Brand Strength Assessment

Straightforward AdviceIs your brand helping your business or holding it back?

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Brand Strength Assessment

Goals

Evaluate strengths and weaknesses of your company’s brand.

Prioritize recommendations based upon impact to the business.

Purpose

Build brand equity to support your corporate strategy and business goals to:

• Improve public perception

• Accelerate sales cycle

• Increase customer and employee loyalty

• Price at a premium

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The Asset BrandSM ModelAssessment Criteria for Your Brand

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• Customer Experience• Employee Experience• Stakeholder Advocates• Customer Feedback

• Corporate Strategy• Vision, Mission and Values• Goals and Objectives• Performance Measures

• Visual Look• Verbal Messaging• Multi-Media Feel• Social Character• Logo

STRATEGY

POSITIONING

EXPERIENCE

IDENTITY• Market Category• Target Markets• Differentiators• Competitive

Advantages

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Brand Strength Assessment Methodology

We examine your brand from the customers’ perspective, answering the question:Does your brand communicate to your stakeholder audiences in a way that furthers your business goals?

Then we work with the Executive Team to customize our brand recommendations to support specific aspects of your corporate strategy.

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Brand Assessment Recommendation

The final recommendations evaluate each aspect of your brand’s strengths and weaknesses with detailed explanations.

Global recommendations address each area and build an outline you can use to evolve your brand into an Asset BrandSM.

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How Will Your Brand Score?

B2B Marketing ExcellenceBrand Assessments:

QUICK

THOUGHTPROVOKING

HIGH IMPACT

ACTIONABLE

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B2B Marketing Excellence The Business Marketer’s Advantage © 2009 – All Rights Reserved

B2B Marketing Excellence Consulting Services

Executive Marketing • Corporate Strategy• Marketing Strategy• Product Strategy• Partnership Strategy and Negotiation• Product Launch Planning

Executive Tools and Methodologies

• Strategic Planning • Brand Governance • Executive Facilitation• Brand Strategy Template• Collateral Map• Positioning Template• Creative Brief• Messaging Hierarchy• Brand Architecture• Metrics

Branding• Asset BrandSM Program• Brand Advisory Services• Brand Strength Assessment• Brand Strategy • Strategic Brand Platform • Visual• Verbal• Experience

• Go-To-Market Strategy• Positioning• Messaging • Brand Hierarchy• Product Branding

Integrated Communications• Strategic Communications• Integrated Communications Plans• Social Media/Web 2.0 Strategies• Web Site Planning and Management• Collateral Planning and Management• Messaging and Positioning• Proposal Support

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B2B Marketing Excellence The Business Marketer’s Advantage © 2009 – All Rights Reserved

Contact UsTo learn the value of your brand

Marybeth Fraser

MGFraser@B2BMarketingExcellence.com

703-798-1803

Dana Theus

DTheus@B2BMarketingExcellence.com

703-236-5000

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www.B2BMarketingExcellence.com