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Entrepreneurship And Small Business Management

Business Plan

Of

e-Muskan

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E-MUSKAAN

KIOSK: THE POINTOF SERVICE FRONTIER

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ABOUT COMPANY

BlueChip NanoSoft Pvt. Ltd (BCNS) is ISO 9001, leading

IT based organization located in the power state in India

called Chhattisgarh and deliver operation from

commercial capital of Chhattisgarh named Raipur.

The company have two more branch office in

Nagpur(MH) and Korba(CG)

BCNS had received National award Best Implement e-

Governance Project in 2008 from Department of

Information Technology, Government of India.

more than 400 clients in Chhattisgarh, Madhya Pradesh

and other states in India.

The company have 47 software professional engineer

and 10 others operation employee

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The company have wide variety of software product segment in e-Governance,

retailer, stockiest, automobile, Biometric, SMS pooling and ERP packagese-Governance segment:

e-Swaasth ( Health Management and Information System(ERP)

Education Management Information System

e-Court (Revenue and Legal Case Management System)

Work Order- Work Monitoring System

Janshikayat- Complaint Monitoring and Management System

Infopool- Human Resources Management System

e-Nasti (File Record Management System)

Bio Attendance- Employee Attendance and Monitoring System

Bio Pensioner- Pension Distribution and Monitoring System

Payroll- Payroll Management SystemAutomobile Segment

ERP- Automobile MIS ( integrated GSM mobile and Biometric scanner)

Educational Institution

Biometric Attendance Monitoring System

SMS Pooling System

Our Product

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PROJECTE-MUSKAAN

It is a centralized software package for Kiosk machinewhich facilitate 24*7 self-service to Any time

payment(ATP) of:

- Telephone bill

- Electricity bill- Tax payments under Municipal Corporation and

- Collection of fees for school, medical, engineering and

other institute.

- Movie ticket and so on so forth- It also facility to provide of displaying of Promotional

advertising and awareness information.

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PROJECT TEAM

Requirement of team Member

Name Role Expreience

Rohit Vishwakarma Project Manager 5 yr in SDLC

Rachit Khanna Finance Manager 5 yr in IT sales

Prithwiraj ManagerSCM 6 yr

Yughandhar B Manager- Manager 7 yr

K Hemnath Manager-Implementation & Support 5yr

Description Total No.

Software Developer Team 16

R&D Engineer 7

Data base analyst 3

Business Analyst 4

Team of Marketing and Implementation & Support 22 each

Financial Analyst 2

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ADVANTAGESWITHE-MUSKAAN

It provide 24*7 facility to submit their payment of bill and

fee anytime.

The people dont want to go to the offices for the

payment.

Very fast and secure submission of bills

Promote government agency to give better services to

citizen, like collection of tax, electricity or telephone

It can also be used to advertise government schemes,

aid and other awareness information.

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ADVANTAGE CONT

It generate report including personal data with

finger expression and related bill and payment

information.

People make there payment at counter without long

queueing up.

Very easy to operate

Software front-end is Bilingual (Hindi and English)

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TARGET MARKET

- BCNS have a strong presence in Chhattisgarh, Bihar,

Madhya Pradesh and Jharkhand and there is no such

service is ever introduced.

- Looking this aspect BCNS target market segmented

Government department PSU- Like BSNL, Electricity Board

Schools

Medical, Engineering and Training Institute

Advertisement Companies

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ADVERTISING MODEL

BCNS will advertise this product in

- Daily new paper

- Hoarding and Banner placed in different cities

- Distribute pamplets

- Direct contact to senior government and PSU official

- Internet Advertising

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PROJECTEDSELLING PRICE

BCNS decide to launch this unique package first time in

market

- The expected price is Rs. 4.2 lakh- which include

1) KIOSK m/c- Pentium 4, Dual 2 Core, 2 GB RAM, 14

LCD Stand Screen, Touch screen, Card reader, Biometric

Devices, Automatic currency detector and Bar Code

reader.2) Pre install e-Muskaan software,

3)installation and training changes

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Sno Item Amt.

1 Kiosk ( Intel Dual 2 Core, 2 GB Ram) 120000

2 Biometric Finger Scanner 10000

3 Card Reader 15000

4 Camera 20000

5 ATP( Current receiver and Detector M/c) 35000

6 Import charge 20000

7 In-house operation cost 30000

Total 270000

Sno Particular Amt.

1 Software Engineer payroll 1500000

2 Feasible Study 100000

3 Testing and validation 900000

4 Other H/w 500000

Total 3000000

Cost of KIOSK Machine(One M/c)

Operating Cost of Software Development(One Time)

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INVESTMENTAND SELLINGPROCESS

BCNS plan to invest 3.2 Cr for development of Software

and 100 KIOSK M/c

The total cost of Buying KIOSK and Software

development is 3 Cr and 20 Lac for other operating and

other resources

S P

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SELLING PROCESS

Particular Quantity Expenses Selling ( 4.2 Lac)

KIOSK m/c 30 81,00000 1, 2600000

Software Development* 30,00000

Total 1, 1100000 1,2600000

First Phase

* Software development Cost occurs only one time

- First phase: With above expenses, the BCNS will have profit of 15 Lac

Particular Quantity Expenses Selling ( 4.2 Lac)

KIOSK m/c 40 1,0800000 1,8600000

Total 1,0800000 1,8600000

Second Phase

- Second phase: With above expenses, the BCNS will have profit of 78 Lac

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Particular Quantity Expenses Selling ( 4.2 Lac)

KIOSK m/c 30 81,00000 1,2600000

Total 81,00000 1,2600000

Third Phase

- Third phase: With above expenses, the BCNS will have profit of 45 Lac in 3rd

Phase

Quatity Expenses Sell Profit Profit %

100 30000000 4,3800000 1,3800000 64.4%

Profit Growth

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SWOT ANALYSIS

Strength Weaknesses

-High skill and low cost IT professional.

-BCNS have a strong financial position.

- Services offer by e-Muskaan is unique

in the market.

-BCNS have strong relation and contactwith PSUs , Government and Private

sector

-e-Muskaan provide many services in

single KIOSK

-Bilingual Front end

-BCNS is much smaller than its domestic

competitors. BCNS have muck lowerturnover as comparison with large

domestic competitors such as INFOSYS,

TCS etc.

- Comparative low Human resources

-Security constraint

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Opportunity Threat

-There is no big player deliver this kind

unique and integrated services

- Creating a new market segment in

integrated KIOSK

-Less effect of downturn of global economy

in PSU and Government sector.

-Chances of failure

-Difficult to compete if big company comes

into market.

SWOT ANALYSIS

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RISKSAND REWARD

Because in this system money is collected automaticallyinto the system, the only risk is to provide securities

under where the machine is install.

This is very innovative product and responsible for givenfacility or services to the customer and citizen with a

unique concept and technology embedded.

This project under the name e-MusKaan will try toachieve National award for Best services provider in e-

Governance sector.