Project reportON

“A COMPANY ANALYSIS OF AYUR HERBALS LIMITED”

SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD

OF THE

DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION

2010-13

Under the guidance of:-

Ms. PRIYANKA GARG

FACULTY, M.A.I.M.S

Submitted By:-

ASHISH HINDUJA

Enrollment No. 13061101710

MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT

STUDIESAffiliated to GGS Indraprastha University, Delhi

(An ISO 9001:2000 Certified Institution, Recognized by UGC u/s 2(f))

STUDENT UNDERTAKING

This is to certify that I have completed the Project titled “A STUDY OF THE PRODUCT MIX OF AYUR

HERBALS LIMITED” under the guidance of “Ms. Priyanka Garg” in partial fulfillment of the

requirement for the award of degree of Bachelor of Business Administration at Maharaja Agrasen Institute of

Management Studies, Delhi. This is an original piece of work & I have not submitted it earlier elsewhere.

ASHISH HINDUJA

Enrollment No. 13061101710

(i)

CERTIFICATE

This is to certify that the project titled “A STUDY OF THE PRODUCT MIX OF AYUR HERBALS

LIMITED” is an academic work done by “ASHISH HINDUJA” submitted as Minor project report for the

award of the degree of Bachelor of Business Administration from Maharaja Agrasen Institute of

Management Studies, Delhi, under my guidance & direction. To the best of my knowledge and belief the

data & information presented by her in the project has not been submitted earlier.

Ms. PRIYANKA GARG

FACULTY, M.A.I.M.S

(ii)

Acknowledgement

I wish to thank all those with whom I have worked, interacted and whose thoughts and insights helped me in

furthering my knowledge and understanding of the subject.

I would especially like to express my gratitude and sincere thanks to Ms. Priyanka Garg whose excellent

teaching has left an undeniable print on my mind leading me to prepare this project report in a better way and

which would not have been possible without her support and active guidance. I am highly obliged to her for

the opportunity that she gave me to work on “A STUDY OF THE PRODUCT MIX OF AYUR

HERBALS LIMITED”. The present report has made me learn a lot about the marketing industry as a

whole.

AASHISH HINDUJA

Enrollment No. 13061101710

(iii)

Executive Summary

The Objective of this project is to enhance knowledge about AYUR HERBALS which is a herbal based

cosmetic company.

Today people are unaware of the fact that which product can actually solve their beauty problem, availability

of so many brand names and products makes it difficult and confusing for us. I emphasis on using AYUR

products as all it’s products are 100% natural & free from harmful chemicals.

This project serves as an effective guide in solving all your hair and skin problems.

The project also includes effective tips by experts working at ayur, and developing products that are need of

time.

Ayur is a brand name that we can fully trust and rely upon.

Ayur being a herbal product makes it safer to use as compared to other available products.

The backbone of ayur brand is its quality at low price with 100% herbal ingredients.

.the project includes growth of ayur overtime and its future plans.

Ayur also plans to enter new product lines and segments after establishing in the cosmetic industry.

The success story of ayur tells that it has efficiently utilized all the opportunities of the market.Swot Analysis

has been included in the project to analyze the strengths and weaknesses of ayur.The research methodology

used in the project is based on Secondary Data Analysis.

On the whole it is concluded that Ayur Herbals is a brand in the market with its maximum demand in the

herbal segment. It believes in giving high quality and high volume in low price. Just because of this

perception it has acquired a special position in the market with a satisfying share.

Apart from all these, it has been seen that the reputation of Ayur among customers is good and people look

forward to this brand

(iv)

TABLE OF CONTENTS

I. STUDENT’S UNDERTAKING……………………………………………………(i)

II. CERTIFICATE FROM GUIDE………………………………………………..…..(ii)

III. ACKNOWLEDGEMENT………………………………………………………….(iii)

IV. EXECUTIVE SUMMARY………………………………………………………...(iv)

S.No. CHAPTER’S NAME

1. INTRODUCTION……………………………………………………………… 1-2

2. OBJECTIVES OF THE STUDY………………………………………………. 3-4

3 RESEARCH METHODOLOGY………………………………………………. 5-7

4. SECONDARY DATA……………………………………………………….… 8-28

History ………………………………………………….. 9

Company profile ………………………………………. 10-11

Research & development………….. 11-12

Ayur academy of natural beauty……… 12

Product profile & features………………………… 13-22

Effective tips by experts…………………………… 23-24

Milestones …………………………………………… 25

Promotion ………………………………………….. 26-27

Future plans…………………………………………… 28

5. FINDINGS AND ANALYSIS ABOUT THE ORGANISATION…………… 29-31

6. CONCLUSION…………………………...…………………………………… 32-33

7. LIMITATIONS………………………..…………………………………… 34-35

8. SUGGESTIONS……………………………………………………………. 36-37

BIBILIOGRAPHY……………………………………………………………… .38

CHAPTER 1

INTRODUCTION

INTRODUCTION TO PROJECT

This project is about AYUR HERBALS LTD, a herbal cosmetics company .this project is all about ayur

herbals and the various products it deals in.

Ayur herbals is a well established company since 1985.

The main reason why I chose this company was its growth over time and its vast product lines.

This project covers all about the various products, company’s present status, future plans and research and

analysis.

This project gives a good overview about ayur herbals and its prevailing products in the market. Ayur

herbals is a company that strictly prepares all its products with natural and herbal ingredients.

The analyses various weaknesses and strengths of the company.

It is a complete guide to ayu herbals it’s growth plans and future expansions.

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CHAPTER-2

OBJECTIVES OF

STUDY

To study about the various products of Ayur India Limited.

To study about the strength, weakness, threats and opportunities of Ayur India Limited.

To study about the various promotion schemes of Ayur India Limited.

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CHAPTER-3

RESEARCH

METHODOLOGY

SECONDARY DATA ANALYSIS

Source of data

Secondary data

In research, Secondary data is collecting and possibly processing data by people other than the researcher in

question. Common sources of secondary data for social science include censuses, large surveys, and

organizational records (Mantel). In sociology primary data is data you have collected yourself and secondary

data is data you have gathered from primary sources to create new research.. Secondary sources take the role

of analyzing, explaining, and combining the information from the primary source with additional

information.

Secondary data analysis is commonly known as second-hand analysis. It is simply the analysis of preexisting

data in a different way or to answer a different question than originally intended.

Secondary data analysis utilizes the data that was collected by someone else in order to further a study that

you are interested in completing. Sources of people from secondary year data classified into qualitative and

quantitative. Examples of qualitative sources are biographies, memoirs, newspapers, etc. Quantitave sources

include published statistics (e.g., census, survey), data archives, market research, and etc.Today, with

Internet capabilities, thousands of large scale datasets are at the click of a mouse for secondary data analyst.

Globally, there are many sources available. These sources can arrive from the data arranged by governmental

and private organizations, to data collected by any social researcher. Secondary data analysis is a growing

research tool in our modern day society. Social scientists have the opportunity to explore massive amounts of

secondary data. Sources for these data are vast, yet there are some concrete sources in need of mentioning:

Secondary data is classified in terms of its source – either internal or external. Internal, or in-house data, is

secondary information acquired within the organization where research is being carried out. External

secondary data is obtained from outside sources.

The two major advantages of using secondary data in market research are time and cost savings.

The secondary research process can be completed rapidly – generally in 2 to 3 week. Substantial useful

secondary data can be collected in a matter of days by a skillful analyst.

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When secondary data is available, the researcher need only locate the source of the data and extract the

required information.

Secondary research is generally less expensive than primary research. The bulk of secondary research data

gathering does not require the use of expensive, specialized, highly trained personnel.

Secondary research expenses are incurred by the originator of the information.

SOURCES:-

Statistics agencies

Trade associations

General business publications

Magazine and newspaper articles

Annual reports

Academic publications

Library sources

Computerized bibliographies

Syndicated services.

The secondary data like the company applying on different areas regarding the strategies like

advertisements on different communication channels or media, sales records, etc.After getting these two

data, a real picture of Ayur Herbals comes in front which shows that there is lack of brand awareness among

people.

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CHAPTER-4

SECONDARY DATA

HISTORY OF THE COMPANY

History of the company spells the triumph of burning desire, courage to face the entire hardihood en route

turning dreams into a reality and a lot of spadework, of course. At this time, Ayur has more than 55 variants

in Hair, Skin & Face Care Products. But it all started with a single product- Hair Removing Wax.1985 was

the year when Ayur wore an identity of a company with a promise to enhance the beauty of Indian women

and then, women across the world. Avid success of this single product fuelled this company to introduce

Herbal Hair & Skin Care Products in the market. Very soon these products became ‘the first choice’ amongst

women seeking for genuine beauty products in the horde of chemical based beauty enhancing products.

Ayur’s success story has been scripted by three ambitious brothers with exceptional expertise. The eldest

brother, S.Raminder Singh Narang, is the Chairman of M/s Three-N-Products Pvt. Ltd. His expertise and

dexterity has made Ayur a leading brand, to a great extent. The youngest brother, S.Manminder Singh, is the

Managing Director of M/s Three-N-Products Pvt. Ltd. He may miss the ball while playing lawn tennis but he

make sure not to miss a ball in business.

The dynamic second brother, S.Dilvinder Singh, is the M.D. of R.D.M.Traders Pvt.Ltd. His far-sightedness,

perseverance & spadework have helped the Company to achieve phenomenal success in such a short span of

time.

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Company Profile

Ayur as a brand name is synonymous with the products which are herbal, with all the goodness

of nature. Ayur Herbals seeks to provide Indian women with products made from natural extracts, which are

not only safe but also bring out their natural beauty, as Ayur means – LIFE. Ayur began in 1985-with a

single product, a hair removing wax. Buoyed with its success they decided to enter both the herbal hair care

and skin care market by rooting their products in Ayurveda. Now, they have around 50 variants in hair and

skin care products. In Rs. 315 crore herbal cosmetic industry Ayur’s share is almost 32%. For this they

studied patent formulations in Ayurveda and sought out rare herbs and roots from remote areas to create a

wide range of herbal beauty products for women, in both India and abroad.

The company has its own R&D department. They have a team of scientists who are

constantly working to improve their old products and formulate new ones. For every new product scientists

take raw materials and put them through quality tests, before putting them to form the final product.

Ayur is targeted at women in the upper and middle class segment. Today the brand enjoys a

high volume of sales in the domestic herbal beauty care market, as well as in foreign market such as USA,

UK, Mauritius, Canada, Russia, West Indies, South-East Asia and UAE.

Ayur has a network of 2000 distributors nationwide to cater to lakhs of retail outlets

throughout the country. Besides their commitment to quality, it is their strong distribution network that has

made Ayur a household name today. Ayur has achieved a phenomenal success of late. With their turnover

touching Rs. 101 crore mark and plans to cross Rs. 125 crore mark this financial year. Ayur’s hair care range

includes items for all types of hair. The hair care products are enriched with natural cleansers and

conditioners like heena, rosemary, lemon, and coconut oil. These rare combinations are the outcome of

strong R&D network at Ayur laboratories. Available in three different sizes, shampoos are, as always,

reasonably priced. Ayur skin care products contain vitamins and natural oils which rejuvenate all skin types.

Besides this, they also have face packs which have been formulated to tackle specific problems. Ayur has

also ventured into the health care segment with about 8 variants in this product line. It includes products to

control Diabetes, high blood pressure, purify blood, etc. They are made from the herbal extracts which do

wonders for the health.

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Ayur has recently launched the first ever super hydrating, vitaminised extra rich quick

absorbing herbal winter care lotion and also almond nourishing cream and Sanwali saloni cream (natural

fairness cream with UV protection).

Ayur had expanded its product range to southern India, back in June 99’. With an overwhelming

response from the consumers as well as the sellers they are increasing their distribution network and product

awareness through media support.

According to Mr. Dalvinder Singh Narang, ( M.D Ayur Herbals ), “ the future of cosmetics industry is

very competitive, so to stay in the business one has to upgrade its products and come out with new

products to satisfy the growing needs of the customers”.

RESEARCH AND DEVELOPMENT BY AYUR HERBALS

AYUR’S research & development domain makes it sure to offer the quality products, no matter how much

pain they go through for this, and they have no complaints for this. Ayur’s independent R&D center is

divided into different sections to test, receive and inform. Ayur is well-equipped with foreign advanced

equipments to result in most efficient and quality products.

The R&D sphere consists of ample experience and strong ability of scientific research, always giving ways

to new formulas and making imitations according to clients’ requirements, controlling and improving

manufacturing technological process. Ayur’s R&D keeps close scientific research assistance with the expert

dealing with chemistry and medicine.

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AYUR ACADEMY OF NATURAL BEAUTY

Ayur Academy of Natural Beauty (AANB), affiliated with beauty schools In Italy & U.S.A., is renowned

Institute in India. It imparts latest scientific knowledge on Beauty Culture to its Student with an objective to

create Beauty Professionals, well equipped with “correct knowledge & latest techniques".

Ayur Academy of Natural Beauty (AANB) offer courses matched with the international standards to teach

the aesthetic care of body, mind and soul, in fields as diverse as Aroma therapy, Skin Therapy and

Acupressure. Each course is designed by blending science and technology with wisdom garnered from

ancient scriptures, in affiliation with Italy Hair Fashion, Italy and Fling’s, U.S.A. The institute also provides

visiting faculty from abroad to teach the students about the latest trends in the field of hair, beauty & health.

AANB produces the best beauty professionals with exceptional expertise, dexterity & creativity

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Product profile and features

The products of Ayur Herbals can be categorized as:-

Main division

Herb Se division

Aloe vera division

Main division

The products under main division are

Shampoos,

Hair Oil

Creams,

Face Packs,

Face Gels,

Wax and Bleach.

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SHAMPOOS

Amla shikakai (for normal hair):- it is an excellent proportion of nourishing, cleansing and foaming

agents.

Henna tulsi (for dull and damaged hair) :- it has strong tonic properties which prevents falling hair,

grey hair, adds bounce and sheen to hair.

Rosemary (for dandruff affected hair) :- it reduces the rate of keratinization hence prevents

appearance of dandruff and gives relief from scalp irritation.

Coconut( for dry hair) :- it is enriched with mother extract of coconut which checks untimely

graying of hair, falling of hair and leaves dry rough hair, as soft and manageable hair.

Soya protein (for thin hair) :- it enriches the scalp with thick and dense hair, brings luster, bounce

and provides a protective layer of moisture.

Lemon (for oily hair) :- it is enriched with orange blossom for cleaning the scalp gently and making

hair soft and shiny.

HAIROILS

Brahmi amla hair oil -: The active ingredients of this hair oil, stimulate hair growth, supply vitamin

C and give a cooling effect to scalp.

Hair treatment oil -: It is premium quality ayurvedic treatment oil which draws blood to the roots and

promotes hair growth, helps to improve mineral and Vitamins deficiency. It is a complete spa treatment to

the hair.

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Creams: -

Cold cream: - It is non-sticky, non-oily. It makes skin smooth & soft without leaving behind any

residues. It contains Vitamin E that nourishing skin, removes wrinkles & makes skin glow youthfully.

All purpose cream :- It prevents ageing and dehydration of skin. It is made from natural

moisturizers; it has an extra rich formula for winter care. It protects the skin against dryness, keeping

it satin soft and increasing blood circulation.

Herbal massage cream with Aloe Vera :- A special Herbal cream for massage with extra

moisturizing properties, it prevents ageing &dehydration of skin, while imparting a glow to skin.

Almond nourishing cream :- enriched with ingredients which are the richest source of vitamin E,

this light weight cream nourishes, moisturizes & refreshes the skin. A perfect blend of almond,

avocado oils and nmc 70 provides a smooth and firm skin.

Face Packs:-

Sandal Face Packs (Skin toning pack):- For normal and dry skin. It conditions dry and under

nourished skin and is an excellent coolant. Makes the skin glow radiantly.

Neem Face Packs (Anti-septic):- It restores skin’s natural oil balance and heals eruption like

pimples and acne. It is anti-septic and anti-bacterial pack.

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Rose Face Packs (Skin toning face pack):- It is used for dry skin. The floral extracts of rose hydrates

and maintains the natural ph balance of the skin leaving it fresh and clean. It also tones up the skin

Egg Face Packs (Skin tightening pack):- Regular ensures tightening of open pores, removal of dead

cells, black heads, and wrinkles.

Thermo- herb Face Packs (firming pack):- Fights premature ageing, vanishes fine lines and

wrinkles. Makes skin look younger and glowing.

Tulsi Face Packs (Anti-bacterial):- It is for all types of skin. It revitalizes and stimulates the cellular

activity of the skin.

Orange Face Packs (Oil Control Pack):- It contains orange peel power, which’s enriched with

vitamins C. It is excellent for oily skin.

Shahi uptan Face Packs (For rish complexion):- It brightens the complexion specially for those who

gets blackish spots on the face.

Mint Face Packs (Rejuvenating pack) :- Natural aroma of mint provides cooling and refreshing

properties in this pack. It revives tired and dull skin.

Face-Gels:-

Cucumber face gel: - It is a rich moisturizer and excellent coolant which helps to remove dead cells,

pollutants, make up residuals, pigmentation and under eye problem.

Honey & Lemon face gel: - This gel helps to remove dead cells, dried sebum, sweat, pimples and

acne.

Apple face gel: - It is used for normal skin which easily penetrates in the skin and purify the skin

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BLEACHS AND WAX

Silky Instant Bleach; - Improves complexion by softening hair and making them to blend to the

skin tone. It can be used for dual purpose, for both, body and facial hair. It has no adverse reaction.

Herbal extract of rose gives a toning effect to skin, and hence makes it soft and supple.

Aloe Fruitamin Cream Bleach; - is first of its kind in India. Helpful in attaining even skin tone

color & getting rid of patchy & blotchy skin appearance. Works wonder in the privacy of your own

home without any side effects.Rich with Aloe and Fruitamin Extract, which is a blend of Peach,

Kiwi, Papaya and Cucumber, it gives no irritation and doesn’t leave any redness on application.

Cold Wax;- Gently removes unwanted hair. Unique formulation of lemon, vinegar and sugar that

slows down re-growth of hair and revitalizes the skin by keeping the skin soft, smooth and supple.

Cold Wax- can be used directly without heating.

Hot Wax;- Gently removes unwanted hair. Unique formulation of lemon, vinegar and sugar that

slows down re-growth of hair and revitalizes the skin by keeping the skin soft, smooth and supple.

Hot Wax should be heated, prior to use.

Herb Se division

It consists of-:

Amla powder :- It increases the volume of hair by reducing the dandruff, provides the cooling effect

to the scalp and is also good for eyes.

Reetha powder :- It provides the strength to the hair and increases its length.

Heena powder :- It gives natural colour and provides strength to the hair

Uptan powder :- It is useful for softening the skin, gives glow to it and also provides fairness.

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Aloe vera division:-

Body Care solutions -

Skin-o-tone (Bath Gel):- It is a daily groomer that cleanses, conditions and nourishes our body.

Skin-o-tone (Moisturizing Bath Gel):- It contains silk amino acid, black currant strawberry.

Which are calming, reactivating, skin softeners provides effective treatment along with refreshing

bath.

Skin Care Solutions-

Anti Ageing Gel:- correctly moisturize skin, regain suppleness and elasticity. Alpha hydroxyl acid

(AHA) reflects young skin’s radiance.

Anti- wrinkle gel:- concentrates extracts o apple and orange regulates the localized imbalances in

collagen and elastin of skin. Full of vitamin C & E and rich emollients effectively prevents the

formation of wrinkles & smoothening out already existing wrinkles.

Anti-blemish gel:- Vitamin A, C and E counteracts the aggressive action of environment, capture

and stop free radicals action, which is damaging & destroys facial tissues.

Under eye gel :- formulated with cucumber extracts works wonder to traumas of puffiness, dark

circles, tired eyes.

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Face Care Solutions-

Astringent (Relax & Balance):- Sebum regularator MAGIQUE counteracts imbalance in the

secretion of sebum along with balances the cleansing act, settle down pores. It is effective for normal

to oily skin.

Toner (Relax & Mild):- It stimulates the surface, prepare into counter acts different level of

irrigational intensity, provides perfect skin to lubricate it. It is effective for normal to dry skin.

Tea Tree Face Wash:-Contains Tea Tree Oil to remove excess sebum (oil) from the skin and

controls the bacteria that cause acne and pimples. It is a soap-free cleanser, which is mild enough for

use twice a day and its pH balance minimizes stress on skin. It has added benefit of herbal extracts to

help soothe inflamed skin & reduce redness.

APRICOT & HONEY PEEL OFF MASK;- Moisturizing effect of apricot and honey adds

moisture to the skin, working as an excellent skin rejuvenator. Makes skin fresh and exuberant.

Sandal Mask :- For thousands in India, a simple sandalwood paste has been applied to the facial skin

to preserve youth and a flawless complexion. This ready to use face mask helps draw out impurities

and gives cool and soft feel without drying out the skin.

Tulsi neem soap:- Active extracts of Tulsi (anti bacterial), neem (anti-septic) and Multani mitti

(coolant), imparts a beautiful, spotless and supple skin.

Rose Water Mist;- Its long lasting skin freshening effect softens coarse skin, pores and helps to

protect the skin from irritation, heat and rashes. It’s an excellent toner that can be used whenever you

feel like.

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Hair Care Solutions-

Soft rinse Shampoo:- Provides protection, keeps hair and scalp clean and soft. It rinses hair and

scalp thoroughly and leaves the residual to work on undisturbed.

Soft sheen Conditioner:- Colour protector, detangler provides perfect shield to environmental

agents. It protects luster of hair and add extra sheen.

Hair Styling Gel : - It is oil free, protein enriched hair gel which adds body to the hair making them

manageable.

PH Balance rinse off conditioner:- Penetrates the hair shaft to repair damage and help promote

natural body. It restores the pH balance and leaves hair feeling revitalized, lustrous and healthy

looking. This Non-greasy formula improves manageability, body, gloss and texture without

weighing hair down.

Natural hair wash with amla and shikakai :- A combination of known revitalizing herbs, that

rejuvenate the scalp, stimulate hair follicle and hence enhance lustrous hair growth.

Kali Mehendi:- Natural hair colour enhances your natural looks, safely and enduringly. A mixture

of Henna, Amla and Shikakai and other herbs are blended into a perfect mix, under strict quality

control, to impart right shades of colour and sheen to your hair.

Hand Care Solutions-

Hand Scrub:- Provides effective treatment for excessive dryness, activates deep cell renewal.

Hand Lotion:- Re-equips the deficiency of moisture in the skin. It prevents destruction of vital cells.

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Cuticle Gel:- Hydrates and conditions the nail wall and cuticle area. Provides a stronger nail bed to a

healthier, stronger nail to grow.

Gentle Touch Hand Lotion:- Aloe Vera Magique Gentle Touch Hand Lotion-absorbed rapidly by

the skin, activates the carbamides in the cells themselves. Re-equips the deficiency of moisture in the

skin, easy to massage-in & dries quickly. Aids cells by controlled diffusion of active ingredients.

Foot care solutions:-

Pedicure (anti odour gel):- reduces sweat formation combats odour round the clock, leaving the feet

fresh the whole day long.

Pedi Heal (rich foot cream):- nurtures foot skin, helps it to eliminate damage cells more rapidly. It is

a complete remedy to proned cracked heels keeping them smooth and soft

Pedi Scrub (Foot scrub):- clears off dead skin and smoothes rough areas, counteracts the redness or

dark spots which appears frequently, improves circulation to the surface of the foot skin.

Pedi Soft (Foot massage lotion):- stimulates cell renewal, prevents the slowing down cell

reproduction. It also improves the texture of the skin and keeps the moisture level balanced.

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NEW ARRIVALS OF PRODUCTS

AYUR has launched Winter Care Lotion. This is claimed to be the first ever super-hydrating and

vitaminised moisturiser. It reportedly contains Vitamins A, C and E present in cucumber and wheat germ oil.

It is priced at Rs 30 for 100 ml and is available across the country.

KAJAL

It is smudge proof KAJAL, oil based and medicated with natural herbs. It gives an electrifying look to eyes.

Uniform application is seen as a result of smooth shining appearance

EFFECTIVE TIPS BY EXPERTS AT AYUR HERBALS

For damaged hair

If the hair is damaged, looks dull, doesn't seem to have volume and not bouncy, I then recommend using the

shampoo which contain Henna and Tulsi. Henna works as a good conditioner while Tulsi is a strong tonic for

the hair which helps to give the hair body and bouncy. It also helps to reduce the graying of the hair. Thus,

use the shampoo containing henna and Tulsi twice a week regularly. It will make the damaged hair healthy,

shinny, soft and gives volume and bounce.

For dry skin

Due to the technological development in the cosmetic sector, many substitutes for the

soap bar are available in the market. Use of soap makes the skin dry and starts

developing white scale in the skin. So to get rid of this problem it is better to use the

Skin bath gel which helps to make skin soft, subtle and healthy. Appearance of the

scales will be reduced. This gel makes you feel fresh after taking bath.

 

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Anti-blemishes

Because of the pollution the pores in the skin get clogged with dust particles which in

turn develop into blemishes. Exposure to the bright sun also helps to develop the

blemishes in the skin, which you will find in your face. This blemish is developed by

outside agents. This can be controlled by using the "Ayur's Anti blemishes cream'

regularly.  It contains special Vitamins A, C, and E. It is very beneficial for the skin.  It

nourishes the skin and helps to reduce the appearance of the blemishes in the face.

 

Feet care

Because of the dryness in the winter months, dryness and heel cracks may develop in

the feet. So, during the winter months one has to take a special care of the feet to keep its

skin smooth and soft.

Each evening clean and wash the feet thoroughly, and towel dry. Apply the “Ayur Pedi

Heal “(Rich foot cream) and massage gently for about 10 minutes.

Next morning wash the feet with luke warm water. Follow these instructions regularly--

the cracks and dryness will disappear, and the skin will become soft.

The cream contains nutrients—including aloe-vera, coco butter and the paraffin wax.

These substances have astringent and moisturizing properties which to remove dead

cells, soften the skin, and heal the cracks.

Hair Care

The problem of dandruff usually increases during the winter months.

Regular use of “Ayur’s anti dandruff shampoo” relieves the scalp of the flaky dead cells

restoring its ph balance.

This shampoo increases the shine and luster of the hair, and is mild enough for regular

use.

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Hand Care

Generally during the winter months, the hands get dry, cracked and rough.

 “Ayur gentle hand scrub “contains avocado oil which works as a good conditioner,

apricot and almond grains which act as an exfoliate and aloe-vera which is also a good

antiseptic.

Regular use of “Ayur gentle hand scrub” will invigorate the skin, activate deep cell

renewal, and provide effective treatment for excessive dryness.

Skin Care

Usually skin get dry, rough and coarse during winter months. Ayur has the solution for

this problem.

“Ayur winter care lotion” contains cucumber and wheat germ oil. When used regularly

twice a day, this lotion will definitely make your skin soft, supple and fresh.

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MILESTONES

Ayur herbal group has appointed News Communications (NCB) , the PR outfit of INCL Group as its

PR Partner.  This is a major breakthrough for News Communications since Ayur is one of the reputed

names in the herbal beauty products segment.

 “We are confident that News Communications Ltd. shall prove to be a worthy partner in furthering our

reputation index amongst all our valuable customers and stakeholders ,”    Ajit Chaudhary, Publicity

Manager of Ayur Herbal Group, said.

 Apart from doing media management for Ayur, NCB will also concentrate on enhancing the image building

strategies and brand promotion activities. For this, the Company has already begun charting media

management plans.

In a rejoinder to it  Prashant Kumar, Director & CEO, INCL Group, said, “We are proud to be associated

with a renowned brand in the herbal cosmetic, which is one of the admired and prestigious companies in

their respective field. We strive to provide the company a customized solution for their communication

requirements. For this, we have a robust back up of Research & Analysis team with an eye for market details

and consumers trend.”

INCL group of company is a 360-degree communication service provider conglomerate based in Noida

along with network offices throughout the country. The Group’s esteemed clientele includes -Kamdhenu

Ispat Ltd., Voice of India (Electronic Media), Ayur Herbal Group (Cosmetics), and International Cars &

Motors Ltd. (Sonalika Group), Techtronics India Ltd., Puri Oil Mills Ltd., ITPO, Hero Electric, Alcome

Perfumes & Cosmetics etc.

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PROMOTION OF AYUR PRODUCTS

Advertisements : - The ads are given in different media consisting of both print and electronic

media. The ads are given in newspapers and magazines like business world, women era, femina, etc.

In electronic media the ads are given in different channels like Zee Cinema, DD National, Aaj Tak,

Aastha, Punjabi channels, etc. The advertisements are also done by hoardings, banners and wall

paintings.

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Awareness programs: - Different awareness programs are also organized from time to time in

different areas to make the people aware of the company and its products. Like – Ayur Face of the

Year Award 2004 was held in Mumbai, different folk occasions are also organized from time to time

by this company, etc.

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Growth Plans

Ayur Herbals has its growth plans which constitute mainly its new range i.e.-

Aloe Vera Magique which constitute its major products like Shampoos, Conditioner, Bath Gels,

Foot Scrubs, Foot lotions, Hand Scrubs, Hand lotions, Sunscreen lotion, Anti-ageing gel, Anti-wrinkle

gel, Anti-blemish gel, Under-eye gel, Tonor, Cleansing milk and moisturiser.

This new range is mainly for the premium segment of the society since unlike the existing products of the

company, these new ones are somewhat costlier.

The company mainly plans to enter into those segments where the existing products of Ayur are not so

much in demand. It is a general perception that Ayur products are low priced products with satisfying quality

and so to enter with this is its growth plan.

FUTURE PLANS OF AYUR

Ayur to enter alcohol-based drinks:

New Delhi: The Rs 300-crore herbal beauty care and cosmetic major Ayur Herbal, is entering the alcohol-

based drinks segment which it might retail under a different brand name. The group is also planning to invest

in a vodka manufacturing facility.

The Ayur group plans to use its expertise in the herbal segment in the emerging white spirits market, which

has been growing at about 35 per cent in India during the last three years.

The plant and the beverage business will be under another firm of the group.

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CHAPTER-5

FINDING AND

ANALYSIS

SWOT ANALYSIS

1. STRENGTHS:-

Herbal nature- The product of Ayur herbals are totally made up of herbs and natural ingredients. No

chemicals are present so that there are no any side effects. So, the quality is very fine and natural.

Low Pricing- The products are of low price so that every segment of society can buy easily.

High volume- With respect to the other players in the market Ayur herbals provide high quantity in

low price so the price conscious customers generally prefer.

Distribution channel- The distribution channel is very fine comprising of total 1800 distributors

covering the total areas in such a manner that the products are distributed thoroughly to the retailers

and consequently the customers.

2. WEAKNESSES:-

The promotional activities are very less so that the customers are less aware about the

products.

Direct marketing and exclusive retailing are not present.

The products are not available with any consumer offer and schemes.

The advertisements of the products are also very less. The ads are given generally in

print media but very little in electronic media.

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3. OPPORTUNITIES:-

Recently launched Aloe vera magique is going to target the upper class and premium class

segments to generate more revenue.

The southern parts of India can be easily covered since the herbal products are very much preferred there and

Ayur Herbals can become the leading company because of its herbal nature and natural ingredients in the

products and hence it can become able to attract people more.

Still the southern, western and eastern regions are left to be occupied. The market share can be

increased from these regions.

4. THREATS:-

The competitors like Hindustan Lever Ltd., Procter & Gamble dominate the market completely. Some

small players like Dabur, Cavin Care, Himalaya, etc. are the threats for Ayur Herbals.

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CHAPTER-6

CONCLUSION

Conclusion

The total cosmetic industry is worth Rs. 3000 crores while skin care is worth Rs. 1200 crores. The company

has total market share of 101 crores and it has 40% share in the herbal sector. Although 50% of the market is

covered by HLL even after this, there are plenty of opportunities of market expansion and market

penetration. Ayur’s market share is not very significant but if a better try is given to rebuild the product and

its marketing strategy, things might change other way around.

The most important point is that AYUR HERBALS is a Brand but due to some lack of awareness about the

products and its qualities, it is back in the market.

Today’s customers become more dynamic and choosy; the time came when product would depend upon

customers’ needs and aspiration. So, this can’t be ignored. Understanding the aspiration of the customers

becomes the key success for the products.

For the survival in this cut-throat competition era, one should have some sort of differentiation for

capturing the greater attention of the market, further which can give competitive advantage.

Since the products are very much in demand in the rural market but the urban market should also be

covered.

The company can do some promotional activities to create awareness about the products, can do direct

marketing as well as exclusive retailing for its sale and last but not the least it should also give ads on

electronic media frequently along with print media in which it has already 48% share.

Thus from the above points it is clear that the company is a brand and if it concentrate on its present strategy

by keeping not only the customers’ point of views but also its rapid progress in this competitive era, it can

reach very high in the industry.

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CHAPTER-7

LIMITATIONS OF

STUDY

LIMITATIONS

Although the project has been worked out at its best yet there are some limitations, which cannot be

overlooked. Had these limitations been overcome, the findings would be accurate.

Some of the limitations are:

1) Time constraint:

Time was really a limiting factoring the project. It’s really difficult to work out such a large project

between two months time.

2) Data constraint:

All the data that has been collected for this project, has been taken from secondary sources like websites,

magazines, newspapers and book.

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CHAPTER-6

SUGGESTIONS AND

RECOMMENDATIONS

Recommendations

Ayur Herbals is a brand but it is mostly recognized and used in the lower segment of the society and also

the rural areas. The company’s turnover is 101 crore but the company needs to increase the turnover. One of

the most important negative points of the company is that inspite of its long product length and a large

number of products, the awareness is very low. People do not know the number of products it has.

From my point of view it can be recommended to the Ayur Herbals that it should :-

Concentrate on creating awareness about its products in the market.

Should provide ads in both print and electronic media.

There should be better packaging and also improved quality.

There should also be some schemes and consumer offers as well as promotional offers

whenever any promotion is done.

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Bibliography

Women’s Era

Femina

Pearls of Beauty

Vanita

Grihashobha

www.go4ayur.com

www.google.com

www.ayurherbals.com

www.msn.com

www.rdm traders Pvt. Ltd.com

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