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www.axis.com Axis Communications The driving force in network video
www.axis.com
Axis Communications
The driving force in network video
www.axis.com
www.axis.com
Network video pioneer and driving force
> Founded in 1984
> Global #1 in network video and network cameras*
> Global 1st launched network camera in 1996
> Global 1st launched video encoder in 1998
> Global 1st launched HDTV network camera in
2006
> Global 1st launched Thermal network camera in
2010
Recognized World and Technology Leadership
*Source: IMS Research report, “The world market for CCTV and Video Surveillance Equipment, 2011 edition”
www.axis.com
What Makes the Difference for Axis?
Focused on
network video
Expert partner
network
• Continuous R&D development
$75M in 2011
• Open standards
Over 800 ADP partners
• We come from the IT world
It’s all we’ve ever known and all we’ve
ever produced.
• UL60950 UL Listing
Is a better suited standard for network
video surveillance products. Specific
to IT enabled equipment.
www.axis.com
Headquarters
Regional headquarters
Sales offices
Configuration &
Logistics Centers
Axis Presence Worldwide
Canada
USA
Mexico
Colombia
Brazil
Argentina
Chile
HQ Sweden
Australia
South Africa
India
Singapore
Malaysia
Japan China
Taiwan
S. Korea
Hong Kong
Thailand
Russia
UAE
Saudi
Turkey Spain
Portugal Italy
France
UK/Ireland
Belgium/Luxemburg
Netherlands
Nordics
Austria, Czech Republic, Germany
Hungary, Poland, Switzerland
www.axis.com
Video Surveillance Market 2010 - 2015
Source: IMS Research 2011
2010
$ 9 billion
2015
$ 18 billion
Total CAGR approx 14 % (Network Video CAGR 25%)
Network Video
Surveillance
Analog Video
Surveillance
Others (i.e monitors and
housing)
www.axis.com
Business Model
Resellers
Distributors
System integrators
End customers
www.axis.com
Open Architecture
Green light – means GO!
Open means no restrictions
Future ready
Closed Architecture
Red light – means STOP!
Closed means you have restrictions
Future concerns
Open Architecture versus Closed Architecture
What is
Semi-Open Architecture?
www.axis.com
Axis Model Naming Structure
9
www.axis.com
Axis Certified Professional
> Global Certification Program
> Effective February 2012
> Helps demonstrate highly advanced levels of skills
and expertise in network video
www.axis.com
> Axis Tutorials and Guides
> http://www.axis.com/academy/guides.htm
> Axis Media Resources – Videos
> http://www.axis.com/corporate/corp/movies.htm
> Axis Product Selector
> http://www.axis.com/products/video/selector/
> Axis Design Tool
> http://www.axis.com/products/video/design_tool/
> Axis Lens Calculator
> http://www.axis.com/techsup/cam_servers/lens_calculators/
> Axis System Design Tools
> http://www.axis.com/tools/index.htm
> Axis Technical Guide to Network Video
> http://www.axis.com/products/video/about_networkvideo/index.htm
> Axis – Preparing Your Network Video Project
> http://www.axis.com/solutions/system/index.htm
Axis Tools
www.axis.com
Additional Information & Instruction
> The Axis Communications’ Academy provides a range of educational curricula to boost
competence and confidence about Axis products and network video technology.
> Axis Academy http://www.axis.com/academy/web-based.htm
www.axis.com
> When you choose Axis, you’re choosing the
most reliable, innovative, and widely adopted
IP video solution in the market
> You’re choosing quality products, unrivaled
support, and a commitment to partnership
from the market leader and the inventor of
the IP camera
> Axis – Your best and safest choice now and
for the future!
Axis Promise!
www.axis.com
Thank you!
network video
innovation
glo
bal
HD
TV
part
ner
netw
ork
leader
camera
protect
outdoor
image usability
leader
safe
therm
al
easy installation
inte
lligent
open
integration ease of use
competence
megapixel
environment
worldwide
H.264
focus
Axis
video encoder
co
nve
rge
nce
Get the Axis picture. Stay one step ahead.
