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Computer IT

Presented To

Sir Azhar

Presented By

Muhammad Awais

Roll No 25117

Brains Group of Colleges

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This assignment has been

dedicated to our parents who

help us in every aspect of ourlife and our teachers who

always assist us like

Sir AzhAr.

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We would like to thank the Almighty Allah for

giving us the strength and capability for

carrying out to launch e-business. We would

also like to Thank Sir Azhar

For his cooperation help for any queries we had

regarding our project. We deem it a privilege

and a source of great pleasure in writing the

rightful acknowledgement of the inspiring

guidance. And through this activity of launching

e-business and development of website that we

have come to know that how widely we have

understand and implement those procedures in

future.

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EntrepreneurName of The OrganizationIntroductionMajor ContributionAchievementsChallenges & Opportunities

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APPLE

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Executive Summery

The Companys goal for its executive compensation program is to attract and

retain a talented, entrepreneurial and creative team of executives who will

provide leadership for the Companys success in dynamic, competitive

markets. The Company seeks to accomplish this goal in a way that is aligned

with the long-term interests of the Companys shareholders. The

Compensation Committee oversees the executive compensation program and

determines the compensation for the Companys executive officers. The

Company believes the compensation program for the named executive

officers was instrumental in helping the Company achieve strong financial

performance in the challenging macroeconomic environment in 2009.

In 2009, each named executive officer was a member of the Companys

executive team. Each named executive officer is expected to contribute as amember of the executive team to the Companys overall success rather thanmerely achieve specific objectives within that officers area of responsibility.

Each named executive officer has been an employee of the Company for atleast 10 years and none has an employment agreement or severancearrangement.

The Company believes the executive compensation program has served theCompany well. Therefore, no significant changes were made to the executivecompensation program in 2009. The executive compensation program for the

named executive officers, other than Mr. Jobs, consists of three elements: long-term equity awards in the form of RSUs, annual performance-based cashbonus awards, and base salaries. Mr. Jobs total compensation consists of asalary of $1 per year.

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Steve Jobs is the current CEO and co-founder ofApple, Inc. as of2008, Applehad approximately 22,000 employees, $24 billion in annual sales, and thecompany's stock had risen by more than 70% over the course of a year. Inmid-June 2009, it was reported that Jobs, who took a medical leave of absencein January 2009, had received a liver transplant in the spring of 2009.According to a report in the Wall Street Journal, Jobs received the transplant ina Tennessee hospital. A spokesperson for Apple said Jobs my return to work,part-time at the end of June. On February 16, 2010, reports surfaced the Jobswill be providing background and other pertinent stories to help in the

publication of an authorized biography. In January of 2011, Jobs took a secondmedical leave of absence because of his health. Stock in overseas tradingdecreased due to the leave of absence. Chief Operating Officer Tim Cook tookover leadership of the company.

Early Years:

Jobs were born in San Francisco, California, and were adopted as an infant. Hegrew up just south of his birthplace in Cupertino, California. After graduating

from Homestead High School, Jobs enrolled at Reed College in Portland,Oregon. However, he dropped out after only one semester. In 1974, Jobsmoved back to California before embarking on a spiritual journey to India. Notlong after returning to California, Jobs and Steve Wozniak founded AppleComputers.

Steve Jobs and Apple:

Apple, Inc. went public in 1980 with the success of the Apple II personal

computer. John Scullery, a former Pepsi executive, was hired by Jobs as CEO,but the 1984 sales slump and a deteriorating relationship between Sculleryand Jobs resulted in Jobs' leaving Apple.

http://www.mahalo.com/applehttp://www.mahalo.com/2008http://www.mahalo.com/february-16http://www.mahalo.com/2010http://elvis.mahalo.com/januaryhttp://www.mahalo.com/cupertinohttp://www.mahalo.com/portland-orhttp://www.mahalo.com/oregonhttp://www.mahalo.com/1974http://www.mahalo.com/indiahttp://www.mahalo.com/steve-wozniakhttp://www.mahalo.com/1980http://www.mahalo.com/pepsihttp://www.mahalo.com/1984http://www.mahalo.com/1984http://www.mahalo.com/pepsihttp://www.mahalo.com/1980http://www.mahalo.com/steve-wozniakhttp://www.mahalo.com/indiahttp://www.mahalo.com/1974http://www.mahalo.com/oregonhttp://www.mahalo.com/portland-orhttp://www.mahalo.com/cupertinohttp://elvis.mahalo.com/januaryhttp://www.mahalo.com/2010http://www.mahalo.com/february-16http://www.mahalo.com/2008http://www.mahalo.com/apple

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Other Projects:In 1986, Jobs founded the NeXT computer company. Although neXT garnereda strong following for its sophisticated machinery, the company was unable tocross over into the mainstream. NeXT was purchased by Apple in 1996,paving the way for Jobs to eventually become CEO.

Jobs Returns to Apple:

After the departure of Gil Amelia, Jobs became Apple's interim CEO. Jobsregained the confidence of the board of directors when design developmentsand the introduction of the iMac led to increased sales. Jobs ultimatelyreestablished Apple as one of the most cutting-edge tech companies. Withproducts such as the iPod and the I Phone, Apple became more of a householdname than ever before.

Jobs and Disney:

Steve Jobs was appointed Disney's board of director in 2006 after thecompany purchased Pixar Animation Studios, where he was formerlychairman and CEO. Jobs are currently on six months medical leave from Apple,at the same time he is up for re-election ass board member for Disney. Despitethe fact that Jobs seems to have already won the support ofDisney's currentCEO Robert Igor, critics dont understand how he can run the company whilehe's not well enough to run his own. Jobs are the largest single shareholder inDisney, with 7.4 per cent of the shares.

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As for Apple's philosophy, it is; "Make

computers accessible to everyone and

make it very easy to use"

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Apple was founded by Steve Wazniak and Steve Jobs in Apple l had nokeyboard or power supply. Apple ll was the first microcomputer to use colorgraphics, with a television as the screen. Apple lll was well received when it

was released in September 1980 but Apple lll was released without adequatetesting so, it had some problems. Then it was discontinued in April 1984.

Apple Inc used to be called Apple Computers Inc. but dropped the word

computer because it wanted to expand its products beyond just computers.

This American company was established in 1976. Steve Jobs (pictured) was a

co-founder and is still the CEO today.

The Beginning: 1976 1980:Founders Steve Wozniak, Steve Jobs and Ronald Wayne (whoops!) working

out of basement. Apple I sold in July 1976 (all 200 of them).

Beginning: 1976 1980:

Apple II much improved on the Apple I built with the average person in mind.

Macintosh 1981 1990:

First computer to use a GUI First to use a mouse and 3 floppy Marketing campaign to introduce

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Apples headquarters are located in Cupertino, California. Apple currently has 17,787 full-time employees, and 2,399 temporary

employees.

Stock Price-$136.76 In 2006 they made 19.315 billion dollars.

Introduced new products including I Phone, iPod shuffle, iPod neon,iPod classic, iPod touch, and a new iMac.

Apple Incs competitors are Microsoft, Intel Corp, Gateway, and Hewlett-Packard Company.

Over I year stock was up 65.38(+100%), and over 5 years Apple was up129.39(+1754.37%).

I Phone 3G Mac Book Pro

I Phone 3Gs Mac Book Air

iPod shuffle Mac mini

iPod nano iMac

iPod classic Mac

iPod touchApple TV

Mac Book

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It's Amazing How Quickly Things Change!

Technology changes so quickly that none of these Apple produces

were around when my parents were children. It's hard to keep up

with all the changes because one minute they might be in, and the

next minute they're out again.

Origin:Steven Paul Jobs was born in San Francisco, California on February 241955. His biological parents, unwed college graduates Joanne Simpson and

Abdul Fattah Jandali, had him adopted by a lower-middle-class couple fromsouth of the Bay Area, Paul and Clara Jobs.

Young Steve grew up in a valley of apricot orchards that was already turninginto the world center of computer technology: Silicon Valley. It was notuncommon to see engineers fill their garages with all kind of electronic

devices in that part of California. Steve Jobs was fascinated by these, andthats why, in 1969, he met with a computer whiz kid who shared hisinterests in electronics: Stephen Wozniak commonly known as Woos.Steve and Woos quickly became friends even though Woos was five yearsolder.

Life Phases

When Steve Jobs reached college age, he decided he would go to Reed

College in Oregon. It was an expensive liberal arts college, way too priceyfor his modest parents; but they had to keep their promise to Stevesbiological mother, and therefore paid for the tuition. Steve only stayed at Reedfor one semester though, after which he dropped out. He then spent a lot oftime learning about Eastern mysticism and adopted strange diets, fasting oreating only fruits: it was his hippie period. He even traveled to India with afriend to seek enlightenmentat age 19.

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Major Contribution of Steve Jobs

The Birth of Apple Computer: Steves own interest in computer design was limited, but he understood

that his friends current project was an amazing feat of engineering.

He started to get involved and after a few months, he convinced Woos tofound a company to sell his computer.

So, on April 1, 1976, Apple was born. The name Apple Computer waschosen because they hadnt found anything better and because it was

Steves favorite food.

The Apple I:

The first personal computer Jobs and Wozniak introduced was calledthe Apple I.

The Apple I sold for $666.66 It was a fast success

The Apple II:

In 1977, Woos started working on the design of the Apple II, which wasa real breakthrough due to its color display, sound and expandability.More than two million were sold.

At this time, Apple gave up its old logo and adopted its striped apple-with-a-bite logo.

Apple became the company of personal computers. In 1983, the Apple Lisa was introduced, but wasnt a success.

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The Macintosh Project:

Steve, who owned $7.5 million of Apple stocks, was worth $217.5million by the end of the day.

He became one of the richest self-made Men in America.

However, Steve wanted to be involved in the development of Applesfuture products.

By early 1981, Steve took over the Macintosh project. He wanted the Macintosh to be a PC as easy to use as a toaster. 1984 saw the introduction of the Macintosh, the first commercially

successful computer with a graphical user interface computer.

NEXT:

Around the same time, Jobs founded another computer company, NeXTComputer. The NeXT workstation was technologically advanced; however, itwas largely dismissed by industry as cost-prohibitive. Among those who couldafford it, however, the NeXT workstation garnered a strong following becauseof its technical strengths, chief among them its object-oriented softwaredevelopment system. Jobs marketed NeXT products to the scientific andacademic fields because of the innovative, experimental new technologies itincorporated.

The Next cube was described by Jobs as an "interpersonal" computer, whichhe believed was the next step after "personal" computing. That is, ifcomputers could allow people to communicate and collaborate together in aneasy way, it would solve many of the problems that "personal" computing hadcome up against.

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Pixar:

Pixar Animation Studios is an Academy Award winning computer animationstudio with the technical, creative and production capabilities to create a newgeneration of animated feature films, merchandise and other related products.Pixar's objective is to combine proprietary technology and world-classcreative talent to develop computer-animated feature films with memorablecharacters and heartwarming stories that appeal to audiences of all ages.

Apple iPod a Major Contribution to Music Listening:

Advancements in technology have completely revolutionized the way we alllisten to music. While most of us grew up listening to the radio and cassettetapes and cds. While we were happy to have them, they did of course havetheir limitations. A cassette typically held about twelve songs. When compactdiscs came along, they fit maybe sixteen total tracks. The first mp3 players

allowed us to iPod music to a small player and transport it. But then came theiPod and music listening was revolutionized. Since arriving on the market in2001, it has simply dominated the way we listen to music.

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Steve Jobs himself.Investors.Need of new Blockbuster Products.Recession.No Succession Plan for Apple.Falling sales.

Steve Jobs

Steve Jobs is mostly behind Apples success.People think Steve Jobs is Apple Inc.Steves health is falling due to cancer.

Investors

Market is very sensitive in case of Steve Jobs.Apples share prices fluctuate due to Steves actions.Apples Share Prices dropped by 10%due to Steves

announcement of medical leaveLate disclosure of Steves health report badly affected Apples

shares in market in 2004.

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Investors were not happy with Apples behavior. Challenge for Steve Jobs to maintain Apples reputation in eyes of

Investors.

Need of New Blockbuster ProductJobs has lead Apple in producing record breaking products in

last few years.Apple has large number of consumers due to its innovative

products like I Phone, iPod and Mac books.No new and innovative products have been seen from Apple

since last year other than the new iPod neon and Mac bookAir.

Challenge for Steve Jobs and Apple to launch new and recordbreaking products to earn new customer and market share.

Recession

Recession is also a challenge for Apple and Steve Jobs in future.Unbalanced economy has lowered the number of demand for

Apple products.

Apples market share has fallen from 9.5% to 8%.Challenge for Steve jobs to maintain the demand for Apples

products.Competitive edge can be obtained by adopting new

technology, introducing new product line and adopting lowpricing strategy

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No Succession Plan

Steve Jobs has not announced any proper succession plan forApple Inc.

COO of Apple Tim Cook was nominated as Apples interimsuccessor.

Investors are not happy with Apples decision of not disclosingproper succession plan.

Challenge for Steve to announce a Succession Plan for AppleInc Should is Apples top priority in this situation.

Falling Sales

IDC research firm reported that Apple Inc lost to 4th place inComputer market.

Mac shipment has been observed around 1.25 million.Lowered Apple form 9% to 7.2%Apples I Phone has only increased its quarterly sales to 26%

in year 2008.

Future challenge for Steve Jobs to adopt new technology andstrategies for making products better than competitors.

Make the distribution channel more efficient or lower the prices toincrease the sales in market.

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Strong brand.To increase stores across all over the world.Expansion to South America and Asia markets

speciallyWider range of productsOnline retail shoppingExpansionElectrical marketIt is being visited by more than 410 millions

of customers across the world of each year.

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Sony Looking to abandon iTunes As It LaunchesOwn Music Platform (Adage)MicrosoftGoogle and Apple are competitors (especially in

mobile)Blackberry PlaybookSamsung Galaxy TabToshiba FolioHP Palm PadDell Streak

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