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Axia Branding Brochure

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A X I A B R A N D S
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Page 1: Axia Branding Brochure

A X I A B R A N D S

Page 2: Axia Branding Brochure

Axia empowers businesses and institutions with strong brands that get seen. We amplify marketing with compelling messages

that get heard. We plan, design and implement wayfinding programs to help people find their way to your destination.

We enhance environments with experiential graphics that help create great experiences. Axia provides solutions that move

businesses upward and communities onward.

Page 3: Axia Branding Brochure
Page 4: Axia Branding Brochure

It’s not what you say that makes heads turn, it’s how you say it.

Page 5: Axia Branding Brochure

A well-crafted message can have a powerful impact on those who hear it. To insure it is heard, it needs to be illuminated. That’s where Axia comes in. Everyone knows that a picture is worth a thousand words. We create pictures that make words worth listening to. Strong visuals amplify targeted messages. We turn heads in your direction so your message is heard.

Page 6: Axia Branding Brochure

Wear your colors proudly.

Page 7: Axia Branding Brochure

Some people think a brand is a logo–a common misperception. A logo is a visual cue that helps create an identity. It merely represents the brand. A brand is a distinctive and valued promise that enables consumers to more easily choose one place over another. In simple terms, it is the perception people have of you despite your intentions. Axia’s brands are based on four key considerations: understanding the client’s objectives, their target audience, their competitors’ strengths and weaknesses and their unique offering.

Page 8: Axia Branding Brochure

Axia propels brands with highly effective visual communications. In order for brand awareness to grow, everything from print advertising to social media must have a consistent look and feel. All elements must speak the same language and in a clear tone.

Axia recently provided the design for Total Destination Marketing’s efforts to rebrand Tillamook County in Oregon now known as Tillamook Coast.

Page 9: Axia Branding Brochure
Page 10: Axia Branding Brochure

Model: Serial:

Developing effective brands requires us to understand the cultural relevance of our client and their product. This helps a brand feel authentic and to be taken seriously. One of the key brand goals is to gain credibility and trust.

Page 11: Axia Branding Brochure

Model: Serial:

Page 12: Axia Branding Brochure

balanced. by nature.go ru s s i an r i v e r . c om

C A L I F O R N I A

Getaway to a place wherethe river will heal your soul.

balanced. by nature.go ru s s i an r i v e r . c om

C A L I F O R N I A

Getaway to a place wherethe river will heal your soul.

6"7'-0"

6'-4"

3'-7"

2'-7"

4'-2"

3'-1"

1'-6"

2'-6"

7'-3"

2'-0"

6"

6"

6"

3'-9"

3'-9"

2'-10"

5"

3'-6"

2'-3"

7"

6"

Page 13: Axia Branding Brochure

Axia partnered with Great Destination Strategies to develop a regional brand for the Russian River Resort Area in Sonoma County, California. A second phase of the program included the design of a wayfinding system to tie Russian River communities together and to help package the region as a unique and self-contained destination.

Page 14: Axia Branding Brochure

It’s all so close

Take the challenge of our scenic trails, cyclingevents, and downhill slopes, then unwind in ourvibrant downtown enjoying headliner concerts,theater, art and lively night entertainment.

visitmankatomn.com Scan me with yoursmart phone

MK1002 Ad-FINAL.indd 1 11/13/12 9:29 AM

We’re just 70 miles from the Twin Cities in a

picturesque river valley. It’s so easy to take

the challenge of our scenic trails, cycling

races and downhill slopes, then unwind in

our vibrant downtown enjoying headliner

concerts, theater, museums, art and lively

night entertainment.

visitmankatomn.com

Page 15: Axia Branding Brochure

We’re just 70 miles from the Twin Cities in a

picturesque river valley. It’s so easy to take

the challenge of our scenic trails, cycling

races and downhill slopes, then unwind in

our vibrant downtown enjoying headliner

concerts, theater, museums, art and lively

night entertainment.

visitmankatomn.com g u l f s h o r e s . c o m

Anna Thill, President

One Civic Center Plaza, Suite 200

Mankato, MN 56001

Phone: 507.385.6664

Fax: 507.345.8376

[email protected]

visitmankato.com

A joint venture between Axia and Total Destination Marketing resulted in a vibrant brand for Mankato, Minnesota.

What helped to make the brand successful was the dedication and complete buy-in by the City, the Visit Mankato CVB and the community,

Page 16: Axia Branding Brochure

10 11

Whether you drive a SUV or ride a Harley, NAGICO has coverage to protect you. Our auto insurance policies provide peace of mind through comprehensive coverage, which compensates you for loss or damage suffered after a range of adverse events, including collision, theft, fire, malicious damage, flood, and hurricane. We also offer Third Party Liability of property damage, which protects you in the event that your vehicle is involved in the injury of another individual, and can be bundled with your comprehensive policy or purchased à la carte to suit your needs.

A homeowner’s property is typically his or her largest and most prized asset. With our comprehensive homeowner’s insurance, your home and its contents, including your personal belongings, are covered should an unfortunate event arise. Of course, not all coverage is right for every homeowner and every home, and that’s why we offer several levels and types of coverage to suit your individual circumstances. In addition to the basic coverage needed for your dwelling, we also provide coverage for medical expenses, public liability, travel, legal expenses, credit cards, death and even domestic animals.

V E H I C L E

P R O P E R T Y

Products

We take your business as seriously as you do. That’s why we offer a full spectrum of coverage to ensure that every aspect of it—from its commercial vehicles and vessels to its goods, property, and other tangible investments—are fully protected. Our business coverage also features third-party liability policies and coverage for those who work within your organization. With the tightening of corporate governance standards, those at the helm are more vulnerable to the risk of personal liability than ever before. NAGICO will cover director-level management and officers, as well as employees and their spouses in both local and worldwide jurisdictions. Related to that is professional indemnity, which is essential for accountants, lawyers, doctors, architects, IT consultants, business advisors, real estate agents, contractors and other professionals who may be vulnerable to bad-service claims or clients claiming a loss as a result of negligent advice. From theft to business interruption to construction, if there’s a potential threat to your business or risk involved in the work that you do, we have a policy designed to protect you.

B U S I N E S S

For the many of us who live and play in the islands, water activities are a way of life. With a NAGICO private yacht or boat policy, you can truly relax and enjoy your boat or personal watercraft. The same breadth of coverage we offer car and motorcycle owners is true for owners in this category as well. From the smallest dinghy to the longest sailboat, NAGICO will cover your vessel on water or on land against the perils of the seas, natural and manmade disasters, theft, malicious acts, collision, acts of piracy and more.

M A R I N E

Products

T H E N AG I CO G R O U P C O V E R I N G M O R E

Page 17: Axia Branding Brochure

10 11

Whether you drive a SUV or ride a Harley, NAGICO has coverage to protect you. Our auto insurance policies provide peace of mind through comprehensive coverage, which compensates you for loss or damage suffered after a range of adverse events, including collision, theft, fire, malicious damage, flood, and hurricane. We also offer Third Party Liability of property damage, which protects you in the event that your vehicle is involved in the injury of another individual, and can be bundled with your comprehensive policy or purchased à la carte to suit your needs.

A homeowner’s property is typically his or her largest and most prized asset. With our comprehensive homeowner’s insurance, your home and its contents, including your personal belongings, are covered should an unfortunate event arise. Of course, not all coverage is right for every homeowner and every home, and that’s why we offer several levels and types of coverage to suit your individual circumstances. In addition to the basic coverage needed for your dwelling, we also provide coverage for medical expenses, public liability, travel, legal expenses, credit cards, death and even domestic animals.

V E H I C L E

P R O P E R T Y

Products

We take your business as seriously as you do. That’s why we offer a full spectrum of coverage to ensure that every aspect of it—from its commercial vehicles and vessels to its goods, property, and other tangible investments—are fully protected. Our business coverage also features third-party liability policies and coverage for those who work within your organization. With the tightening of corporate governance standards, those at the helm are more vulnerable to the risk of personal liability than ever before. NAGICO will cover director-level management and officers, as well as employees and their spouses in both local and worldwide jurisdictions. Related to that is professional indemnity, which is essential for accountants, lawyers, doctors, architects, IT consultants, business advisors, real estate agents, contractors and other professionals who may be vulnerable to bad-service claims or clients claiming a loss as a result of negligent advice. From theft to business interruption to construction, if there’s a potential threat to your business or risk involved in the work that you do, we have a policy designed to protect you.

B U S I N E S S

For the many of us who live and play in the islands, water activities are a way of life. With a NAGICO private yacht or boat policy, you can truly relax and enjoy your boat or personal watercraft. The same breadth of coverage we offer car and motorcycle owners is true for owners in this category as well. From the smallest dinghy to the longest sailboat, NAGICO will cover your vessel on water or on land against the perils of the seas, natural and manmade disasters, theft, malicious acts, collision, acts of piracy and more.

M A R I N E

Products

One of Axia’s largest and longest client relationships is with NAGICO Insurances based in St. Maarten. For eight years, Axia has served as NAGICO’s agency of record. Axia maintains all of their visual communications including advertising, print collateral, web media, fleet marking, office signage, event graphics and product branding.

Page 18: Axia Branding Brochure
Page 19: Axia Branding Brochure

nagico.com Vehicle • Medical

Property • Business Pantone 356 C

Pantone 143 C

Pantone 361 C

NAGICOGreen

Gold AppleGreen

Vehicles are moving billboards. They can reach more customers with the least investment over a long period of time. They serve as powerful brand reinforcement.

Page 20: Axia Branding Brochure

Axia and their partner, Great Destination Strategies, worked closely with South Alaska Tourism Council to develop a brand for Alaska’s Inside Passage which is comprised of several towns and communities.

After the branding program was completed, Axia continued to serve SATC as their creative agency of record providing marketing support and various creative services.

Go with the flow

a l a s k a i n f o . o r g

Get eye to eyewith Alaska.

Start planning now!

AlaskasInsidePassage.com

SA1002-Post Card-FINAL.indd 1 1/16/15 2:23 PM

Page 21: Axia Branding Brochure

We have powerfulfriends on the inside

a l a s k a i n f o . o r g

Page 22: Axia Branding Brochure
Page 23: Axia Branding Brochure

Axia designed a brand identity for an auto dealer in St. Maarten. The program included a logo, tagline, business collateral, facility signage and a website.

Page 24: Axia Branding Brochure

The City of Burlington, Iowa realized they needed a new brand but didn’t have the funding for a full branding initiative. The Greater Burlington Partnership contracted with Axia to develop a wayfinding program with an essence of brand. Since the city’s brand was outdated not conducive for a strong branded wayfinding presence, Axia offered to abbreviate the branding process and expedite an identity at a fraction of the cost.

The final logo was derived from Burlington’s two primary attractions- the classic architecture and the historic Snake Alley which is older than San Francisco’s famous Lombard Street.

Page 25: Axia Branding Brochure
Page 26: Axia Branding Brochure

Gulf Shores, Alabama was another successful collaboration between Axia and Great Destination Strategies. Bill Baker from Total Destination Marketing was included on the team for the initial branding phase. The team helped to produce materials for the official brand launch event. A future phase included a regional wayfinding program.

Page 27: Axia Branding Brochure

A family

destination

g u l f s h o r e s . c o m

Proin at eros non eros adipiscing mollis. Donec semper turpis sed

diam. Sed consequat ligula nec tortor. Integer eget sem. Ut vitae

enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec,

tempor id, auctor vitae, purus. Pellentesque neque. Nulla luctus

erat vitae libero. Integer nec enim. Phasellus aliquam enim et

tortor. Quisque aliquet, quam elementum condimentum feugiat,

g u l f s h o r e s . c o m

Where forever memories are made

Proin at eros non eros adipiscing mollis. Donec semper turpis sed

diam. Sed consequat ligula nec tortor. Integer eget sem. Ut vitae

enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec,

tempor id, auctor vitae, purus. Pellentesque neque. Nulla luctus

erat vitae libero. Integer nec enim. Phasellus aliquam enim et

tortor. Quisque aliquet, quam elementum condimentum feugiat,

g u l f s h o r e s . c o m

Where lingering moments await

Page 28: Axia Branding Brochure

ImPressions™

bestsigns.com

Custom Configuration

bestsigns.com

MATERIAL DEPTH

Environmental Performance Rating

BRAILLE

Preferred Type 2 “California” Braille

COLORS

Substrate Material: 14 Standard

Text & Raised Characters: 73 Standard

Text & Raised Characters: Custom Colors Available

Text & Raised Characters: Black or White Stamped

Text & Raised Characters: Metallic

SURFACE TEXTURES

Standard Options: Matte, Stipple, Slate

EDGE DETAILING

Beveled edges available

EDGE PROFILES

Profiles: 5 Standard Shapes

Profiles: Customize any Shape

MOUNTING OPTIONS

VFT Tape, Mounting Holes, Countersunk Mounting Holes

WINDOW SIGN OPTIONS

Flat non-glare lens

FLAME & UV RESISTANCE

CLASS A FIRE-RATING at additional Cost (See Pricing)

UV Resistant Coating

1/8”

Interior

•••••

••

1/4”

Interior

•••••

••

1/8”

Exterior

•••••

••

1/4”

Exterior

•••••

••

237

237237

237

237

Material Colors

Edge Profile Options

Color Matching

Printed color examples are

CMYK approximations only and

should not be used for final

color-matching. Color samples

are available for accurate

proofing. Custom colors

available.

Integral surface textures add

an additional dimension to

the design. Stipple and Slate

textures hide fingerprints and

minor marring from excessive

handling.

Custom Profiles

Computer-guided routing

allows for virtually any

designer-specified custom

profile to be created.

Complete design freedom to

complement any surroundings

with limitless custom profiles.

Raised Edges and Backplates

Layers can be adhered together

to create a unique, dimensional

design.

Available Profiles

Surface Texture Options

Black

Green

Dark Brown

Canyon

Brown

Cadet

Monterey

Gray

Cabernet

Dark Gray

Beige

Pewter

Rouge

White

ClassicBull Nose

45 Degree

Matte

Stipple

Slate

RectangularBeveled Corner Radiused Corner

TombstoneEllipse/Round

Lucent™

www.bestsigns.com

Request a complimentary

Lucent sample directly from

our website at www.bestsigns.com

237237 237 237237

Standard Profi les (Custom Available)

Rectangular Beveled Corner Radiused Corner Tombstone Ellipse/Round

MATERIAL CLASS

SUBSTRATE DEPTH

PERFORMANCE RATING

BRAILLE

Preferred grade-2 domed Braille

MATERIAL COLORS (EDGE)

Clear

Green

BACKGROUND & SURFACE OPTIONS

Metallic Subsurface

Clear or Standard Subsurface Color

Metalic Surface Color

Standard Surface Painted

TEXT & RAISED CHARACTERS

73 Standard Paint Colors

Metallic: Silver, Gold

SURFACE TEXTURES

Standard Options: Matte, Stipple, Slate

EDGE DETAILING

Polished Edges

Beveled Edges

EDGE PROFILES

Profi les: 5 Standard Shapes

Profi les: Customize any Shape

MOUNTING OPTIONS

VFT Tape, Mounting Holes

Premium

1/8”

Interior

Premium

1/4”

Interior

Premium

3/8”

Interior

Custom

1/8”

Interior

Custom

1/4”

Interior

Custom

3/8”

Interior

About Best

Best Sign Systems is a US

manufacturer of proven

architectural signage products

that have been consistently

specifi ed by architects for more

than 40 years.

The organization offers an

innovative and fl exible portfolio

of products and processes to

create completely customized

solutions and provides best-in-

class, fast and reliable service to

sign solution providers in all 50

states.

The company was founded in

1924 and is located in Montrose,

Colorado.

1202 N. Park Avenue

Montrose, CO 81401-3171

970-249-BEST (2378)

800-235-BEST (2378)

[email protected]

www.bestsigns.com

©2008 Best Sign Systems, Inc.

Mounting Options

Architectural offsets

create an elegant and

contemporary fl oating

panel that offers added

dimension to your sign.

Standard Profi les (Custom Available)

Mount

Archite

create

contem

panel t

dimens

Standard

1/8”

Interior

Standard

1/4”

Interior

Standard

3/8”

Interior

www.bestsigns.com

10 14 00/BESBuyLine 5506

Sweets Bro-Facing pages.indd 1

8/15/08 11:11:29 AM

Best Signs is a national sign fabricator based in Montrose, Colorado. They brought Axia in to improve their outdated brand and to help develop and promote new products for two newly acquired sign system lines.

Page 29: Axia Branding Brochure

©2008 Best Sign Systems, Inc.

Custom Design ConfigurationLucent offers a versatile assortment of configuration

options to consider in the design of any sign system.

Combined with light from natural or artificial sources,

subtle shadows and reflections offer dimension that

adds visual interest while ensuring clarity, contrast

and readability in your sign.

Lucent™

Graphic detail

Precise rendering of logos,

text and other decorative

elements and raised

graphics.

Styling

Beveled, polished edges and

an oversized, layered acrylic

backplate.

Rich second-surface colors behind jewel-like

polished edges of an elegantly shaped sign,

reflect ambient light and tastefully harmonize

with contemporary interiors. Our custom Lucent

solutions add new dimensions to interior signage

while supporting function and meeting ADA

requirements.Braille

Standard grade-2 domed

Braille.

Layered styling exampleSurface texture detail

Stipple surface texturing is

fingerprint resistant.

www.bestsigns.com

Metallic Text

Silver or gold options.

Lucent™

www.bestsigns.com

Request a complimentary

Lucent sample directly from

our website at www.bestsigns.com

237237 237 237237

Standard Profi les (Custom Available)

Rectangular Beveled Corner Radiused Corner Tombstone Ellipse/Round

MATERIAL CLASS

SUBSTRATE DEPTH

PERFORMANCE RATING

BRAILLE

Preferred grade-2 domed Braille

MATERIAL COLORS (EDGE)

Clear

Green

BACKGROUND & SURFACE OPTIONS

Metallic Subsurface

Clear or Standard Subsurface Color

Metalic Surface Color

Standard Surface Painted

TEXT & RAISED CHARACTERS

73 Standard Paint Colors

Metallic: Silver, Gold

SURFACE TEXTURES

Standard Options: Matte, Stipple, Slate

EDGE DETAILING

Polished Edges

Beveled Edges

EDGE PROFILES

Profi les: 5 Standard Shapes

Profi les: Customize any Shape

MOUNTING OPTIONS

VFT Tape, Mounting Holes

Premium

1/8”

Interior

Premium

1/4”

Interior

Premium

3/8”

Interior

Custom

1/8”

Interior

Custom

1/4”

Interior

Custom

3/8”

Interior

About Best

Best Sign Systems is a US

manufacturer of proven

architectural signage products

that have been consistently

specifi ed by architects for more

than 40 years.

The organization offers an

innovative and fl exible portfolio

of products and processes to

create completely customized

solutions and provides best-in-

class, fast and reliable service to

sign solution providers in all 50

states.

The company was founded in

1924 and is located in Montrose,

Colorado.

1202 N. Park Avenue

Montrose, CO 81401-3171

970-249-BEST (2378)

800-235-BEST (2378)

[email protected]

www.bestsigns.com

©2008 Best Sign Systems, Inc.

Mounting Options

Architectural offsets

create an elegant and

contemporary fl oating

panel that offers added

dimension to your sign.

Standard Profi les (Custom Available)

Mount

Archite

create

contem

panel t

dimens

Standard

1/8”

Interior

Standard

1/4”

Interior

Standard

3/8”

Interior

Graphic Blast ®

www.bestsigns.com

www.bestsigns.com

10 14 00/BESBuyLine 5506

Sweets Bro-Facing pages.indd 1

8/15/08 11:11:29 AM

Page 30: Axia Branding Brochure

california

C A L I F O R N I A

C A L I F O R N I A

The Central California City of Oxnard contracted with Cygnet Strategies to explore graphic refinements to their brand previously developed by Roger Brooks International. Axia was asked by Cygnet to help design logos for the City and the CVB. Two style guides were produced to help support the use of the identities.

Page 31: Axia Branding Brochure

california

Suspendisse vestibulum dignissim quam. Integer vel augue. Phasellus

nulla purus, interdum ac, venenatis non, varius rutrum, leo.

Pellentesque habitant morbi tristique senectus et netus et malesuada

fames ac turpis egestas. Fusce magna mi, porttitor quis, convallis

eget, sodales ac, urna. Phasellus luctus venenatis magna.

v i s i t o x n a r d . c o m

california

Page 32: Axia Branding Brochure

Axia partnered with Great Destination Strategies and Total Destination Marketing to develop a brand for the City of Sitka, Alaska. Phase 2, currently in progress, includes the design of a downtown pedestrian wayfinding system.

Valley View Day Use Area8km

Cascade Ponds Day Use Area16km

1

1

742

R U N D L E R A N G E

Many different users enjoy the Rocky Mountain Legacy Trail. Expect to see families, beginners, and advanced users who might be on foot, on bikes, skateboards, or roller skis. Travel with care, share the trail, and be considerate of all users.

Trail Etiquette

• Slow down, smile, say hello• Travel in control and be prepared to stop• Be aware and respectful of others• Share the trail and pass with care

Legend

Rocky Mountain Legacy Trail Trail Connections to Town Centres Other Trails Other Trail Connections Along Roads Roads and Highways

Information Centres

Washrooms

Rest Areas

Easy Trail

Intermediate Trail

Advanced Trail

Tourism Canmore KananaskisVisitor Information Centre

Banff Visitor Information Centre

E H A G A Y N A K O D A R A N G E

Rocky Mountain Legacy Trailhead (Canmore)Travel Alberta Visitor Information Centre0km

Rocky Mountain Legacy Trailhead (Banff)20km

Sm

i th Dorr ien/Spray Tra i l

Norquay Rd

Canmore

Banff

Calgary

Lake

Lou

ise

Image Source: ESRI World Imagery

MountNorquay

CascadeMountain Bow Valley Trail

Benchlands Trail

Mai

n S

t

Ha-LingPeak

CanmoreNordicCentre

Mount Rundle

EEOR

Rundle Riverside Trail

Goat Creek Trail

Ban

ff A

ve

Three S is ters Pkwy

Rocky Mountain Legacy Trail

Rocky Mountain Legacy Trail

Legacy Trail Map-with blond babes-FINAL.indd 1 1/16/14 2:17 PM

The Rocky Mountain Legacy Trail stretches from Canmore to Banff in Alberta, Canada. Axia designed an identity, trail head signage and printed trail maps.

Page 33: Axia Branding Brochure

Axia partnered with Great Destination Strategies and Total Destination Marketing to develop a brand for the City of Sitka, Alaska. Phase 2, currently in progress, includes the design of a downtown pedestrian wayfinding system.

Valley View Day Use Area8km

Cascade Ponds Day Use Area16km

1

1

742

R U N D L E R A N G E

Many different users enjoy the Rocky Mountain Legacy Trail. Expect to see families, beginners, and advanced users who might be on foot, on bikes, skateboards, or roller skis. Travel with care, share the trail, and be considerate of all users.

Trail Etiquette

• Slow down, smile, say hello• Travel in control and be prepared to stop• Be aware and respectful of others• Share the trail and pass with care

Legend

Rocky Mountain Legacy Trail Trail Connections to Town Centres Other Trails Other Trail Connections Along Roads Roads and Highways

Information Centres

Washrooms

Rest Areas

Easy Trail

Intermediate Trail

Advanced Trail

Tourism Canmore KananaskisVisitor Information Centre

Banff Visitor Information Centre

E H A G A Y N A K O D A R A N G E

Rocky Mountain Legacy Trailhead (Canmore)Travel Alberta Visitor Information Centre0km

Rocky Mountain Legacy Trailhead (Banff)20km

Sm

i th Dorr ien/Spray Tra i l

Norquay Rd

Canmore

Banff

Calgary

Lake

Lou

ise

Image Source: ESRI World Imagery

MountNorquay

CascadeMountain Bow Valley Trail

Benchlands Trail

Mai

n S

tHa-Ling

Peak

CanmoreNordicCentre

Mount Rundle

EEOR

Rundle Riverside Trail

Goat Creek Trail

Ban

ff A

ve

Three S is ters Pkwy

Rocky Mountain Legacy Trail

Rocky Mountain Legacy Trail

Legacy Trail Map-with blond babes-FINAL.indd 1 1/16/14 2:17 PM

Rocky Mountain Legacy Trail Easy

This trail is a multi-use recreational paved pathway between the Town of Canmore and the Town of Banff. The scenic trail is 20km long and has minimal elevation change. It follows the Bow River and offers spectacular views of the valley. It’s official trailhead is located at the Travel Alberta Visitor information Centre where public parking is also available. Users can also travel between the two town centres, linking the Legacy Trail with different pathways, cycling lanes or sidewalks, for a total of 23km.

Visitor Centres

Banff Visitor Information Centre

224 Banff Avenue, BanffPhone: 403-762-1550

Travel Alberta Visitor Information Centre

2801 Bow Valley Trail, CanmorePhone: 403-678-5277

Tourism Canmore Kananaskis Visitor Information Centre

907 7th Avenue, CanmorePhone: 403-678-1295

In case of an emergency, call 911

Goat Creek Trail Intermediate

This trail can be combined with the Legacy Trail for the more adventurous people. It is a multi-use dirt fire road between the Banff Springs Hotel and the Goat Creek parking lot on the Spray Lakes / Smith Dorien Road (Hwy 742). The trail hugs the Rundle Mountain Range and follows Goat Creek. It is 19km long and has a 150m elevation change. The trail is easier from Canmore to Banff as it goes downhill in a Westerly direction.

Rundle Riverside Trail Advanced

This trail can also be combined with the Legacy Trail for the advanced mountain bikers and trail runners. It is a technical singletrack trail that runs along the southern bank of the Bow River. This trail spans 19km and has about 300m of elevation change between the Banff Springs Golf Course and the Canmore Nordic Centre.

ROAMVisit Roamtransit.com for more information.

The ROAM buses conveniently connect the Town of Canmore and the Town of Banff for an easier return option after a trip on the Legacy Trail. All buses have bike racks and run every hour between the two towns. The fare is $6 for adults (half price for children and seniors) and the service is available between 6am and 9pm weekdays, as well as 9am and 7pm on weekends and holidays.

Photos by Paul Zizka

Page 34: Axia Branding Brochure

Axia provides a great product – creativity. It is at the center of all that we do.

Our process follows a diligent methodology rooted in thorough research, strategic thinking and dedication to fulfilling our client’s objectives.

Axia’s focus is on combining high level design execution with intelligent strategy. This sets us apart from many of our competitors.

We’re not driven by the prospect of winning awards. We are, however, driven by the desire to provide winning results for our clients.

To find out how Axia can help move people in your direction, email us at: [email protected]

Page 35: Axia Branding Brochure

Branding

Identity

Print Design

Wayfinding

Web Media

Advertising

Event Graphics

Illustration

Motion Graphics

Interpretive

Product Design

Point-of-Sale

Storefront

Production

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