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+ AXE’S MISSION: Case Study: Axe To drive views on their #selfmaker YouTube video and create compelling content to repurpose online and on social
| Date post: | 22-Jan-2018 |
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AXE’S MISSION:
Case Study: Axe
To drive views on their #selfmaker YouTube video and create compelling content to repurpose online and on social
Select influencers through #paid who became successful doing their own thing. They were comfortable leaving the safe route behind, and taking leaps of faith to forge their own paths and follow their dreams.
Leverage influencers on Instagram to tell their own #selfmaker story and link it back to Axe’s YouTube video by providing a link in their bio. All posts utilized the #selfmaker hashtag and @axecanada handle within the campaign.
Axe’s #selfmaker video on YouTube grew to over 1m views by having influencers encourage their followers to participate and create their own user generated content that shared their own story.
[email protected]‐844-‐PAID-‐100
THE PLAN
All search & communication was done through #paid
21 3Select Promote Results
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Axe used the #paid solution to find a curated group of 11 influencers who aligned with their brand. Influencers linked back to Axe’s Instagram account and out to Axe’s branded video series on each of their two photos.
CHOSEN CREATORS
110k followers
[email protected]‐844-‐PAID-‐100
4,548 Likes + Comments
“@photigy: Just checked out the video, sick 👌“[email protected]
1-‐844-‐PAID-‐100
@ryanmillier “At one time in my life I was battling whether or not I should chase my dreams or go to school. My gut said "f*ck it". Be inspired by the video in my bio brought to you by @axecanada #selfmaker #paid”
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2,018 Likes + Comments
“lucvsc: The video series is dope ✌“ [email protected]‐844-‐PAID-‐100 5
@thebrightesthour “A creator is what I am meant to be and nothing will hold me back.” #selfmaker Watch Axe’s new “F*CK-‐IT” Video in my bio and let it inspire you #paid @axecanada
22 1,498,400 54,164 $0.17ORIGINAL STORIES TOTAL REACH TOTAL ENGAGEMENTS COST PER ENGAGEMENT
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CAMPAIGN RESULTS
1-‐844-‐PAID-‐100
#paid’s intuitive self-‐serve solution simplified finding influencers#paid provided Axe with a self-‐serve solution where they could search and collaborate with influencers directly in a secure environment.
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Massive reach and cost-‐effective engagement#paid helped Axe reach over 1.4m people while driving high engagement with over 50,000 likes and comments on their sponsored posts to date.
Compelling content Axe can repurpose and amplify againAxe was also able to leverage the beautiful images that the influencers created through their own marketing channels.
HOW #PAID HELPED
“Dope! Sick campaign”-‐ @lifewithpedro
“Just checked out the video, sick 👌” -‐ @photigy
[email protected]‐844-‐PAID-‐100 8
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Our office130 Spadina Avenue Suite 200 Toronto Ontario, M5V 1X9
+1-‐844-‐PAID100
Let us know how we can help!THANK YOU
[email protected]‐844-‐PAID-‐100 9
