"TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP Vault, LLC. All Rights Reserved.
Identify your innovation. Safeguard your success.
®
Mary Jue)en, Founder & CEO
IP for Entrepreneurs: Raise money while Protec8ng your Ideas
July 16th, 2014 AZSBDC ALL HANDS MEETING
Entrepreneurs’ World
Innovation Capture is Hard
Got Intellectual Property? Why Care…
100% of all companies have IP • IP theft costs US companies $250 billion annually
• 700K new startups annually vs. 20% protected IP after 1st year
Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.
IP Strategy? When?????
• IP is most valuable asset and not on your Balance Sheet
• Exclude competition; Attract investment (incl. crowdfunding); Leverage & license
• Avoid IP loss, infringement, or business failure Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.
What is IP?
• Patents (utility & design) • Copyright © • Trademark/Service mark TM SM ® • Trade secrets – unsung heroes
NO legal advice provided!
IP Misconceptions
• IP is just for Tech Startups or Tech companies & Patents are the only IP for inventors. • Trade secrets are the easiest to protect because there is no registration. • You can copy anything without a copyright © • You can copyright an idea.
• Domain = TM
• If I pay for it, I own it.
• Patents means right to make or sell.
IDENTIFY IP
PROTECT IP
PICK A PLATFORM
BUILD SOCIAL CAPITAL
CREATE A PITCH
FUNDINGRAISING APPROACH
Start on the Right Trak
Do NOT start with creating a: Campaign Pitch or Business Plan THIS APPLIES TO ALL FINANCING!
Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.
IDENTIFY & PROTECT
WHY WHO WHAT WHEN WHERE
✔
WHO: IP Ownership Challenges
• Multiple Inventors • Who you are? Employee of another company • Proper Assignment of IP Rights – personal versus
company • Assume that Ownership automatically extends outside
the US
• Date of Idea/Invention (First to Invent à First INVENTOR to file)
• Date of Use • Date of Filing • Date of Conversion • Renewals
WHEN: Key Dates to Remember
• Idea • URL • Name • Know how • Employees • Contractors
WHAT: Business Plan/Funding Presentation
Strategies to Protect IP
• Do it Yourself: – USPTO.gov – Copyright.gov
• Hire a Professional:
– Attorney, Consultant, Legal Zoom, Rocket Lawyer
• Secrets:
– Notary, IP Vault, Copyright software
• Inventor • Website • Software • Restaurant • Traklight!
`
Case Studies 2/26/13 11:42 AMIP Awareness Assessment
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This page is owned by Inventor Resources.
Trademarks
Q5. Do you control and manage the proper use of your trademark by other users
you have authorized?
1. Yes.
2. No.
3. Not sure.
Next
Before starting the assessment, please note:
Save the link for this page as a favorite/bookmark on your browser.
In the “Internet Options” of your browser, deselect/uncheck history on exit. This will allow you
to return and resume your assessment session in case you cannot finish it in one sitting. This will
also allow you to access your training materials and assessment results at your convenience.
As you are answering the assessment questions, choose the answer that best applies to your
business or circumstances as an independent inventor or individual. Where applicable, choose all
the responses that apply to your situation.
Responses or data collected in the assessment are not stored or used by the USPTO or NIST MEP.
Important NoticePlease note that any information providedhere does not constitute legal advice, but isintended to increase your IP awareness.When filing an application for obtainingspecific IP rights, it is recommended that youobtain professional legal assistance. The IPAwareness Assessment contains links toexternal websites. USPTO does not maintainthose external sites and is not responsible forthe material found therein.
IP Strategies & Best Practices
Trademarks
Copyrights
Design Patents
Trade Secrets
Utility Patents
Using Technology of Others
Licensing Technology to Others
International IP Rights
IP Asset Tracking
IP category
Last Modified: February 26, 2013
3. PICK A PLATFORM
• REWARDS BASED: Kickstarter Indiegogoà How it works online! • FEDERAL EQUITY BASED: Not yet legal à Online Business Planning OTHER: Angel List, Lending Club, Georgia CF
GET READY NOW
Federal Securities Equity is not yet Legal Create a Pipeline Same steps as other Financing Sources
EQUITY CHALLENGES:
Business Plan Financials Attestation Valuation
JOBS ACT 2.0?????
Financial Statements ONGOING & ANNUAL REPORTS Audit relaxed Total raised to $3m #releasetherules
REWARDS
CHOOSE THE BEST PLATFORM FOR YOU:
• ALL OR NOTHING • % BASED ON TYPE • BE REALISTIC
STEP 4: RAISE SOCIAL CAPTIAL
Success is directly related to Social Capital Social Capital is more than Social Media Quality not Quantity
social icon: crea8ve nerds, iconarchive.com
CONTENT IS KING Expert Blogs Speaking Social Media PR Start working on this before you launch your campaign.
Traklight blog
Case Study: Lessons Learned
What they do.
• Genetic Art – Ts – Portraits
• Channels – Obsessed pet owner – Animal organizations
• Convert Steel shipping containers into medical clinics
• Cooling/Hea8ng installed • Most of medical equipment needs/electric and sink
• Durable • Quickly Installed
A Tale of Two Campaigns
2
Seriously?... Try again?
• Lessons learned • New plan of action • New cause • New business
opportunity
The new plan. • Pre-Selling • HEAVY PR
– Social Presence – Local media
• Partnering • Get it in writing • New rewards structure • SCHEDULE
Results?!
Ignorance is NOT a Defense
Be Careful: Video Copy Music Business Plans
ONLINE: Campaign Business Plan Projections Videos Music
`
CREATE PITCH
READ READ READ
Read License & Permission to Use Check out CreativeCommons.org
IP Strategy & Storage"
ID YOUR IP IP VAULT
Software Platform"
Software Platform
Final Note - Attorneys"
Questions?"
Mary [email protected]"@traklight @maryjuetten"
!IDENTIFY. PROTECT. SUCCEED.!
"
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