AGENCY SEARCHANA (Association of National Advertisers) and 4As (American Association of Advertising Agencies) have partnered to provide new guidance that can help marketers and agencies go through an effective search process and ultimately create a better working relationship. A panel of marketers and agencies that worked together on this initiative will share the suggestions and insights behind them. Moderators: Rupal Parekh, Agency Editor, Advertising Age Laurie Coots, Chief Marketing Officer, TBWA\Worldwide Diane Fannon, Principal, Brand Management, The Richards Group Dave Lubeck, EVP, Executive Director of Client Services, Bernstein-Rein Colleen Mascia, Senior Manager, Creative Agency Management, Pfizer Eve Reiter, VP, Marketing & Advertising Category Management and Agency Relations, American Express Leo Tighe, Group Marketing Manager, Central Marketing, Intuit Venue: PwC Auditorium (300 Madison Ave) Register: www.advertisingweek.com

1:00 4:00 PMREAL TIME WITH TERRY KAWAJAWith programming style fashioned after Real Time with Bill Maher, Terry Kawaja, author of the infamous LUMAscapes, will host a set of lively roundtable and one-on-one discussions focused on the future of real time media. Opening with a forward thinking outlook on the digital ecosystem and closing with New Rules, this conversation aims to be a tell it like is forum that addresses the noise and the tools you need to navigate real time advertising. Presented by Quantcast Venue: Gotham Hall (1356 Broadway) Register: www.advertisingweek.com

1:30 2:15 PMCREATING THE CONNECTED LIFEThe mobile industry is entering a new phase, one where virtually everything is connected by mobile, across business and personal lives. This new Connected Life is creating new opportunities and introducing new participants across the entire value chain. CMO Michael OHara leads a panel of experts who will discuss opportunities & implications for players across the ecosystem, including operators, handset manufacturers, OS makers and developers, as well as brands and advertisers. Presented by GSMA Venue: Times Center Hall (242 W 41st St) Register: www.advertisingweek.com

1:00 1:45 PMMAKING MEASUREMENT MAKE SENSELeading marketing, agency and publishing executives update on the ecosystem-wide initiative launched jointly by the ANA, the 4As and the IAB. Moderators: Wenda Harris Millard, President and COO, MediaLink; Sherrill Mane, Senior Vice President for Industry Services, IAB Deborah Wahl Meyer, Senior Vice President & Chief Marketing Officer, PulteGroup Bill Koenigsberg, CEO, Horizon Media Rob Norman, CEO, GroupM North America Barry Salzman, Head of Media and Platforms, Americas, Google Peter Naylor, Executive Vice President, Digital Media Sales, NBCUniversal Venue: Thomson Reuters (3 Times Square) Register: www.advertisingweek.com

2:00 2:45 PMPLAYING THE SYMPHONY OF SCREENS OR CREATING CACOPHONY?Designer and Researcher Bill Buxton believes we need to put a bullet in the words, Digital Marketing and advance our thinking to a new marketing mindset that plays around natural consumer experiences. Rather than beating the traditional drums like print, outdoor, broadcast or the new-fangled trendy ones like mobile, slates, or the next hot gadget, marketers need to think about the ensemble of consumer experiences. We need to stop generating a cacophony of marketing messages, and start creating a concerto that follows consumer context. Bill Buxton, Principal Researcher, Microsoft Research, Author and Academy Award Winner Venue: Times Center Stage (242 W 41st St) Register: www.advertisingweek.com

1:00 1:45 PMSILICON VALLEY, HOLLYWOOD, MADISON AVENUE: USING VIRTUAL NETWORKS TO SPREAD INFLUENCEThe Internet has become a network of networks--where the individual increasingly has the power to rule. The use of these digital influencers is changing the very way ideas, brands and products are launched and spread today.



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OCTOBER 42:00 2:45 PMTHE TRANSFORMED GENERAL MARKET, PART IIThe second of a three-part series sharing realities, implications, and solutions from major brands, media and content producers in the general market. Moderator: Nat Ives, Ad Age Presented by The Vidal Partnership & Ad Age Venue: BB King Blues Club (237 W 42nd St) Register: www.advertisingweek.com

3:00 3:45 PMPOLITICAL ADVERTISING: THE CHANGING LANDSCAPEWith a Presidential Election on the horizon, the convergence of technology & political campaigns has redefined the path to the White House. Data & targeting opportunities are fostering robust and hyper-focused advertising campaigns. TWC & an expert panel explore the cross-platform offerings that are re-shaping the political landscape. Kiki McLean & Erol Louis, NY1 Presented by Time Warner Cable Venue: Times Center Stage (242 W 41st St) Register: www.advertisingweek.com

3:00 3:49 PM7X7Saatchi & Saatchi presents an ideas showcase featuring 7 experts; 7 backgrounds; presenting for 7 minutes. Host: Conway Williamson, CCO, Saatchi & Saatchi NY Presenters include: Reggie Watts, Comedian Jason Feifer, Senior Editor, Fast Company Todd Green, Inventor, The Headblade Jess Greenwood, Director, Contagious Matt Van Hoven, Communications Dir., Skinny NYC Venue: BB King Blues Club (237 W 42nd St) Register: www.advertisingweek.com

2:00 2:45 PMPUTTING IT TOGETHER: COLLABORATION IN THE DIGITAL AGEHow do social media companies collaborate with others in the media/advertising ecosystem? Featuring: Foursquare Presented by PricewaterhouseCoopers Venue: PwC Auditorium (300 Madison Ave) Register: www.advertisingweek.com

2:00 5:00 PMAN UNCOMMON SENSE OF THE CONSUMERJoin Nielsen and industry experts as we follow the evolution of todays consumer. Host: Steve Hasker, Pres., Media Product Leadership, Nielsen Featuring: Pepsi, Time Inc., Estee Lauder, Pandora, Bravo Presented by Nielsen Venue: Paley Center (25 W 52nd St) Registered Super Delegates Only

3:30 PM 4:15 PMADVERTISING WEEK NEW YORK CITY GAME CHANGERSModerator: Hon. Katherine Oliver, Commissioner, NYC Mayors Office of Media and Entertainment Al Dejewski, Senior Vice President, Global Marketing, Specific Media / MySpace Richard Shea, Founder & CEO, Major League Eating Greg McCastle, President, AT&T AdWorks Russell Wallach, President, National Alliances, Live Nation Skip Brand, CEO, Martini Media Val DiFebo, CEO, Deutsch New York Venue: Times Center Hall (242 W 41st St) Register: www.advertisingweek.com

2:30 PM 3:15 PMIS LIVING ROOM QUALITY TV COMING SOON TO YOUR MOBILE DEVICE?Mobile Digital Television is poised to make its first major consumer push this year. What does the advent of broadcast TV simulcast on a mobile device portend for broadcasters, advertisers and consumers? Moderator: Abby Auerbach, EVP & CMO, TVB Colleen Brown, President & CEO, Fisher Communications Erik Moreno, SVP Corp Development, Fox Networks Group Charlie Nooney, CEO, MobiTV Anne Schelle, Executive Director, OMVC Jeff Minsky, Director Emerging Media, OMD Ignition Factory In partnership with the TVB and OMVC Venue: Times Center Hall (242 W 41st St) Register: www.advertisingweek.com

4:00 4:45 PMCONNECTING WITH CONSUMERS ANYWHERE, ANYTIMECome learn how marketers are jumping on the scale and engagement possibilities of the new gaming frontiers to build positive, dynamic and lasting relationships with their most connected and passionate consumers. Emily Steel, Reporter, The Wall Street Journal Peter Moore, COO, Electronic Arts Dave Madden, Senior Vice President, Electronic Arts Presented by Electronic Arts Venue: Times Center Stage (242 W 41st St) Register: www.advertisingweek.com

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4:30 5:15 PMMSNBC VISIONARIESThis dynamic group of industry leaders have all made their mark by staying ahead of the curve and instinctively gravitating to Whats next before it has arrived. Greg Coleman, President, Criteo Fred Foard, EVP, Communications Media Matt Freeman, Vice Chairman, McCann Susan Gianinno, Chairman & CEO, Publicis Worldwide in the U.S.A. Rosemarie Ryan, Co-CEO, Co-Collective Bill Tucker, CEO, Mediavest Venue: Times Center Hall (242 W 41st St) Register: www.advertisingweek.com

5:30 8:00 PMAT&T ADWORKS CONNECTSAT&T Adworks and the Advertising Week Board host a nightly networking event. Venue: Aspen Social Club (157 W 47th St) Open to All Delegates & Super Delegates

6:00 PM 7:30 PMAMC PRIVATE COCKTAIL EVENTExclusively for attendees of AMC, this private cocktail event will include a special guest performance. Presented by MPA The Association of Magazine Media and ASME American Society of Magazine Editors Venue: BB King Blues Club (237 West 42nd Street) By Invitation Only

5:00 5:45 PMTHE POWER OF PATCH: A 360 LOOK AT MONETIZING A HYPERLOCAL PLATFORM Advertisers have developed local digital strategies, but how do they fit into an overall media plan? What platforms are advertisers using? Join Jim Norton and Patch clients as we discuss monetizing local for national, regional and local advertisers. Presented by Aol Venue: Times Center Stage (242 W 41st St) Register: www.advertisingweek.com

7:00 10:30PMIAB MIXX AWARDS GALAHonoring the teams and talent that push interactive advertising to new levels. Venue: Crowne Plaza Hotel (1605 Broadway) Register: www.mixx-awards.com

7:30 11:00PMTHE GLAAD AMPLIFIER AWARDSBringing corporate, advertising, marketing and public relations leaders together to celebrate fair, accurate and inclusive representations of the LGBT community. Venue: The Altman Building (135 W 18th St) Register: www.glaad.org/amplifierawards

5:00 7:00 PMRADIO MERCURY AWARDSCelebrating its 20th Anniversary, the Radio Mercury Awards is the only major awards competition solely devoted to Radio creative, topped off by the highly coveted $100,000 Best of Show Award. This years event features on-air radio personalities including Steve Harvey and Matt Pinfield. Venue: Sentry Centers (810 7th Ave) Register: www.radiomercuryawards.com

8:00 11:00 PMSAY MEDIA BATTLE OF THE AD BANDSA star-studded industry music competition. Venue: Highline Ballroom (431 W 16th St) Register: www.advertisingweek.com/battle Included in Super Delegates Package

5:30 PM 6:15 PMTHE NEW YORK TIMES CEO FORUMNew York Times Media Columnist David Carr leads a discussion of top agency and media brass on the convergence of communications & technology and impacts on consumer behavior and content consumption. John Adams, Chairman & CEO, The Martin Agency Cesar Conde, President, Univision Lee Doyle, CEO, North America, MEC Greg Schaefer, President & CEO, NCC Media Jeff Steinhour, President & Founding Partner, CP+B Venue: Times Center Hall (242 W 41st St) Register: www.advertisingweek.com

10:00 PM MIDNIGHTAN EVENING WITH LEON BLACKCurb Your Enthusiasm star, JB Smoove, perhaps best known as Larry Davids roommate, makes a very special appearance in character at Advertising Week. Presented by NCC Media Venue: Gotham Comedy Club (208 W 23rd St) By invitation only


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Something tells me this isnt the audience he envisioned. I should have called Time Warner Cable Media.Reach your constituencies more effectively with Time Warner Cable Medias I+ and cross platform solutions. Dont miss our distinguished guest panel as they discuss Political Advertising: A Changing Marketplace. Tuesday, October 4th at 3PM. The Times Center.

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9:00 10:45 AM

WEDNESDAY

OCTOBER 58:00 AM 2:00 PMAMC THE MAGAZINE MEDIA CONFERENCEThe Official Magazine Media Conference of Advertising Week, AMC is the premier industry gathering place for publishers, editors, marketers and advertisers to convene around the rapidly evolving magazine media landscape. Keynote and panel dialogues include creative solutions, sweeping developments in technology, advertising, the economy and politics, and how these changes impact magazine media. Terry Lundgren, Chairman, President and CEO, Macys Marc Pritchard, Global Marketing & Brand Building Officer, Procter & Gamble Presented by MPA The Association of Magazine Media and ASME American Society of Magazine Editors Venue: Grand Hyatt New York (109 E 42nd St) Register: www.magazine.org/amc

CONTENT INTEGRATION & SOCIAL CHANGE: SPARKING ACTION THROUGH PROGRAMMING, ADVERTISING & POP CULTUREJoin the Ad Council & Google for a discussion on how Kaiser embeds health messages with Greys Anatomy; how MTVs 16 and Pregnant is changing social norms; how Googles groundbreaking Chrome Ads addressed LGBT bullying; how the Legacy Foundation tackled smoking cessation on ESPNs Bass Masters. Cheryl Healton, CEO, The Legacy Foundation Jason Rzepka, Vice President/Public Affairs, MTV Sandra de Castro Buffington, Director, Hollywood, Health & Society; USC Annenberg Norman Lear Center Vicky Rideout, formerly with, Kaiser Family Foundation Calle Sjoenell, Deputy CCO, Bartle Bogle Hegarty Venue: Times Center Stage (242 W 41st St) Register: www.advertisingweek.com

10:00 10:45 AMIS BUZZ-WORTHY ALWAYS BUSINESS-WORTHY?Does our obsession with new technologies distract us from the business of achieving results? Opinionated industry leaders in a highly caffeinated discussion about doing the right things for the right reasons. Moderator: Eric Pakurar, Executive Director of Planning and Strategy, G2 USA Presented by G2 Venue: BB King Blues Club (237 W 42nd St) Register: www.advertisingweek.com

8:30 10:00 AMADVERTISING WEEK LEADERSHIP BREAKFAST SERIES: MSNBC DIGITAL NETWORKAmericas #1 newsman, Brian Williams, anchors this very special breakfast in the shadow of 30 Rock. Presented by MSNBC Digital Network Venue: The Sea Grill (19 W 49th St) By invitation only

10:30 11:15 AMCONTENT MARKETING: THE FOUNDATION TO BRANDING ONLINEJoin top marketers to learn why content marketing works, who is using it and how it stacks up in cost, predictability, performance & measurability. Moderator: Joe Pulizza, Founder, Content Marketing Institute Jack Haber, Vice President, Global Advertising & Digital, Colgate-Palmolive John Dukakis, SVP; Co-Director of Content, Hill Holliday Yaron Galai, CEO, Outbrain Jermaine Peguese, Director of Web Content Strategy, University of Phoenix Presented by Outbrain Venue: Times Center Hall (242 W 41st St) Register: www.advertisingweek.com

9:00 9:45 AMBRIDGING THE SILICON VALLEY AND MADISON AVENUE DIVIDEA panel of clients and agencies debate the disconnect between the future-thinking digital companies frustration with agencies too slow in their world and the agency frustration with the latest craze that doesnt actually move the needle on client metrics. Moderator: Rob Norman, CEO, GroupM North America MEC Spokesperson: Eamonn Store, President of Global Solutions, MEC North America Torrence Boone, Managing Director, Agency Business Development, Google Mike Carson, CMO, Myxer Presented by MEC Venue: BB King Blues Club (237 W 42nd St) Register: www.advertisingweek.com

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11:00 11:45 AMDENTSUS FUTURE FORWARD: LOOKING AT CHANGING TRENDS THROUGH THE YOUTH LENSAfter the disaster in Japan had left the headlines, a studentled initiative from VCU Brandcenter re-connected people with a real cause exclusively through the intangible online realm. Were taking a closer look at how the innately tech-savvy youth culture shapes the future of the industry. John Partilla, COO, Dentsu Network West Rick Boyko, Director, VCU Brandcenter Venue: BB King Blues Club (237 W 42nd St) Register: www.advertisingweek.com

NOON 12:45 PMPUTTING IT ALL TOGETHER: COLLABORATION IN THE DIGITAL AGEWhat are the collaboration imperatives for a media company? Turner Sports, CBS, and the NCAA teamed up for the first time in 2011 on the NCAA Mens Basketball Tournament, building a successful partnership in corporate marketing and multi-platform media distribution. Moderator: Russ Sapienza, Senior Partner, PwC David Levy, President, Sales, Distribution, and Sports, Turner Broadcasting System, Inc. Sean McManus, Chairman, CBS Sports Greg Shaheen, Executive Vice President, Interim, NCAA Sharon Byers, Vice President, Marketing Assets, Coca-Cola North America Presented by PricewaterhouseCoopers Venue: Times Center Stage (242 W 41st St) Register: www.advertisingweek.com

11:00 11:45 AMWIRED INNOVATION ROUNDTABLEThe genesis of big ideas. And the nexus of tomorrow. Moderator: Jason Tanz, New York Editor, WIRED Mark DArcy, Dir, Global Creative Solutions, Facebook Jason Harris, President/Executive Producer, Mekanism James Spindler, Chief Creative Officer, @radical.media Dave Clemans, Executive Creative Director, Taxi Danny Robinson, SVP, Creative Director, The Martin Agency Venue: Times Center Stage (242 W. 41st St) Register: www.advertisingweek.com

1:00 7:00 PMLISTEN . . . THE SOUND OF INFLUENCECome listen to provocative discussions and demonstrations of how Radio, influential personalities and all its digital content prove to be highly entertaining, informative while simultaneously delivering significant results for marketers. Featured Speakers Include: Master of Ceremonies: Steve Harvey Biz Stone, Co-Founder, Twitter Chris Hughes, Co-Founder, Facebook Radio personalities & entertainers including Nick Cannon, Curtis Sliwa, Stephen A. Smith & Keith Sweat Presented by NYMRAD Venue: Best Buy Theater (1515 Broadway) Register: www.nymrad.org/listen

11:30 AM 12:15 PMGET SCHOOLED!Join Chegg - the inside network for college - and take a real look at this powerful, yet elusive demographic. Hear from students, what makes them tick as they navigate millions of choices, flirt with brands & build lifetime relationships. Dan Rosensweig, CEO, Chegg Michele Madansky, Digital Insights Pioneer Elizabeth Harz, VP of Business Development, Chegg Presented by Chegg Venue: Times Center Hall (242 W 41st St) Register: www.advertisingweek.com

1:00 1:45 PMMAKING THINGS VS. SAYING THINGSA lively discussion about production, earning attention and the meritocracy of modern marketing. Presented by The Barbarian Group Venue: BB King Blues Club (237 W 42nd St) Register: www.advertisingweek.com

NOON 12:45 PMDISCOVER THE CREATIVE FORCE BEHIND ASSASSINS CREED, CELINE DIONS NEWEST LAS VEGAS SHOW AND ZARKANAModerator: JF Bouchard, President and Founder, SID LEE Yannis Mallat, CEO, Ubisoft Sakchin Bessette, Moment Factory Lyne Tremblay, Creative Director, Zarkana With special participation from Gerald Tremblay, Mayor of Montreal Presented by Montreal.ad Venue: BB King Blues Club (237 W 42nd St) Register: www.advertisingweek.com

1:30 2:15 PMTHE AD EFFECTIVENESS X-FACTORExperts from four vertical areas of Online Advertising (social, mobile, video and display audience buying) will deliver Brand Effectiveness Case Studies and compete for votes from viewers. The session will include live feedback from well known Industry judges and Audience voting! Presented by Kontera Venue: Times Center Hall (242 W 41st St) Register: www.advertisingweek.com



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Most of us advertisers dont know what great apes have had to endure when they end up in commercials. First they are removed from their mothers when only weeks old, then they are

beaten, punched and kicked just to learn how to act in front of a camera. Join us in our pledge against the use of great apes in commercials. www.nomonkeybusinesson.tv

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WERE ON01.01.12 IT All titles on tablets byonly2011 Time Inc. The above marks are trademarks of Time Inc. or its afliated companies, registered in the U.S. and in other countries.

WEDNESDAY

3:00 3:45 PMNEW THINKERS . . . NEW THINKINGMore than ever before, new thinkers and new thinking are at a premium. This session unites a disparate group of leading-edge thinkers who are navigating forward through turbulent waters. Introduction: Andrew Capone, Senior Vice President, Marketing & Business Development, NCC Media Sankar Patel, Director of Digital Media, Carat Steve Nesle, EVP & ECD, Deutsch Suzanne Powers, Global Strategy Officer, CP+B Jason Forbes, SVP Strategy, New Products and Marketing, TWC Media Liz Ross, North American President, Mediabrands Presented by NCC Media Venue: Times Center Stage (242 W 41st St) Register: www.advertisingweek.com

OCTOBER 52:00 2:45 PMTUNING TALES THROUGH TECHNOLOGYStorytelling is the new digital buzz word. And youve probably got a great tale to tell but who can land their story without the right audience, vehicles and engagement? Jenn Creegan, Microsofts Head of Brand Advertising, will help untangle the important issues like how to achieve scale, ROI and how to optimize creative assets across screens. Storytelling just got real. Jennifer Creegan, General Manager, Brand Advertising Business Group, Microsoft Advertising Presented by Microsoft Advertising Venue: Times Center Stage (242 W 41st St) Register: www.advertisingweek.com

3:00 3:45 PMCONTEXT/CONTENT/CO-CREATIONTechnology, creativity and nimble systems development are crucial partners in the development of your brand message across the Social Media landscape. Join CNN anchor Kaj Larsen, Vice Founder Gavin McInnes, Socialistic and Rooster for a roller coaster ride through the new world of content creation, distribution and audience engagement. Presented by Socialistic Venue: BB King Blues Club (237 W 42nd St) Register: www.advertisingweek.com

2:00 2:45 PMBANDS AND BRANDS: THE RESURGENCE OF BRANDED ENTERTAINMENT AND THE DEATH OF SELLING OUTThe resurgence of brands playing a role in entertainment and driving the cultural conversation. In addition to bringing together client brands and artists, many agencies are joining forces directly with artists and entertainment brands. Presented by GSD&M Venue: BB King Blues Club (237 W 42nd St) Register: www.advertisingweek.com

2:30 4:15 PMPERFORMANCE DISPLAY...THE NEW SEARCH?The future of performance display advertising is here and Criteo is inviting you to be part of the conversation. Featured speakers to include: Greg Coleman, President, Criteo Ben Barokas, Chief Revenue Officer, Admeld Peter Naylor, EVP, Digital Media Advertising, NBC Universal Barry Salzman, Managing Dir, Media & Platforms, Google Zack Rodgers, SVP, Strategy& Operations, CBS Interactive Bryan Wiener, CEO, 360i Grazia Ochoa, Associate Director, Online Marketing NA, Starwood Hotels & Resorts Nate Richardson, President, Gilt City/Gilt Groupe Jared Blank, VP of E-Commerce, Tommy Hilfiger Venue: Times Center Hall (242 W 41st St) Register: www.advertisingweek.com

4:00 6:00 PMBRANDS AS CONTENT/CONTENT AS BRANDSWith brands creating quality content, do traditional content creators and agencies need to fear the hand that feeds them? Moderators: Michael Ovitz; Michael Kassan, Chairman & CEO, MediaLink & Wenda Harris Millard, President & COO, MediaLink Participants to include: Jonathan Mildenhall, VP Global Advertising Strategy & Content Excellence, The Coca-Cola Company MT Carney, President of Marketing, The Walt Disney Studios Rob Master, North American Media Director, Unilever Kamel Ouadi, EVP Digital, Nowness David Eastman, CEO NA, Worldwide Director, Digital, JWT Eddy Moretti, Executive Creative Director, VICE Robert Kyncl, Vice President Film & Entertainment, Google Stephen Friedman, President, MTV Matthew Diamond, CEO, Alloy Media & Marketing Venue: Times Center Stage (242 W 41st St) Register: www.advertisingweek.com

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4:00 6:00 PMTHE COLLABORATIVE ALLIANCE AT ADVERTISING WEEKExecutives from leading brands, marketers and researchers in the space will separate fact from fiction and provide reallife examples of how brands can take advantage of new technology and the advertising opportunities they create. Hosted by: Maria Luisa Francoli, CEO, MPG Global and Havas Media North America James D. Speros, EVP & CMO, Fidelity Investments John Carey, Business School Communications & Media Management Professor, Fordham University Merwan Mereby, Vice President, Interactive Content & Services Group, Panasonic David Tice, Vice President, Media, Knowledge Networks Presented by MPG & Media Contacts Venue: BB King Blues Club (237 W 42nd St) Register: www.advertisingweek.com

5:30 8:00 PMAT&T ADWORKS CONNECTSAT&T Adworks and The ADVERTISING Club of New York host a nightly networking event. Venue: Aspen Social Club (157 W 47th St) Open to All Delegates & Super Delegates

7:00 10:00PMFRIARS CLUB ROAST: RICK BOYKORetiring VCU Brandcenter Director & beloved industry leader is given the royal send-off with a Friars Roast. Roasters include Friars Legends & noted industry figures including Mike Hughes, Jon Kamen & Paul Lavoie. Support provided by Aurasma & Demand Media Venue: Friars Club (57 E 55th St) By Invitation Only

4:30 5:15 PMLEADING EDGE TECHNOLOGIESA forward-looking discussion with an eclectic gumbo of new technology gurus. Moderator: Quentin George, CDO, Mediabrands Anne Frisbie, VP & Managing Director, inMobi Matt Mills, Director, Aurasma Christian McMahan, CMO, Touchtunes Philip Smolin, VP, Product & Marketing, Turn Josh Cohen, President & CEO, Pearl Media Venue: Times Center Hall (242 W 41st St) Register: www.advertisingweek.com

7:00 10:00PMTHE WORST DAY IN ADVERTISINGFor one night only, some of the most celebrated creative names in advertising will gather for a chance to share their war stories during the second annual Worst Day in Advertising open mic Moth StorySLAM. Join Organic and friends celebrate the art of storytelling with true tales from our industrys finest. Presented by Contagious Magazine, Organic and The Moth Venue: Lucilles Grille at B.B. Kings (237 W 42nd St) Register: www.advertisingweek.com

5:30 6:15 PMBLOOMBERG CEO SUMMITNext generation leadership takes the stage for this focused conversation on engagement and breaking through the clutter. Durk Barnhill, President, TAXI Andrew Keller, CEO, Crispin Porter + Bogusky Matt Ryan. Co-Chairman, Euro RSCG New York Greg Stern, CEO/Partner, Butler, Shine, Stern & Partners Sharon Napier, President & CEO, Partners + Napier Venue: Times Center Hall (242 W 41st St) Register: www.advertisingweek.com

9:00 PM MIDNIGHTMICROSOFT LIVE!Microsoft Advertising presents a live performance by TV On The Radio Venue: Terminal 5 (610 W 56th St) GeneratioNext Supporters & Super Delegates Only



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Were Dentsu Network, the most future-obsessed agency network in the world. 38 offices, 11 countries and an obsession with finding the ideas and technologies of tomorrow, today. Thats what leads to projects like Penki, the app from Dentsu London, used to make this ad. It allows people to paint with light and reveal 3D messages in long-exposure photographs.

Introduce yourself to the future and see the Penki case study at dentsunetwork.com

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2011

Whatever you play Wherever you play Play EAConnect with Millions of Engaged Consumers through the Worlds Leading Interactive Entertainment. For more information, email [email protected]. 2011 Electronic Arts Inc. All Rights Reserved. All trademarks are the property of their respective owners.

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9:00 9:45 AM

OCTOBER 68:30 10:00 AMADVERTISING WEEK LEADERSHIP BREAKFAST SERIES UNIVISIONThe New American Reality of bilingual, bicultural Hispanics comes to life in the shadow of the New York Public Library @ Bryant Park. Acculturation is one of the most-used (and least understood) buzzwords in the marketing lexicon. But with the explosive growth of the U.S. Hispanic population, its more important than ever to understand what mainstream cultural traditions they are adopting, Tony Pace, CMO, Subway Franchisee Advertising Fund Trust Martine Reardon, Executive Vice President Marketing & Advertising, Macys Inc. Bernie Williams, former New York Yankee & Latin GRAMMYnominated recording artist Venue: Bryant Park Grill (25 W 40th St) By invitation only

THURSDAY

Reuters Creative ConversationTroy Young, President, SAY Media Richard Kirshenbaum, Author & Founder, Kirshenbaum Bond Joe McCarthy, CEO, Publicis NY Venue: Thomson Reuters (3 Times Square) Register: www.advertisingweek.com

9:00 9:45 AMA CONVERSATION WITH MICHAEL WOLFFA conversation with Michael Wolff, Editorial Director, Adweek, and Rupert Murdoch biographer Presented by Adweek Venue: PwC Auditorium (300 Madison Ave) Register: www.advertisingweek.com

9:00 AM 2:00 PMMOSAIC AWARDSThe Diversity Achievement and Mosaic Awards recognize successful multicultural marketing and diversity efforts. Presented by the AAF Venue: Roosevelt Hotel New York (45 E 45th St) Register: www.aaf.org

9:00 9:45 AMRADIO ON! CREATIVE WORKSHOPA one-day workshop targeted to agency, brand and station professionals who create Radio commercials and campaigns featuring Radio Mercury Awards winning creative and production pros. Venue: P.C. Richards Theater (32 Ave of the Americas) Register: www.radiomercuryawards.com

9:00 11:45 AMPHOENIX RISING: TECHNOLOGY ADVANCES TRANSFORM FOUNDATIONAL MEDIAContinuing our annual investigation into the impact of digitization on foundational media, this session will explore via three in-depth sessions the significant impact technology has had on the television, print and radio media, including implications on content development, distribution, financial viability, talent management and a marketers strategy for using each medium. Radio Moderator: Steve Farella, Chairman, CEO & Co-Founder, TargetCast tcm Alexandra Cameron, SVP, Market Manager, EMMIS NY Jeff Haley, President & CEO, Radio Advertising Bureau David Field, President & CEO, Entercom Communications Print Moderator: Audrey Siegel, President, Co-Founder, TargetCast tcm Paul Caine, EVP, Chief Revenue Officer, Time Inc. David Carey, President, Hearst Magazines Steven Kolvin, CEO, Newsweek/The Daily Beast Paul Smurl, Vice President, NYTimes.com, Paid Products, Strategy and Business Development, Advertising Planning/ Operations Video Moderator: JP Colaco, SVP, Advertising, Hulu Steve Minichini, TargetCast tcm Michael Parents, SVP, Dir. of National Broadcast, TargetCast Linda Schupack, SVP, Marketing, AMC Edward Wise, Vice President, Ad Sales, Funny or Die Presented by TargetCast tcm Venue: Times Center Hall (242 W 41st St) Register: www.advertisingweek.com ADVERTISINGWEEK.COM OCTOBER 3-7, 2011 FACEBOOK.COM/ADVERTISINGWEEK ADVERTISINGWEEK.COM

9:00 9:45 AMTHE CONSUMER JOURNEYIf life is a journey not a destination what can we learn about a womans journey to buy shampoo? Learn how your audience is making decisions and evolve your own journey with a deeper understanding of the digital ecosystem where these consumer voyages take place. Natasha Hritzuk, Director of Global Insights & Analytics, Microsoft Advertising Presented by Microsoft Advertising Venue: BB King Blues Club (237 W 42nd St) Register: www.advertisingweek.com

9:00 9:45 AMDOUBTUnconventional thinking from the worlds greatest shit disturber. Seminar Leader: Paul Lavoie, Co-Founder & Chairman, TAXI Presented by TAXI Venue: Times Center Stage (242 W 41st St) Register: www.advertisingweek.com

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9:30 11:00 AMTESTIMONIAL CLAIMS IN SOCIAL MEDIA PLATFORMSPart I: Legal ramifications of testimonials in social media Part II: Creative challenges involved in effectively using consumer, expert and celebrity testimonials to connect with their target audience and create greater brand awareness. Peter Marinello, Esq., Director, ERSP Jeffrey A. Greenbaum, Esq., Frankfurt Kurnit Klein & Selz PC Thomas A. Cohn, Esq., Venable LLP Tom Chernaik, CEO, CMP.LY Jeff Meltzer, President, Meltzer Media Productions Presented by NARC Venue: Lucilles Grille at B.B. Kings (237 W. 42nd Street) Register: www.advertisingweek.com

10:00 10:45 AMWE RACED. WE LOST. WE WON.MINI USAs Tom Salkowsky and Chris Cardinal from Butler, Shine, Stern & Partners discuss the evolution of MINIs social media strategy. Along the way theyll look at the importance of community, maintaining the brands unique point of view and measuring what really matters. Presented by Butler, Shine, Stern & Partners Venue: BB King Blues Club (237 W 42nd St) Register: www.advertisingweek.com

11:00 11:45 AMHOW THE INTERNET KILLED MASS MARKET MEDIOCRITYNew creators come together to discuss how they retain authenticity, transparency and credibility within their communities while partnering with marketers, how they create and cultivate memorable experiences for their followers, and how they maintain some level of privacy (and sanity) in an always-on world where more is more. John McCarus, Senior Vice President, Group Director, Digitas Jane Pratt, Editor-in-Chief, xoJane.com Troy Young, President, SAY Media Presented by SAY Media Venue: Times Center Stage (242 W 41st St) Register: www.advertisingweek.com

10:00 10:45 AMTHE STATE OF DIGITAL BRAND STRATEGYJoin Interbrand and top digital experts from some of the worlds most valuable and digitally savvy brands as we explore brand strength through a digital lens. Presented by Interbrand Venue: PwC Auditorium (300 Madison Ave) Register: www.advertisingweek.com

10:00 10:45 AMSHESAYS PRESENTS SHEDOES: ADVICE AND ACTION PLANS TO GET FURTHER FASTERSome of the industrys most respected leaders will offer practical counsel and personal perspective on a range of concerns from real women. Moderator: Jennifer Rooney, CMO Network Editor, Forbes Alessandra Lariu, Founder, SheSays Anne Bologna, EVP/General Manager, Cramer-Krasselt Cindy Gallop, Consultant/Entrepreneur Erin Matts, Global Director, Digital Connections, AB InBev Venue: Thomson Reuters (3 Times Square) Register: www.advertisingweek.com

11:00 11:45 AMBE A LITTLE SCRAPPY. THINK LIKE A STARTUPBe fearless. Be ferocious. Whether youre an agency or a brand, its time to think like a start up. Chris Erb, VP of Brand Marketing, EA Sports Josh Hernandez, CEO, Tap.Me Ben Lerer, Co-founder & CEO, Thrilist Kenny Tomlin, Founder & CEO, Rockfish Presented by Rockfish Venue: BB King Blues Club (237 W 42nd St) Register: www.advertisingweek.com

10:00 10:45 AMWIRED SOCIAL MEDIA SUMMITA Murderers row of social media experts. Moderator: John Abell, NY Bureau Chief, WIRED.com David Sable, Global Chief Executive Officer, Y&R Benjamin Palmer, CEO & Co-Founder, The Barbarian Group Colleen DeCourcy, Founder & CEO, Socialistic Karl-Heinz Land, Chief Evangelist & SVP, SocialiCommerce, MicroStrategy David Karnstedt, President & CEO, Efficient Frontier Venue: Times Center Stage (242 W 41st St) Register: www.advertisingweek.com

11:00 11:45 AMWOMEN AND MARKETINGThe female demographic continues to evolve and growwith the mommy blogger segment gaining strength and brands increasing their focus on reaching women. The panelists will discuss what types of campaigns resonate with this targeted audience and offer insights into the success of their brands influence on this demographic. Moderator: Susan Credle, CCO, Leo Burnett Soleil Moon Frye, Actress, Author, Mommy Blogger Beth Ellard, GM, Daily Candy Alexa von Tobel, CEO and Founder, LearnVest Kathy OBrien, VP, Unilever US Personal Care Division Venue: Thomson Reuters (3 Times Square) Register: www.advertisingweek.com



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THERE ARE BETTER WAYS TO GRAB A WOMANS ATTENTION.And we know what they are. Brand-tailored, multi-platform marketing solutions that laser target your female consumers across the widest female-skewing platforms in the media business. With unrivaled consumer insights and integrated programs that drive ROI, we can help you grab the attention of the 111 million women NBCUniversals world-class portfolio reaches every month. Contact Susan Malfa at 212.664.2439. By the way, sequin blazers are so 1994.

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Source: Nielsen TV Toolbox, May 2011 NHI, Total Day (M-Su 6a-6a), 1 min qualier, 75% unication, W18+. L7. [NBCU: Bravo, E!, MSNBC, Mun2, CNBC, Oxygen, Style, USA, G4, TWC, NBC, Telemundo, Sprout, Golf, VS, Chiller, Sleuth, SYFY, TV1]

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THURSDAY

NOON 12:45 PMBLOOMBERG ROUNDTABLE Leading the way forward on the competitive brandbuilding battlefield.Frank Cooper, CMO, Chief Consumer Engagement Officer, PepsiCo Jon Kamen, Chairman & CEO, @radical.media Allen DeBevoise, Chairman & CEO, Machinima Steve Stoute, Founder & CEO, Translation Manny Vidal, Partner/CEO, The Vidal Partnership Bill Koenigsberg, President, CEO & Founder, Horizon Media Venue: Times Center Stage (242 W 41st St) Register: www.advertisingweek.com

OCTOBER 611:00 11:45 AMBUZZFEED: SUPERSHARING AND SOCIAL ADVERTISINGMarketers are shifting their focus to creating branded content that consumers actually enjoy and want to share. A candid discussion how these principles apply to both traditional and branded content. Jonah Peretti, CEO and Founder, BuzzFeed Darren Herman, Chief Digital Officer, The Media Kitchen Venue: PwC Auditorium (300 Madison Ave) Register: www.advertisingweek.com

NOON 12:45 PMLEVERAGING SPORTS SPONSORSHIPS: NEW REALITIESA top lineup of sports marketing experts will open their playbooks and share the best ways to engage sports fans. Moderator: Mark Eber, Partner & President, IMRE Mark Rooks, Senior Director, Sports Marketing, Pepsi Paul Asencio, SVP, Sales & Partnerships, New Yor

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