B2B Inbound Marketing

Case Study Pack

Thinking about working with IQPC to promote your business on our portals and through our business conferences? Read on for two case studies to show how we

have successfully helped clients generate hundreds of leads and promote their brands on our targeted web portals…

LAUNCHED: 2008

MEMBERSHIP SIZE

• Total Membership: 65,000+

• Growth: 800+ members per week

SOCIAL MEDIA CREDENTIALS

• LinkedIn: 10,000+ Members

• Twitter: 2,300+ followers

SPONSORSHIP BENEFITS

• Be seen as innovators across the fastest-growing communication channels and social networks in the industry.

• Establish a long-term and consistent route to market when promoting new ideas and products.

• Create opportunities to build relationships with a qualified prospective audience across specific industries.

• Raise credibility and awareness of your organisation, either across the board or in a specific area.

• Secure high-quality lead information by knowing who has interacted with your content.

Facts & Figures

Facts & FiguresLAUNCHED: Spring 2010

MEMBERSHIP SIZE

• Total Membership: 39,307

• Total Active Members: 25,000+

• Growth: 1000 members per week

SOCIAL MEDIA CREDENTIALS

• Google: Ranked 7th for Pharma

• LinkedIn: 4,700+ Members

• Twitter: 2,200+ followers

SPONSORSHIP BENEFITS

• Banner adverts throughout Pharma-IQ.com (run of site)

• Banner activity across Pharma IQ’s e-newsletters,

• Reaching 25,000+ members twice a week

• Average leads of 200 per client

LAUNCHED: 2010

MEMBERSHIP SIZE

• Total Premium Members: 32,664

• Growth: 450 members per week

• Global Oil & Gas Database Members: 130,000+

• Members across our Social Network Channels: 4,900+

• Community size: 130,052

SPONSORSHIP BENEFITS

• Banner adverts throughout oilandgasiq.com (run of site)

• Banner activity across Oil & Gas IQ’s e-newsletters,

• Reaching 25,000+ members twice a week

• Average leads of 200 per client

Facts & Figures

Our clients:

Case Study 1

•IQPC Portal: PEX Network

•Client: i-nexus

Brief:• i-nexus is a leading provider of specialist software that enables global

organizations to turn business goals into results.

• They sell to the process improvement units - Lean Six Sigma practitioners -

of Global 1000 leaders such as Nestlé, Novartis, Toshiba, Gold Fields,

Alstom and Pfizer.

• As i-nexus is breaking new ground with their software, part of their work

with PEX Network was to educate the market about what "Business

Execution" software can do and the problems it solves, and the other part

was to generate solid new sales leads in Europe and North America.

Content Development

Strategy:

• i-nexus sponsored a bespoke content series throughout July 2011.

• The series included a set of webinars, podcasts and whitepaper

downloads exploring a range of topics from managing and delivering

major change efforts through to developing an effective framework to

deliver on business goals.

• The webinars and other content were released over the course of several

weeks through PEX Network.com to keep the i-nexus brand and offering

front of mind.

Content Promotion

Strategy:• PEX Network undertook bespoke marketing

activities on social media networks such as

LinkedIn, Xing and Twitter.

• This was in addition to inclusion in the PEX

Network weekly newsletters which go

out to our 65,000+ members.

Content Results:

• The i-nexus Business Execution content series

generated over 1,000 leads for the sponsor during

the 6-week promotional period and has left a lasting

resource center on the site where the content can

reach new audiences, extending the reach and

power of i-nexus' sales and marketing efforts.

Testimonial:

"Utilising The Process Excellence Network (PEX Network) has added significant value to i-nexus. Working with the PEX Network team to reach out to our target audience has proved very effective and has allowed us to raise awareness of the i-nexus brand and educate the market on the emerging discipline of Business Execution. As such I would not hesitate to recommend working with PEX Network and plan to continue using this platform for driving new business in the future"

Tina Prajapati – Marketing Manager, i-nexus

Link:

Link to the Business Execution content series:

• http://www.processexcellencenetwork.com/p

rocess-management/webinars/how-business-

execution-can-dramatically-increase-t/

Content Series -

Webinars:

Articles:

Podcasts:

Whitepapers:

Case Study 2:

• IQPC Portal: PEX Network

• Client: Villanova University

Brief:

• Villanova University is a leading provider of Six Sigma

certification offering Green Belt, Black Belt and Lean

Sensei certification programs.

• The brief was to generate inbound leads for their

online training program offerings.

Content Development

Strategy:A two-pronged approach:

1. Banner advertisement clicking through to the Villanova

University website

2. A whitepaper exploring basic Lean and Six Sigma concepts to

generate interest among the target group - those interested in

learning more about the basic concepts of Six Sigma.

Content Promotion

Strategy:

• Tailored marketing on social networks, such as

Linked in, twitter and XING and weekly

inclusion in the PEX Network.com newsletters

which go out to our 65,000+ members.

Content Results:

• The Villanova whitepaper generated over 700 unique

downloads globally within a four-week period.

• The banner advertisement generated 1161 click-

throughs.

Link:

• You can access the Villanova whitepaper here

http://www.processexcellencenetwork.com/methodologies-statistical-

analysis-and-tools/white-papers/5s-as-an-integral-part-of-six-sigma/

Content –

Whitepaper:

Contact:

• For information about how we can provide a

tailored package to promote your business,

please email the IQPC team:

Sponsorship@iqpc.co.uk