Date post: | 31-Aug-2014 |
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AWARENESS ON CONSUMER RIGHTS(UNFAIR TRADE PRACTICES & ADULTERATION OF
FOOD)
CONSUMER PROTECTION ACT (1986) enacted in 1986 to protect interests of consumers in
India makes provision for the
establishment of consumer councils and other authorities
for the settlement of consumers' disputes and for matters connected
OBJECTIVES OF CENTRAL COUNCILTo promote and protect the rights of the
consumers such as:-a) - the right to be protected
against the marketing of goods and services which are hazardous to life and propertyb) - the right to be informed
about the quality, quantity, potency, purity, standard and price of goods or services, as the case may be so as to protect the consumer against unfair trade practicesc) - the right to be assured
access to a variety of goods and services at competitive prices
OBJECTIVES OF CENTRAL COUNCILd) - the right to be heard and to be
assuredthat consumer's interests will receive due consideration at appropriate forums
e) - the right to seek redressal against unfair trade practices or restrictive trade practices or unscrupulous exploitation of consumers
f) - the right to consumer education
OBJECTIVES OF STATE COUNCIL
The objectives of every State Council shall be
to promote and protect within the State the rights of the consumers laid down in clauses (a) to (f) in central council objectives
UNFAIR TRADE PRACTICES
Using various deceptive, fraudulent or unethical methods to obtain business
Misrepresentation, false advertising, tied selling and other acts that are declared unlawful by statute
Ex: Advertisements of Fair & Lovely fairness cream, Garnier Fructis shampoo, Nirma washing powder
ADULTERATION OF FOOD (RIGHT TO INFORMATION)
Adulteration of food consists of substituting it wholly or in part
by a cheaper or inferior substance or
removing any of its constituents, wholly or in part, which affects the nature or quality of the food adversely
TYPES OF ADULTERANTS INTENTIONAL ADULTERANTS
EX: sand, marble chips, stones, water, etc INCIDENTAL ADULTERANTS
Ex: pesticide residues, droppings of rodents, larvae in foods etc
METALLIC ADULTERANTSEx: arsenic from pesticides, lead from water effluents from chemical industries, tin from cans etc
DETECTING ADULETRANTS IN FOODS
Food adulteration apart from deceiving the consumer often results in disorders or diseases.
Adulterants found in food items can be detected by some simple tests at home.
NOW LET US KNOW ABOUT ADULTERANTS AND THEIR DETECTION IN SOME COMMON FOOD ITEMS………..
RICE
ADULTERANT: Marble or other stones TEST: Place a small quantity of rice on
the palm and gradually immerse it in water.
OBSERVATION: The stone chip will sink.
WHEAT, BAJRA ETC ADULTERANT: Ergot ( a
fungus) TEST: Add 20% common
salt solution to the sample and shake.
OBSERVATION: Grains affected with impure ergot float on the top.
MAIDA ADULTERANT: Cheap
flours TEST: When dough is
prepared, more water is used.
OBSERVATION: Taste is insipid.
PULSES ADULTERANT:
Coloured with dye stuffs
TEST:Keep the sample immersed in water for an hour and stir.
OBSERVATION: Colour separates.
DALS
ADULTERANT: Clay, stones, gravel
TEST: Can be detected by visual observation.
RAVA
ADULTERANT: Iron filings
TEST: By Moving a magnet through it.
OBSERVATION: The iron filings separate.
MILK ADULTERANT: Water TEST: Allow milk to flow
over a vertical polished surface.
OBSERVATION: When water content is more, the milk flows freely without leaving a trial. Pure milk will leave a white trail.
BUTTER AND CHEESE
ADULTERANT: Starch TEST: Add a little
water to the sample and boil for a few minutes, cool and add iodine solution.
OBSERVATION:Blue concentration shows the presence of starch.
ICE CREAM ADULTERANT: Non-
permitted coal tar dye (metanil yellow)
TEST: To the sample add hot water and to the separated matter, add a few drops of HCl.
OBSERVATION: Pinkish red colour indicates the presence of metanil yellow.
GHEE ADULTERANT: Mashed
potatoes and other starches.
TEST: Add a little of iodine solution to the melted sample.
OBSERVATION: Blue colouration shows the presence of starch.
EDIBLE OILS
ADULTERANT: Castor oil, mineral oils
TEST: Add alcoholic potash and warm for 10 minutes, Then add water.
OBSERVATION: Turbidity shows the presence of adulteration.
TEA LEAVES ADULTERANT: Used tea
leaves, husk of dals. TEST: Sprinkle tea
powder on a wet filter paper.
OBSERVATION: Colour separation shows the presence of adulteration.
SUGAR ADULTERANT: Chalk
powder TEST: Dissolve sugar in
water. OBSERVATION: Chalk
powder will not dissolve.
JAGGERY
ADULTERANT: Washing soda
TEST: Add a few drops of HCl.
OBSERVATION: Effervescence shows the presence of washing soda.
HONEY
ADULTERANT: Sugar plus water
TEST: Dip a cotton wick in honey and burn.
OBSERVATION: The wick does not burn or burns with a crackling sound when mixed with water.
TURMERIC POWDER ADULTERANT: Chalk
powder, yellow soap stone powder, artificial colours
TEST: Mix a little turmeric powder with water and add a few drops of Concentrated HCl.
OBSERVATION: Appearance of effervescence , change of colour and separation of colours indicates presence of impurities
CHILLY POWDER
ADULTERANT: Brick powder, artificial colours
TEST: Add water to the sample and shake well.
OBSERVATION: Brick powder will settle down and added colour will seaparate.
COMMON SALT ADULTERANT: Chalk
powder or white powdered stone.
TEST: Dissolve a little sample in water.
OBSERVATION: The solution turns white indicating the presence of impurities.
GRIEVANCE & REDRESSAL Whenever any adulteration in food is
confirmed, complaints may be lodged at1. Municipal Council – Municipal Health Officer2. Town Panchayat – Medical Officer – PHC3. District Level – Dy. Director of Health
Services4. State Level – Director of Public Health &
Preventive Medicine
SO BE INFORMED & BE AWARE!!
THANK YOU!
Eat pure!!
Be happy!!!!