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Award Letters That Don't Suck - a 2015 NASFAA Conference Presentation

Date post: 10-Aug-2015
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Award Letters Easily Understood
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Award Letters Easily Understood

CampusLogic

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Terminology

Info Overload

Limited by Format

Inexperienced Audience

The Award Letter Challenge

Inflexible SIS Options

Confusion

“More than two-thirds of student loan borrowers misunderstood or were surprised by some aspect of their student loans.”

- Young Invicibles Study by Whitsett and Allison 2015

“Millennials struggle more with money management and financial literacy than older generations.”

- President’s Advisory Council on Financial Capability for Young Americans 2015

Information Processing Bottlenecks

Lack of Context

Tyranny of Choice

Apples and Oranges

Format of Information

Quality of Information

- Adapted from College Information Design and Delivery, Whitsett and Allison (2015)

Mobile Millennials

Dynamic

Content Plugins

Automated Delivery

Educated Decision Making

Solution: AwardLetter

Mobile

Digital

Sample Results

116k Letters and Shopping Sheets Digitally Delivered

39% Reduction in Borrowing

18% Increase in Enrollment

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CampusLogic AwardLetter

Student Financial Aid. Simplified.

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