Date post: | 30-Jun-2015 |
Category: |
Education |
Upload: | the365agency |
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College Campus Survey Program – July/October 2011
AXE PRE AND POST - SAMPLING SURVEY
Survey Synopsis
The Axe Survey program was conducted in late July 2011 (Pre-Sampling) and in October 2011 (Post-Sampling) at 40 Colleges/Universities across the United States. Brand Ambassadors wore logo-less plain clothes so to not sway those being surveyed. Surveying took place during 7 high-traffic hours on the campuses; in most cases from 9am-4pm. One additional hour was set aside for printing additional surveys as needed, organization and labeling of surveys, and package and shipping to The 365 Agency offices.
Brand Ambassadors targeted students in and near the campus bookstore, where the sampling was to (and did) occur. Café and common areas presented more traffic and thus higher survey counts, while remaining in close proximity to the bookstores. The July round averaged 130-150 surveys per location per day, where the October session saw increased traffic on campus for Fall Semester and thus averaged slightly higher counts on all campuses ranging from 150-180 per location.
Brand Ambassadors reported that the male students were eager to share their opinions about brands (both positive and negative), but were somewhat reluctant to share email addresses. The 365 agency recommends that a coupon be passed out as an incentive to those who share email addresses, for future survey programs, to increase email leads.
In addition to the surveys, Brand Ambassadors were asked to take 5 photos at each location, showcasing the gentlemen participating in the research. Each campus has been represented in the following recap with the first page for each location representing round one and the second page representing survey round two.
BOSTON UNIVERSITY
BOSTON UNIVERSITY
BROOKLYN COLLEGE
BROOKLYN COLLEGE
CALIFORNIA STATE UNIVERSITY - LA
CALIFORNIA STATE UNIVERSITY - LA
CLEVELAND STATE UNIVERSITY
CLEVELAND STATE UNIVERSITY
CU BOULDER
CU BOULDER
DELGADO COMMUNITY COLLEGE
DELGADO COMMUNITY COLLEGE
DEPAUL UNIVERSITY
DEPAUL UNIVERSITY
DREXEL UNIVERSITY
DREXEL UNIVERSITY
EMORY UNIVERSITY
EMORY UNIVERSITY
FLORIDA ATLANTIC UNIVERSITY
FLORIDA ATLANTIC UNIVERSITY
FLORIDA INTERNATIONAL UNIVERSITY
FLORIDA INTERNATIONAL UNIVERSITY
GEORGE MASON UNIVERSITY
GEORGE MASON UNIVERSITY
GEORGIA TECH
GEORGIA TECH
GROSSMONT COLLEGE
GROSSMONT COLLEGE
HUNTER COLLEGE
HUNTER COLLEGE
ILLINOIS INSTITUTE OF TECHNOLOGY
ILLINOIS INSTITUTE OF TECHNOLOGY
IUPUI
IUPUI
NOVA SOUTHEASTERN UNIVERSITY
NOVA SOUTHEASTERN UNIVERSITY
OHIO STATE UNIVERSITY
OHIO STATE UNIVERSITY
RED ROCKS COMMUNITY COLLEGE
RED ROCKS COMMUNITY COLLEGE
RIVERSIDE COMMUNITY COLLEGE
RIVERSIDE COMMUNITY COLLEGE
SAN JOSE STATE UNIVERSITY
SAN JOSE STATE UNIVERSITY
TEMPLE UNIVERSITY
TEMPLE UNIVERSITY
UNIVERSITY OF AKRON
UNIVERSITY OF AKRON
UNIVERSITY OF ALABAMA - BIRMINGHAM
UNIVERSITY OF ALABAMA - BIRMINGHAM
UNIVERSITY OF CENTRAL FLORIDA
UNIVERSITY OF CENTRAL FLORIDA
UCF STADIUM
UCF STADIUM
UNIVERSITY OF CENTRAL OKLAHOMA
UNIVERSITY OF CENTRAL OKLAHOMA
UNIVERSITY OF CHICAGO
UNIVERSITY OF CHICAGO
UNIVERSITY OF HOUSTON
UNIVERSITY OF HOUSTON
UNIVERSITY OF MARYLAND
UNIVERSITY OF MARYLAND
UNIVERSITY OF NEVADA - LAS VEGAS
UNIVERSITY OF NEVADA - LAS VEGAS
UNIVERSITY OF MICHIGAN
UNIVERSITY OF MICHIGAN
UNIVERSITY OF NORTH CAROLINA
UNIVERSITY OF NORTH CAROLINA
UNIVERSITY OF SOUTH CAROLINA
UNIVERSITY OF SOUTH CAROLINA
UNIVERSITY OF SOUTH FLORIDA
UNIVERSITY OF SOUTH FLORIDA
VIRGINIA COMMONWEALTH UNIVERSITY
VIRGINIA COMMONWEALTH UNIVERSITY
WASHTENAW COMMUNITY COLLEGE
WASHTENAW COMMUNITY COLLEGE
WAYNE STATE UNIVERSITY
WAYNE STATE UNIVERSITY
WRIGHT STATE
WRIGHT STATE