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Axiell

Date post: 30-Nov-2014
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The Axiell Workshop by Boris Zetterlund
7

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Transcript
Page 1: Axiell

Crushing roles getting new services – Cooperation for synergy

next library workshop

Page 2: Axiell

Why do we need to enter next library

Media Landscape change

- formats

- virtual

- one to many instead of one to one

Communication landscape change

- all to all

Timeframe landscape change

- 24/7

- Instant

Personal landscape change

- Acknowledgment

- ”Altruism”

Without next library we will slide down to 20% in 20 years

Page 3: Axiell

How do we create a progress culture

Traditional organic growth is based on

- common values

- key numbers

- evolutionary change

Traditional work leads to more of the same?

With less funding!

Because with all our good work, attitudes are not changing.

• Adding to early literacy

• Work force development

• Small business support

• The equalization of democracy

• The power of (free) place

Page 4: Axiell

How do we create a progress culture 2

To free resources we must change focus

Can we gain growth based on crushing of old priorities and roles

Introducing new goals

Drivers

50% more visitors. 200% on web.

10 times more attendants to programs

Changers

50% of todays bookstock with a 20% turnover

20% other competencies – which? How?

30% of work force to the web

Using goals as means

Page 5: Axiell

How do we involve more persons/organizations/companies

GiveRoom for the Red Cross, Volvo and poetsMedia to every first born, newly married, new citizen, new employee in local governmentA contact librarian for anything that movesMove web services/apps for external webs (RSS > Scripts > Portlets)

PayPay local newspaper for journalistic helpPay local artists, theatersLocal vendors as a policy, direct campaign to these vendors staffProjects, projects, projects … (every 5th sustainable)

Libraries can not expect a free lunch

Page 6: Axiell

What can persons/organizations/companies do for you

Use

- Localities

- Web software

- Services

Competence sharing

- at your web, from tagging to recorded performance

- at your premises

Documentation

- document the city and it´s stories

Artistry

- perform at your web and/or your premises

Promote

Being grateful makes the change! Accept tagging!

Page 7: Axiell

Partnership

IT – More visitors, work force to web

Web – More web visitors, work force to web

PR – Other Competencies, More visitors

Journalism – Other competencies, More visitors

Artists (groups) - More attendants to programs

Staging – Other Competencies

Exhibition – More visitors

Inheritage – More (web) visitors

Local Documentation – More web visitors

Project management – Other Competencies

Coffeshop – More visitors

Transport - Rationality

Life long learning – More (web) visitors

Child Care – More visitors

Local government – More (web) visitors

Should we hire competence or partner with it?

Partnership – Not sponsorship


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