B2 b marketing in the noisy world of twitter

B2B Marketing in the Noisy World of Twitter

Thursday, November 14, 13

Most marketers recognize the value in maintaining a Twitter presence, but as

the social network grows, simply maintaining a Twitter account is an

insufficient strategy.


http://clicktotweet.com/B2DPx



















Take a page from the Twitter pros.





















Know Your Territory

@PISTACHIO: Track your industry on Twitter. Make a list of keywords, prospects, and trends that you want to keep track of. Use the search bar or “discover” method to get live updates on news that pertains to you.


http://clicktotweet.com/Hagdi



















Decide Your Purpose

@KENKROGUE: When establishing your Twitter presence you want to be sure of why you are joining the Twitter community. Whether it be to gain followers, share content, or simply read other peoples posts.


http://clicktotweet.com/ICjoa



















Tell People Why They Should Click

@COLLIERMATT: Give people a call to action in your Tweets. Being that you only have 140 characters to spare, simplicity and resonating text is of the essence.


http://clicktotweet.com/7kxf8



















Share Content inYour Own Voice

@MARISMITH: Add value to your followers feed, rather than trying to just make a sale. Keep your Tweeting style consistent with your voice when sharing content.


http://clicktotweet.com/5cd8p



















Use Keywords in Your Tweets

@DHEMLEY: Rather than just keeping track of keywords associated with prospects, make sure to use keywords you want to be associated with as well. This way your prospects can find you before you find them.


http://clicktotweet.com/5x2QU



















Partner with Influencers

@DIABOLINA: Partner with influencers that have large networks to expand your reach. Engage them in conversation and other influencers will join in.


http://clicktotweet.com/93r7f



















Follow, Listen, & Reply Before Broadcasting

@STACEYLAMILLER: Before you become a broadcaster, listen to other people and respond to their questions. If you’re a constant broadcaster off the bat, it’s like shouting into the Grand Canyon - no one will be listening!


http://clicktotweet.com/W14LX



















Favorite Tweets

@STEPHANIEFRASCO: Favoriting someone’s Tweet will bring a smile to their face. Favorite influencers’ Tweets and they might start following you back.


http://clicktotweet.com/09159



















Build Lists

@H4WTS: Build targeted Twitter lists of influencers and prospects you want to keep tabs on. By building your own lists as a resource for others, you organically will draw traffic to your profile.


http://clicktotweet.com/c906k



















Stay Relevant

@RADIUS: People don’t want to see something that was written a week ago, they want to see something happened thirty seconds ago. In the Twitter world, old news is no news. Share fresh content that no one else has had their hands on before.


http://clicktotweet.com/3Jefg



















The Top Ten Twitter

Tools & Influencers


http://radius.com/discover-radius/twitter-guide-for-b2b-marketers/




about radiusFinding and engaging with the right local businesses can be overwhelming due to the disorganized — and often contradictory— nature of local business information. Radius helps marketers to take control of lead generation. Radius subscribers build perfectly targeted lead lists from amongst the 27 million U.S. business records within Radius to find their best customers.


Date post:	17-Oct-2014
Category:	Technology
View:	6,343 times
Download:	2 times

B2 b marketing in the noisy world of twitter

Technology