Awards, Logos & Content Usage Guidelines - parsintl.com

Awards, Logos & Content Usage Guidelines

Welcome to the Cars.com Awards, Logos & Content Usage Guidelines.

These guidelines are designed to provide a brief overview of the brand and to help you create effective communications with appropriate use of our brand assets.

Our goal is to maintain consistency and uniformity and help you create meaningful impressions every time you communicate.

As a company, our mission is to help consumers Research, Price and Find the right car for them. We know that our Awards, Accolades and expert Reviews are key resources helping consumers simplify the car shopping experience.

It is important to communicate our brand consistently so that shoppers understand who we are, what value we bring to the table and what sets us apart from the competition. Towards that end, we’ve created a variety of awards assets, logos and accolade usage guidelines for you to use in your advertising, marketing and promotions. This manual provides an overview of the available awards graphics and logos along with guidelines covering their use and the appropriate use of accolades and extracted content. Please note that your use of these assets is limited to the United States regardless of make / model and their similarity to vehicles sold in other countries.

All uses of awards graphics, logos, accolades and other content from Cars.com must be approved prior to use.

There is a license that accompanies the use of copyrighted Cars.com content, Cars.com trademarks, and fees which vary based on your intended use(s). Please submit requests to our licensing partner PARS International by visiting www.CarsLicensing.com where you will also find additional products and services available to help you promote your award or favorable coverage.

You may contact PARS directly with questions or to discuss options:Andy SpeterVice President Business [email protected](212) 221-9595 x250www.carslicensing.com

CARS.COM AWARDS, LOGOS & CONTENT USAGE GUIDELINES

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Award RecipientsAs a recipient of a Cars.com award you are entitled, with proper licensing, to use the following artwork to promote your achievement:

Available Formats:

Vector TrophyA detailed scalable version of the Trophy.Available in 4C and GrayscaleFile type: Illustrator EPSFile size: 1.7 MBPrint size at 300dpi: unlimited

Badge TrophyCompact and simplified with prominent category text.Available in 4C, Grayscale and 1C (purple, black, reversed)File type: Illustrator EPSFile size: 1.3 MBPrint size at 300dpi: unlimited

Award NomineesAs a nominee for a Cars.com award, you are entitled, with proper licensing, to use the following artwork and language to promote your selection as a top performer:

Nominee BannerCompact, enclosed banner highlighting award consideration category. Available in 4C, Grayscale and 1C (purple, black, reversed)File type: Illustrator EPSFile size: 1 MBPrint size at 300dpi: unlimited

Award Assets

Award Name of the Year2014

Best of 2014

NOMINEE


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You may not separate the Cars.com logo from any award graphic to use as an endorsement beyond the award given to the make, model and model year specified. Requests to use the Cars.com logo are handled by our partner, PARS International. Requests can be made at www.CarsLicensing.com

The Cars.com logo is available in various formats suited to your end use.

Print Logos

Four-color process logoThis logo can be used for printing on brochures, pamphlets, sales, posters or similar items.

Two-color spot logos (shaded)This logo uses 2 colors (black & PMS2617) to reproduce the Cars.com logo. Use when you are able to print using our spot color (PMS2617).

GrayscalePrint logo for when color is not an option.

One-color spot logoThis logo can be used for imprinting on T-shirts, pens, and other promotional items. Includes logos for white on dark, purple (PMS2617) and black on light background.

Web and Video Logos

Web and Video LogosLogos scaled to standard web and video/broadcast usage sizes & higher resolution RGB files.

The Cars.com Logo


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The Cars.com logo shouldn’t be overwhelmed by other nearby information. Here are a few guidelines to ensure correct logo use.

Logo Do’s & Don’ts

Cars.com Consumer Review Star Ratings offer real world feedback from people driving your vehicles every day. Various formats are available to help you promote your highly rated vehicles. Please note that individual consumer reviews may not be used or referenced.

BRAND STANDARDS

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logo Do’S & DoN’TSThe Cars.com logo shouldn’t be overwhelmed by other nearby information. Here are a few guidelines to ensure correct logo use.

• The height and width of the clear areas surrounding the logo (called the “area of isolation”) should never be less than 20 percent of the height of the logo lockup.

• Don’t rotate or place the logo at an angle.

• The Cars.com logo should always stand alone; don’t place it in text or pair it with another logo/graphic element.

• Don’t create a new logo that incorporates the Cars.com logo.

• To prevent distortion, begin with a logo that’s close in size to what your document will need. Don’t enlarge the logo by more than 20 percent or reduce it by more than 15 percent of the file’s original size.

• Always maintain the logo’s original proportions when resizing. Never stretch the logo – only scale it.

Area of isolation

and you!

Cars.com Consumer Star Ratings

Preferred Language / Format“2015 Audi A3 - Rated 4.3/5.0 Stars by Cars.com Users”as of xx/xx/xxxx

• The height and width of the clear areas surrounding the logo (called the “area of isolation”) should never be less than 20 percent of the height of the logo lockup.

• Don’t rotate or place the logo at an angle.

• The Cars.com logo should always stand alone; don’t place it in text or pair it with another logo/graphic element.

• Don’t create a new logo that incorporates the Cars.com logo.

• To prevent distortion, begin with a logo that’s close in size to what your document will need. Don’t enlarge the logo by more than 20 percent or reduce it by more than 15 percent of the file’s original size.

• Always maintain the logo’s original proportions when resizing. Never stretch the logo – only scale it.


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Artwork Guidelines

Safe AreaWhen using the artwork please maintain a minimal safe area equal to 50% of the width of the Cars.com logo around the at to maintain legibility and visual presence of the artwork. Placing the artwork on a colored, textured or photo background is permitted.

Safe AreaWhen using the artwork please maintain a minimal safe area equal to 50% of the width of the Cars.com logo around the art to maintain legibility and visual presence of the artwork. Placing the artwork on a colored, textured or photo background is permitted.

Trophy PresentationOnly one trophy, always shown in full, per category won may be present per layout. If your model won in more than one category, one trophy per category may be shown. If your layout shows more than one award-winning model, each model’s respective award(s) may be shown.

Photo Trophy Vector Trophy Badge Trophy Nominee Badge

Artwork Guidelines

2014HYUNDAI

SANTA FE SPORT

Family Carof the Year

Family Car of the Year2014


NOMINEE

2014



NOMINEE

2014



NOMINEE

2014Family Carof the Year

NOMINEE

2014

Light Pickup of the Year2014





NOMINEE

2014



NOMINEE

2014



NOMINEE


NOMINEE

2014




2 0 1 4 M O D E L Y E A R A W A R D S G U I D E L I N E S

Trophy PresentationOnly one trophy, always shown in full, per category won may be present per layout. If your model won in more than one category, one trophy per category may be shown. If your layout shows more than one award-winning model, each model’s respective award(s) may be shown.

Modifying GraphicsYou may not modify the award graphic files in any way. In addition to the examples below, edits to the artwork such as changing the typeface in the art, changing proportions of any art element, changing colors of any element or integrating additional artwork are prohibited.

Modifying GraphicsYou may not modify the award graphic files in any way. In addition to the examples below, edits to the artwork such as changing the typeface in the art, changing proportions of any art element, changing colors of any element or integrating additional artwork are prohibited.

Usage ExpirationYour award confirmation, and therefore your right to use award artwork, doesn’t expire. However, in the interest of clarity you must retain the year of the award and include the model year for which the award was given with each mention/display of the Cars.com award or badge.

The Cars.com LogoYou may not separate the Cars.com logo from the award graphic to use as any kind of endorsement beyond the award given to the make, model and model year specified.

Artwork Guidelines

Do Don’t



NOMINEE

2014



NOMINEE

2014



NOMINEE


NOMINEE

2014




Stretch the artwork



NOMINEE

2014



NOMINEE

2014



NOMINEE


NOMINEE

2014




Rearrange the artwork



NOMINEE

2014



NOMINEE

2014



NOMINEE


NOMINEE

2014




Proudly display the artwork in ads, on websites, in promotional materials, on social media andin dealerships.



NOMINEE

2014



NOMINEE

2014



NOMINEE


NOMINEE

2014




Co-brand the artwork



NOMINEE

2014



NOMINEE

2014



NOMINEE


NOMINEE

2014






NOMINEE

2014



NOMINEE

2014



NOMINEE


NOMINEE

2014




Isolate elements of the artwork

Family Car

of the Year

2014

Family Car

of the Year

NOMINEE

2014

Family Car

of the Year

2014

Family Car

of the Year

NOMINEE

2014

Family Car

of the Year

2014

Family Car

of the Year

NOMINEE

2014

Family Car

of the Year

NOMINEE

2014

Light Pickup

of the Year

2014

Light Pickup

of the Year

2014Light Pickup

of the Year

2014

Rotate the artwork



NOMINEE

2014



NOMINEE

2014



NOMINEE


NOMINEE

2014




WINNER!

Add violators to the artwork



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Minimum Graphic Height SizesThe following guidelines work to ensure readability of the graphics.

2014CHEVROLET

IMPALA

Best of 2014


Award Nameof the Year

NOMINEE

2014

Artwork Guidelines


4” 4” 1” 1”300px 300px 120px 120px

4”

1”1”


Artwork Guidelines


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Minimum Graphic Height SizesThe following guidelines work to ensure readability of the graphics.

2014CHEVROLET

IMPALA

Best of 2014


Award Nameof the Year

NOMINEE

2014

Artwork Guidelines


4” 4” 1” 1”300px 300px 120px 120px

4”

1”1”


All uses of accolades and other content from Cars.com must be approved prior to use.

There is a license that accompanies the use of copyrighted and Cars.com content, Cars.com trademarks, and fees which vary based on your intended use(s). Please submit requests to our partner PARS International by visiting www.CarsLicensing.com where you will also find additional products and services available to help you promote your award or favorable coverage.

Approved Language / Formats*Key to this process is ownership of the accolade being credited to Cars.com. In copy, Cars.com is always capitalized and never shortened to “Cars,” hyphenated or broken at the end of a line. You may not rework the accolade without express written permission. Whenever referencing your make and model, you must include the model year.

If the accolade comes from an award category that includes the year (Best of 2014) you may drop the initial year mention in copy but must retain the year in the award category name. If it the accolade does not come from an award or the award does not include the year (Family Car of the Year) you must include the model year in copy. For example: Best of 2014 cannot be rephrased to Best Car of 2014 or Best Auto Buy of 2014. You may use the Cars.com logo in place of the attribution slug “– Cars.com”

Preferred Language / FormatsAwards:2014 WINNNER – Award Name“Cars.com’s 2014 (Award Category)”“Awarded Cars.com’s 2014 (Award Category)”“Cars.com’s 2014 (Award Category) winner.”

2014 NOMINEE - Award Name“Nominee for Cars.com’s 2014 (Award Category)”“Nominated for Cars.com’s 2014 (Award Category)”“Cars.com’s 2014 (Award Category) nominee.”

Accolade Use


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Reviews:2015 Audi A3 – “…an impressive introduction to the Audi lineup ”2014 Cadillac SRX - “…impressive technology, a comfortable ride and a well-appointed interior” – Cars.com 2014 Toyota Highlander Hybrid “…the best version of the three-row SUV” – Cars.com

Approval ProcessSubmit accolade copy requests (without creative) for pre-approval on language and usage OR submit accolade copy and creative at the same time for faster simultaneous approval.

Approvals should be sent to our licensing partner PARS International at: [email protected].

Usage ExpirationUsage of your award, Cars.com content, and Cars.com trademarks will expire per the terms set forth in your licensing agreement. In the interest of clarity, you must retain the year of the award or accolade and include the model year for which the award or accolade was given with each mention/display of Cars.com, the award, badge or logo.

Managed Reprint ProgramsI N T E R N A T I O N A L C O R P .

Managed Reprint ProgramsI N T E R N A T I O N A L C O R P .

Trademark UseRequests to use content from Cars.com trademarked products including their logos are handled by our partner, PARS International. Requests can be made at www.CarsLicensing.com.

Cars.com has certain proprietary, trademarked products, all of which should be noted in superscripts (e.g. TM or ®). This can be done in one of the following ways:1. Use an approved logo or template that already includes a trademark notice. 2. Use a trademark notice with the first mention of the trademarked name.

Cars.com Trademarked ProductsCars.com™PickupTrucks.com™


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Accolade Use

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