AWS & Intel:

A Partnership

Dedicated to

Cloud Innovations

Thomas Kellerer

BDM, Cloud Service Provider & HPC, Germany

2015: 50 years of Moore’s Law

“The number of transistors on

a chip will approximately

double every 24 months”

Gordon Moore, Former CEO & Intel co-founder

Third Industrial Revolution

Moore’s law has propelled the IT Industry forward faster than any other industry

Steam and coal

Railways

Factories

Printing press

Internet, molecular biology, renewable energy sources

Super information highways

Smart “everything”

First Second Third

1760’s……. Late 1990’s…….

*

Electrification, communications, oil, combustion engine

New materials

Highways, automobiles

Mass production

1860’s…….

OBSERVATIONS OVER THE LAST 12 MONTHS

KEY IT CHALLENGES

CloudClient

Continuum

Internet of

ThingsSecurityBig Data

New

Business +

Usage Models…By 2020

>44 Zetabyte Internet

Traffic3

>50 Bn Connected

Devices2

>5 Bn More

Netizen’s1

Tectonic Shifts

Energy

Transport

Retail

Healthcare

Smart

Cities

Finance

Cloud

Computing

Client

Continuum

Internet of

ThingsSecurityBig Data

Infrastructure Enabling New Horizons

1: National Science Fundation-jan 2015

2 : Morgan Stanley-jan 2015

3 : IDC-Apr 2014

The

SMAC

Stack

Social Mobile

AnalyticsCloud

The SMAC Stack Implications

5 imperatives all organizations need to embrace

#1 Cloud : Re-envision your datacenter

#3 IoT : Become smart; sense, predict, act

#4 Transform the way your employees work

#2 Analytics : Data is your new currency

#5 Security: Trust is at the heart of your brand

The

SMAC

Stack

Cloud Growth Drivers: Digital Services EconomyA Virtuous Business/Computing Cycle

New Services Driving Explosion of Devices

New Devices Driving Demand for Servers

1 Source: Intel internal analysis

Virtuous Cycle Driving 20%+ Cloud CAGR through 20171

Intel and the Industry Transforming Innovations

What's next?

How Intel & AWS Innovate To

Accelerate Cloud Adoption?

Navigate Workloads Complexity

E- Commerce

Dedicated

Hosting

Enterprise

Applications

High

Performance

Computing

Big DataContent Delivery

and Gaming

Graphics

Rendering

I/O Intensive

CP

U &

Me

mo

ryIn

ten

siv

e

Cold

Storage

Low End

Networking

Edge

Routing

Storage

De-dupe

Cloud RAN

Small

Cell

Higher latency, lower throughput Lower latency, higher throughput

EC2 Offerings Can Address All Of Them

E- Commerce

Dedicated

Hosting

Enterprise

Applications

High

Performance

Computing

Big DataContent Delivery

and Gaming

Graphics

Rendering

I/O Intensive

CP

U &

Me

mo

ryIn

ten

siv

e

Cold

Storage

Low End

Networking

Edge

Routing

Storage

De-dupeCloud RAN

Small

Cell

Higher latency, lower throughput Lower latency, higher throughput

T2 Micro Instance

M3 Standard Instance

M4 Instances

E5-2670 v2

E5-2676v3

C4 Compute

Optimized

E5-2666 v3

R3 Memory Optimized

I2 I/O intensive

E5-2670 v2

D2 Dense

Storage

G2 GPU Instance

E5-2670

E5-2680 v2

Xeon Family

E5-2676 v3

Intel Customizing Compute For AWS EC2C4, M4, D2

New EC2 Instances – C4Intel’s latest 22nm Haswell microarchitecture with custom Intel® Xeon® v3 processors for Amazon EC2 instances, deliver optimized performance through higher frequencies, more vCPU’s and new features such as:

• Haswell microarchitecture has better branch prediction; efficient at prefetching instructions and data; along with other improvements that can boost existing applications’ performance

• P state and C state control provides the ability to individually tune each cores performance and sleep states to improve application performance

• Intel® AVX2.0 instructions can double the floating-point performance for compute-intensive workloads over Intel® AVX, and provides additional instructions useful for compression and encryption

Now Precisely Know What You (Want To) Use !

AWS & Intel Bring More Choice To End-Users!

Novartis Pharmaceuticals* found that choosing a premium high-performing one would provide the company up to 65% cost savings1 over the lower cost instance

“We’ve been able to replace a significant amount of our C1’s and M1’s with fewer C3’s and M3’s simply because of the bang for your buck on processing power and the fact that they’re backed by SSDs helps a ton too.” Joey Parsons - Flipboard Head of Operations (AWS Summit March 26, 2014)

1 http://newsroom.intel.com/community/intel_newsroom/blog/2014/01/15/intel-joins-forces-with-cloud-service-providers-around-the-world-to-reveal-whats-inside-their-

datacenters

AWS End-Users’ Benefits Using Intel Technologies

Intel and AWS Customer case studiesAccelerating adoption of Big Data solutions

Nasa JPL : 14 days to 4 hrs

Schrödinger : 1 month to 1hr

16 M Molecules simulation/hour

Intel Confidential

Intel Software Solutions Available in AWS Marketplace

https://aws.amazon.com/marketplace

McAfee Public Cloud Server Security SuiteHow To Address Top 3 Security Challenges in Public Cloud

1.VisibilityLack of insight into cloud assets 2.

ProtectionNeed advanced threat prevention and data privacy solutions 3.

ManagementDifficulty managing two separate environments

Intel Confidential

McAfee PCS is availableon the AWS Marketplace

Memory

Protection

Prevents whitelisted apps

from being exploited via

buffer overflow attacks

RAM

McAfee Application ControlSecurity Through Whitelisting

Dynamic

Whitelisting

Prevents all unauthorized

code from running

File

Reputation

Integrates with GTI to

classify binaries as Good,

Bad and Unknown

©2015 I n t e l Corp . — PROPRIETARY AND CONFIDENTIAL

Mashery: API Management is Core for an Enterprise

to Become a Digital Business

CROSS CHANNEL CONSUMERS:

eB2B-business

Tablets, Smartphones,

Web

Social media

Scale & Control

Channel Syndication Expansion

Connected Experience

LEADING COMPETITORS GET IT… MOVING FAST

Leaders reaping record profits and shifting

entire product lines to incorporate an API

strategy

APIs enables digital transformation in

traditional businesses evening the playing

field with digitally native media and content

companies

Leader in API management• Developer management

• Traffic management

• API packaging

• Analytics and reporting

• Security and control

In Summary

• Moore’s Law continues to be the driving force behind IT innovation

• The “SMAC Stack” requires Enterprises to rethink their IT strategy

• A seamlessly connected Cloud Infrastructure provides an

unmatched competitive advantage

• Close collaboration between Intel & AWS results in best-in-class

end-user experiences and customer successes

McAfee Public Cloud Server Security SuiteHow To Address Top 3 Security Challenges in Public Cloud

• Shadow IT: users going to cloud directly

• Old VMs abandoned or become “zombies”

• Security can’t keep pace with auto-scaling Web apps

1.VisibilityLack of insight into cloud assets 2.

ProtectionNeed advanced threat prevention and data privacy solutions

Threat Prevention

• Network Security appliances are a poor fit

• Continuously targeted by Botnets

Data Privacy

• Encryption is top security requirement in public cloud

• Defend against unauthorized access

• High costs

• Limited resources

• Complexity

3.ManagementDifficulty managing two separate environments

Intel Confidential

DST 2015Solutions to Maximize Revenue

24

Cloud Security is a Shared Responsibility

Intel Confidential

Sharing the Security Responsibility

Because you’re building systems on top of the

AWS cloud infrastructure, the security

responsibilities will be shared:

AWS has secured the underlying infrastructure

and you must secure anything you put on the

infrastructure or connect to the infrastructure.

The amount of security configuration work you

have to do varies depending on how sensitive your

data is and which services you select.

Sharing the Security Responsibility

Because you’re building systems on top of the AWS cloud

infrastructure, the security responsibilities will be shared:

AWS has secured the underlying infrastructure and

you must secure anything you put on the

infrastructure or connect to the infrastructure. The

amount of security configuration work you have to do

varies depending on how sensitive your data is and which

services you select.

Cloud providers

secure the

infrastructure.

You need to secure

your servers.

http://aws.amazon.com/security/

DST 2015Solutions to Maximize Revenue

Comprehensive security for public cloud

DevOps-friendly deployment

25

INTEGRITY MONITORING

ENCRYPTION MANAGEMENT

APPLICATION WHITELISTING

INTRUSION PREVENTION

FIREWALLANTI-VIRUS

DATA CENTER CONNECTORS

SECURITY MANAGEMENT

Manage cloud and on-premises

server security from one console McAfee ePolicy Orchestrator

Intel Confidential

Catalyzed by a Virtuous Business/Computing Cycle

Other brands and names are the property of their respective owners.

Devices

Services

Datacenter

Devices

A new approach is needed

What’s causing this to happen so fast?

27