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+7 (383) 255-3- 255 www.axxtel. ru info@axxtel. ru Axxtel Navi Kids Keep calm & let your kids feel free Vladimir Soloviev Sales director [email protected]
| Date post: | 19-Jun-2015 |
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+7 (383) 255-3-255 www.axxtel.ru [email protected]
Axxtel Navi Kids
Keep calm&
let your kids feel free
Vladimir SolovievSales [email protected]
+7 (383) 255-3-255 www.axxtel.ru [email protected]
Statistics
Factor Period’s start Period’s end GAP
Birthrate(persons)1
886 908 1 355 674 52,85%
Population employment (%) 2
58,5 64,9 6,4%
Economy involvement (persons)3
26 814 000 30 369 000 13,26%
1 – from 2000 till 2012, Russian Federal State Statistics Service, 13.09.20132 – from 2000 till 2012, Russian Federal State Statistics Service, 03.07.2013
3 – from 2003 till 2012, Russian Federal State Statistics Service, 27.08.2013
+7 (383) 255-3-255 www.axxtel.ru [email protected]
Social impacts
Parents want to be sure that their children are safe
Parents have to take their kids up to 10 years old to the school
Parents have to take their kids up to 10 years old to the athletic fields and open
classrooms
Parents have to take their kids up to 14 years old to the athletic fields, open
classrooms and other places, which are situated far from home
+7 (383) 255-3-255 www.axxtel.ru [email protected]
GPS/GLONASS
Axxtel Tracker Axxtel Server
Axxtel Monitor
Mobile operator
Position detection Position transfer
GPRS/EDGE/3G/4G
How it works
Axxtel Tracker- personal GPS/GLONASS tracker for children
Axxtel Monitor – monitoring and management software for PC and mobile devices (iOS, Android, Windows Phone).
+7 (383) 255-3-255 www.axxtel.ru [email protected]
Market
Potential market size:Index Value
Children in the age from 7 to 14 (urban sector, persons) 2 9 896 000
Assessed market volume(%) 3 15
1 – internal research, focus groups, 30.06.20132 – Russian Federal State Statistics Service, 15.01.20143 – based on potential customer
POTENTIAL CUSTOMER1
Main market – B2C.
Has oneor more children
Education: higher education
Age:25-39 years old
Children’s age: 7-14 years old
Occupation: professional worker
Salary: from 500$ for one family member
+7 (383) 255-3-255 www.axxtel.ru [email protected]
CompetitorsName Country Description
Beeline Russia Main purpose – cars monitoring. In the future may be used for personal monitoring. Software for mobile devices is not available.
MTS Russia Main purpose – children monitoring. Software for mobile devices is available. Personal tracker with SOS functions and alerts about potential menaces is not available.
Megafon Russia Main purpose – not defined. Check position and alerts are available only “on demand”. Personal trackers are not available. Only customers of this mobile operator can use the service.
Gde moi Russia Main purpose – cars monitoring. Personal monitoring, trackers and software for mobile devices are available.
Knopka zhizni Russia Main purpose – aged and disabled people. System works only with special trackers. Call-center provides all monitoring operations, software for customers is not available.
LocationNow Canada Main purpose – cars and personal monitoring. System works only with special trackers. Settings of the personal tracker are very difficult, it is not mass market product.
Lok8u USA Main purpose – autists monitoring. Call-center provides all monitoring operations, software for customers is not available.
Everon Finland Main purpose – aged and disabled people. System works only with special trackers. Special infrastructure is needed for the service.
+7 (383) 255-3-255 www.axxtel.ru [email protected]
Competitive positions
Push-notifications and SMS through mobile devices
(iOS, Android, Windows Phone)
Different risk level for different geographic areas
Intelligence analytic (fall, unexpected motion with high
speed, visit school on holiday etc.)
Communications with class-fellows and their parents in
the case of emergency
Communications with police and social organizations
Call-center for parents
+7 (383) 255-3-255 www.axxtel.ru [email protected]
Quick facts about our company
More than 500 IT projects;
More than 100 loyal customers;
$6,5 mln. of annual turnover in 2013;
During 2012 staff headcount grew twice;
24 employees;
14 technicians;
2013, March – project start, test personal trackers and start web-application
development
2013, June – marketing research
2013, September – beta-version of web-application is completed
2013, December – partnership with the Government of Omsk region in the
field of innovation development
+7 (383) 255-3-255 www.axxtel.ru [email protected]
Project teamRole Count
Project manager 1
System architect 1
Software developer 7
Software quality assurance 3
Product manager 1
Sales manager 3
Marketing manager 3
Call-center operator 15
Dmitry Titov, Business Development Director
Project owners
Sergey Tarabakin, Chief Executive Officer
Vladimir Soloviev,Sales Director
+7 (383) 255-3-255 www.axxtel.ru [email protected]
InvestmentsCosts $1 188 917
Marketing $332 224Outdoor advertising $148 750PR $24 150Web-site $28 400Printing production $12 924Souvenirs $70 000Promotion $18 000Radio advertising $10 000Corporate identity $20 000
Manufacturing $48 000Distribution disks, boxes $48 000
Salary $419 091Salary $419 091
Infrastructure $20 000Internet domains $2 000Hosting $18 000
Rent $46 575Rent $46 575
Assets $197 300Hardware (servers) $70 000Software $80 000Furniture and another $6 800PCs (new workplaces) $40 500
Tax $125 727Social taxes $125 727
+7 (383) 255-3-255 www.axxtel.ru [email protected]
Investments
Web-application customer release
Mobile application for iOS and Android
GPS-tracker software for iOS and Android
Marketing and promotion
Call-center
+7 (383) 255-3-255 www.axxtel.ru [email protected]
RisksRisk Management plan
Detailed maps are needed Application can use several maps providers (Yandex, Google, 2GIS)
Children in the age from 12 to 14 doesn't want to use personal tracker
Development of free GPS-tracker application for iOS/Android/Windows MobileNice-looking designPositioning “Tracker is a cool gadget”
GLONASS not supported Contracts with tracker’s manufacturers, development trackers with requirements especially for project NaviKids
Bad product specification of trackers (incomplete data, no accelerator indication, low battery lifetime etc.)
Contracts with tracker’s manufacturers, development trackers with requirements especially for project NaviKids
High price (100-200$) of GPS-tracker Development free GPS-tracker application for iOS/Android/Windows Mobile
Retail trade system is needed Contracts with existing retailers(Tele2, Svyaznoi, Euroset)
License is needed (The Federal Service for Supervision of Communications, Information Technology, and Mass Media)
Going through the license procedure
+7 (383) 255-3-255 www.axxtel.ru [email protected]
Revenue
1 – internal research, focus-groups, 30.06.2013, parents were interested in the service with the price from 4$ to 11$ per month
Market size: potential
number of users Axxtel
Navi Kids is 1 479 000
persons
Average service
price is 7$1
per month
Annual turnover
124 M$ per year
Additional revenue –
release for B2B
market and
advertising
+7 (383) 255-3-255 www.axxtel.ru [email protected]
Roadmap
01.09.2014 31.12.201501.10.2014 01.11.2014 01.12.2014 01.01.2015 01.02.2015 01.03.2015 01.04.2015 01.05.2015 01.06.2015 01.07.2015 01.08.2015 01.09.2015 01.10.2015 01.11.2015 01.12.2015
Call-center
Investments: 187018$
01.11.2014 31.12.201501.11.2014 01.12.2014 01.01.2015 01.02.2015 01.03.2015 01.04.2015 01.05.2015 01.06.2015 01.07.2015 01.08.2015 01.09.2015 01.10.2015 01.11.2015 01.12.2015
Marketing: PR Printing production Promotion Radio advertisingManufacturing: Distribution disks, boxes
01.06.2014 31.12.201501.07.2014 01.08.2014 01.09.2014 01.10.2014 01.11.2014 01.12.2014 01.01.2015 01.02.2015 01.03.2015 01.04.2015 01.05.2015 01.06.2015 01.07.2015 01.08.2015 01.09.2015 01.10.2015 01.11.2015 01.12.2015
01.09.2014 30.10.201401.10.2014
Axxtel Navi Kids 1.0 Web-application customer release Mobile application for iOS and Android GPS-tracker software for iOS and Android
Investments: 208365$
01.09.2014 30.10.201401.10.2014
Marketing: Corporate identity Web-site Outdoor advertisingManufacturing: Distribution disks, boxes
Investments: 72450$
Investments: 285741$
01.12.2014 01.04.201501.01.2015 01.02.2015 01.03.2015
Investments: 217672$
Axxtel Navi Kids 1.2 Social network – connection with class-fellows, friends,
other parents Connection with police and social organizations Advertising
01.05.2015 01.09.201501.06.2015 01.07.2015 01.08.2015
Investments: 217672$
Axxtel Navi Business (For B2B market) Tasks in mobile device application Optimizing ways Checking tasks completion Reports and analytics
01.11.2014START SALES
Thank you!
+7 (383) 255-3-255 [email protected]
Nice to see you again!
www.axxtel.ru+7 (383) 255-3-255
Questions
