5
Awareness Drives ChangeIf people are aware of how much energy they consume, they tend to change their behavior. However, awareness isn’t enough, they must
also care.
Empowerment:
Don’t control people, enable them to change
Real time
Granular
Intuitive
Engagement: They wont care unless
they are engaged
Competition
Comparisons
Elegant Design
Endurance: People’s attention wanes over time
Community
Alerts
Dynamic
RealAwareness
How To Manifest Awareness
What is Curb?
Case Study
