Email marketing is a great way to engage with your audience on a consistent basis. This could be sending out an email newsletter that includes updates on what is happening within your business, you could share special offers and blog posts, educate your audience by offering tips and advice, and so much more. Believe it or not, email marketing has been a popular marketing strategy for many, many years and is not going out of style any time soon... “E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined...” – McKinsey & Company It truly is essential to have a system in place for your email marketing if you want to succeed in this digital world, and when you combine multiple communication methods into your marketing plan, you will greatly increase your odds of taking your business to the next level.

WHY DO WE NEED EMAIL MARKETING?

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Affordable: MailChimp’s “Forever Free” plan is perfect for new businesses that are just starting out on their email marketing journey, you can also upgrade to premium features for a fraction of the cost compared to similar tools. User-Friendly: Once you dive into Mailchimp, you'll find their system is quite intuitive and easy to use. Automations & Scheduling: Whether it is a one-time newsletter or an ongoing series of emails, you can literally can set it and forget it with their scheduling features. List Organization: You can send targeted emails to specific subscribers by using Groups, Tags, and Segmentation based on individual user activity, allowing you to optimize your customers experience. Reporting: Their reporting tools allow you to get an in-depth look at how your campaigns are performing and what your subscribers are most interested in. Integration: MailChimp offers seamless integration with many other apps and services, allowing you to get the most out of your marketing.

BUT WHY USE MAILCHIMP?

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Creating an account with Mailchimp

Why you should use a Master List

Managing your Master List by creating Groups

Completing your Signup Form & where to grab the embed code

Design a Template to use for your newsletter Campaigns

How to create & send out your first Regular Campaign

How to use Automated Campaigns (paid feature)

Connecting your Facebook business page to Mailchimp

Connecting your Online Store to Mailchimp

COURSE VIDEOS WILL COVER:

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CREATING A MASTER LIST

Create a new List that you will use as your master list Create within your List several Groups (think of these as "broad topics") Create within your List several Tags (think of these as "specific topics") When you deliver a Campaign, you can add recipients based on what Groups and Tags they are a part of. You can also use Segments to deliver to recipients across several Groups/Tags for specific Campaigns.

A Master List can connect to multiple offers on your website, below are the 3 ways to organize your Master List:

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STEPS TO DELIVERING A FREE OFFER

Create a new Ongoing Campaign and select Welcome Series Connect your List associated with your opt-in offer signup form Create each of the emails that will be delivered within this campaign Set a Trigger for each of the emails If using Groups, be sure to assign it to your first email by adding a Segment Preview & review all of your emails and all triggers to be sure they are correct Publish your Ongoing Campaign

Sections you must complete in order to properly deliver your opt-in offer:

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