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This equates to the use of a mobile phone, a fan and two

compact fluorescent light bulbs for five hours/day.

Threshold = the minimum level of electricity consumption, under which

people are described as "without access to electricity", as defined by the

International Energy Agency, based on 5 people per household.

Electricityconsumption threshold

Electricity production (million kWh)

among lowest consuming nations in 2010

250 kWh/year for rural areas

This equates to the use of two mobile phones, a fan and two compact fluorescent light bulbs for five

hours/day, an efficient refrigerator and another appliance, such as a small television or a computer.

Over 620 million people without access

are in Sub-Saharan countries (all among the

lowest consumers).

134 million people without access are in

South East Asia (notably Cambodia,

Myanmar, the Philippines and Indonesia).

500 kWh/year for urban areas

Guinea-BissauEquatorial Guinea

BurundiC. African Republic

Sierra Leone

ChadGambiaRwanda

EritreaSomaliaDjibouti

MaliBurkina Faso

Niger

TOTAL PRODUCTION BREAKDOWN (million kWh)

NATIONS

IMPORTS (million kWh)

NATIONS

520

566

32

100

144

160

173

200

245

283

291

311

327

349Rwanda

Burundi

Burkina Faso

Niger

385

551

80

95231

289448

118

32

93 7

13525

12548

200

2 142

245

171 112291

3092

327

349

1.3 billion

people are

under that

threshold

=

PRODUCTION

BREAKDOWN

(million kWh)

THERMAL

OTHER

HYDRO

Bottom ten consuming nations

per capita (kWh) [population in millions]

Bottom ten electricity consuming nations

(million kWh) [population in millions] *excluding small islands

GUINEA-BISSAU

21 [1.524]

2

BURUNDI

29 [8.241]

3

SOMALIA

35 [9.343]

7

BURKINA FASO

58 [16.379]

10

NIGER

54 [15.556]

9

C. AFRICAN REPUBLIC

36 [4.444]

8RWANDA

34 [10.588]

6MALI

34 [15.294]

5

SIERRA LEONE

29 [5.897]

4 CHAD

18 [11.111]

1

SOMALIA

327[9.343]

9ERITREA

311[5.271]

8GAMBIA

245[1.725]

7

BURUNDI

239[8.241]

6CHAD

200[11.111]

5SIERRA LEONE

171[5.897]

4

C. AFRICAN

REPUBLIC

160 [4.444]

3EQUATORIAL

GUINEA

100 [0.699]

2GUINEABISSAU

32 [1.524]

1

DJIBOUTI

349[0.888]

10

For many

decades, developed

countries have enjoyed the

benefits of having access to

electricity in their everyday lives.

However, research shows that

millions of people worldwide are

still deprived of this essential

commodity. Part two of

our infographics looks at

the lowest electricity

consumers in the

world in 2010.

PART 2:

THE LOWEST

CONSUMERS

Eight reasons why MSC

will beat your expectationsEight reasons why MSC

will beat your expectationsMSC MYTHBUSTERS

MSC MYTHBUSTERS

It's impossible to get a good

cup of tea on board and all

the food will be Italian.

English breakfast tea is available all day,

free of charge in the buffet, where a

wide variety of international cuisine is

served. You can also enjoy a cup of

tea in the on board restaurants.

MYTHMYTHREALITYREALITY

Entertainment on the ship will

all be in Italian.

The entertainment is mainly

visual, Cirque du Soleil style.

Therefore you can expect

acrobats, illusionists, magicians. MYTHMYTH

REALITYREALITY

Essere, o

non essere

Meet Tim and Karen. They're about to take their

first MSC holiday, but aren't sure what to believe after

reading conflicting information on social media.

We'll give you an account of what they might expect

versus the luxurious reality of an MSC cruise:

MEET THE COUPL

E

MEET THE COUPL

E

Everyone on the cruise

will be Italian and I won't

understand anything.

English is the official language

on board and we get visitors

from all over the world, so you'll

be able to meet people from

dozens of different cultures.

MYTHMYTHREALITYREALITY M

YTHBUSTERS

MSC Cruises: Think Differently. Cruise Differently.

MSC Cruises: Think Differently. Cruise Differently.8 reasons why MSC will defy your expectations.

8 reasons why MSC will defy your expectations.

Find your number one trade magazine insideAdve

rtising

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Meet the team

Peter LangSENIOR

DESIGNER

Chhaya PatelDESIGNER

Toni BaileDESIGNER

Jake BrennanDESIGNER

Halit BozdoganCONTENTCREATIVE

Matt MeadowsSENIOR CONTENT

CREATIVE

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