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AXE - Anticipated eXperience Evaluation Early feedback on your concept and design
AXE - Anticipated eXperience Evaluation
Early feedback on your concept and design
Slides viahttp://goo.gl/RU7Czp
The challenge
(We want to know)
How people identify with and experience products.
(The challenges)
It’s very difficult to imagine experiences in the future.
Questions influence the participant.
AXE
• Meant to be used in the very beginning of product/service development
• Inspired by Marc Hassenzahl’s Attrakdiff and UX model
• Qualitative method for early concept evaluation or design evaluation
Gegner, L., Runonen, M. For What It Is Worth - Anticipated eXperience Evaluation, Proceedings of 8th International
Design and Emotion Conference London 2012
The heart of AXE
Stimuli
Analysis framework
Opposed image pairs as stimuli
Process
Analysis
Stimuli Notes,
Recording
Findings
Participant Moderator (Observer)
Product team
Analysis: Light version
Observer is also present at each session (skilled researcher and note taker).
Observer and moderator discuss.
Analysis: Full version
The evaluation interview is recorded and fully transcribed (word for word)
Transcripts are split into text segments that are categorized as per set rules.
Analysis on each category.
Analysis: Categories
Images ≠ Category≠
Steps
Total time = 1-2 weeks’ of effort
Plan and prepare concept and scenario
Recruit participants
Run sessions
Transcribe
Analyse
Sessions
Researcher time per session: 3-6 hours
Moderate, (transcribe), analyse.
Session time with participant: 1 - 1.5 hours5-6 participants/sessions are recommended per iteration
Session prerequisites
1. Concept description2. Scenario (second-person narrative)3. Audio recorder
Peaceful roomModeratorObserver (optional)Participant
Key takeaways
• Get feedback early
• Testing concepts
• Usability and experiential feedback
• The participant’s interpretation of the image
is correct.
• Analysis: light and full versions
Coming soon
Public release of the AXE manual and image pairs (to receive be informed when this is released, sign up at a notification of re
Ming Lee
www.linkedin.com/in/minglee
www.rexperienced.com
