FirstClass

AWAWARDS 2012ARDS 2012

AWARDS SHORTL IST

1 - BeST InTegRATeD B2B mARkeTIng cAmpAIgn

You’re On for John Deere by Gyro

The Business Behind The Games for Deloitte UK by McCann Enterprise

British Gas Business Energy Live Campaign for British Gas Business by OgilvyOne, CHI, Carat, iProspect, Rufus Leonard and Blue Rubicon

Your Orange App for Orange by Publicis Chemistry

Energy Transparency for Vestas by Vertic

When is a map more than a map? for Google by Earnest

Be the one. Be the difference. for St John Ambulance by Earnest

Thales Brand for Thales by Gravity Global

5 - BeST uSe Of cReATIve

When is a map more than a map? for Google by Earnest

British Gas Business Energy Live Campaign for British Gas Business by CHI & OgilvyOne

DNX Recruitment by DNX

You’re On for John Deere by Gyro

HD Voice for Orange by Publicis Chemistry

Be the one. Be the difference. for St John Ambulance by Earnest

The Healthy Workplace Project for Kimberly-Clark by Gyro

The Weight Has Been Lifted (2.0) for USG by Gyro

9 - BeST WeBSITe

Life is Local for Cityvisitor by 9xb

Broker Marketing Mentor for Aviva by Balloon Dog

cw.com rejuvenation by Cable&Wireless Worldwide

Tame the Big Data Beast microsite by Panasas

British Gas - Energy Made Simple for British Gas Business by Rufus Leonard

2 - BeST uSe Of DIRecT mAIL

Smart Metering for SAP by DNX

When is a map more than a map? for Google by Earnest

The B2B Zeitgeist by Marketecture

Legacy modernisation campaign: Light bulb changers for Fujitsu by MicroMedia Oy

First Birthday DM Campaign 2012 by NIG

6 - BeST uSe Of DIgITAL TecHnIqueS OR TecHnOLOgIeS

King’s Cross – Alive like never before for King’s Cross (Argent) by Billington Cartmell, Enterprise

Avaya Sales Pro Online Portal for Avaya by McDonald Butler

Predictions for IBM by OgilvyOne

What’s Your Business Grade App for TalkTalk Business by IAS B2B Marketing

10 - BeST uSe Of cuSTOmeR InSIgHT

The New NXP.com by NXP Semiconductors

British Gas Business Energy Live Campaign for British Gas Business by OgilvyOne & CHI

A Window of Opportunity for Planitherm Glass for Planitherm/Saint-Gobain Glass by Rare Creative Group

Banking 20|20 for Cable&Wireless Worldwide by The Channel Partnership

Power to Perform for Atos by The Marketing Practice

Digital Attribution Analysis by SAP

3 - BeST uSe Of LIve-evenT mARkeTIng

NeutrinoBI UK Launch ‘Lift-Off’ for NeutrinoBI (Neutrino Concepts) by Big Leap Marketing

BT Lighting up the High Street for BT by JP Creative, Westhill & Broadview

OilCareers.com Traffic Lights Party for OilCareers.com by Fifth Ring

Getting Welsh Business Online for Google UK by Culture Group

Corporate Institutional Banking - Higher Education Campaign by RBS Corporate and Institutional Banking

You’re On for John Deere by Gyro

Start Now 2011 by IBM

IAStival by IAS B2B Marketing

7 - BeST uSe Of SOcIAL meDIA

#GoingSocial by Bluewolf

SAP Love Hate Data for SAP by DNX

Luv the Nug for Scotsman Ice by Gyro Cincinatti

Back to Scratch for Hobard by Gyro Cincinatti

Commerce Tweets for IBM by Neo@Ogilvy

BIG Awards: Be the next BIG thing in technology for Cisco Systems by Neo@Ogilvy

Ingenuityworking.com by Psion

11 - BeST LImITeD-BuDgeT cAmpAIgn

Monster Play MultiActive product launch campaign for Monster Play by Campaign Works

Deeper Campaign for Qosmos by Goffredo Puccetti at the Pole Creatif Epinay/Orge

Networks First ‘Dinoverts’ for Networks First by Marketing Options International

The Corporate Engagement Programme for Lombard Group by Purestone

Transformation to Social Media for Ellisons by The Crocodile

Work Different for Building Zones by The Marketing Bridge

Balanced Transformation Campaign for Freedom Communications by Wallpaper Marketing

4 - BeST puBLIc ReLATIOnS cAmpAIgn

Iron Mountain: It’s time for Corporate Information Responsibility for Iron Mountain Europe by Berkeley PR

Giving Gemalto the Freedom to be Social for Gemalto by Brands2Life

You’re On for John Deere by Gyro

The Climate Vulnerability Forum 2011, Dhaka for DARA by Rostrum Communications

Raising the profile of DWF LLP for DWF LLP by Tangerine B2B

8 - BeST uSe Of cOnTenT mARkeTIng

The Global Mobility Report for Santa Fe Group by Circle Research

Be Ready for What’s Next for Kaspersky by Earnest

Technology Marketing In Mind by Marketing Options International

Banking Infographics + Blog Series + Seeding Strategy for CenturyLink Business by Mason Zimbler

Everything Everywhere for Orange Exchange by Publicis Blueprint

Banking 20|20 for Cable&Wireless Worldwide by The Channel Partnership

RBS Manufacturing and Industrials Sector Team campaign by RBS Corporate & Institutional Banking, Manufacturing & Industrials Sector Team

12 - mOST cOmmeRcIALLy SucceSSfuL cAmpAIgn

Cemergi FACT for Lafarge Cement UK by McCann Manchester

2e2 Business/Architectures for 2e2Group by Purestone TFM

Demand Better by Psion

Corporate Institutional Banking - Higher Education Campaign by RBS Corporate and Institutional Banking

Headline Sponsors

#b2bawards

13 - BeST cHAnneL mARkeTIng InITIATIve

Innovative Approach to Channel: Professional Associations as an Independent Channel to Market for Chartered Institute of Personnel and Development in partnership with Hays by B2B Partnerships

SAP Our Business Runs Better for SAP by DNX

Virgin Media Business - Business Partner Programme - Going for Growth for Virgin Media Business by Astute.com

Motorola Solutions Advanced Data Capture Solutions for Motorola Solutions by McDonald Butler

Avnet Socialondemand for Avnet Technology Solutions UK by Purechannelapps

17 - BeST InTeRnAL AuDIence cAmpAIgn

In the Loop with PruHealth by PruHealth

Accenture Employee Referral Programme for Accenture by Omobono

Profiling international customers for Lloyds TSB International by Rufus Leonard

The Healthy Workplace Project for Kimberly-Clark by Gyro

21 - BeST LeAD nuRTuRIng cAmpAIgn

The Trend Micro - Dell Subscription Conversion Campaign for Trend Micro by CleverTouch Marketing

Right People, Right Content, Right Time - McAfee Lead Nurturing for McAfee by CRM Technologies

Elsevier Health Lead Nurturing Campaign by Elsevier

Psion ‘Welcome’ Campaign by Psion

CYBERCONFIDENCE for CSC by The Crocodile

14 - BeST Sme-TARgeTeD cAmpAIgn

Payment Acceptance for Barclaycard by Market Makers

Getting Welsh Business Online for Google UK by Culture Group

More Sense Than Money for Powwownow by Gyro

Transformation to Social Media for Ellisons by The Crocodile

Where’s your tipping point? for Iron Mountain by IAS B2B Marketing

Making your business flow better for Sage by Ledger Bennett

18 - BeST B2B BRAnD InITIATIve

Cascade Group Rebrand & Relaunch for Cascade Group by Cascade Group | Studio

SITA Brand Repositioning for SITA by DNX

Thales Brand for Thales by Gravity Global

The Next Answer for Fiberweb by McCann Enterprise

‘Heart Thumping Opportunity’ RB Brand Awareness Campaign for Reckitt Benckiser by The Workroom

22 - B2B mARkeTeR Of THe yeAR

Stephanie Doyle, Baker & McKenzie

Justine Arthur, BT Expedite & Fresca

Charmaine Petty, Catnic

Karen Heywood, Motorola Solutions

Erik Larsson, Qosmos

Ashleigh Casner, Huddle

Debansu Das, SitexOrbis

Paul Stevenson, Telefonica O2 UK

15 - BeST cORpORATe DecISIOn mAkeR-TARgeTeD cAmpAIgn

Big Fish for PMI Health Group by Cameron Wells

Smart Metering for SAP by DNX

CTAS Lead Generation for Carbon Trust by WDMP

Rugby World Cup for IBM by OgilvyOne

Be the one. Be the difference. for St John Ambulance by Earnest

Primavera Executive Engagement Programme for Oracle by The Marketing Practice

19 - BeST B2B pRODucT LAuncH cAmpAIgn

Aspect panoramic door launch - Bring the outside in by Eurocell

SE5000 Exakt for Stoneridge by Gyro

You’re On for John Deere by Gyro

The Weight Has Been Lifted (2.0) for USG by Gyro

Betanal maxxPro UK Launch Campaign for Bayer CropScience Limited by Palmer Hargreaves

23 - B2B pR Agency Of THe yeAR

Octopus Group

Tangerine PR

Wyatt International

16 - BeST InTeRnATIOnAL AuDIence cAmpAIgn

World class. Worldwide for TNT Express by 438 Marketing

Start! for Polycom by Base One

EMEA Lead Nurturing for Kensington by Cyance

Thales Brand for Thales by Gravity Global

Saf Instant The Original for Lesaffre by Publicis

SunGard’s ‘Transparency, Efficiency, Networks’ campaign by SunGard

20 - BeST B2B LeAD geneRATIOn cAmpAIgn

Be the one. Be the difference. for St John Ambulance by Earnest

McAfee successfully use Eloqua to increase lead generation by 233% for McAfee by Eloqua

Value Statement Launch by LeasePlan

Smart Cloud for IBM by OgilvyOne

Oracle Project Mercury for Oracle Corporation by Quantum Marketing Group

24 - B2B mARkeTIng cOmmunIcATIOnS Agency Of THe yeAR

Teamspirit

Earnest

Gravity Global

DNX

Sponsors