Awareness Session To

Key Account Customer

Classified - Internal use

The Brand COKE

Classified - Internal use

Coca-Cola sold in more

than 200 countries

Over 8000 glasses of Coca-Cola are consumed every second on this

planet.

Red and White Coca-Cola logo is recognized by 94% of

the world’s population

Coke makes so many different beverages that if you drank one per day, it would take you over 9 years

to try them all .

Coca-Cola has a product portfolio of

more than 3,300 beverages (500 brands)

Coca-Cola the first year, sales averaged a modest nine servings per day in Atlanta. Today, daily servings of Coca-Cola Beverages

are estimated at 1.9 billion

globally

Source: Business Insider

The Brand COKE

Classified - Internal use

Source: Coca-Cola (Great Britain) site

Source: Coca-Cola (Great Britain) site

Our Products and Market Values (India)

Classified - Internal use Source: AC Nielsen Jan2014

Coca Cola India Pepsi India

Series1 46.50% 26.70%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Mar

ket

Shar

e

Market Share

What is PET?

Full Form: “Polyethylene Terephthalate

PET Recycle Symbol:

Other Plastic Recycling Symbols:

Note: PET recycle symbol is mentioned on bottle bottom or on side

Classified - Internal use

Classified - Internal use

How is PET Waste Generated?

When we throw PET Bottle in open places, roads after use

Classified - Internal use

Classified - Internal use

Places where PET Waste Generated

Parks Commuting Place (Railway Station)

Classified - Internal use

Places where PET Waste Generated

Stadium Tourist Locations

Classified - Internal use

Places where PET Waste Generated

Apartment / Societies Food Courts / Offices

Classified - Internal use

Existing Waste Collection System – PET Post Consumer Waste

PET – Post Consumer Waste

Institutions (Offices, Malls, Hotels) Commuting, Tourist Place

(Collection/Handling System)

Existing System present is “Unorganized ” for collection of PET waste.

This unorganized sector further have many layers of Scrap Dealers.

Quality of PET waste deteriorate.

Waste are not handled safely and with environmental care.

How much percentage recycled – No Idea?

No Tracking of waste.

End use – Not known.

No Certification or Authorization.

Classified - Internal use

Existing Waste Collection System – Solution

To Develop “Value Chain” to get Solution for “Traditional Approach”

Being one of the largest consumer of PET resins in India we try to retrieve the post consumer PET bottles from the market

We encourage our Key account customers to join us to witness the synergistic effect towards this green Initiative

Establish direct dealing with recycler for KA to cut down Unorganized Sector

We encourage our Key account customers to join us to witness the synergistic effect towards this green Initiative

Classified - Internal use

1. PET Waste (Post-Consumer):

• Product in PET

• Product consumption

• Empty Bottle

• Used PET Bottle (Waste)

Used PET Bottle Waste

Unorganized Sector

“Scrap Dealer” Recycler

PET

Reject / Waste from Plant

Recycler (Partner)

Present (In Progress)

‘Developing’ Value Chain: Resin to PET/ Used PET to Recycler (Partner)

Plan to Eliminate Unorganized Sector

Direct to

Classified - Internal use Resin from Manufacturer

Resin to PET (convertor)

Product in PET

Used PET

(Pre / Post consumer)

Recycler (GESL)

PET convert to Fiber / Yarn

Textile Industry (convert to clothing)

GEM (Convert to T-shirt / Cap/ Bag etc)

Resin from Manufacturer

Resin to PET (convertor)

Product in PET

Used PET

(Pre / Post consumer)

Scrap Dealer

‘Extending’ Value Chain: End to End Solution

Existing: If goes to Scrap Dealer - End Use: Don’t Know - Can’t Track

Classified - Internal use

Benefits for Key Account – After “Developing / Extending” Value Chain

• Encourage Society to drive recycling

• Better Social Image for the Retail Chain

• First of its kind in India

• Adds feather to Retail Chains company Policy / Certification

• On the Spot redemption – May increase footfalls & improve consumer interface

• Joint venture with Coca-Cola for a good cause.

• Long terms engagement with Coca-Cola

• Good Association with KA Employees

• Sustainable & Environment friendly solution

• End Use of waste – You Know

• As part of CSR Activity

• Recycle products

Green Initiative

Brand Building

Positive Impact

Opportunity

KA

Classified - Internal use

Strategy : PET Collection & Recycling

PET:

Pre Consumer

Plants Waste

BBD (Market Returns)

Suppliers (Preform waste)

PET:

Post Consumer

Modern Trade

Hotels Chains

At Work (Offices)

Commuting Places

Shopping Malls

Retail Outlet (Coke)

PET Used Bottle generates at “Pre Consumer” or “Post Consumer” level Target to Collect from both Pre & Post Consumer

Classified - Internal use

HCCBPL in view of its commitment

towards Environment, has joined hands

with GESL (Ganesha Ecosphere Ltd.) with

an objective being instrumental in

collecting and recycling as much PET

bottles as being used by HCCBPL for

packaging.

As a first step, GESL and HCCBPL has

entered into an agreement for recycling of

PET scrap being generated HCCBPL

facilities across the Country.

The journey started from Dasna facility of

HCCBPL, where GESL has begun its

collection operations in 2013. Now, 14nos.

factory location started (2014- Q2).

PET:

Pre Consumer

Plants Waste

BBD

(Market Returns)

Suppliers (Preform waste)

Association: HCCBPL & GESL (Recycler) – PET Pre-Consumer

Classified - Internal use

Introducing GEM (Associate of GESL) to Key Account

Customers to provide End to End solution.

PET bottle Collection, Baling, Transporting to Recycler

(GESL)

Converting Polyester into T-Shirt, Bags, Caps, Jackets etc.

Useful PET product can be made available at commercial

value to Key Account Customers.

PET:

Post Consumer

Modern Trade

Hotels Chains

At Work (Offices)

Commuting Places

Shopping Malls

Retail Outlet (Coke)

Opportunity for Retail Chains to Grow Business and Contribute to Environment:

As a Part of CSR Activity

Adds feather to Retail Chains company Policy/Certification

On the Spot redemption – May increase footfalls & improve consumer interface

Encourage Society to drive recycling

Joint venture with Coca-Cola for a good cause

Long terms engagement with Coca-Cola

Better Social Image for the Retail Chain

First of its kind in India

Association: HCCBPL & GEM (Associate of GESL) – Post Consumer

Classified - Internal use

Association: HCCBPL & GEM (Associate of GESL)

Phase-1: Reach out to Key Account Customers and Introduced GEM / GESL.

Proposal shared by GEM to mentioned KA Customers

Plan to get agreement between GEM & KA Customers

Bangalore

Electronic City (Infosys)

Whitefield

(TCS)

Forum Mall

Orion Mall

Sheraton Hotel

WTC (Brigade)

Samsung Office)

Hyderabad

I Max

Ramoji

(Film City)

Paradise Group of Hotels

GVK shopping Mall, INOX Leisure

The West in)

Delhi

ITC Hotel

Akshardam Temple

Zoo

Claridge

Hotel

PET Collection / Transport

Recycler (GESL)

Converts to Yarn/ Fiber

Textile Industry GEM converts to Useful Products

Classified - Internal use

Classified - Internal use

Various Stages in PET Recycling Process

Classified - Internal use

Baling Machine Installation @Pre/Post Consumption:

Shed for Baling & Crusher machine

Classified - Internal use Products out of Recycling PET Waste

PET bottles can be transformed in to the many useful products by Recycling

PET Bottle Have After Life –

Give them Second Life

Classified - Internal use

Classified - Internal use

Environment Benefits of Recycling:

Classified - Internal use

Solution is - To “Partner” with GESL/GEM for “Post Consumer”