AWARDS LUNCHEONTuesday, May 2, 2017 | The Yale Club, NYC
#PRNews
Digital Leader
• Ryan Nawrocki,MarylandTransitAdministration
• Sid Shuman,PlayStation
• Bex Young,WorldWildlifeFund
Best App
• Beekeeper Group –LobbyDay
• Kanyon –WeBubble
• Texas Mutual Insurance Company –SafetyinaBox
Best Social Media Team
• BSN SPORTS
• Cisco Talent Brand Team –WeAreCisco
• CLS Strategies
• Coldwell Banker Real Estate
• Hawkins International Public Relations
• Klick Communications
• maurices Social Media + PR Team
• People for the Ethical Treatment of Animals
• PwC Social + PR Team
• Smarty Social Media
Best Blog
• 451 Marketing –EricssonCareersBlog
• Association for Library Service to Children –ALSCBlog
• Blue Cross Blue Shield of Michigan –BuildingConnectionstotheBrandBeyondthe(Insurance)Card
• Citrix –CorporateBlogOverhaul
• DEVENEY Insights
• Fuze & PAN Communications –FuzingTogetheraCohesiveBrandMessage:Voice,Video,andMessagingonCompanyOwnedBlog
• Novartis Pharmaceuticals AG/Creation –MS:NoFilter
• UCLA Health Digital Marketing –UCLAHealthConnect
Finalists
Facebook Best Facebook Live Campaign
• Blast Marketing & PR –TheGreatChicagoBBQTour
• CompTIA –#MakeTechHerStoryFacebookLiveBroadcast
• Dixon Schwabl –RBCHeritageFacebookPageBreakstheNewsthattheTournamentisStayingonHiltonHeadIsland
• HomeAway.com –#EiffelTowerAllYours
• IBM –LiveonFacebook
• Mohegan Sun –20thAnniversary
• Outdoor Channel/Sportsman Channel/Outdoor Sportsman Group –IntegratedMedia–FacebookLiveInteractiveRoundtableDiscussion:OUTDOORSARMEDTOVOTEpresentedbyMyOutdoorTV.com
Facebook Best Marketing Campaign
• Albertsons Companies –StockUpSale
• Gold PR + Social Media –InvisalignConfidenceInAction
• Hawke Media –SmoothTech
• Intuit –#QBTeamDream
• King Media –TaborHillUSAToday10BestVoteCampaign
• Newlink –MTVSuperShore
• O.penVAPE –KeepitCurious
• Regence BlueCross BlueShield Health Plans –FearlessNationAwarenessCampaignforPacificNW
• Schneider Electric –ElectricalContractorsCampaign
Best Infographic
• CompTIA –7StepstoSuccesswithServer+
• CompTIA –8SkillsYou’llMasterWhenYouEarnYourA+Exam
• FleishmanHillard on behalf of Northside Hospital –ZikaInfographic
• Fuze & PAN Communications –ADayintheLifeofaFuzerInfographic
• United Technologies Celebrates 20th Anniversary of the Employee Scholar Program
• TLC Marketing –LiftOffWithLilly
• TopFire Media –i9SportsDrivesFranchiseGrowththroughFacebook
Facebook Best PR Campaign
• BodenPR –MásAllDayBreakfast,MásAcceso
• Dignity Health –#TakeBackYourMorning:ChallengingAmericanstoStarttheirDayinaNewWay
• Gatesman, Inc. –StarKist#Charlie4prez
• Genentech & Weber Shandwick & FleishmanHillard –Genentech’sCancerAwarenessMonthPatientPhotoSeries
• Hiebing –Culver’s#FarmingFridays
• Horizon Media –MobileHello
• Parallel Wireless –TelefonicaConnectingtheUnconnectedAnnouncement
• PepsiCo –TheSearchforHiddenFigures
Facebook Best Promoted Post
• Genentech & Weber Shandwick & FleishmanHillard –Genentech’sCancerAwarenessMonthPatientPhotoSeries
• Liquid Interactive –MackShopHoliday2016
• Live Nation Entertainment –GunsN’RosesReunionTour:FacebookCanvasAnnounceCampaign
• MAPR.agency –ShelbyAmericanCollectionVideo
• Monterey County Convention & Visitors Bureau –HikinginMontereyCounty
• Schneider Electric –PickYourPowerTrip
• Silverton Casino Hotel –PokeDraft
Facebook Campaign to Increase Followers
• PJ Lhuillier Group of Companies –CebuanaLhuillierRoadto2MillionFacebookPageLikes
• USA Track & Field –USATFGrowsSocialMediaFootprintAt2016OlympicGames
Facebook Contests / Games
• HISTORY –Vikings3DProphecy
• Idea Grove –ZombieDispatch
• Live Nation Entertainment –GameofThrones:LiveConcertExperienceSweepstakes
• United Heritage Credit Union –2016AustinCityLimitsMusicFestivalGiveaway
• Voto Latino and Fuse Media –CrashTheParties
Facebook Social Good Campaign
• AARP –TakeAStand
• The Brandon Agency –SaveOurNurses
• CTisus –MakingRadiologyEducationAccessibletoWorld
• ForRent.com –#30DaysofGifting:GivingBackThisHolidaySeason
• Kaplan Test Prep –KaplanCares
• PepsiCo –TheSearchforHiddenFigures
• Philips Sleep and Respiratory Care –#BreatheBoldly
• Seminole Hard Rock Hotel & Casino Tampa –PhilanthropyEfforts
• TaskUs –#BeBetterRoadSafetyTour
• United Network for Organ Sharing –BucketList:UNOSPublicServiceAdCampaign
Facebook Community / Engagement
• DEVENEY –MerilGrandOpening
• Digital Air Strike –BrownAutomotiveGroupFacebookCampaign
• Live Nation Entertainment –DemiLovato&NickJonasFacebookLiveQ&A
• MBB+ with the Chinet Brand –SocialMediaPlaybook
• Playa Hotels & Resorts –HyattZilaraCancun
• ROAR Groupe –StopSelling,StartEngaging:TheStoryofArby’sSocialMarketing
• Society of Manufacturing Engineers –#MFG#LoveNotes
• Novartis Pharmaceuticals Corporation –NETFusion
• Las Vegas Convention & Visitors Authority –Vegas360Video
• Raytheon Company –VeteransDayFacebookCampaign
• Ruby Tuesday –ShyGirlVideo
• Waldorf Astoria Hotels & Resorts
• The Woodlands Convention and Visitors Bureau –TheWoodlandsinaMinute
• World Wildlife Fund –AnUnderwaterChorusofWildlife
Instagram Best Contest
• DEVENEY –#ChampionsofChildrens
• Ruder Finn on Behalf of NBC –ClevelandHustles#PitchLeBronContest
• Southeast Toyota Distributors –#TriPriusCampaign
• United Heritage Credit Union –2016AustinCityLimitsMusicFestivalGiveaway
Instagram Best Marketing Campaign
• Cisco Talent Brand Team –WeAreCisco
• Sparkloft Media –AlaskaAirlines“WeekendWanderer”Campaign
• UCLA Health Digital Marketing –PeopleofUCLAHealth
Facebook Use of Video
• C+C and BECU –Sue’sSurprise
• Global Visi Media –Unity
• Hennessy –BottleAlchemy
• HISTORY –Vikings3DProphecy
• Houston Community College –GameofTuition:ASongofEducationandLearning,Episode1
• HSS I Hospital for Special Surgery –Gabrielle’sStory
• IBM –360-DegreeResearchLabs
• KCETLink Media Group –BallotBrief:CaliforniaPropositionsinaMinute
• National Association of Insurance Commissioners –“BadBreaks”SocialMediaCampaignwithCelebritySpokespersonRJMitte
Twitter Best Marketing Campaign
• A&E Television Networks –Critics’ChoiceAwardsSocialSuite
• Citrix –SynergySubmission
• Esurance –PassItOn
• Everywhere Agency –UPTV’s#GilmoreTheMerrierTwitterActivation
• Marina Maher Communications –P>hankYou,MomCreatingViralitytoDominateaCrowdedConversation
• Weber Shandwick & M&M’S –2016FlavorVote
Snapchat Best Snapchat Campaign
• Cisco Talent Brand Team –WeAreCisco
• Everywhere Agency –#CoxSmartHomeSnapchatActivation
• IBM on Snapchat
• Las Vegas Convention & Visitors Authority –DJKhaledLaunchesVegasSnapchat
• Live Nation Entertainment –ArianaGrandeSnapchatTourCampaign
• Live Nation Entertainment –FloridaGeorgiaLineSnapchatTakeover
• Seminole Hard Rock Hotel & Casino Tampa –MakingStridesAgainstBreastCancerFilter
Instagram Best PR Campaign
• Diamond Public Relations –KidfluencersinCancun
• Fairfield University –Welcometothe#Stags20Class
• PepsiCo –TheSearchforHiddenFigures
• Playa Hotels & Resorts –TurquoizeExperienceatHyattZivaCancun
• Veuve Clicquot x LaForce –VeuveClicquotJourney2016
• Weber Shandwick & Mars Petcare –MixMania
Twitter Best PR Campaign
• CropLife America –#AgLoudAgProud
• CyrusOne –BringingtheSkyfortheCloudtoTwitter
• iMiller Public Relations –iMPRGivesThanks:iMPR30DaysofGratitude
• Insightpool –UPSPRIdentifiesandEngagesHyper-TargetedInfluencersUsingInsightpool
• Level 3 Communications –DDoSandCyberattacksExplained
• MassMedia Corporate Communications –McDonald’sEggsforEducation
• PepsiCo –TheSearchforHiddenFigures
• SSPR Public Relations –TwitterCentraltoATSDRIVEAwarenessSuccess
• Takeda Oncology –#3PointsforPatients
• UN Foundation –EarthToMarrakech
Twitter Best Tweet Content
• DigitalGlobe –Indy500Anniversary
• Edelman on Behalf of Activision –ModernWarfareRemasteredReveal(“PoopEmoji”)
• State Street Corporation –EmojiThis:FinancialRegulationsfortheRestofUs
• Takeda Oncology –#3PointsforPatients
Twitter Best Use of Hashtags
• Center for Audit Quality –#AuditorProud
• gyro –#SecureMyUpgrade
• Hofstra University –#HofDebate16
• Syracuse City School District –#SCSDFirstDay
• UN Foundation –#GiveAGIF
• Weber Shandwick & M&M’S –#MakeMLaughForRedNoseDay
Twitter Social Good Campaign
• Kronos Inc. –GetSocial,GiveBack:PawsforVeterans
• PepsiCo –TheSearchforHiddenFigures
• Takeda Oncology –#3PointsforPatients
• Weber Shandwick & M&M’S –#MakeMLaughForRedNoseDay
Twitter Promoted Tweet Campaign
• Marina Maher Communications –P>hankYou,MomCreatingViralitytoDominateaCrowdedConversation
• Preferred Connect Insurance Center –CaliforniaBreweries
• U.S. Travel Association –Election2016IndustryPositioning:“Travel.MoreThanFun.SeriousBusiness.”
Twitter Campaign to Increase Followers
• Loyola Marymount University –Talkin’Twitterwith@LMUSnyder
• Nexon America and Wonacott Communications –PuttingCommunityattheForefront,anIconLookstoRedefineACompetitiveVideogameGenre&theWayWeMarketGames
Twitter Most Engaged Followers
• HGTV –FixerUpperSeason3SocialMediaCampaign
• Palo Alto Networks –NavigatingtheDigitalAge:TheDefinitiveCybersecurityGuideforDirectorsandOfficers
Use of Technology
• BodenPR –EscuchaDigitalBrandNewsroom
• CIG –CDOTBreathalyzerProgram
• Maryland Transit Administration –LaunchofWTTZ-FM93.5
• United Technologies Celebrates 20th Anniversary of the Employee Scholar Program
YouTube Best PR Campaign
• Porter Novelli –Livefromdrupa2016:ReinventYourPossibilities
• Rinck Advertising –Colman’sMustardHannahHartInfluencerCampaign
• Sparkloft Media –#MeetSouthAfrica
• Weber Shandwick with the Milk Processor Education Program –BUILTWITHCHOCOLATEMILK:ChocolateMilkMakesaSplashwithUSASwimmingPartnership
YouTube Individual Video
• Coyote Logistics –WhoisCoyote?
• Maryland Transit Administration –ExpressBusLinkLaunch
• Nexon America and Wonacott Communications –LawBreakers:BetweenOurGunsTrailer
• Ruby Tuesday –ShyGirlVideo
• Weber Shandwick & M&M’S –75thAnniversary:#CelebratewithM
Congratulations! If you’d like to order additional awards for your teams, please contact Mary-Lou French
[email protected]•301.354.1851
Congratulations to all the winners and
honorable mentions!
29981