BRAND PRESENTATION

HISTORY

• 1888: Namesake, Lillie Langtry, flamboyant British Theatre star purchases property

• 1906: Lillie sells property• 1963: Malulani Investments acquires

the 23,000 acre Langtry Estate & Vineyards with a focus on producing top-tier wines from the Guenoc Valley– The Winery planted extensive

vineyard acreage and was one of the first in California to plant the 5 Bordeaux varietals

• 1981: Guenoc Valley approved as an AVA

• 2012: Foley Family Wines, become sales and marketing support for Langtry Estate & Vineyards

At Langtry Estate we continue to work under the spirit of Lillie Langtry, blazing our own trail making world class wines in an area which has yet to

be fully discovered. We are not afraid to go against the grain, marrying our past and our future old world style with contemporary flair.

Lillie Langtry

ABOUT LANGTRY ESTATE & VINEYARDS

• Located in Guenoc Valley within Lake County.• Guenoc is an appellation. The only vineyard

that has the unusual distinction of being the vineyard owner and winery in the region.

• Consists of 23,000 acres which straddles both Lake and Napa Counties with 400 acres planted to vine

• 175,000 Cases of Wine produced annually• Top Producer of Sauvignon Blanc, Petite

Sirah, Chardonnay & Cabernet Sauvignon

LAKE COUNTYA RISING APPELLATION

Location: Lake County lies in the northeastern section of the internationally recognized North Coast appellation that also includes Napa, Sonoma and Mendocino Counties. Lake County is bordered on west by the Mayacamas Mountains often called the “Axis of Cabernet,” a range that also defines the border between Napa and Sonoma counties to the south.

Elevation : High elevation terroir with vineyards sitting between 700 and 2600 feet.

Soils & Climate: Soils range from rocky volcanic highlands to mountain valleys line with gravelly rivers. The air is dryer, with less consistent humidity. The humidity can be half as much as Napa on any given day which helps eliminate rot. Lake County receives as much as 10% more UV exposure than its neighboring appellations. Which triggers thicker grape skins, greater tannins and intense wines. Cold winters and dry summer conditions.

Overview: With the Mayacamas Mountains to the west and the Vaca Range to the east, Lake County’s vineyards are near one of the oldest Geological lakes in North America. Lake County’s intensity of place- climate, soils and sunlight- produce grapes and wines of compelling quality and character.

Date: In 1981, Guenoc Valley was approved as an AVA and is the 1st single proprietor AVA in the country. Napa follows as #2.

WINEMAKING

WINEMAKER- ERIC STINE

• Born and raised in Detroit, Eric found his love for wine while working as a beverage manager while studying at the University of Michigan.

• Began career in high tech industry in New York but longed for a career in wine.

• Studied Viticulture and Enology at University of California – Davis.

• Began his wine career in 2005 at Trefethen, first as vineyard intern than as Laboratory Assistant and Enologist under the guidance of Jon Ruel, Director of Viticulture.

• In April 2007 Eric became the Assistant Winemaker at Langtry Estate and Vineyards and is now the Winemaker enjoying the challenge of exhibiting the multiple vineyards by making fine wine.

WINEMAKING

• State of the art crush pad along with and a Diemme press and two Wilmes presses that ensure gentle handling of the grapes, while fermentation temperatures are carefully monitored.

• Wines of great distinction and character and impeccable balance.

• Judicious use of oak and minimal intervention

• Site specific farming create great wines.

SUSTAINABLE FARMING

• Returning nutrients to soils by using composted grape materials and cover crops.

• Minimize tractor passes, emissions and chemical applications.

• Maintain a low carbon footprint by using high efficiency refrigeration systems.

• Utilizes sustainable irrigation practices through captured rainfall.

Langtry Estate & Vineyards believes in embracing practices that make it steward of both the land and community, allowing the farm and winery to be operated indefinitely without harm to itself or its

external environment.

KEY MESSAGES

• Guenoc is an appellation. In 1981, Guenoc Valley became an AVA and the first single-proprietor AVA as well.

• Top Producer of Sauvignon Blanc, Petite Sirah, Chardonnay & Cabernet Sauvignon.

• The Langtry Estate is one of the largest contiguous private land holdings in California, and among the most beautiful.

• Langtry Estate is Lake County’s most acclaimed winery.

• 4 Tiers of Wine: Langtry Single Vineyard, Guenoc Lake County, Guenoc Victorian Claret and Guenoc California Selection.

BRAND TIERS

LANGTRY SINGLE VINEYARD WINES The Langtry Single Vineyard Wines capture the winery’s

commitment to its estate vineyards. Made in extremely limited quantities (most under 1000 cases) these wines represent the finest vineyard lots and winemaking achievement the winery has to offer.

GUENOC LAKE COUNTY WINES Lake County is a region whose quality can stand on its own.

Our fine wines and quality fruit are re-establishing Lake County’s reputation for producing excellent wines. Guenoc Lake County Wines include Petite Sirah, Cabernet Sauvignon, Red Meritage, Chardonnay & Sauvignon Blanc.

GUENOC NORTH COAST CLARET The Guenoc North Coast Victorian Claret is a blend of our

award winning wines. Rich and soft on the palate, hints of vanilla and nutmeg add to the complexity and the long smooth finish.

GUENOC CALIFORNIA SELECTION WINE The Guenoc California Selection Wines include Cabernet

Sauvignon, Chardonnay, Merlot, Petite Sirah, Pinot Grigio, Sauvignon Blanc & Zinfandel.

TARGETED RETAIL PRICING

• Guenoc California Selection– $10.99 everyday/$7.99

TPR and Ad– Competitors: Robert

Mondavi Private Selection, Blackstone, Ravenswood, Chateau St. Michelle, Mirassou and Beringer Founders Reserve

• North Coast Victorian Claret– $14.99 everyday/$10.99

TPR and AD– Competitive Set: Coppola

Claret, Apothic Red, Cupcake

TARGETED RETAIL PRICING

• Guenoc Lake County– Cabernet Sauvignon & Petit Sirah

• $17.99 everyday/$13.99 TPR and Ad

• Competitive Set: J. Lohr, Coppola, Sterling, Rodney Strong

– Chardonnay & Sauvignon Blanc• $14.99 everyday/$10.99 TPR and

Ad• Competitive Set: KJ, Acacia,

Chateau St. Jean

• Langtry Estate Single Vineyard– $20 to $40 Retail – World-Class

Limited Production Wines– Competitive Set:

• Cabernet: Phelps, Trefethen, Plumpjack, Groth

• Petite Sirah: Stag’s Leap• Chardonnay: Rombauer, Alpha

Omega• Sauvignon Blanc: St. Supery,

Hanna

NEW PACKAGING FOR GUENOC CALIFORNIA SELECTION

Old Label

New LabelOld Label New Label

IRIGUENOC SAUVIGNON BLANC

BRAND SEGMENT DOLLAR SALESDOLLAR

SALES PER POINT ACV WL

VOLUME SALES

VOL PER PT ACV DIST WL

ACV WTD DIST

WHERE LEGAL

ACV WTD DIST

WHERE LEGAL CHG VS YRAGO

Avg Price/Unit

AVg Price/Unit

Chg vs YrAgo

% ACV Where

Legal, Feat or Display

% ACV Where

Legal, Feat or Display

Chg vs YrAgo

% Volume, Feat &/or Display

Stromberg SEGMENT 4 8.00-10.99 $26,919 $315,856 251 2,944 0.1 (0.0) $8.94 ($0.89) 0.1 (0.0) 77.0

Vin Hunter SEGMENT 4 8.00-10.99 $22,893 $295,499 191 2,464 0.1 0.1 $9.99 NA 0.1 0.1 92.3

Cupcake SEGMENT 4 8.00-10.99 $17,697,924 $275,798 160,306 2,498 64.2 12.8 $9.20 $0.04 43.1 11.4 50.2

Pomelo SEGMENT 4 8.00-10.99 $921,930 $194,533 7,503 1,583 4.7 0.6 $10.24 ($0.24) 1.0 0.2 11.5

Guenoc SEGMENT 4 8.00-10.99 $1,083,531 $185,032 12,157 2,076 5.9 0.2 $7.42 $0.30 3.6 0.5 31.6

Castoro SEGMENT 4 8.00-10.99 $38,461 $140,591 441 1,611 0.3 0.0 $7.27 $0.01 0.1 0.0 27.5

Line 39 SEGMENT 4 8.00-10.99 $669,064 $118,104 6,875 1,214 5.7 1.8 $8.11 ($0.70) 1.3 0.9 12.1

Artisan Fume SEGMENT 4 8.00-10.99 $115,597 $108,330 1,031 966 1.1 (0.0) $9.34 $0.72 0.9 0.1 47.4

Tarrica Wine Cellars SEGMENT 4 8.00-10.99 $6,760 $104,900 90 1,390 0.1 (0.0) $6.29 ($1.40) 0.0 (0.0) 8.7

Clos Du Lac Cellars SEGMENT 4 8.00-10.99 $5,183 $97,219 64 1,203 0.1 (0.1) $6.73 ($0.14) 0.0 (0.1) 0.0

Shenandoah Vineyards Sobon SEGMENT 4 8.00-10.99 $25,650 $96,213 241 905 0.3 (0.0) $8.85 $0.39 0.2 0.1 25.9

Dancing Bull SEGMENT 4 8.00-10.99 $3,602,024 $87,090 38,201 924 41.4 (1.6) $7.85 ($0.25) 11.9 (5.8) 26.8

Bogle Vineyards SEGMENT 4 8.00-10.99 $2,094,652 $86,038 19,125 786 24.4 2.4 $9.12 ($0.11) 8.2 (0.6) 42.7

Robert Mondavi Private Selection SEGMENT 4 8.00-10.99 $4,118,048 $82,268 40,309 805 50.1 (1.5) $8.51 ($0.31) 28.5 1.6 36.5

Sterling Vintners SEGMENT 4 8.00-10.99 $2,347,725 $79,932 21,312 726 29.4 (0.6) $9.18 ($0.28) 11.5 (1.3) 36.9

Castle Rock Fume SEGMENT 4 8.00-10.99 $329,068 $76,863 3,467 810 4.3 0.8 $7.91 ($1.13) 1.4 0.3 39.4

The Guenoc California Sauvignon Blanc is the #5 performing California Sauvignon Blanc in the US in it’s price point based

on % ACV

IR 52 Weeks Ending 7/8/2012

VICTORIAN CLARET OPPORTUNITY

RED BLENDS ARE A GROWING CATEGORY

• This wine will perform. Results are shown in the % ACV.• Go after Coppola Claret business.• Historically a BevMo exclusive this wine has plenty of opportunity to grow.

Brand Description DOLLARSCASE SALES

(VOLUME)

AVG PRICE/UNIT

% ACV WL

DOLLAR SALES PER POINT ACV

Apothic Red $30,715,156 255,594 $10.01 57.0 $407,643

Francis Ford Coppola Claret $17,661,616 98,916 $14.87 30.1 $287,949

Menage A Trois $54,854,960 500,269 $9.13 54.6 $661,453

Guenoc Claret $247,274 1,975 $10.43 0.9 $79,828

Total US 52 Weeks Ending 6/12/2012

VICTORIAN CLARET OPPORTUNITY

RED BLENDS ARE A GROWING CATEGORY

Segment Dollar SalesDollar Sales % Chg vs YrAgo

Volume Sales

Vol Sales % Chg vs

YrAgo

ACV Wtd Dist Where Legal

ACV Wtd Dist Where Legal Chg vs YrAgo

Avg Items Per

Store

Avg Items Per Store Chg vs YrAgo

% ACV Where Legal, Feat or Display

% ACV Where

Legal, Feat or Display

Chg vs YrAgo

% Volume,

Feat &/or

Display

% Volume, Feat &/or

Display Chg vs YrAgo

TTL SEGMENT 4 RED BLDS/MRTAGE TBL $168,974,656 44.3 1,514,568 45.7 87.5 1.3 11.3 2.2 74.7 8.1 49.2 4.3

Current 52 Weeks Ending 6/10/12

Rank WineAttribute: Price

SegmentAttribute:

FlavorDollar Sales

Dollar Sales % Chg vs YrAgo

Dollar Sales per Point ACV

WL

Dollar Sales per Point

ACV WL % Chg vs YrAgo

Volume Sales

Volume Sales % Chg vs YrAgo

Volume per Pt ACV

Dist WL

Volume per Pt ACV

Dist WL % Chg

vs YrAgo

ACV Wtd Dist Where Legal

ACV Wtd Dist Where Legal

Chg vs YrAgo

Avg Price/U

nit

3Menage A Trois Red Blends A/O Ca Table 0.75lt

SEGMENT 4 8.00-10.99

RED BLENDS A/O $54,854,960 13.4 $661,453 10.7 500,269 14.9 6,032 12.1 82.9 2.0 $9.13

7Apothic Red Blends A/O Ca Table 0.75lt

SEGMENT 4 8.00-10.99

RED BLENDS A/O $30,715,156 140.1 $407,643 82.6 255,594 147.6 3,392 88.2 75.4 18.1 $10.01

Current 52 Weeks Ending 6/10/12

•Segment 4 Red Blends dollar sales have increased 44.3% over last year• Success of brands such as Menage a Trois and Apothic Red

SAUVIGNON BLANC & PETITE SIRAH

• Guenoc California Sauvignon Blanc is within the TOP 10 Sauvignon Blancs selling in its price segment

• Guenoc California Petite Sirah is within the TOP 5 selling Petite Sirahs in its price segment.

Based on 52 Week IRI data ending 6/12/2012

ACCOLADESLangtry Estate is Lake County’s

Most Acclaimed Winery

* As of 6.29.12 Guenoc has received more 90 Points or above scores from Wine Enthusiast and Wine Spectator than any other Lake County Winery

Vintage Points Award Issue Publication

2012 Accolades          

Guenoc Lake County Sauvignon Blanc 2010 88 "Top Value Wine of 2012" June Wine & Spirits

Guenoc Lake County Petite Sirah 2009 88 "Top Value" March Wine Spectator

Guenoc California Sauvignon Blanc 2010 86 "Top Value: August Wine Spectator

2011 Accolades          

Langtry Serpentine Meadow Petite Sirah 2007 91 "Cellar Selection" December Wine Enthusiast

Langtry Genevieve Chardonnay 2009 90   December Wine Enthusiast

Guenoc Lake County Petite Sirah 2009 89   December Wine Enthusiast

Guenoc Lake County Sauvignon Blanc 2010 88   December Wine Enthusiast

Guenoc Lake County Sauvignon Blanc 2010 88 "Best Buy" December Wine & Spirits

Guenoc Lake County Petite Sirah 2008 87   October Wine Enthusiast

Guenoc Lake County Chardonnay 2009 89 "Best Buy" September Wine Enthusiast

Guenoc Lake County Sauvignon Blanc 2009 87 "Top Value" August Wine Spectator

Guenoc Lake County Sauvignon Blanc 2009 89 "Best Buy" July Wine Enthusiast

Guenoc California Sauvignon Blanc 2009 87 "Best Buy" July Wine Enthusiast

Guenoc Lake County Cabernet Sauvignon 2008 88   April Wine Enthusiast

2010 Accolades          

Langtry Genevieve Chardonnay 2008 89   July Wine Spectator

Langtry Serpentine Meadow Petite Sirah 2006 90   June Wine Enthusiast

Langtry Tephra Ridge Merlot 2006 93 "Editors Choice" June Wine Enthusiast

Langtry Tephra Ridge Petit Verdot 2006 90   June Wine Enthusiast

Guenoc Lake County Chardonnay 2008 87 "Top Value" June Wine Spectator

Langtry Lillie Sauvignon Blanc 2008 90 "Exceptional" June Wine & Spirits

Langtry Tephra Ridge Proprietary Blend 2006 89   June Wine Spectator

2009 Accolades          

Guenoc Lake County Chardonnay 2007 89 "Best Buy" December Wine Enthusiast

Guenoc Serpentine Meadow Port 2006 92   December Wine Enthusiast

Langtry Genevieve Chardonnay 2007 92   December Wine Enthusiast

Guenoc Lake County Sauvignon Blanc 2008 87   October Wine Enthusiast

POINT OF SALES MATERIALS

• Shelf Talkers

• Fact Sheets

• Acclaim Flyers

• Brand One Pager

• Sustainable Farming

• Brochure

BRAND PRESENTATION