company logo & name 02 Professional and NCAA sports offer the most coveted marketing and advertising real estate in the media business. Its exciting, highly engaging and unpredictable drama compel advertisers to get a piece of the action. The benefits are legion, but the cost of capturing an effective share of voice can be prohibitive. Not anymore. Introducing a whole new way to open the door to sports marketing in the stadium and in the arena during the play-by-play action with an integrated marketing program from BrandedTray Digital. Out-of-Home+Digital+Print+Experiential…….. a Grand Slam for the Savvy Marketer BrandedTray Digital: Get in the Game
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Professional and NCAA sports offer the most coveted marketing and advertising real estate in the media business. Its exciting, highly engaging and unpredictable drama compel advertisers to get a piece of the action. The benefits are legion, but the cost of capturing an effective share of voice can be prohibitive.
Not anymore.
Introducing a whole new way to open the door to sports marketing in the stadium and in the arena during the play-by-play action with an integrated marketing program from BrandedTray Digital.
Out-of-Home+Digital+Print+Experiential……..a Grand Slam for the Savvy Marketer
BrandedTray Digital:Get in the Game
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BrandedTray Digital has now enabled marketers to measure in real time, the performance of their in- stadium promotions.
Good Technology Makes Great Things Possible…..
Great Technology Makes Great Things Simple
Each BrandedTray has the ability to extend your brand message beyond the stadium via existing mobile technologies directly to online content ( promotions, sweepstakes, contests etc.) to add value to the physical tray’s couponing and sampling capabilities.
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WHAT WE DOIt All Starts with the Tray.
The Tray
BrandedTray Digital designs and produces custom branded food trays to your brand’s exacting standards, then
deploys the trays to all of the food vendors in the stadium or park. Each
time a customer takes delivery of their order, your brand message and
promotion go with them to their seats.
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Mobile Promotions, contests or
sweepstakes entries through standard mobile
technologies
QR Codes, Hashtags, Text to win allport your promotion to the online landing page, entry forms, email acquisition etc.
BrandedTray creates the landing pages, Facebook promotions, or a any social media
engagement channel you may need.
The Digital ConnectionConsumer Engagement with your Messaging
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Real Time Consumer Measurement
Of Your In-Stadium PromotionConsumer Engagement with your Messaging
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Strategy:Pick a DMA / Market
Strategy 2Pick a League or Sport
Strategy 3Pick a Team and Venue
Select the
Message/Promotional OfferWhat is the call to Action / What will be Measured
Design the Branded Tray
We Design and Create
Your Unique BrandedTray
Produce & Deliver Trays to Selected Venue
Turnkey Deployment to the Venues
Advertiser Approval
Last Pass Creative Approvals
Collect & MeasureAll Metrics in Real Time
HOW IT WORKSExecuting the Program
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BrandedTray Digital Contracted Venues
Scalability: From One Team-One Market to Multiple Teams in a Hundred Markets
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NCAA Football
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Playoffs: Final Four 2015
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Major League Baseball
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53%
Greater Awareness Than
Center Field Signage
2012Yankee Stadium SRI Study
475%
More Effective in Generating Awareness
Than in GamePromotions
2012Yankee Stadium SRI Study
136%
Unaided Brand Awareness AmongGame Attendees
2014University of Michigan SRI Study
LET'S TALK ABOUT PERFOMANCESRI Research
(Sponsorship Research International)
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What it is:
How it Works:
Benefits:
• Unique 4 point in stadium integrated sports marketing program
• Out-of-Home+• Print+Digital+Experiential
• We hold concession tray rights in all major sports venues in US
• Create custom branded concession trays
• Trays linked through mobile to promotional page or Social Media
• Data: Powerful Real Time in- stadium consumer metrics
• Highest Media performance metrics of any in-stadium channel
