Visual aids from the third day school for B120 14D class.
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B120 An Introduction to Business Studies Day School 3 Date: August 14 Tutor: Phillippa Seaward
Transcript
1. B120 An Introduction to Business Studies Day School 3 Date:
August 14 Tutor: Phillippa Seaward
2. Agenda Introduction TMAs 3 & 4 Experiences &
Feedback Book 5: Globalisation Book 1: SWOT and Culture Preparation
for the EMA Questions & Close
3. Experiences? - TMA03 & TMA04
4. Feedback on TMAs Word count Read the question Answer the
Question Use of course material Look at the weighting of the marks
and what you are asked to do Choose a subject that offers obvious
links to course material When you use a course concept reference it
in the text (Harvard referencing)
5. Globalisation
6. Globalisation whats this about? changes in the pattern of
global business and the political, social and economic environment
that supports or hinders it example?
7. Globalisation In a small group, using your Book 5 study
materials, consider.. What are the key features of globalisation?
List some key authors who have written about the concept Whats the
difference between globalisation and internationalisation? Take ten
minutes be prepared to feedback to class
8. Globalisation In a group, using your Book 5 study
materials.. Explain the extent to which you think the case study
company is globalised? Take 10-15minutes be prepared to feedback to
class
9. Four Drivers of Globalisation 1 Cost drivers Seeking to
reduce costs to your business by Increasing economies of scale
Using technology to improve production and communications Lower
labour costs in some parts of the world Using a cost effective
transport system Examples?
10. Four Drivers of Globalisation 2 Market Drivers Influencing
consumer choices Establishment of global brands, using homogenous
marketing and advertising Increasing low-cost travel increases
convergence of consumer tastes Growing incomes in developed and
emerging economies increases purchasing power Examples?
11. Four Drivers of Globalisation 3 Government drivers Nations
work together to increase trade activities to bring mutual
advantage to both. Reduction in trade barriers and import tariffs
Creation of trading blocks Creating more open and freer economies
eg Eastern Europe and China Privatisation of previously state owned
industry Examples?
12. Four Drivers of Globalisation 4 Competition Drivers Opening
up an economy creates an environment in which more competition and
trade can take place. Business competes form domestic and
international trade. Cross border ownership of firms eg parent
company may be overseas Movement for companies to be global rather
than nationally integrated Global organisation structures
Examples?
13. Drivers of Globalisation Case Study: In your groups
consider How relevant is each of these four drivers of
globalisation, to the case study? Give examples to illustrate your
answer. Which is strongest in the case study? Say why? Be prepared
to share your findings with the class Take 15-20 minutes to discuss
your ideas
14. Organisation Culture See Drennan in Book 1, page 51 Twelve
key factors which shape the culture of a business In a small group,
discuss which of these factors seem to be influencing the
organisation culture of the case study Use the case study to
support your points 15 minutes. Be prepared to feedback to the
class
15. Q1a SWOT analysis SWOT stands for? An analysis of these
gives a business an overview of its position in relation to its
external environment; and evaluates its competence and resources
internally Dont forget the short paragraph required afterwards
16. SWOT analysis In a small group, conduct a SWOT analysis for
the EMA case study Consider HRM, accounting & finance, and
marketing functions Use the info in the case study What can you
realise or conclude as a result? 20 minutes be prepared to share
with the group
17. Important Dates EMA Must be submitted by 15 September 2014
by midday There can be No Extensions, in case of emergency, call
the OU Exams Office for advice GOOD LUCK