Date post: | 13-Apr-2017 |
Category: |
Marketing |
Upload: | stevenr511 |
View: | 68 times |
Download: | 5 times |
Session Agenda
• Introduction
• Digital Plumbing Workshop
• Steven Rose – Creating raving fans with MarTech
• Wrap-up: Q/A, Next Session Info
Arizona Marketing Technology Meet-up Group
• Build MarTech community in Arizona
• Integration of technologies newer focus
• Difficult to define, constantly changing
• Learn from each other, raise AZ together
• No one has all the answers
@AZMarTech ▪ Facebook.com/AZMarTech
Steven Rose
• Lead MarTech, Web Development and Technology
Integrations efforts for Infusionsoft
• Web Analytics and Data Measurement
• Partnering with BlitzMetrics – Business Amplification
@Steven_Rose ▪ Facebook : Steven Rose Page
Digital Plumbing…
is connecting your various platforms
so you can accurately track
audiences cross-channel
Why is it important?
• Broken, inconsistent data
• Cross-channel tracking
• HTTPS referrer dropped
• Struggle for many marketers
Website Hub
• Control user experience
• Capture information
• Set cookies
• Multi-platform integration
“
”
This is the power of remarketing—to bring back
people who you've touched in another channel
Dennis Yu, CTO of BlitzMetricsExpert in Facebook Advertising
GOOGLE FACEBOOK
Marketing Focus Targeted Searches Traffic
Friends of Existing Fans
Free Traffic Approach SEO: Search Engine Optimization
NEO: Networking Engine Optimization
Paid Traffic Platform AdWords Facebook Ads
Free Strategy Generate Quality Backlinks
Generate Quality Engagement
Paid Strategy Send to High Conversion Pages
Send to High Conversion Updates