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( 3RD 7TH SOUTH 4TH RUSSELL HIGGINS L BROOKS KENT I BROADWAY J NORTH A 39TH KEMP C SPURGIN EATON 2ND DUNCAN HILDA 10TH KIM WILLIAMS SUSSEX HELEN TOWER D SCOTT PINE 12TH GERALD H FRONT 23RD B HIGHWAY 200 RONALD CITY MOUNT ARTHUR 13TH 11TH SPRUCE RIVERFRONT DAVIS E ALDER EDITH STEPHENS CLEMENTS HUMBLE BANCROFT 55TH TOOLE ORANGE RESERVE BOW JACK PALMER VAN BUREN DIXON EVANS EDDY 36TH LESTER LOLO CLARK GRANT CREEK PHILIPS BITTERROOT SPUR GROVE MONTANA IVY HILLVIEW MAURICE 42ND WYOMING NORTH HILLS INTERSTATE 90 BURNS CURTIS PAXSON ROLLINS SUNDOWN GREENOUGH DALY BURLINGTON THAMES KENSINGTON HIBERTA DEFOE EDWARD CATLIN PROSPECT BURTON EASY GHARRETT OTIS CRESTLINE DORE MONROE GUARDSMAN HICKORY PATTEE EXPRESSWAY ELDORA 35TH DICKENS RATTLESNAKE STRAND RYMAN MULLAN HOLMES MARY ASH MINNESOTA VINE 5TH RODGERS DEARBORN IDAHO GILBERT FAIR MONROC CENTRAL POST SIDING PAUL ELM LINDA VISTA OWEN INEZ ARTEMOS 31ST RAYMOND SIMONS 1ST 40TH MAY WORDEN SKYVIEW RONAN 34TH HAZEL WESTVIEW 26TH G 37TH BRIGGS 14TH EDGEWOOD BEN HOGAN 33RD JUMBO SADDLE LONGSTAFF COOLEY CHRISTIAN MISSOULA FOX FARM GLEN CHARLOTT EXPO UNNAME 16 LINCOLN SHORT REGENT LONGVIEW JAIDEN MARGARET AMERICAN 21ST OXFORD WOODLAND UNNAMED AGNES ENGLAND DAKOTA MAPLE WHITAKER APRIL 24TH ARCADIA RIMEL 38TH PATTEE CANYON LAKE HOWARD PARKVIEW VISTA 8TH STONE FORT MISSOULA HOLLIS QUEEN JOY OLD MARSHALL GRADE SKY LENA SPANISH PEAKS MARK CREGG RAILROAD DEAN STONE RIVER LERCH 6TH VALLEY VIEW WAPIKIYA FAIRWAY FLICKER GARLAND CINNABAR INTERNATIONAL F 9TH PRESTON KELSEY CONTOUR TRAIL HIGHWAY 93 VICTOR UNNAME 19 CEDAR PARKWOOD ERNEST GRAND PARK MURPHY CAMPUS 29TH HOLBORN 27TH MAVERICK SIERRA DICKINSON UNNAME 0 UNION PACIFIC MCCAULEY TINA ELISON OLD POND UNNAME 34 JOHNSON SAULTER SENTINEL LIME SPRINGS GARY MCDONALD SAINT ANN TEDDY TURN SCHRAMM HANKINS UNNAME 35 CYPRUS SKYLINE LEE KENWOOD GLEASON ROBINSON INDUSTRY RITA BONANZA GRANT VICKI PONY OLD BITTERROOT PEACE MARKET CLARK FORK COMO SCHILLING HANSON MILLER CREEK UTAH FOX HOLLOW LOCHSA RUFUS LAFRAY MOUA APPLE HOUSE ALICE CARRIAGE FOX FIELD IOWA HIGHWOOD JULIE KRYSTY HOLLY LAURIE FOOTHILLS SANTA FE CORA LUELLA JORDAN GLADIS COTTAGE WOODBINE BIRDIE GAME ELK HILLS GEORGANNA WALKER SPURLOCK UNNAME 39 RIDGE HARRIET GUNSIGHT NORTHVIEW BERNICE YREKA CONCRETE SCHWENK GARFIELD WASHBURN UNNAME 5TH E UNNAMED CLARK UNNAMED 8TH GRANT CREEK 2ND UNNAMED 2ND CENTRAL UNNAMED 6TH RESERVE 34TH 5TH INTERSTATE 90 NORTH 2ND MOUNT SUSSEX 1ST 36TH UNNAMED UNNAMED NORTH MULLAN 1ST SCHILLING KENT 7TH QUEEN HUMBLE 9TH UNNAMED UNNAMED 26TH 34TH UNNAMED GRANT CATLIN GHARRETT CLARK 42ND RIVER IDAHO INTERSTATE 90 5TH 37TH μ 0 0.9 1.8 2.7 3.6 0.45 Miles Legend Highways_and_Interstates ! ( Existing_IT_Stores G F Missoula_Colleges Prime_Advertising_Locations Missoula_Businesses Secondary_Advertising_Locations Possible_Advertising_Locations Surface_Roads Missoula_City_Boundaries Texas Montana Utah Idaho California Nevada Oregon Arizona Iowa Colorado Wyoming Kansas New Mexico Minnesota Ohio Illinois Nebraska Missouri Oklahoma Washington South Dakota North Dakota New York Tennessee Florida Georgia Maine Wisconsin Alabama Arkansas Virginia Indiana Michigan Louisiana Kentucky Mississippi Pennsylvania North Carolina Michigan South Carolina West Virginia Vermont Maryland New Jersey New Hampshire Massachusetts Missoula 0 150 300 75 Miles Ü 0 810 1,620 405 Miles Ü MISSOULA CITY BEST AREAS TO ADVERTISE A COMPUTER BEST AREAS TO ADVERTISE A COMPUTER REPAIR BUSINESS IN MISSOULA MONTANA REPAIR BUSINESS IN MISSOULA MONTANA G F G F ! ( ! ( ! ( ! ( ! ( ! ( ! ( ! ( ! ( ! ( ! ( ! ( ! ( ! ( Legend ! ( Existing_IT_Stores G F Missoula_Colleges Highways_and_Interstates Missoula_Businesses Surface_Roads Missoula_City_Boundaries Ü 0 3 6 1.5 Miles Legend IT_Stores_Buffer Missoula_Colleges_Buffer Highways_Buffer Missoula_Businesses_Buffer Surface_Roads Missoula_City_Boundaries Ü 0 3 6 1.5 Miles Ü 0 20 40 10 Miles Map Created by: Sean Losee Geography 104 Spring 2010 Instructor: Judd Curran LOCATION OF MISSOULA CITY WITHIN MISSOULA COUNTY LOCATION OF MISSOULA COUNTY WITHIN THE STATE OF MONTANA LOCATION OF MONTANA WITHIN THE CONTINENTAL UNITED STATES RESEARCH QUESTION: My friend and coworker, Brett has started formulating plans to move to Missoula, MT. where he intends to start up a I.T./computer repair business. This business will be Brett's primary source of income. However Brett is still somewhat unfamiliar with the city. In order to help him hit the ground running I have formulated the following research question: Where are the best locations in Missoula, MT. for Brett to start advertising his new company in order to maximize its exposure to Brett's intended market, businesses. To identify ideal locations for advertising a new I.T. businees I have developed the following criteria: -The area should be within 500 meters radius of an existing business. -The area should be within 1 mile radius of the local colleges. -The area should be within 100 meters radius of major highways or interstate. With these criteria in mind I established a rating system in which locations that satisfied all three of these points would represent a ideal location where Brett should focus on marketing his business. While locations that satisfied only two of these criteria would represent secondary areas for Brett to concentrate on and locations that met only one criteria represented possible marketing areas after Brett had exhausted his other two options. -Further refining my criteria I also decided that Brett should avoid advertising within 1/2 mile of an existing I.T. business in order to try and avoid markets that were already saturated. With this additional criteria in mind I chose to exlude all points within a 1/2 mil radius of existing I.T. businesses even if they satisfied one or more of the desirable criteria. STEP 1: I first located and downloaded shape files for the Missoula city boundary, Missoula County roads, Montana State schools, and Missoula County land parcel use. I then went through each of the shapefiles I had downloaded using the Missoula City boundary shapefile and the clip tool so I could exclude all data that exististed outside of the city boundary. Using the attribute table of the Montana state schools shape file, I went through and selected only those files that related to the colleges in the city exluding the elementary, middle, and highschools. I then exported my selections creating a new shape file only displaying the colleges inside of Missoula City. I utilized a similar process while working wtih Missoula County Land shape file in order to highlight and then export only those parcels owned and operated by businesses. This allowed me to exclude the government and privately owned parcels. I then utilized this process once again using the roads shapefile in order to create a new shape file consisting only of the highways and interstates located within Missoula City. Finally since I was unable to find any shape file depicting the existing locations of the existing I.T. businesses I was forced to create one myself. I did this by first geocoding my roads shapefile and creating a address locator. Next I used yellowpages.com to identify all of the names and addresses of the I.T. businesses currently in Missoula. I took this data, entered it into a excell sheet, and then processed it through my address locator to create a new shape file that depicted the precise locations of the businesses on my map. STEP 2: After the first step my next step was relatively strait foward. I created buffers out of the shape files I had generated utilizing the distances I had outlined in my criteria. (I.E. 500 meters from local businesses, 100 meters from highways/interstates, 1 mile from local colleges, and 1/2 mile from existing I.T. Businesses). Then I again used my Missoula City boundary and the clip tool to exlude all buffered areas that extended outside of the city's boundaries. FINAL STEP: Next exluding the I.T. store buffer I used the merge tool to combine the various buffers. (I.E. Missoula College buffer, highway buffer, Missoula businesses buffer). Using the original indiviual buffers I also looked for areas of overlap where more than one criteria was met within the same location and created new shape files of these locations using the intersect tool. Finally I downloaded the erase tool from the internet and utilized this tool to exclude all locations in my newly created buffers that were within a 1/2 mile radius of the existing I.T. stores as defined by my I.T. store buffer. In my mind the final results speak for themselves and display visually in what I hope is a clear manner the optimum locations for Brett to advertise his new I.T, business.
