#AWARDWINNINGEXCUSE TO OSCARS

How Star Movies Leveraged Creative Content and

Relevant Influence to bring present the Oscars LIVE!

BRIEFStar Movies had planned to

telecast the Oscars event LIVE on February 27th

The Entertainment Channel wanted to bring in buzz as a Teaser to the entire gala!

OBJECTIVEThe Goal was to bring in thousands of conversations which

were not just Fun, but also Witty…

All this while also ensuring the whole activity turned into a Viral Phenomenon!

THE PLANThe brand decided to play on Sarcasm and wit and rolled out

a FUN to Participate activity rather than a Serious one!

People had to give their #AwardWinningExcusesto bunk office / college to sit back and watch the

Oscars LIVE…

ROLL OUT

We kick-started with over 80 Quirky Movie

buffs on Twitter!

Relevant Influencers followed up on the buzz next…

As planned, the Brand launched the contest at

the peek moment!

1 2 3

RESULTS

Got VIRAL in no time! Trended

more than18 hrs across 2

days!

Bliss was when BOLLYWOOD STARS picked it up and jumped in

the fun!

Over 60,000 conversations were

triggered eventually

increasing visibility