Re-Inventing IT with Cloud Computing
Heeran Bang
Amazon Web Services
Jan 2015
Agenda
• New Way to Look at Innovation
• How Businesses Use Cloud Computing
• Why Are Many Customers Adopting Cloud?
• What Is AWS Doing to Meet the Needs of Enterprise
Customers?
• Steps to the Cloud Journey
Enabler of Useful Services
Offered On-demand, Self-Service
With Metering, Charge-back Billing
And Compliance
New Role of IT
Startups on AWS
Enterprises on AWS
Public Sector on AWS
System Integrators on AWS
ISVs on AWS
AWS Customers in Korea
Media Sharing Explosive traffic
accommodation
Consumer
social app
Ticket pricing
optimization
SAP &
Sharepoint
Securities Trading
Data Archiving
Marketing
campaign
Marketing
web site
Interactive
TV apps
Fast development
and deployment
R&D data
analysis
Machine Learning
system development
Big data
analytics
Customized
movie
suggestion
Disaster
recoveryMedia streaming
Web and mobile
apps
Streaming
webcasts
app
Consumer social
app
Every Imaginable Use Case
Global
game
service
Migrate existing apps &
data to the cloud
Build new apps, sites,
services & lines of businesses
Augment on-premises
resources with cloud capacity
How Enterprises Use AWS
Analytics
Backup
Storage Gateway
Elastic Map Reduce
RedShift
Amazon S3
1. Augment On-Premises Resources with Cloud Capacity
...
Corporate Data
Centers
App 1
App 2
App N
Big Data Analytics
Export operational data to AWS for
analytics processing
Oracle databases
Automated back-up to S3 with Oracle RMAN
Big Data Analytics
50% cost reduction with 2X faster queries
using Amazon Redshift
1. Augment On-Premises Resources with Cloud Capacity
1/3 of servers migrated to AWS
Saved 1-1.5 million GBP
App
Your Data
Center
Migrated 500 web properties in 5 months
New product web sites in 2 days vs. 2 weeks
Migrated clinical trials simulations platform
Simulations in 1.2hrs vs. 60hrs
64% reduction in costs
2. Migrate Existing Apps & Data to the Cloud
AmorePacific uses AWS for Global Deployment and
Saved 80% Cost
• Challenge:
• On-Premises datacenter couldn’t respond fast to
global request for its business apps and websites
• AWS cloud services:
• Uses Amazon EC2, CloudFront, RDS, S3, ELB,
VPC to deploy its business application and
commercial websites to US, APAC and EMEA
• Benefits:
• Reduced global deployment time by 50%, secured
fast performance
• saved cost using AWS-included licenses. Reduced
overall operation cost by 80% in migrating to AWS
cloud.
AmorePacific
saved COST by
80% and reduced
global deploy time
by 50%
Telecommunication Company Migrated Service with Large User Base
• Challenge:
• On-premises datacenter could not handle fluctuating
traffic of over 20 million monthly active users.
• AWS cloud services:
• Uses Amazon EC2, S3, CloudFront, Auto Scaling, ELB,
CloudWatch to handle spiky traffic of service
• Benefits:
• Cloud infrastructure scale up and out to support
unpredictable high user traffic
• Reduced TCO by saving resource and time.
• Improved service performance and response time.
Telco Company
reduced TCO and
TIME handling
heavy and spiky
traffic of 20
million monthly
active users
Faster to build
Facebook App
Global Web Sites
Mobile Streaming
Social Games
Consumer apps
Genetic Sequencing
Marketing Campaigns
Less expensive to run
Distributed architectures for high availability
Easier to manage
Financial record
archiving
3. Build New Apps, Sites, Services & Lines of Businesses
Daum Communication Reduced Time-to-Market by 50%
• Challenge:
• Needed fast and iterative way to develop minimum
viable product with a small team
• AWS cloud services:
• Uses AWS Elastic Beanstalk to develop, iterate,
and test across various regions
• Benefits:
• Saved app development and delivery time by 50%,
global test period reduced from 2-3 months to 1
week.
• Small Dev-ops team handles overall server-side for
its four services that supports 20M users.
Daum saved app
development and
deployment TIME
by 50% with
SMALL team
Moved out of Hong Kong Data Center into AWS for all WSJ.com production
traffic in Asia
Operations, finance and accounting, and training
services in AWS today. Moving entire infrastructure to AWS and closing its Geneva data
center
Currently running tens of thousands of
servers (more than 98% of all resources)
on AWS
25% of servers running on AWS with plans to exceed 75% within the next three
years.
Where This Is Going…Entire Data Centers Are Moving
Why Are Customers Adopting
Cloud Computing?
On-PremisesRequires significant, up-front capital expense
Pay As You Go$0 to get started
1. Trade Capital Expense for Variable Expense
Scale allows us to constantly
reduce our costs
We are comfortable running a high
volume, low margin business
We pass the savings along to
our customers in the form of
low prices
42 Price
Reductions
2. Lower Total Cost of IT
• Samsung uses AWS platform of technology infrastructure services to build Smart Hub application
• Smart Hub application runs on AWS Cloud for users of Smart TV and Blu-ray players to access content of 3rd party providers
• With every user’s request, Smart Hub application authenticates devices, delivers apps and content, and pushes notifications across multiple devices
Samsung Powers Smart Hub Service with AWS
Reducing Costs by 85% and Saving $34 Million
On and Off Fast Growth
Predictable peaksPoor
Service
WASTE
Usage Patterns:
Traditional IT ][
Variable peaks
3. You Don’t Need to Guess Capacity
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Business Challenge (1)
Typical Weekly Traffic to Amazon.com
November
Business Challenge (and 2)
November Traffic to Amazon.com
November Traffic to Amazon.com
Provisioned Capacity
November
76%
24%
November Traffic to Amazon.com
November
Provisioned Capacity
November
November Traffic to Amazon.com
DevSisters Benefiting from Auto-Scaling
Experiment Often
Fail quickly at a low
cost
More Innovation
On-Premises
Experiment Infrequently
Failure is expensive
Less Innovation
Nearly $0
$ Millions
4. Dramatically Increase Speed and Agility
Increase Agility Has Become the
No. 1 Reason Businesses Use
AWS
Storage PhotosMusicHotel
s
Seoul National University – Genomic Medicine
Institute (GMI) Doubles Analysis Performance and
Saved Time by 50%
• Challenge:
• Constraints of on-premises datacenter capacity
became a bottleneck for researchers to analyze
large amounts of human genome datasets
simultaneously
• AWS cloud services:
• Uses Amazon EC2, S3, EMR to process, store, and
share large datasets with academic colleagues
• Benefits:
• Enabled researchers to start analysis quickly,
reduced computing time by more than 50%
GMI saved
analysis time by
50%, DOUBLED
simultaneous
analysis capacity
and removed
BOTTLENECK
Data Centers
Power
Cooling
Cabling
Networking
Racks
Servers
Storage
Labor
Capacity Planning
Buy and install new hardware
Setup and configure new software
Build or upgrade data centers
Repeat investments to go global
Toil with scaling distributed systems
Pay massive margins
So you don’t have to …We take care of it…
5. Remove Undifferentiated Heavy Lifting
What Is AWS Doing to Meet the Needs of Business Customers?
Everything Available via API
10 regions
26 availability zones
51 edge locations
AWS Global Infrastructure
SupportCertificatio
n
Trainin
g
Professional
ServicesTechnology Partners Consulting Partners AWS MarketplaceEcosystem
Elastic Beanstalk for Java, Node.js,
Python, Ruby, PHP and .Net OpsWorks CloudFormationContainers & Deployment
(PaaS)
Management &
AdministrationIAM CloudWatchCloudTrai
lAPIs and SDKsManagement ConsoleCloud HSM Command Line Interface
Direct Connect Route 53VPC
Networkin
g
Analytic
s
Data PipelineRedshiftEMRKinesi
s
SW
FSNS SQS
CloudSearc
hSES AppStrea
m
CloudFront
Application
Services
WorkSpace
s
Regions Availability Zones Content Delivery POPs
Storage
GatewayS3
EB
S
Glacie
rImport/Export
DynamoD
BElastiCach
e
Storag
e
Comput
e
Database
sRD
S
MySQL,
PostgreSQLOracle, SQL
ServerElastic Load
Balancer
EC
2Auto
Scaling
AWS Cloud Platform
Compute Services
Amazon EC2 Auto ScalingElastic Load
Balancing
Actual
EC2
Elastic Virtual servers
in the cloud
Dynamic traffic
distribution
Automated scaling
of EC2 capacity
Storage Services
Amazon EBS
EBS
Block storage for use
with Amazon EC2
Amazon S3
Images
Videos
Files
Binaries
Snapshots
Internet scale
storage via API
AWS Storage Gateway
S3,
Glacier
Integrates on-premises
IT and AWS storage
Amazon Glacier
Images
Videos
Files
Binaries
Snapshots
Storage for archiving
and backup
Database Services
Amazon RDSAmazon
DynamoDB
Managed relational
database serviceManaged NoSQL
database service
DBA
Amazon ElastiCache
In-Memory Caching
Service
Networking Services
Amazon VPC: AWS DirectConnect Amazon Route 53
Availability
Zone BAvailability
Zone A
Private, isolated
section of the AWS
Cloud
Private connectivity
between AWS and your
datacenter
Domain Name System
(DNS) web service.
Big Data Services
Amazon EMR
(Elastic Map Reduce)
AWS Data Pipeline
Hosted Hadoop
frameworkMove data among AWS
services and on-
premises data sources
Amazon Redshift
Petabyte-scale data
warehouse service
Application Services
Amazon CloudFront
distribute content
globally
Amazon
CloudSearch
Managed search
service
Amazon Elastic
Transcoder
Video transcoding
in the cloud
Deployment & Administration
Amazon CloudWatch
AWS IAM (Identity
& Access Mgmt)
AWS OpsWorks
AWS CloudFormation
AWS Elastic Beanstalk
Web App
Enterprise
App
Database
Monitor resources Manage users,
groups &
permissions
Dev-Ops framework
for application lifecycle
management
Templates to deploy &
manageAutomate resource
management
A Rapid Pace of Innovation
24
4861
82
159
2802014: 80 New Features and Services Since January
Infrastructure-as-a-service
Magic Quadrant
2013
“AWS is the overwhelming
market share leader, with
more than five times the
compute capacity in use
than the aggregate total of
the other fourteen
providers.”
Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, August 19, 2013.
This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire
report. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select
only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be
construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of
merchantability or fitness for a particular purpose.
Let’s talk about ‘private clouds’…
92% of private clouds are still falling short of the
core requirements: self-service, full automation,
tracking and monitoring.
September 2013 Survey
What are customers really looking for?
Private
computePrivate storagePrivate network
Private key
managemen
t
Governance
What are customers really looking for?
The Good News Is That You Can Get All of This in the
Cloud
Private network Private compute
Private storage
Private key
managemen
t
Governance
AWS Private Network Capabilities
Software-defined
private network
AWS Virtual Private Cloud
(VPC)
Dedicated private network
connection to AWS
AWS Direct Connect
All services
AWS Private Compute CapabilitiesChoose the right level of compute isolation for every
workload
EC2 in a VPC Dedicated instances
Single tenant
infrastructure
Software-defined
network isolation
Physical
isolation
Fine grained access
roles and groups
Identity & Access
Management
AWS Private Storage Capabilities
Encrypted
object
storage
Private
encryption key
management
Single-
tenant block
storage
Amazon
S3
Amazon
EBS
Amazon
CloudHSM
Encrypted
block
storage
EC
2AWS
DirectConnect
Choose the right level of storage isolation for every
workload
AWS Governance
Geographic
data locality
Fine-grained access control over data and resources
Control over regional replication Policies, resource
level permissions,
temporary credentials
Fine-grained
access control
In-depth
audits
AWS
CloudTrail
Certifications and Accreditations for Workloads That
Matter
PHYSICAL
NETWORK
SYSTEM
PEOPLE & PROCESS
Familiar security
modelCustomer ecosystem
Every customer
benefitsPartner
ecosystem
Comprehensive Security Capabilities, Validated by
Experts
Which Is the Better Path?
Spend millions to create a
circa-2010 AWS clone that
is largely frozen in time
Satisfy your isolation requirements
No upfront costs
Continued benefit of economies of scale
100s of new features & services every year
Build a new ‘private’
cloud
Rip everything out and move to
AWS
#1
#2
or
Integration with On-premises Resources
Integrated
networking
Integrated
access control
Integrated
cloud backups
Single
pane of
glass
# 192.168.1.10
# 192.168.1.11
Microsoft Active
Directory
Custom
LDAP
App 1
AWS Storage Gateway
Steps to the Cloud Journey
The Cloud Journey Raises Important Questions
Cu
rre
nt S
tate
Ne
w N
orm
al
Hyb
rid IT
WHAT are the critical changes?
WHY change? What are the
Priorities?
WHO else should be
involved?
WHO on our team is
impacted?
HOW should we structure
the work?
WHAT are the key risks and
mitigations?
HOW can we get quick wins,
proof points?
HOW will we run all this in
the new model?
HOW will we measure
success?
WHERE are we going?
Platform Evaluation
Assessment & Planning
Design and Development
Adoption & Deployment
Production & Operations
The Cloud Journey Brings Fast Learning & Early Wins
Exploring Interfacing Integrated Full
Non-
Production
Existing Web
Workloads
New Capability
Workloads
Legacy
Migration
Next Steps
• Create an AWS Account
• Use the AWS Managemet Console to try out
• No Termination Fees, No Commitments
• Go ahead with Dev/Test and Pilot Project and learn how to use cloud
• Visit AWS Test Drive (aws.amazon.com/testdrive)
• Check out AWS Marketplace
• Perform a TCO analysis (aws.amazon.com/tco-calculator/)
감사합니다!