Date post: | 19-Jan-2017 |
Category: |
Business |
Upload: | anh-nguyen |
View: | 149 times |
Download: | 5 times |
COMMUNICATION DETAILED PLAN
- BRAND: AXE BLUE MADNESS
- PRODUCT TYPE: BODY WASH
- CAMPAIGN: INTEGRATED
I. BUSINESS SITUATIONS
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II. CONSUMERS’ WORLD
III. STRATEGY
IV. BIG IDEA
IV. INTEGRATED EXECUTION PLAN
Trigger Attention
Raise Awareness
Engage Consumers
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